Category: Writing

which of the following would not be considered a purpose in conducting research?
a.  Gradually arriving at your thesis
B.  Considering multiple perspectives
C.  Exploring a topic
D.  Paraphrasing sources

Cancel culture results in each of the following except: Multiple Choice its goal is to embarrass someone in their community enables a greater understanding and mutual compassion for one another manifests itself through intolerance of others with a point of view that diverges from group norms exhibits a lack of respect for something someone said or did such as making offensive comments toward another

A Boston branch of the BabyStuff, a fictional U.S. manufacturer of children’s apparel, is striving to improve its inventory management. The store estimates that its weekly sales are 1,600 units. Each order costs a fixed administrative expense of $4,000. Assume that there is no seasonality and the lead time is zero. Holding costs are 10% of average inventory cost per year. On average, each unit of apparel costs the store $5. What is BabyStuff’s Boston store’s average annual inventory holding cost if it chooses to order 4 times a year?

People follow the peripheral route to persuasion when they Group of answer choices are uninvolved. feel motivated. are interested in analyzing if arguments are compelling. respond to arguments with favorable thoughts.

Question 1
_____ allow a company to monitor whether salespeople are engaging in tasks such as calling on new accounts, collecting past-due accounts, and planning and developing sales presentations to the extent desired.
Quantitative quotas
Activity quotas
Performance graphs
Productivity logs
1 points
Question 2
A(n) _____ is an estimate of how much of a company’s output, either in dollars or in units, can be sold during a specified future period under a proposed marketing plan and under an assumed set of economic conditions.
sales forecast
returns estimate
leverage ratio
output assumption
1 points
Question 3
To forecast its future sales, the sales department of a large chain of grocery stores requires the entire sales force to give their projections so that it can combine the views of the sales force to gain an overview on the future outlook for sales. Which of the following methods of sales forecasting is the grocery store using?
Sales force executive opinion method
Sales force composite method
Sales force time-series analysis
Sales force correlation analysis
1 points
Question 4
_____ is the first stage in the sales relationship-building process.
Presentation
Planning a sales call
Obtaining commitment
Prospecting
1 points
Question 5
The marketing concept and the accompanying approach to personal selling view _____ as merely the first step in a long-term relationship-building process, not as the end goal.
customer objections
the final purchase decision
the initial sale
prospecting decisions
1 points
Question 6
In the context of motivating and compensating performance, which of the following is a type of incentive that is most likely to result in a reduction in selling costs?
Retirement plans
Salary increases
Profit sharing
Stock options
1 points
Question 7
In the context of personal selling, which of the following is an objective that a salesperson should ensure is met in an after-sale service?
Providing reassurance of the superiority of a product or service through demonstrable actions
Clearly distinguishing attributes of a firm’s products or services from those of competitors
Selling additional or complementary items to repeat customers
Maximizing the number of sales as a percent of presentations
1 points
Question 8
The distribution channel for a producer that manufactures industrial cleaning products comprises the primary manufacturer, the marketing intermediary, and the end user. The manufacturer seeks to provide support to his sales force by providing training and product application assistance to prospective buyers. To do so, which of the following groups is the manufacturer most likely to approach?
Spotters
Technical sales specialists
Missionary agents
Horizontal sales teams
1 points
Question 9
Which of the following is a secondary data source for sales lead generation?
Seminars
Catalogs
Directories
Spotters
1 points
Question 10
Which of the following is a sales forecasting method that obtains the combined views of the sales force about the future outlook for sales?
Sales force executive opinion method
Sales force composite method
Sales force time-series analysis
Sales force correlation analysis
1 points
Question 11
A bonus is a type of incentive given to the sales force that is most likely to result in a potential performance outcome of:
increased attention on selling new products.
increased customer turnover.
increased selling costs.
increased full-line selling.
1 points
Question 12
Which of the following structures for organizing the sales force can result in a duplication of sales efforts because more than one salesperson can call on the same customer?
Product structure
Geographical structure
Customer structure
Major account structure
1 points
Question 13
Newage Inc. has developed a high-end, technically complex software to track consumer buying behavior. It is extremely high priced and is being sold to a large departmental store chain. All the units of the departmental store require specialized knowledge to use the software optimally. The company is most likely to use _____ in this situation.
missionary salespeople
technical sales specialists
cross-functional sales teams
hierarchical sales teams
1 points
Question 14
Which of the following objectives of a salesperson involves selling additional or complementary items to repeat customers?
Reassurance
Orientation
Information
Persuasion
1 points
Question 15
In which of the following situations would an organization most likely use a cross-functional sales team?
To sell a $200,000 printing press to a company that publishes school directories for colleges, universities, and high schools all over the United States
To convince pharmacies to promote a new cold remedy
To implement an ad campaign for a local used car dealer who claims to sell at least 50 cars in a month at a good profit margin
To replace a couple of computers in a university computer laboratory
1 points
Question 16
Which of the following is generally considered to be a salesperson’s best source of prospects?
Referrals from advertisers
Referrals from satisfied customers
Referrals from spotters
Referrals from company employees
1 points
Question 17
Which of the following types of incentives is likely to result in a potential performance outcome of achieving a high degree of market penetration?
Salary increases
Retirement plans
Stock options
Time off
1 points
Question 18
Which of the following would need significant amounts of personal selling?
Calculators
Paints
Insurance
Soda
1 points
Question 19
In personal selling, which of the following falls under the persuasion objective of the sales force?
Deliver or install a product or service that meets customer expectations
Follow up promptly with calls and visits to address unresolved concerns
Guarantee product or service superiority through demonstrable actions
Maximize the number of sales as a percent of presentations
1 points
Question 20
During sales forecasting, the sales force of a company uses past data and analyzes it to study the impact of factors that influence sales trends. It identifies cyclical fluctuations and assesses long-term growth trends with the help of available data. Which of the following methods of sales forecasting is it using?
Sales force composite analysis
Customer expectations analysis
Time-series analysis
Jury of executive opinion method
1 points
Question 21
The management of Neptune Services Inc. is analyzing the different types of incentives it could offer its sales force for better productive outcomes and for the expansion of the company at large. It therefore decides to introduce fringe benefits and education allowances as part of its incentive plan. These two measures are most likely to result in:
full-line balanced selling and an increase in customer turnover.
improved service of existing customers and large average orders.
a reduction in selling costs and an increase in the number of sales calls.
improved market penetration and low sales volume.
1 points
Question 22
Which of the following is true about missionary salespeople?
They are used to focus exclusively on promotion of existing products and introduction of new products.
They are used when a product is extremely high priced and is being sold to the whole organization.
They provide training to the front-line staff of the buying organization.
They are especially useful when a product is to be used to solve certain technical problems of buyers.
1 points
Question 23
Which of the following provides a quantitative standard against which the performance of individual sales representatives or other marketing units can be measured?
Sales strategies
Sales calls
Sales quotas
Sales forecasts
1 points
Question 24
Which of the following conditions will render continual prospecting unnecessary?
The customer switches to other suppliers.
The customer moves out of the organization’s market area.
The customer goes out of business because of bankruptcy.
The customer has a recurring need for the product.
1 points
Question 25
Which of the following is true about a sales forecast?
It is useful in predicting customer reactions to pre-launched products.
It might not be suitable for use in situations that involve personal selling efforts.
It is typically used by a marketing manager to budget selling expenses.
It is typically used to implement customers’ comments into product development.

Complete each sentence with the correct form of avoir. Nadia et Amadou n’ont pas cours aujourd’hui. Inès a l’air sympathique. Tu as 19 ans, n’est-ce pas? Mes amies ont envie de voyager. Nous avons froid. Hugo n’a pas de chance. Il n’est pas reçu à l’examen de droit. Les étudiants ont besoin de livres. J’ai une grande maison. J’ai envie d’étudier le stylisme. Nous avons chaud.

In the context of the ever-changing marketplace, which of the following statements best describes marketing research?
a. It overlooks the role of word-of-mouth advertising in the promotion process.
b. It helps managers to take advantage of opportunities in the market.
c. It excludes the external environment that affects sales.
d. It results in inaccurate forecasting as the marketplace keeps changing.

Reading Activity #2 Read Diary of a Teenage Refugee by Amira, 2013, pgs. 1-3. Complete the following graphic organizer by comparing and contrasting the main ideas, important details, and themes represented in both Letter to a Young Refugee from Another (from Reading Activity #1) and Diary of a Teenage Refugee. One comparison has been completed for you. You must complete a minimum of 10 total entries. Both Letter to a texts are Young Diary of a about Refugee exile. Teenage Refugee 6

For an average consumer, which of the following BEST describes the purchase of a washing machine in terms of the influences on consumer decision making?
A. Experience good with a utilitarian purpose
B. Search good with a hedonic purpose
C. Experience good with a hedonic purpose
D. Search good with a utilitarian purpose

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