Category: Writing

Question 1 of 10 Which comment is about the diction of a story? A. The author’s use of metaphors when describing characters allows the reader to picture their features more vividly. B. When an author ends a story at the climax, the reader feels lost and frustrated. C. The author’s building of characters through action allows the reader to guess at their personalities. D. When the author provides little exposition and conflict at the beginning of a story, the reader can easily get bored.

The brief outline of this text:
(1) Wrigley’s chewing gum was actually developed as a premium to be given away with other product rather than as a primary product for sale. As a teenager, William Wrigley Jr. was working for his father in Chicago selling soap that has been manufactured in his father’s factory. The soap was not very popular with merchants because it was priced at 5 cents, and this selling price did not leave a good profit margin for the merchants. Wrigley convinced his father to raise the price to then cents and to give away cheap umbrellas as a premium for the merchants. This worked successfully, confirming to Wrigley that the use of premium was an effective sales tool.
(2) Wrigley then established his own company, in his company he was selling soap as a wholesaler, giving baking soda away as a premium, and using a cook book to promote each deal. Over time, the baking soda and cook book became popular than the soap, so Wrigley began a new operation selling baking soda, he soon decided on chewing gum. Once again, when Wrigley realized that the demand for premium was stronger than the demand for the original product, he created the Wm. Wrigley Jr. Company to produce and sell chewing gum.
(3) Wrigley started out with two brands of gum, Vassar and Lotta gums, and soon introduced Juicy Fruit and Spearmint. The latter two brands grew in popularity, while the first two were phased out. Juicy Fruit and Spearmint are two of Wrigley’s main brands to this day.

1. Which statement is not true about “listening?”
a. Listening is the same as hearing.
b. It is an information processing task.
c. Carried out in a social, interactive, or communicative environment.
d. Process of receiving and interpreting spoken or nonverbal messages.
2. Which statement is not true about effective listening?
a. Effective listening can be maintained while multi-tasking.
b. Listening skills are not hard to understand or learn.
c. Effective listening takes consistency in practicing the skills.
d. Concentration and focus are key to effective listening.
3. Advising (the practice of interrupting a person to offer suggestions and opinions in an effort to be helpful even when they were not sought) is an example of nonlistening. True or False
4. Listening is more complicated than people think and is one of the most misunderstood elements of the communication process. Group of answer choices True or False
5. The more people believe they know, the more they typically want to speak resulting in “not listening.” Group of answer choices True or False
6. Which statement is not one of the four reasons for engaging in listening? Group of answer choices
a. For obligation.
b. For appreciation.
c. For comprehension.
d. To show support.
7. Nonlistening typically takes _____ different forms. Group of answer choices
a. 6.
b. 4.
c. 5.
d. 3.
8. When listening to the mayor who was in favor of the condo development on the side of the beautiful mountain, Jacob was ready to argue. This is an example of _____________________.
a. Ambushing.
b. Critical listening.
c. Prejudging.
d. Selective listening.
9. Which guidelines do not improve listening?
a. Look for opportunities to debate and remind others of your good ideas.
b. Make a listening goal and stop talking so much.
c. Remove distractions and focus on actual ideas.
d. Listen to nonverbals as well as content and focus on agreement not disagreement.
10. Most people believe that they are good listeners; overestimate how good they are at listening. True or False

Question 1 4 points Save Answer Macro Conversion Rate is number of re-defined goals achieved by number of visitor’s sessions. True O False
Question 2 4 points Save Answer There is no need to pro actively address the data quality issues and concerns, as data is always perfect True False
Question 3 Percentage or number of customers who move from one level to next level in buying decision process is called a. Loyalty Rate b. Marketing Rate c. Shopping Rate d. Conversion Rate
As per McKinsey Consumer Decision Journey, which of the web analytics tools can be used at Loyalty loop phase? a. Competitive Intelligence b. Voice of a Consumer c. Outcome Analysis d. Clickstream Analytics
Question 10 4 points Save Answer FMOT is Fixed Moment of Truth True False
It is important that analysts have an open mind and flexibility to go in the direction of the data points. True False
Question 7 4 points Save Answer Which measure will give the percent of users who add products to cart and leave without completing the purchase or checkout process? a. Checkout Abandonment Rate b. Micro Conversion Rate c. Macro Conversion Rate d. Click Through Rate
Question 6 4 points Save Answer In which digital epoch, companies like LinkedIn, Facebook and Twitter were launched? a. 1 b. 2 c. 4 d. 3
Question 13 4 points Save Answer Information about you that neither you know nor others know is a. Blind Self b. Hidden Self c. Open Self d. Unknown Self
Question 14 4 points Save Answer Customer lifetime purchases that generate net present value of future profit streams is called a. Customer Purchase Value b. Customer Relationships c. Customer Lifetime Value d. Customer Cost Incurred
Question 15 4 points Save Answer How many Digital Epochs have been experienced till now in the Internet Age? a. 2 b. 2 c. 3 d. 1
Question 16 4 points Save Answer Which of the following data has the highest value to brands? a. User submitted information and related resources b. Web Server Performance Data c. Web Traffic Data d. Web Transactional Data
Question 5 4 points Save Answer In which year was the banner ad first placed on web as a form of advertisement? a. 1995 b. 1992 c. 1996 d. 1994
Marketing Analysts should strive to deliver recommendations in their reporting that are clear and concise with no room for ambiguity True False
Question 4 4 points Save Answer Formal Research Strategies requires dedicated resources and expertise True False
Question 11 4 points Save Answer If you, as a Marketing Analyst is experiencing huge bounce rate on a particular page of your business website, which of the following needs to be taken care of? a. Landing Page b. None of the above c. UTM Parameters d. Digital Marketing Advertisement
Question 17 4 points Save Answer The time when the customers put out a great amount of rich, valuable information that can be captured by a marketing analyst is First Moment of Truth. True False
UTM stands for a. Urchin Tracking Module b. Unique Tracking Metric c. User Tracking Module d. User Token Module
Question 19 4 points Save Answer is the study of how individuals, groups and organizations select, buy, use and dispose off goods, services, ideas or experiences to satisfy their needs and wants a. Purchase Behavior b. Product Cycle c. Consumer Behavior d. None of these
Data availability, access and analytics have changed the shopping experience True False
Question 21 4 points Save Answer Purpose of Recommendation Systems is to a. Understand the relation between users or products and recommend items that a user is least likely to be interested in b. Understand the relation between products and policies and recommend items that a user is most likely to be interested in c. Understand the relation between users or products and recommend items that a user is most likely to be interested in d. None of these
To measure the performance of Email Marketing Campaign on Google Analytics, which of the following parameters are required to be linked within the hyperlink tag/URL? a. utm_token, utm_campaign & utm_pixel b. utm_field, utm_medium & utm_campaign c. utm_source, utm_medium & utm_campaign d. utm_source, utm_field & utm_token
Which of the following is the CORRECT format of UTM parameters linked to hyperlinks? a. www.ds680spu.com/utm_source=Email&utm_medium=cpc&utm_campaign=10052020 b. www.ds680spu.com?utm_source=Email-utm_medium=cpc-utm_campaign=10052020 c. www.ds680spu.com?utm_source=Email&utm_medium=cpc&utm_campaign=100

1) Social listening usually entails (1) scraping all public mentions of a company on social media, (2) coding those mentions as positive, negative, or neutral, and (3:
a. Responding to all social media statements with a form letter
b. Monetizing this information
c. Making excuses for negative statements
d. Summarizing average sentiment about the company
2) Instagram can be a top social platform for generating first-time customers because:
a. Both posts from corporate entities are not handicapped heavily on Instagram AND companies can use Instagram influencers to reach potential customers
b. Posts from corporate entities are not handicapped heavily on Instagram
c. Companies can use Instagram influencers to reach potential customers
d. None of these are correct
3) Curated social media content refers to content that:
a. Is created by two or more companies in a partnership
b. Was first posted more than one year earlier and is being posted a second time
c. Is created by a company for its own social media profiles
d. Is collected from a variety of other content creators
4) Why is the engagement of social media followers more important than the number of followers?
a. Seeing a company’s posts cannot positively affect customers unless they also click the Like button
b. Most social media platforms do not show company content to followers who are not highly engaged
c. Having a large number of unengaged followers suppresses earned media
d. Having a large number of unengaged followers decreases SEO rankings
5) If a company’s social media followers exhibit greater purchase frequency than non-followers, this could be a sign that the company’s social media efforts are producing good results. Alternately, it may only reflect the fact that:
a. More loyal customers are more likely to follow the company on social media
b. The social media platform is exaggerating its own performance
c. The indirect effect of social media is more dramatic than the direct effect
d. The company’s analytics are not properly installed
6) Measuring the average sentiment expressed about a company on social media platforms may not be a good reflection of the company’s performance because:
a. Some industries generate a generally high level of negative posting regardless of their performance
b. Sentiment coding on social platforms is sometimes inaccurate
c. None of these are correct
d. Both some industries generate a generally high level of negative posting regardless of their performance AND sentiment coding on social platforms is sometimes inaccurate
7) In addition to posts from friends and paid-for advertisements, what other two types of content are found in a Facebook News Feed (though with much lower frequency)?
a. News articles and event notices
b. Live video and pre-recorded video
c. Mobile application download suggestions and financial advice
d. Posts from Liked pages and actions from friends
8) On Facebook, custom audiences allows advertisers to:
a. Customize the ad content to match each user’s interests
b. Create target audiences from the typical targeting methods and then save these audiences as a custom audience
c. Upload email addresses of current customers and target users with similar characteristics
d. Use demographics in combination with interests to customize their audience targeting
9) On Twitter, Partner Audiences allow advertisers to target potential customers based on behaviors that occur outside Twitter. How does Twitter get this information?
a. Twitter partners with governments to access this information from census data
b. Twitter users voluntarily provide this information when they register with Twitter
c. Twitter has partnered with third-party data providers to access this information
d. The Twitter app hacks this information from other apps on the user’s phone

Thy Hand, Belinda
and
When I am Laid in the Earth, from Act 3 of Dido and Aeneas Recitative and Aria- Purcell
Featured Listening
“Thy Hand, Belinda” and “When I Am Laid in Earth,” from Act Three of
Dido and Aeneas
HENRY PURCELL
Date: 1689
Genre: Recitative and aria from an opera
Texture: Homophonic
Form: Recitative free form; aria binary form (AABB)
Voices and Instruments: Soprano voice, theorbo (lute-like plucked string instrument), first violins, second violins, viola, and bass violin
Language: English
Meter: “Thy Hand, Belinda,” quadruple meter, but sung with much rhythmic freedom; “When I Am Laid in Earth,” triple meter
Duration: 4:28
Context: This recitative and aria are sung by Dido just before her death. In Virgil’s epic poem on which the story for this opera is based, Dido stabs herself at what would be the end of this aria. In Purcell’s opera, she either falls into a fire or merely drops into Belinda’s arms and dies. The way in which the ground bass (continuously repeating low melody) introduces the aria, by descending slowly and then repeating throughout the aria, adds to the seriousness of the mood.
Timing
Text
What to Listen for
RECITATIVE
0:00
Thy hand, Belinda; darkness shades me.
On thy bosom let me rest.
More I would, But Death invades me;
Death is now a welcome guest.
Voice is accompanied by a theorbo playing arpeggiated chords and a bass violin.
ARIA
0:47
A ground bass line played on theorbo with Dido’s aria beginning on the last tenth note; the bass line then continues to repeat through the aria.
1:02
When I am laid, am laid in earth, may my wrongs create no trouble, no trouble in thy breast.
A section: violins and viola play long-held chords over the repeating bass line.
1:39
When I am laid, am laid in earth, may my wrongs create no trouble, no trouble in thy breast.
A section repeats.
2:16
Remember me, remember me, but ah!
Forget my fate.
Remember me, but ah! Forget my fate.
B section: strings and repeating bass line continues.
3:01
Remember me, remember me, but ah!
Forget my fate.
Remember me, but ah! Forget my fate.
B section repeats.
(Dido dies.)
Define recitative.  Define aria. Which of these two pieces is an example of recitative and which is aria? Why do you think Baroque Operas used both recitative and aria?  Which do you prefer and why?

Charlie Parker, Bloomdido
The Bebop era was a revolution in jazz and started the modern jazz era. The music from this period is a mixture of extreme technical development and style. Saxophonist Charlie Parker and Trumpeter Dizzy Gillespie are largely responsible for the invention of Bebop. The song Bloomdido is a blues form played in the Bebop style and features Parker and Gillespie, as well as the piano genius Thelonious Monk. The song first starts with the main theme and then going on to the improvised solo. In what order are the soloists?
1.
Sax, Trumpet, Piano, Drums
2.
Trumpet , Sax , Piano, Drums
3.
Sax, Piano, Trumpet, Drums
4.
Trumpet, Drums, Sax, Piano
The style of Miles Davis’ trumpet in characterized by a cool, lyrical, and very melodic phrasing. The record Porgy and Bess was a collaboration between Davis and jazz arranger/orchestrator Gil Evans. In their rendition of George Gershwin’s ‘Summertime’, Miles’ trumpet playing is accompanied by a repetitive riff played by which of the following?
1.
The guitar
2.
The rhythm section by itself.
3.
The piano
4.
The brass and woodwind sections of the orchestra.
John Coltrane’s “Giant Steps” was a landmark recording in his career and also in Coltrane’s musical development. The title track took the harmony and melody of jazz into even more complexity than what happened during the bebop period. In this track you can hear saxophonist John Coltrane annihilating the chord structures with his melodic development and prowess as a saxophonist. If you listen closely, you can hear that the pianist seems to struggle with the chord changes during his solo while Coltrane navigates effortlessly. After listening to the song, what happens after the piano solo and before the last statement of the main melody?
1.
The drums takes a solo
2.
the piano and sax trade licks
3.
The sax and drums trade licks
4.
Another sax solo
The hard bop period of jazz was a culmination and combination of bebop, gospel, blues inflection, latin rhythms, and funky grooves. In guitarist Wes Montgomery and organist Jimmy Smith’s collaboration, they play Montgomery’s tune “Road Song”. What kind of groove, or rhythmic style is at the foundation of this track?
1.
Bossa Nova
2.
Funk
3.
Swing
4.
Boogaloo
The hard bop period of jazz was a culmination and combination of bebop, gospel, blues inflection, latin rhythms, and funky grooves. In guitarist Wes Montgomery and organist Jimmy Smith’s collaboration, they play Montgomery’s tune “Road Song”. What kind of groove, or rhythmic style is at the foundation of this track?
1.
Boogaloo
2.
Bossa Nova
3.
Swing
4.
Funk

Part One:
Outline the story of Symphony Fantastique’ by Hector Berlioz. (2 pts)
Part Two:
Explain and discuss three or more unusual and innovative musical elements and techniques that Berlioz used in the last movement of Symphony Fantastique’ –
Dream of a Witches Sabbath.
(4 pts)

Mood, tempo, and instrumentation of each song. Intended audience and purpose of the music. Your opinion of each song–things that you liked and disliked. Why do you think this music was sung in the vernacular (common language) and not in Latin? If you were going to describe this music to a friend, what would you say?

REVIEW OF Lessons 31—34 n What is the complete order of sharps in a key signature? a Name the following E major key signatures. a. b. c_— d.— a. A major b. G major c. E major 13- D major What is the complete order of flats in a key signature? 5 Name the following E El: major key signatures. a.___ b.__ c._ d.___ 5 Write the following key signatures. a. El» major b. Bl» major c. F major d. Al: major The Cl: major scale sounds a The Gl> major scale sounds The Biz major scale sounds the same as which other the same as which other the same as which other major scale? major scale? major scale? m The chromatic scale is made up entirely of__ — in consecutive order. m Name the melodic intervals. 2nd 6th 3rd octave 5th 7th 4th unison m In the circle of fifths, go clockwise and ascend by 5ths for the keys, and counterclockwise and descend by 5ths for the keys