Tag: DSM-5 Diagnostic Criteria & Case Formulations

  • [Solved] WAQP Week 2 Assignment

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    **To Prepare:** – Access your Prospectus Form to complete this week’s Assignment. – Review the Appendix section of the Prospectus Form to review examples. ###### **Assignment** – Complete the Supporting Literature section of the Prospectus Form. ( **Note:** Be aware that you may need to revise this …

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    Assignment Prompt & Instructions

    **To Prepare:**

    – Access your Prospectus Form to complete this week’s Assignment.
    – Review the Appendix section of the Prospectus Form to review examples.

    ###### **Assignment**

    – Complete the Supporting Literature section of the Prospectus Form. ( **Note:** Be aware that you may need to revise this section regularly).

  • [Solved] CFCO Week 2 Assignment 1

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    **To prepare**: – Review the Quantum Leap Marketing Partners case study in light of this week’s Learning Resources. – Consider which theories might explain the issues faced by the organization. – How might the theories covered in this week’s learning resources be applied to mitigate these issues? Su…

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    Assignment Prompt & Instructions

    **To prepare**:

    – Review the Quantum Leap Marketing Partners case study in light of this week’s Learning Resources.
    – Consider which theories might explain the issues faced by the organization.
    – How might the theories covered in this week’s learning resources be applied to mitigate these issues?

    Submit a 2- to 3- page paper written in APA format and style in which you analyze and discuss which theories help explain the current issues that the Quantum Leap Marketing Partners organization is facing, and which theories could be used to help address and mitigate these issues.Support your Assignment with references to recent (within the last 5 years) peer-reviewed, scholarly sources and this week’s Learning Resources.

  • [Solved] Amanda

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    In-depth study guidance and analytical solution covering Amanda.

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    Assignment Prompt & Instructions

    Full assignment prompt and step-by-step guidance are included in the downloadable solution file.

  • [Solved] Project Management

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    see attachment **files (2)** – ## PMTouchstone2Template.docx – ## Touchstones2.docx **## PMTouchstone2Template.docx** Page 1 PM: Touchstone 2—Monthly Adoption Event at Dough Paws Project Name: Date: Now that you’ve reviewed each of these documents for the project and shared them with Keshia and Home…

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    Assignment Prompt & Instructions

    see attachment

    **files (2)**

    – ## PMTouchstone2Template.docx

    – ## Touchstones2.docx

    **## PMTouchstone2Template.docx**

    Page 1

    PM: Touchstone 2—Monthly Adoption Event at Dough Paws Project

    Name:

    Date:

    Now that you’ve reviewed each of these documents for the project and shared them with Keshia and Homes for Paws, they have a few questions about these documents. Please write out the answer to each question to help them better understand what you’ve created.

    **Directions:** Using what you have learned about the project charter and the planning components of the project management plan (PMP), including the scope management plan and the work breakdown structure (WBS) in Unit 2, respond to the following questions in response to the scenario. For each question, you should write a paragraph-length response (5–7 sentences) to receive credit for this Touchstone. You may use your Sophia tutorials as a reference.

    | |
    | — |
    | **Question 1:**<br>**How does the project charter support the development of the scope management plan and the WBS? Provide at least two specific examples.** |
    | Your answer: |
    | **Question 2:**<br>**Why are “in scope” and “out of scope” listed on the scope management document? Also, what if we have 10 dogs we want to bring to the event next month?** |
    | Your answer: |
    | **Question 3:**<br>**Identify all the items that are out of scope and explain why each is out of scope.** |
    | Your answer: |
    | **Question 4:**<br>**In the WBS, why is “3.5 Decorate with balloons” a subtask?** |
    | Your answer: |
    | **Question 5:**<br>**Given the WBS for the Dough Paws project, identify two subtasks under the Marketing and Promotion work package. Explain how completing each subtask contributes to achieving the overall project objectives.** |
    | Your answer: |
    | **Question 6:**<br>**What is the difference between a deliverable and a work package? What work package does “5.3 Manage dog–customer interactions” fall under?** |
    | Your answer: |

    | | | |
    | — | — | — |
    | | | |

    **## Touchstones2.docx**

    _Touchstones are projects that illustrate your comprehension of the course material, help you refine skills, and demonstrate application of knowledge. You can work on a Touchstone anytime, but you must pass this unit’s assessments before you submit it. Once you've submitted a Touchstone, it will be graded and counted toward your final course score._

    **Touchstone 2: Case Study Project – Monthly Adoption Event at Dough Paws: Planning**

    **Overview**

    What You Will Learn: In this touchstone, you will apply everything you’ve learned about creating the project charter, the scope management plan, and the work breakdown structure (WBS). It is essential during the planning phase of the project lifecycle that all tasks and subtasks are identified.

    Why It Matters: This assignment will help you tie together various project planning documents that you’ve learned throughout the course.

    What You Will Hand In: You will download the template and complete it with your own content and then upload it in the original MS Word (.doc or .docx) format.

    Keys to Success:

    · Develop and submit original work.

    · Review the course content you’ve learned in the class.

    · Follow grading criteria that align with the rows in the rubric.

    Helpful Links:

    ·
    [Academic Integrity Guidelines](https://app.sophia.org/tutorials/touchstones-academic-integrity-guidelines)

    ·
    [Ethical Standards and Appropriate Use of AI](https://app.sophia.org/tutorials/ethical-standards-and-appropriate-use-of-ai)

    [Share your feedback on Touchstones](https://app.sophia.org/spcc/project-management-21-touchstone-2-1)

    **The Scenario**

    Dough Paw is a retail store that sells high-quality baked goods for pets. The owner, Keshia Griffin, started this business after having worked in the corporate world as an accountant for 10 years. The main reason for starting this business was that the owner found the quality of pet treats purchased at most retail stores to be low, which negatively impacted her dog’s allergies. Because of this, she created a dog bakery that focuses on fresh, human-grade ingredients and avoids using common allergens, such as flour.

    Currently, Keshia has a rotating schedule of a variety of baked goods for dogs. Some of them include things like bagel bites, which come in a 6-oz package, and other goods such as dog cookies, which come in a variety of shapes and are colorfully decorated. At any given time in the bakery, Keshia has approximately 10–12 fresh items available. In addition to this, she also sells a variety of high-quality packaged treats, dog leashes, dog collars, and high-quality dog toys.

    When Keshia first opened this business, she was located in a small but very busy strip mall, which featured a large retail store. It was Keshia’s hope that by locating next to a large retail store, she’d have walk-in traffic, which turned out to be true! She’s now hired four additional part-time people to work in the store.

    Recently, Keshia decided she wanted to work with a local animal rescue, called Homes for Paws, to host an adoption event on the first Saturday of every month.

    Here are some additional details Keshia and Homes for Paws worked on for the event.

    · The event will run between 10 AM and 2 PM.

    · The event will have at least 8 dogs available for adoption.

    · The event will require the following resources:

    · 8 dog crates of varying sizes to give the dogs breaks

    · 4-6 large sandwich board signs to place around the shopping complex

    · 8 small tables

    · Information about each dog available for adoption on printed sheets

    · Balloons for attention

    · Information posted on the Dough Paws website every month

    · Social media posts about the event on Homes for Paws and Dough Paws accounts

    Because Keshia is interested in focusing on sales and driving traffic to her shop with the event, and because Homes for Paws wants to focus on adoptions, Keshia has hired you to manage the project every month.

    Your first step was to create the project charter, which you created, and Keshia signed. Once the project charter was signed, you developed a scope management plan for Dough Paws and Homes for Paws. Since you had the information you needed, you’ve created a WBS for this project.

    All three of your documents are linked below.

    **Instructions**

    Step 1: Read the Scenario (above)

    Step 2: Review the Project Planning Documentation
    Open or download the following project planning documents; you will need these to answer the questions in the PM Touchstone 2 Template.

    DOWNLOAD

    Project Dough Paw Planning Documentation

    ·
    [Dough Paws Project – Project Charter.pdf](https://app.sophia.org/download/attachment/62253-Dough%20Paws%20Project%20-%20Project%20Charter.pdf)

    ·
    [Dough Paws Project – Scope Management Plan.pdf](https://app.sophia.org/download/attachment/63038-Dough%20Paws%20Project%20-%20Scope%20Management%20Plan.pdf)

    ·
    [Dough Paws Project – Work Breakdown Schedule (WBS).pdf](https://app.sophia.org/download/attachment/62175-Dough%20Paws%20Project%20-%20Work%20Breakdown%20Schedule%20(WBS).pdf)

    Step 3: Download the Project Template (This file contains the questions.)

    DOWNLOAD

    Download the
    [PM Touchstone 2 Template.docx](https://app.sophia.org/download/attachment/62176-PM%20Touchstone%202%20Template.docx)

    Step 4: Review Helpful Tutorials
    The following course tutorials are recommended for review before beginning the template. They contain key information relevant to the content you’ll be adding. Select the “+” icon to expand this listing.

    [Helpful Tutorials](https://app.sophia.org/spcc/project-management-21-touchstone-2-1)

    Step 5: Complete the Questions in the Project Template
    While understanding the project scenario and using the charter, scope management plan, and WBS, answer each question in the PM Touchstone 2 Template. Make sure to add enough detail to satisfy the rubric below.

    This project is your chance to bring the Dough Paws event to life through great planning! As you build your documents, imagine how your plan will help Keshia and the rescue team make each adoption day run smoothly. You’re not just practicing skills—you’re preparing to lead real-world projects that make a difference.

    Step 6: Review and Submit Your Work
    Review your work carefully and check the rubric to make sure you meet all the requirements. Submit the completed template as a Microsoft Word (.docx or .doc) file. Please only submit work entered directly into the template.

    IMPORTANT: Be sure to include your name and the date at the top of the template. Submissions without these details will not be graded.

    **Rubric**

    | | | | | | |
    | — | — | — | — | — | — |
    | | **Advanced (100%)** | **Proficient (85%)** | **Acceptable (75%)** | **Needs Improvement (50%)** | **Non-Performance (0%)** |
    | **1. Interpreting Initiation and Planning Documents**<br>Interprets how combining documentation from the initiation and planning phases of a project’s lifecycle sets up the project management plan (PMP). (30%) | Demonstrates a thorough understanding of how the project charter, scope management plan, and WBS connect, supported by at least two specific examples. Clearly explains their roles in building a PMP and why these documents are critical. | Shows solid understanding of how initiation and planning documents connect to PMP, supported by at least two examples, though the explanation may be somewhat general or lack depth | Shows a basic understanding of initiation and planning supported by at least two examples, but the explanations are vague, superficial, or incomplete. | Shows minimal or inaccurate understanding of how initiation and planning phases connect, with fewer than expected supportive examples. Responses are underdeveloped or unclear. | No response or does not demonstrate comprehension of the initiation and planning connection. |
    | **2. Scope Management Comprehension**<br>Identifies risks as in and out of scope and explains scope changes. (30%) | Accurately identifies in-scope and out-of-scope items with detailed and logical explanations that show a clear understanding of project boundaries. Provides a thorough and accurate description of how scope changes are managed in a professional setting. | Correctly identifies in-scope and out-of-scope items and provides clear, reasonable explanations. Describes how scope changes are managed with generally accurate detail, though some points may lack depth. | Identifies in-scope and out-of-scope items with basic or partial accuracy. Explanations show a general idea of scope management but are brief, vague, or missing supporting details. | Attempts to identify scope boundaries but shows significant confusion or misunderstanding. Explanations are unclear, incomplete, or inaccurate regarding scope and change management. | Does not address scope management or provide a relevant response. |
    | **3. Analyzing the Work Breakdown Structure (WBS)**<br>Explains how a WBS is devised, and why tasks are broken into work packages/subtasks. (30%) | Demonstrates a strong understanding of WBS structure. Clearly explains why tasks are grouped into work packages and subtasks and connects them to deliverables and project objectives. | Shows a good understanding of WBS with correct explanations of tasks and subtasks, though the reasoning may be somewhat general. | Shows partial understanding of the WBS structure. Explanations are vague, incomplete, or inconsistently tied to deliverables. | Demonstrates minimal understanding of WBS. Explanations are inaccurate, unclear, or missing key elements. | No demonstration of understanding of WBS or no response provided. |
    | **4. Writing Conventions**<br>Meets conventions for grammar, punctuation, and spelling. (10%) | Writing is clear, well-organized, and professional. Virtually no errors. There are almost no errors in grammar, punctuation, spelling, and capitalization. | Writing is generally clear with minor errors that do not affect readability. There are minor errors in grammar, punctuation, spelling, and capitalization that do not impede readability. | Writing has several errors that affect readability. There are frequent errors in grammar, punctuation, spelling, and capitalization that somewhat impede readability. | Writing has frequent errors that significantly impact readability and professionalism. There are consistent errors in grammar, punctuation, spelling, and capitalization that significantly impede readability. | Submission is incoherent, does not follow conventions, or is missing. Submission does not meet the minimum threshold for points to be awarded. |

    **## Touchstones2.docx**

    _Touchstones are projects that illustrate your comprehension of the course material, help you refine skills, and demonstrate application of knowledge. You can work on a Touchstone anytime, but you must pass this unit’s assessments before you submit it. Once you've submitted a Touchstone, it will be graded and counted toward your final course score._

    **Touchstone 2: Case Study Project – Monthly Adoption Event at Dough Paws: Planning**

    **Overview**

    What You Will Learn: In this touchstone, you will apply everything you’ve learned about creating the project charter, the scope management plan, and the work breakdown structure (WBS). It is essential during the planning phase of the project lifecycle that all tasks and subtasks are identified.

    Why It Matters: This assignment will help you tie together various project planning documents that you’ve learned throughout the course.

    What You Will Hand In: You will download the template and complete it with your own content and then upload it in the original MS Word (.doc or .docx) format.

    Keys to Success:

    · Develop and submit original work.

    · Review the course content you’ve learned in the class.

    · Follow grading criteria that align with the rows in the rubric.

    Helpful Links:

    ·
    [Academic Integrity Guidelines](https://app.sophia.org/tutorials/touchstones-academic-integrity-guidelines)

    ·
    [Ethical Standards and Appropriate Use of AI](https://app.sophia.org/tutorials/ethical-standards-and-appropriate-use-of-ai)

    [Share your feedback on Touchstones](https://app.sophia.org/spcc/project-management-21-touchstone-2-1)

    **The Scenario**

    Dough Paw is a retail store that sells high-quality baked goods for pets. The owner, Keshia Griffin, started this business after having worked in the corporate world as an accountant for 10 years. The main reason for starting this business was that the owner found the quality of pet treats purchased at most retail stores to be low, which negatively impacted her dog’s allergies. Because of this, she created a dog bakery that focuses on fresh, human-grade ingredients and avoids using common allergens, such as flour.

    Currently, Keshia has a rotating schedule of a variety of baked goods for dogs. Some of them include things like bagel bites, which come in a 6-oz package, and other goods such as dog cookies, which come in a variety of shapes and are colorfully decorated. At any given time in the bakery, Keshia has approximately 10–12 fresh items available. In addition to this, she also sells a variety of high-quality packaged treats, dog leashes, dog collars, and high-quality dog toys.

    When Keshia first opened this business, she was located in a small but very busy strip mall, which featured a large retail store. It was Keshia’s hope that by locating next to a large retail store, she’d have walk-in traffic, which turned out to be true! She’s now hired four additional part-time people to work in the store.

    Recently, Keshia decided she wanted to work with a local animal rescue, called Homes for Paws, to host an adoption event on the first Saturday of every month.

    Here are some additional details Keshia and Homes for Paws worked on for the event.

    · The event will run between 10 AM and 2 PM.

    · The event will have at least 8 dogs available for adoption.

    · The event will require the following resources:

    · 8 dog crates of varying sizes to give the dogs breaks

    · 4-6 large sandwich board signs to place around the shopping complex

    · 8 small tables

    · Information about each dog available for adoption on printed sheets

    · Balloons for attention

    · Information posted on the Dough Paws website every month

    · Social media posts about the event on Homes for Paws and Dough Paws accounts

    Because Keshia is interested in focusing on sales and driving traffic to her shop with the event, and because Homes for Paws wants to focus on adoptions, Keshia has hired you to manage the project every month.

    Your first step was to create the project charter, which you created, and Keshia signed. Once the project charter was signed, you developed a scope management plan for Dough Paws and Homes for Paws. Since you had the information you needed, you’ve created a WBS for this project.

    All three of your documents are linked below.

    **Instructions**

    Step 1: Read the Scenario (above)

    Step 2: Review the Project Planning Documentation
    Open or download the following project planning documents; you will need these to answer the questions in the PM Touchstone 2 Template.

    DOWNLOAD

    Project Dough Paw Planning Documentation

    ·
    [Dough Paws Project – Project Charter.pdf](https://app.sophia.org/download/attachment/62253-Dough%20Paws%20Project%20-%20Project%20Charter.pdf)

    ·
    [Dough Paws Project – Scope Management Plan.pdf](https://app.sophia.org/download/attachment/63038-Dough%20Paws%20Project%20-%20Scope%20Management%20Plan.pdf)

    ·
    [Dough Paws Project – Work Breakdown Schedule (WBS).pdf](https://app.sophia.org/download/attachment/62175-Dough%20Paws%20Project%20-%20Work%20Breakdown%20Schedule%20(WBS).pdf)

    Step 3: Download the Project Template (This file contains the questions.)

    DOWNLOAD

    Download the
    [PM Touchstone 2 Template.docx](https://app.sophia.org/download/attachment/62176-PM%20Touchstone%202%20Template.docx)

    Step 4: Review Helpful Tutorials
    The following course tutorials are recommended for review before beginning the template. They contain key information relevant to the content you’ll be adding. Select the “+” icon to expand this listing.

    [Helpful Tutorials](https://app.sophia.org/spcc/project-management-21-touchstone-2-1)

    Step 5: Complete the Questions in the Project Template
    While understanding the project scenario and using the charter, scope management plan, and WBS, answer each question in the PM Touchstone 2 Template. Make sure to add enough detail to satisfy the rubric below.

    This project is your chance to bring the Dough Paws event to life through great planning! As you build your documents, imagine how your plan will help Keshia and the rescue team make each adoption day run smoothly. You’re not just practicing skills—you’re preparing to lead real-world projects that make a difference.

    Step 6: Review and Submit Your Work
    Review your work carefully and check the rubric to make sure you meet all the requirements. Submit the completed template as a Microsoft Word (.docx or .doc) file. Please only submit work entered directly into the template.

    IMPORTANT: Be sure to include your name and the date at the top of the template. Submissions without these details will not be graded.

    **Rubric**

    | | | | | | |
    | — | — | — | — | — | — |
    | | **Advanced (100%)** | **Proficient (85%)** | **Acceptable (75%)** | **Needs Improvement (50%)** | **Non-Performance (0%)** |
    | **1. Interpreting Initiation and Planning Documents**<br>Interprets how combining documentation from the initiation and planning phases of a project’s lifecycle sets up the project management plan (PMP). (30%) | Demonstrates a thorough understanding of how the project charter, scope management plan, and WBS connect, supported by at least two specific examples. Clearly explains their roles in building a PMP and why these documents are critical. | Shows solid understanding of how initiation and planning documents connect to PMP, supported by at least two examples, though the explanation may be somewhat general or lack depth | Shows a basic understanding of initiation and planning supported by at least two examples, but the explanations are vague, superficial, or incomplete. | Shows minimal or inaccurate understanding of how initiation and planning phases connect, with fewer than expected supportive examples. Responses are underdeveloped or unclear. | No response or does not demonstrate comprehension of the initiation and planning connection. |
    | **2. Scope Management Comprehension**<br>Identifies risks as in and out of scope and explains scope changes. (30%) | Accurately identifies in-scope and out-of-scope items with detailed and logical explanations that show a clear understanding of project boundaries. Provides a thorough and accurate description of how scope changes are managed in a professional setting. | Correctly identifies in-scope and out-of-scope items and provides clear, reasonable explanations. Describes how scope changes are managed with generally accurate detail, though some points may lack depth. | Identifies in-scope and out-of-scope items with basic or partial accuracy. Explanations show a general idea of scope management but are brief, vague, or missing supporting details. | Attempts to identify scope boundaries but shows significant confusion or misunderstanding. Explanations are unclear, incomplete, or inaccurate regarding scope and change management. | Does not address scope management or provide a relevant response. |
    | **3. Analyzing the Work Breakdown Structure (WBS)**<br>Explains how a WBS is devised, and why tasks are broken into work packages/subtasks. (30%) | Demonstrates a strong understanding of WBS structure. Clearly explains why tasks are grouped into work packages and subtasks and connects them to deliverables and project objectives. | Shows a good understanding of WBS with correct explanations of tasks and subtasks, though the reasoning may be somewhat general. | Shows partial understanding of the WBS structure. Explanations are vague, incomplete, or inconsistently tied to deliverables. | Demonstrates minimal understanding of WBS. Explanations are inaccurate, unclear, or missing key elements. | No demonstration of understanding of WBS or no response provided. |
    | **4. Writing Conventions**<br>Meets conventions for grammar, punctuation, and spelling. (10%) | Writing is clear, well-organized, and professional. Virtually no errors. There are almost no errors in grammar, punctuation, spelling, and capitalization. | Writing is generally clear with minor errors that do not affect readability. There are minor errors in grammar, punctuation, spelling, and capitalization that do not impede readability. | Writing has several errors that affect readability. There are frequent errors in grammar, punctuation, spelling, and capitalization that somewhat impede readability. | Writing has frequent errors that significantly impact readability and professionalism. There are consistent errors in grammar, punctuation, spelling, and capitalization that significantly impede readability. | Submission is incoherent, does not follow conventions, or is missing. Submission does not meet the minimum threshold for points to be awarded. |

    **## PMTouchstone2Template.docx**

    Page 1

    PM: Touchstone 2—Monthly Adoption Event at Dough Paws Project

    Name:

    Date:

    Now that you’ve reviewed each of these documents for the project and shared them with Keshia and Homes for Paws, they have a few questions about these documents. Please write out the answer to each question to help them better understand what you’ve created.

    **Directions:** Using what you have learned about the project charter and the planning components of the project management plan (PMP), including the scope management plan and the work breakdown structure (WBS) in Unit 2, respond to the following questions in response to the scenario. For each question, you should write a paragraph-length response (5–7 sentences) to receive credit for this Touchstone. You may use your Sophia tutorials as a reference.

    | |
    | — |
    | **Question 1:**<br>**How does the project charter support the development of the scope management plan and the WBS? Provide at least two specific examples.** |
    | Your answer: |
    | **Question 2:**<br>**Why are “in scope” and “out of scope” listed on the scope management document? Also, what if we have 10 dogs we want to bring to the event next month?** |
    | Your answer: |
    | **Question 3:**<br>**Identify all the items that are out of scope and explain why each is out of scope.** |
    | Your answer: |
    | **Question 4:**<br>**In the WBS, why is “3.5 Decorate with balloons” a subtask?** |
    | Your answer: |
    | **Question 5:**<br>**Given the WBS for the Dough Paws project, identify two subtasks under the Marketing and Promotion work package. Explain how completing each subtask contributes to achieving the overall project objectives.** |
    | Your answer: |
    | **Question 6:**<br>**What is the difference between a deliverable and a work package? What work package does “5.3 Manage dog–customer interactions” fall under?** |
    | Your answer: |

    | | | |
    | — | — | — |
    | | | |

    **## Touchstones2.docx**

    _Touchstones are projects that illustrate your comprehension of the course material, help you refine skills, and demonstrate application of knowledge. You can work on a Touchstone anytime, but you must pass this unit’s assessments before you submit it. Once you've submitted a Touchstone, it will be graded and counted toward your final course score._

    **Touchstone 2: Case Study Project – Monthly Adoption Event at Dough Paws: Planning**

    **Overview**

    What You Will Learn: In this touchstone, you will apply everything you’ve learned about creating the project charter, the scope management plan, and the work breakdown structure (WBS). It is essential during the planning phase of the project lifecycle that all tasks and subtasks are identified.

    Why It Matters: This assignment will help you tie together various project planning documents that you’ve learned throughout the course.

    What You Will Hand In: You will download the template and complete it with your own content and then upload it in the original MS Word (.doc or .docx) format.

    Keys to Success:

    · Develop and submit original work.

    · Review the course content you’ve learned in the class.

    · Follow grading criteria that align with the rows in the rubric.

    Helpful Links:

    ·
    [Academic Integrity Guidelines](https://app.sophia.org/tutorials/touchstones-academic-integrity-guidelines)

    ·
    [Ethical Standards and Appropriate Use of AI](https://app.sophia.org/tutorials/ethical-standards-and-appropriate-use-of-ai)

    [Share your feedback on Touchstones](https://app.sophia.org/spcc/project-management-21-touchstone-2-1)

    **The Scenario**

    Dough Paw is a retail store that sells high-quality baked goods for pets. The owner, Keshia Griffin, started this business after having worked in the corporate world as an accountant for 10 years. The main reason for starting this business was that the owner found the quality of pet treats purchased at most retail stores to be low, which negatively impacted her dog’s allergies. Because of this, she created a dog bakery that focuses on fresh, human-grade ingredients and avoids using common allergens, such as flour.

    Currently, Keshia has a rotating schedule of a variety of baked goods for dogs. Some of them include things like bagel bites, which come in a 6-oz package, and other goods such as dog cookies, which come in a variety of shapes and are colorfully decorated. At any given time in the bakery, Keshia has approximately 10–12 fresh items available. In addition to this, she also sells a variety of high-quality packaged treats, dog leashes, dog collars, and high-quality dog toys.

    When Keshia first opened this business, she was located in a small but very busy strip mall, which featured a large retail store. It was Keshia’s hope that by locating next to a large retail store, she’d have walk-in traffic, which turned out to be true! She’s now hired four additional part-time people to work in the store.

    Recently, Keshia decided she wanted to work with a local animal rescue, called Homes for Paws, to host an adoption event on the first Saturday of every month.

    Here are some additional details Keshia and Homes for Paws worked on for the event.

    · The event will run between 10 AM and 2 PM.

    · The event will have at least 8 dogs available for adoption.

    · The event will require the following resources:

    · 8 dog crates of varying sizes to give the dogs breaks

    · 4-6 large sandwich board signs to place around the shopping complex

    · 8 small tables

    · Information about each dog available for adoption on printed sheets

    · Balloons for attention

    · Information posted on the Dough Paws website every month

    · Social media posts about the event on Homes for Paws and Dough Paws accounts

    Because Keshia is interested in focusing on sales and driving traffic to her shop with the event, and because Homes for Paws wants to focus on adoptions, Keshia has hired you to manage the project every month.

    Your first step was to create the project charter, which you created, and Keshia signed. Once the project charter was signed, you developed a scope management plan for Dough Paws and Homes for Paws. Since you had the information you needed, you’ve created a WBS for this project.

    All three of your documents are linked below.

    **Instructions**

    Step 1: Read the Scenario (above)

    Step 2: Review the Project Planning Documentation
    Open or download the following project planning documents; you will need these to answer the questions in the PM Touchstone 2 Template.

    DOWNLOAD

    Project Dough Paw Planning Documentation

    ·
    [Dough Paws Project – Project Charter.pdf](https://app.sophia.org/download/attachment/62253-Dough%20Paws%20Project%20-%20Project%20Charter.pdf)

    ·
    [Dough Paws Project – Scope Management Plan.pdf](https://app.sophia.org/download/attachment/63038-Dough%20Paws%20Project%20-%20Scope%20Management%20Plan.pdf)

    ·
    [Dough Paws Project – Work Breakdown Schedule (WBS).pdf](https://app.sophia.org/download/attachment/62175-Dough%20Paws%20Project%20-%20Work%20Breakdown%20Schedule%20(WBS).pdf)

    Step 3: Download the Project Template (This file contains the questions.)

    DOWNLOAD

    Download the
    [PM Touchstone 2 Template.docx](https://app.sophia.org/download/attachment/62176-PM%20Touchstone%202%20Template.docx)

    Step 4: Review Helpful Tutorials
    The following course tutorials are recommended for review before beginning the template. They contain key information relevant to the content you’ll be adding. Select the “+” icon to expand this listing.

    [Helpful Tutorials](https://app.sophia.org/spcc/project-management-21-touchstone-2-1)

    Step 5: Complete the Questions in the Project Template
    While understanding the project scenario and using the charter, scope management plan, and WBS, answer each question in the PM Touchstone 2 Template. Make sure to add enough detail to satisfy the rubric below.

    This project is your chance to bring the Dough Paws event to life through great planning! As you build your documents, imagine how your plan will help Keshia and the rescue team make each adoption day run smoothly. You’re not just practicing skills—you’re preparing to lead real-world projects that make a difference.

    Step 6: Review and Submit Your Work
    Review your work carefully and check the rubric to make sure you meet all the requirements. Submit the completed template as a Microsoft Word (.docx or .doc) file. Please only submit work entered directly into the template.

    IMPORTANT: Be sure to include your name and the date at the top of the template. Submissions without these details will not be graded.

    **Rubric**

    | | | | | | |
    | — | — | — | — | — | — |
    | | **Advanced (100%)** | **Proficient (85%)** | **Acceptable (75%)** | **Needs Improvement (50%)** | **Non-Performance (0%)** |
    | **1. Interpreting Initiation and Planning Documents**<br>Interprets how combining documentation from the initiation and planning phases of a project’s lifecycle sets up the project management plan (PMP). (30%) | Demonstrates a thorough understanding of how the project charter, scope management plan, and WBS connect, supported by at least two specific examples. Clearly explains their roles in building a PMP and why these documents are critical. | Shows solid understanding of how initiation and planning documents connect to PMP, supported by at least two examples, though the explanation may be somewhat general or lack depth | Shows a basic understanding of initiation and planning supported by at least two examples, but the explanations are vague, superficial, or incomplete. | Shows minimal or inaccurate understanding of how initiation and planning phases connect, with fewer than expected supportive examples. Responses are underdeveloped or unclear. | No response or does not demonstrate comprehension of the initiation and planning connection. |
    | **2. Scope Management Comprehension**<br>Identifies risks as in and out of scope and explains scope changes. (30%) | Accurately identifies in-scope and out-of-scope items with detailed and logical explanations that show a clear understanding of project boundaries. Provides a thorough and accurate description of how scope changes are managed in a professional setting. | Correctly identifies in-scope and out-of-scope items and provides clear, reasonable explanations. Describes how scope changes are managed with generally accurate detail, though some points may lack depth. | Identifies in-scope and out-of-scope items with basic or partial accuracy. Explanations show a general idea of scope management but are brief, vague, or missing supporting details. | Attempts to identify scope boundaries but shows significant confusion or misunderstanding. Explanations are unclear, incomplete, or inaccurate regarding scope and change management. | Does not address scope management or provide a relevant response. |
    | **3. Analyzing the Work Breakdown Structure (WBS)**<br>Explains how a WBS is devised, and why tasks are broken into work packages/subtasks. (30%) | Demonstrates a strong understanding of WBS structure. Clearly explains why tasks are grouped into work packages and subtasks and connects them to deliverables and project objectives. | Shows a good understanding of WBS with correct explanations of tasks and subtasks, though the reasoning may be somewhat general. | Shows partial understanding of the WBS structure. Explanations are vague, incomplete, or inconsistently tied to deliverables. | Demonstrates minimal understanding of WBS. Explanations are inaccurate, unclear, or missing key elements. | No demonstration of understanding of WBS or no response provided. |
    | **4. Writing Conventions**<br>Meets conventions for grammar, punctuation, and spelling. (10%) | Writing is clear, well-organized, and professional. Virtually no errors. There are almost no errors in grammar, punctuation, spelling, and capitalization. | Writing is generally clear with minor errors that do not affect readability. There are minor errors in grammar, punctuation, spelling, and capitalization that do not impede readability. | Writing has several errors that affect readability. There are frequent errors in grammar, punctuation, spelling, and capitalization that somewhat impede readability. | Writing has frequent errors that significantly impact readability and professionalism. There are consistent errors in grammar, punctuation, spelling, and capitalization that significantly impede readability. | Submission is incoherent, does not follow conventions, or is missing. Submission does not meet the minimum threshold for points to be awarded. |

    **## PMTouchstone2Template.docx**

    Page 1

    PM: Touchstone 2—Monthly Adoption Event at Dough Paws Project

    Name:

    Date:

    Now that you’ve reviewed each of these documents for the project and shared them with Keshia and Homes for Paws, they have a few questions about these documents. Please write out the answer to each question to help them better understand what you’ve created.

    **Directions:** Using what you have learned about the project charter and the planning components of the project management plan (PMP), including the scope management plan and the work breakdown structure (WBS) in Unit 2, respond to the following questions in response to the scenario. For each question, you should write a paragraph-length response (5–7 sentences) to receive credit for this Touchstone. You may use your Sophia tutorials as a reference.

    | |
    | — |
    | **Question 1:**<br>**How does the project charter support the development of the scope management plan and the WBS? Provide at least two specific examples.** |
    | Your answer: |
    | **Question 2:**<br>**Why are “in scope” and “out of scope” listed on the scope management document? Also, what if we have 10 dogs we want to bring to the event next month?** |
    | Your answer: |
    | **Question 3:**<br>**Identify all the items that are out of scope and explain why each is out of scope.** |
    | Your answer: |
    | **Question 4:**<br>**In the WBS, why is “3.5 Decorate with balloons” a subtask?** |
    | Your answer: |
    | **Question 5:**<br>**Given the WBS for the Dough Paws project, identify two subtasks under the Marketing and Promotion work package. Explain how completing each subtask contributes to achieving the overall project objectives.** |
    | Your answer: |
    | **Question 6:**<br>**What is the difference between a deliverable and a work package? What work package does “5.3 Manage dog–customer interactions” fall under?** |
    | Your answer: |

    | | | |
    | — | — | — |
    | | | |

    **## Touchstones2.docx**

    _Touchstones are projects that illustrate your comprehension of the course material, help you refine skills, and demonstrate application of knowledge. You can work on a Touchstone anytime, but you must pass this unit’s assessments before you submit it. Once you've submitted a Touchstone, it will be graded and counted toward your final course score._

    **Touchstone 2: Case Study Project – Monthly Adoption Event at Dough Paws: Planning**

    **Overview**

    What You Will Learn: In this touchstone, you will apply everything you’ve learned about creating the project charter, the scope management plan, and the work breakdown structure (WBS). It is essential during the planning phase of the project lifecycle that all tasks and subtasks are identified.

    Why It Matters: This assignment will help you tie together various project planning documents that you’ve learned throughout the course.

    What You Will Hand In: You will download the template and complete it with your own content and then upload it in the original MS Word (.doc or .docx) format.

    Keys to Success:

    · Develop and submit original work.

    · Review the course content you’ve learned in the class.

    · Follow grading criteria that align with the rows in the rubric.

    Helpful Links:

    ·
    [Academic Integrity Guidelines](https://app.sophia.org/tutorials/touchstones-academic-integrity-guidelines)

    ·
    [Ethical Standards and Appropriate Use of AI](https://app.sophia.org/tutorials/ethical-standards-and-appropriate-use-of-ai)

    [Share your feedback on Touchstones](https://app.sophia.org/spcc/project-management-21-touchstone-2-1)

    **The Scenario**

    Dough Paw is a retail store that sells high-quality baked goods for pets. The owner, Keshia Griffin, started this business after having worked in the corporate world as an accountant for 10 years. The main reason for starting this business was that the owner found the quality of pet treats purchased at most retail stores to be low, which negatively impacted her dog’s allergies. Because of this, she created a dog bakery that focuses on fresh, human-grade ingredients and avoids using common allergens, such as flour.

    Currently, Keshia has a rotating schedule of a variety of baked goods for dogs. Some of them include things like bagel bites, which come in a 6-oz package, and other goods such as dog cookies, which come in a variety of shapes and are colorfully decorated. At any given time in the bakery, Keshia has approximately 10–12 fresh items available. In addition to this, she also sells a variety of high-quality packaged treats, dog leashes, dog collars, and high-quality dog toys.

    When Keshia first opened this business, she was located in a small but very busy strip mall, which featured a large retail store. It was Keshia’s hope that by locating next to a large retail store, she’d have walk-in traffic, which turned out to be true! She’s now hired four additional part-time people to work in the store.

    Recently, Keshia decided she wanted to work with a local animal rescue, called Homes for Paws, to host an adoption event on the first Saturday of every month.

    Here are some additional details Keshia and Homes for Paws worked on for the event.

    · The event will run between 10 AM and 2 PM.

    · The event will have at least 8 dogs available for adoption.

    · The event will require the following resources:

    · 8 dog crates of varying sizes to give the dogs breaks

    · 4-6 large sandwich board signs to place around the shopping complex

    · 8 small tables

    · Information about each dog available for adoption on printed sheets

    · Balloons for attention

    · Information posted on the Dough Paws website every month

    · Social media posts about the event on Homes for Paws and Dough Paws accounts

    Because Keshia is interested in focusing on sales and driving traffic to her shop with the event, and because Homes for Paws wants to focus on adoptions, Keshia has hired you to manage the project every month.

    Your first step was to create the project charter, which you created, and Keshia signed. Once the project charter was signed, you developed a scope management plan for Dough Paws and Homes for Paws. Since you had the information you needed, you’ve created a WBS for this project.

    All three of your documents are linked below.

    **Instructions**

    Step 1: Read the Scenario (above)

    Step 2: Review the Project Planning Documentation
    Open or download the following project planning documents; you will need these to answer the questions in the PM Touchstone 2 Template.

    DOWNLOAD

    Project Dough Paw Planning Documentation

    ·
    [Dough Paws Project – Project Charter.pdf](https://app.sophia.org/download/attachment/62253-Dough%20Paws%20Project%20-%20Project%20Charter.pdf)

    ·
    [Dough Paws Project – Scope Management Plan.pdf](https://app.sophia.org/download/attachment/63038-Dough%20Paws%20Project%20-%20Scope%20Management%20Plan.pdf)

    ·
    [Dough Paws Project – Work Breakdown Schedule (WBS).pdf](https://app.sophia.org/download/attachment/62175-Dough%20Paws%20Project%20-%20Work%20Breakdown%20Schedule%20(WBS).pdf)

    Step 3: Download the Project Template (This file contains the questions.)

    DOWNLOAD

    Download the
    [PM Touchstone 2 Template.docx](https://app.sophia.org/download/attachment/62176-PM%20Touchstone%202%20Template.docx)

    Step 4: Review Helpful Tutorials
    The following course tutorials are recommended for review before beginning the template. They contain key information relevant to the content you’ll be adding. Select the “+” icon to expand this listing.

    [Helpful Tutorials](https://app.sophia.org/spcc/project-management-21-touchstone-2-1)

    Step 5: Complete the Questions in the Project Template
    While understanding the project scenario and using the charter, scope management plan, and WBS, answer each question in the PM Touchstone 2 Template. Make sure to add enough detail to satisfy the rubric below.

    This project is your chance to bring the Dough Paws event to life through great planning! As you build your documents, imagine how your plan will help Keshia and the rescue team make each adoption day run smoothly. You’re not just practicing skills—you’re preparing to lead real-world projects that make a difference.

    Step 6: Review and Submit Your Work
    Review your work carefully and check the rubric to make sure you meet all the requirements. Submit the completed template as a Microsoft Word (.docx or .doc) file. Please only submit work entered directly into the template.

    IMPORTANT: Be sure to include your name and the date at the top of the template. Submissions without these details will not be graded.

    **Rubric**

    | | | | | | |
    | — | — | — | — | — | — |
    | | **Advanced (100%)** | **Proficient (85%)** | **Acceptable (75%)** | **Needs Improvement (50%)** | **Non-Performance (0%)** |
    | **1. Interpreting Initiation and Planning Documents**<br>Interprets how combining documentation from the initiation and planning phases of a project’s lifecycle sets up the project management plan (PMP). (30%) | Demonstrates a thorough understanding of how the project charter, scope management plan, and WBS connect, supported by at least two specific examples. Clearly explains their roles in building a PMP and why these documents are critical. | Shows solid understanding of how initiation and planning documents connect to PMP, supported by at least two examples, though the explanation may be somewhat general or lack depth | Shows a basic understanding of initiation and planning supported by at least two examples, but the explanations are vague, superficial, or incomplete. | Shows minimal or inaccurate understanding of how initiation and planning phases connect, with fewer than expected supportive examples. Responses are underdeveloped or unclear. | No response or does not demonstrate comprehension of the initiation and planning connection. |
    | **2. Scope Management Comprehension**<br>Identifies risks as in and out of scope and explains scope changes. (30%) | Accurately identifies in-scope and out-of-scope items with detailed and logical explanations that show a clear understanding of project boundaries. Provides a thorough and accurate description of how scope changes are managed in a professional setting. | Correctly identifies in-scope and out-of-scope items and provides clear, reasonable explanations. Describes how scope changes are managed with generally accurate detail, though some points may lack depth. | Identifies in-scope and out-of-scope items with basic or partial accuracy. Explanations show a general idea of scope management but are brief, vague, or missing supporting details. | Attempts to identify scope boundaries but shows significant confusion or misunderstanding. Explanations are unclear, incomplete, or inaccurate regarding scope and change management. | Does not address scope management or provide a relevant response. |
    | **3. Analyzing the Work Breakdown Structure (WBS)**<br>Explains how a WBS is devised, and why tasks are broken into work packages/subtasks. (30%) | Demonstrates a strong understanding of WBS structure. Clearly explains why tasks are grouped into work packages and subtasks and connects them to deliverables and project objectives. | Shows a good understanding of WBS with correct explanations of tasks and subtasks, though the reasoning may be somewhat general. | Shows partial understanding of the WBS structure. Explanations are vague, incomplete, or inconsistently tied to deliverables. | Demonstrates minimal understanding of WBS. Explanations are inaccurate, unclear, or missing key elements. | No demonstration of understanding of WBS or no response provided. |
    | **4. Writing Conventions**<br>Meets conventions for grammar, punctuation, and spelling. (10%) | Writing is clear, well-organized, and professional. Virtually no errors. There are almost no errors in grammar, punctuation, spelling, and capitalization. | Writing is generally clear with minor errors that do not affect readability. There are minor errors in grammar, punctuation, spelling, and capitalization that do not impede readability. | Writing has several errors that affect readability. There are frequent errors in grammar, punctuation, spelling, and capitalization that somewhat impede readability. | Writing has frequent errors that significantly impact readability and professionalism. There are consistent errors in grammar, punctuation, spelling, and capitalization that significantly impede readability. | Submission is incoherent, does not follow conventions, or is missing. Submission does not meet the minimum threshold for points to be awarded. |

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    must submit a turnitin report and a no ai report – [\ \ IMG_8598.jpeg](https://www.sweetstudy.com/files/img-8598-jpeg "IMG_8598.jpeg") – [\ \ IMG_8601.jpeg](https://www.sweetstudy.com/files/img-8601-jpeg "IMG_8601.jpeg") – [\ \ IMG_8600.jpeg](https://www.sweetstudy.com/files/img-8600-jpeg "…

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    must submit a turnitin report and a no ai report

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    \
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  • [Solved] intro to business

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    see attachment **files (2)** – ## IntrotoBusinessTouchstone4Template.docx – ## Touchstone4INTROBUSS.docx **## IntrotoBusinessTouchstone4Template.docx** ## Touchstone 4: Case Study Review: ### “Paws,” a Mobile Pet Grooming Business Answer the following questions in three to six sentences per question…

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    see attachment

    **files (2)**

    – ## IntrotoBusinessTouchstone4Template.docx

    – ## Touchstone4INTROBUSS.docx

    **## IntrotoBusinessTouchstone4Template.docx**

    ## Touchstone 4: Case Study Review:

    ### “Paws,” a Mobile Pet Grooming Business

    Answer the following questions in three to six sentences per question. Use evidence and cite from the tutorials in this course. Remember to review the Touchstone page for response requirements, rubric components, and grading specifics.

    | |
    | — |
    | **Question 1:**<br>**How might the economy and supply and demand impact Emma’s business?** |
    | Response: |

    | |
    | — |
    | **Question 2:**<br>**What entrepreneurial risks did Emma take when choosing to start this business?** |
    | Response: |

    | |
    | — |
    | **Question 3:**<br>**What ethical responsibilities should Emma consider in terms of her customers and the animals she grooms?** |
    | Response: |

    | |
    | — |
    | **Question 4:**<br>**How will Emma’s management responsibilities change if she hires another person?** |
    | Response: |

    | |
    | — |
    | **Question 5:**<br>**What financial risk should Emma consider before purchasing a second van?** |
    | Response: |

    | |
    | — |
    | **Question 6:**<br>**What are Emma’s options in terms of secured and unsecured financing?**<br>**Which option would be the best, and why?** |
    | Response: |

    | |
    | — |
    | **Question 7:**<br>**When Emma is considering her finances to fund the business, what should she consider as options for short-term financing?** |
    | Response: |

    | |
    | — |
    | **Question 8:**<br>**Who is Emma’s target market, and how might she be able to reach them?** |
    | Response: |

    | |
    | — |
    | **Question 9:**<br>**How might Emma use positioning and branding strategies to market her business?** |
    | Response: |

    **## Touchstone4INTROBUSS.docx**

    **Touchstone 4: Case Study Review: “Paws,” a Mobile Pet Grooming Business**

    **Overview**

    What You Will Learn:
    In this Touchstone, you will apply everything you’ve learned about business, including economics, entrepreneurship, ethics, management, financial considerations, and marketing, to a realistic case study.

    Why It Matters:
    This assignment will help you apply concepts from class to a real-world situation similar to one you might face as an entrepreneur or business executive.

    What You Will Hand In:
    A two-page document in Word or PDF that answers the questions about the case study.

    Keys to Success:

    · Develop and submit original work.

    · Synthesize course content and apply it thoughtfully and appropriately to the case study.

    Helpful Links:

    ·
    [Academic Integrity Guidelines](https://app.sophia.org/tutorials/touchstones-academic-integrity-guidelines)

    ·
    [Ethical Standards and Appropriate use of AI](https://app.sophia.org/tutorials/ethical-standards-and-appropriate-use-of-ai)

    ·
    [APA Style: Citation Help](https://app.sophia.org/tutorials/citation-help)

    [Share your feedback on Touchstones](https://app.sophia.org/spcc/introduction-to-business-21-touchstone-4-1)

    **Instructions**

    **Step 1: Read the Scenario**

    ![](https://www.sweetstudy.com/questions/intro-to-business-20974933)

    Emma Martinez used to work in human resources for a large corporation. Last year, she decided to leave her job and start her own mobile pet grooming business, called Paws. Rather than renting a space and having a storefront, Emma decided to purchase a van and equip it for grooming. The large van has everything Emma needs, including a drying station, a grooming table, and all the necessary equipment. Emma offers haircuts, nail trimming, and bathing at prices less expensive than traditional dog grooming businesses, because she does not have the same overhead as she would with a traditional storefront.

    Her service utilizes a booking app, which allows customers to easily and quickly make appointments. She has a loyal customer base that frequently recommends her services.

    Emma is able to groom four pets a day, which averages $100 per appointment for the services.

    ![](https://www.sweetstudy.com/questions/intro-to-business-20974933)Her variable costs include:

    · Fuel

    · Grooming supplies

    · Van maintenance

    Her fixed costs include:

    · The van loan payment

    · Insurance

    · Her licensing fees

    She believes her business strengths include affordability and customer loyalty, while her weaknesses include increasing competition, high fuel prices, and—because she runs the business on her own—limited growth opportunities because she only has one van and must consider traffic and maintenance when scheduling appointments.

    EXAMPLE

    For every 2-hr appointment, Emma needs to book out 3 hr to plan for traffic and other potential challenges.

    This means Emma works very long hours—about 12 hr per day for the four daily appointments and travel times. Emma has attempted to take at least 1 day off a week, but in order to satisfy customers, she really needs to be available every day of the week.

    Given these challenges, Emma has considered purchasing a second van and hiring another groomer to expand her business. She feels this will generate more revenue, but she is concerned about managing another person and the challenges it will bring. Also, she finds that she will have plenty of revenue if she books at least four appointments per day, 6 days a week.

    Assume you are one of Emma’s friends who has just taken a business class and offered to help her with some of the difficulties she is facing. Answer these questions by addressing her problems with the business concepts you’ve learned about in this course. When addressing these problems, add what Emma might consider as marketing opportunities for the future.

    [Share your feedback on Touchstones](https://app.sophia.org/spcc/introduction-to-business-21-touchstone-4-1)

    **Step 2: Review Tutorials**

    It is a good idea to review all the course materials before beginning this Touchstone. Reviewing materials can help you be better prepared to answer the case study questions.

    Here are some suggested tutorials that will help guide your answers:

    ·
    [_How Businesses and Economics Work_](https://app.sophia.org/tutorials/how-business-and-economics-work)

    ·
    [_Small Business and the Entrepreneur_](https://app.sophia.org/tutorials/small-business-and-the-entrepreneur-5)

    ·
    [_Organizing_](https://app.sophia.org/tutorials/organizing)

    ·
    [_Obtaining Short-Term Financing_](https://app.sophia.org/tutorials/obtaining-short-term-financing)

    ·
    [_Long-Term Financing_](https://app.sophia.org/tutorials/long-term-financing-options)

    ·
    [_Case Study: Analyzing Accounting Statements_](https://app.sophia.org/tutorials/case-study-analyzing-accounting-statements)

    ·
    [_Marketing Segmentation_](https://app.sophia.org/tutorials/marketing-segmentation)

    **Step 3: Write the Touchstone**

    Answer the following questions in three to six sentences per question using the template provided.

    DOWNLOAD

    [Intro to Business Touchstone 4 Template.docx](https://app.sophia.org/download/attachment/63610-Intro%20to%20Business%20Touchstone%204%20Template.docx)

    Use evidence and cite from the tutorials in this course:

    1. How might the economy and supply and demand impact Emma’s business?

    2. What entrepreneurial risks did Emma take when choosing to start this business?

    3. What ethical responsibilities should Emma consider in terms of her customers and the animals she grooms?

    4. How will Emma’s management responsibilities change if she hires another person?

    5. What financial risk should Emma consider before purchasing a second van?

    6. What are Emma’s options in terms of secured and unsecured financing? Which option would be the best, and why?

    7. When Emma is considering her finances to fund the business, what should she consider as options for short-term financing?

    8. Who is Emma’s target market, and how might she be able to reach them?

    9. How might Emma use positioning and branding strategies to market her business?

    –

    You will also use information from Sophia tutorials to substantiate your work. Provide in-text citations for the tutorials. Here is how to format an in-text APA citation for a Sophia tutorial:

    (Sophia Learning, n.d.)

    Answering these questions will help you see the “big picture” of business and how different areas of business relate to each other. This is your chance to demonstrate your understanding of business, so have fun with it!

    **Step 4: Review and Submit Your Work**

    Review your work carefully and check the rubric to make sure you have met all the requirements. Submit the template in Microsoft Word or PDF.

    | | | | | | |
    | — | — | — | — | — | — |
    | | **Advanced (100%)** | **Proficient (85%)** | **Acceptable (65%)** | **Needs Improvement (35%)** | **Non-Performance (0%)** |
    | **Application of Business Concepts (30%)**<br>The submission describes the business environment by applying the foundational concepts described in the tutorials. | The submission accurately identifies and applies multiple relevant business concepts from the tutorials. Explanations are complete, logically structured, and connected to the case, showing application across more than one concept or framework. | The submission applies relevant business concepts from the tutorials with mostly accurate explanations. The application is clear but may focus on only one concept or lack depth in connections. | The submission mentions business concepts, but the application contains some inaccuracies or explanations are partially developed. Limited connections are made to the case. | The submission shows minimal use of business concepts; explanations are largely inaccurate or incomplete, with little application to the case. | The submission does not demonstrate the use of relevant business concepts or is entirely missing. |
    | **Problem Analysis (30%)**<br>The submission accurately identifies the key decisions related to marketing, human resources, and investment and supports the analysis with evidence from the tutorials. | The submission accurately identifies all major business decisions. Each decision is explained with clear underlying factors, and the analysis is fully supported with evidence from tutorials and case materials. | The submission accurately identifies most of the key business decisions. The explanations of underlying factors are mostly accurate and clear, with evidence provided from tutorials and case materials, though some areas may lack detail. | The submission identifies some business decisions but may omit important ones. The explanations of underlying factors are partially developed or incomplete. Evidence is present but may be limited or loosely connected to the analysis. | The submission identifies few business decisions or describes them inaccurately. The explanations of underlying factors are minimal or unclear, and evidence is loosely connected or missing. | The submission fails to identify any key decisions or provide any analysis or is entirely missing. |
    | **Opportunity Analysis (30%)**<br>The submission accurately identifies the marketing opportunities Emma can consider and supports the analysis with evidence from the tutorials. | The submission accurately identifies all major marketing opportunities Emma can consider. Each opportunity is clearly explained with underlying factors, and the analysis is fully supported with evidence from tutorials and case materials. | The submission accurately identifies most of the marketing opportunities Emma can consider. The explanations of underlying factors are mostly accurate and clear, with evidence provided from tutorials and case materials, though some areas may lack detail. | The submission identifies some marketing opportunities Emma can consider. The explanations of underlying factors are partially developed or incomplete. Evidence is present but may be limited or loosely connected to the analysis. | The submission identifies few marketing opportunities or describes them inaccurately. The explanations of underlying factors are minimal or unclear, and evidence is weak or missing. | The submission fails to identify any key marketing opportunities Emma can consider or provide any analysis or an analysis that is entirely missing. |
    | **Conventions (10%)**<br>The submission follows conventions for standard written English, and sources are included if needed. | There are almost no errors in grammar, punctuation, spelling, and capitalization; all length and formatting requirements are met. | There are minor errors in grammar, punctuation, spelling, and capitalization that do not impede readability; the length and formatting requirements are nearly met. | There are frequent errors in grammar, punctuation, spelling, and capitalization that somewhat impede readability; the length and formatting requirements are nearly met. | There are consistent errors in grammar, punctuation, spelling, and capitalization that significantly impede readability; the length and formatting requirements are not met. | The submission does not meet the minimum threshold for points to be awarded. |

    **image2.jpeg**

    **image1.jpeg**

    **## Touchstone4INTROBUSS.docx**

    **Touchstone 4: Case Study Review: “Paws,” a Mobile Pet Grooming Business**

    **Overview**

    What You Will Learn:
    In this Touchstone, you will apply everything you’ve learned about business, including economics, entrepreneurship, ethics, management, financial considerations, and marketing, to a realistic case study.

    Why It Matters:
    This assignment will help you apply concepts from class to a real-world situation similar to one you might face as an entrepreneur or business executive.

    What You Will Hand In:
    A two-page document in Word or PDF that answers the questions about the case study.

    Keys to Success:

    · Develop and submit original work.

    · Synthesize course content and apply it thoughtfully and appropriately to the case study.

    Helpful Links:

    ·
    [Academic Integrity Guidelines](https://app.sophia.org/tutorials/touchstones-academic-integrity-guidelines)

    ·
    [Ethical Standards and Appropriate use of AI](https://app.sophia.org/tutorials/ethical-standards-and-appropriate-use-of-ai)

    ·
    [APA Style: Citation Help](https://app.sophia.org/tutorials/citation-help)

    [Share your feedback on Touchstones](https://app.sophia.org/spcc/introduction-to-business-21-touchstone-4-1)

    **Instructions**

    **Step 1: Read the Scenario**

    ![](https://www.sweetstudy.com/questions/intro-to-business-20974933)

    Emma Martinez used to work in human resources for a large corporation. Last year, she decided to leave her job and start her own mobile pet grooming business, called Paws. Rather than renting a space and having a storefront, Emma decided to purchase a van and equip it for grooming. The large van has everything Emma needs, including a drying station, a grooming table, and all the necessary equipment. Emma offers haircuts, nail trimming, and bathing at prices less expensive than traditional dog grooming businesses, because she does not have the same overhead as she would with a traditional storefront.

    Her service utilizes a booking app, which allows customers to easily and quickly make appointments. She has a loyal customer base that frequently recommends her services.

    Emma is able to groom four pets a day, which averages $100 per appointment for the services.

    ![](https://www.sweetstudy.com/questions/intro-to-business-20974933)Her variable costs include:

    · Fuel

    · Grooming supplies

    · Van maintenance

    Her fixed costs include:

    · The van loan payment

    · Insurance

    · Her licensing fees

    She believes her business strengths include affordability and customer loyalty, while her weaknesses include increasing competition, high fuel prices, and—because she runs the business on her own—limited growth opportunities because she only has one van and must consider traffic and maintenance when scheduling appointments.

    EXAMPLE

    For every 2-hr appointment, Emma needs to book out 3 hr to plan for traffic and other potential challenges.

    This means Emma works very long hours—about 12 hr per day for the four daily appointments and travel times. Emma has attempted to take at least 1 day off a week, but in order to satisfy customers, she really needs to be available every day of the week.

    Given these challenges, Emma has considered purchasing a second van and hiring another groomer to expand her business. She feels this will generate more revenue, but she is concerned about managing another person and the challenges it will bring. Also, she finds that she will have plenty of revenue if she books at least four appointments per day, 6 days a week.

    Assume you are one of Emma’s friends who has just taken a business class and offered to help her with some of the difficulties she is facing. Answer these questions by addressing her problems with the business concepts you’ve learned about in this course. When addressing these problems, add what Emma might consider as marketing opportunities for the future.

    [Share your feedback on Touchstones](https://app.sophia.org/spcc/introduction-to-business-21-touchstone-4-1)

    **Step 2: Review Tutorials**

    It is a good idea to review all the course materials before beginning this Touchstone. Reviewing materials can help you be better prepared to answer the case study questions.

    Here are some suggested tutorials that will help guide your answers:

    ·
    [_How Businesses and Economics Work_](https://app.sophia.org/tutorials/how-business-and-economics-work)

    ·
    [_Small Business and the Entrepreneur_](https://app.sophia.org/tutorials/small-business-and-the-entrepreneur-5)

    ·
    [_Organizing_](https://app.sophia.org/tutorials/organizing)

    ·
    [_Obtaining Short-Term Financing_](https://app.sophia.org/tutorials/obtaining-short-term-financing)

    ·
    [_Long-Term Financing_](https://app.sophia.org/tutorials/long-term-financing-options)

    ·
    [_Case Study: Analyzing Accounting Statements_](https://app.sophia.org/tutorials/case-study-analyzing-accounting-statements)

    ·
    [_Marketing Segmentation_](https://app.sophia.org/tutorials/marketing-segmentation)

    **Step 3: Write the Touchstone**

    Answer the following questions in three to six sentences per question using the template provided.

    DOWNLOAD

    [Intro to Business Touchstone 4 Template.docx](https://app.sophia.org/download/attachment/63610-Intro%20to%20Business%20Touchstone%204%20Template.docx)

    Use evidence and cite from the tutorials in this course:

    1. How might the economy and supply and demand impact Emma’s business?

    2. What entrepreneurial risks did Emma take when choosing to start this business?

    3. What ethical responsibilities should Emma consider in terms of her customers and the animals she grooms?

    4. How will Emma’s management responsibilities change if she hires another person?

    5. What financial risk should Emma consider before purchasing a second van?

    6. What are Emma’s options in terms of secured and unsecured financing? Which option would be the best, and why?

    7. When Emma is considering her finances to fund the business, what should she consider as options for short-term financing?

    8. Who is Emma’s target market, and how might she be able to reach them?

    9. How might Emma use positioning and branding strategies to market her business?

    –

    You will also use information from Sophia tutorials to substantiate your work. Provide in-text citations for the tutorials. Here is how to format an in-text APA citation for a Sophia tutorial:

    (Sophia Learning, n.d.)

    Answering these questions will help you see the “big picture” of business and how different areas of business relate to each other. This is your chance to demonstrate your understanding of business, so have fun with it!

    **Step 4: Review and Submit Your Work**

    Review your work carefully and check the rubric to make sure you have met all the requirements. Submit the template in Microsoft Word or PDF.

    | | | | | | |
    | — | — | — | — | — | — |
    | | **Advanced (100%)** | **Proficient (85%)** | **Acceptable (65%)** | **Needs Improvement (35%)** | **Non-Performance (0%)** |
    | **Application of Business Concepts (30%)**<br>The submission describes the business environment by applying the foundational concepts described in the tutorials. | The submission accurately identifies and applies multiple relevant business concepts from the tutorials. Explanations are complete, logically structured, and connected to the case, showing application across more than one concept or framework. | The submission applies relevant business concepts from the tutorials with mostly accurate explanations. The application is clear but may focus on only one concept or lack depth in connections. | The submission mentions business concepts, but the application contains some inaccuracies or explanations are partially developed. Limited connections are made to the case. | The submission shows minimal use of business concepts; explanations are largely inaccurate or incomplete, with little application to the case. | The submission does not demonstrate the use of relevant business concepts or is entirely missing. |
    | **Problem Analysis (30%)**<br>The submission accurately identifies the key decisions related to marketing, human resources, and investment and supports the analysis with evidence from the tutorials. | The submission accurately identifies all major business decisions. Each decision is explained with clear underlying factors, and the analysis is fully supported with evidence from tutorials and case materials. | The submission accurately identifies most of the key business decisions. The explanations of underlying factors are mostly accurate and clear, with evidence provided from tutorials and case materials, though some areas may lack detail. | The submission identifies some business decisions but may omit important ones. The explanations of underlying factors are partially developed or incomplete. Evidence is present but may be limited or loosely connected to the analysis. | The submission identifies few business decisions or describes them inaccurately. The explanations of underlying factors are minimal or unclear, and evidence is loosely connected or missing. | The submission fails to identify any key decisions or provide any analysis or is entirely missing. |
    | **Opportunity Analysis (30%)**<br>The submission accurately identifies the marketing opportunities Emma can consider and supports the analysis with evidence from the tutorials. | The submission accurately identifies all major marketing opportunities Emma can consider. Each opportunity is clearly explained with underlying factors, and the analysis is fully supported with evidence from tutorials and case materials. | The submission accurately identifies most of the marketing opportunities Emma can consider. The explanations of underlying factors are mostly accurate and clear, with evidence provided from tutorials and case materials, though some areas may lack detail. | The submission identifies some marketing opportunities Emma can consider. The explanations of underlying factors are partially developed or incomplete. Evidence is present but may be limited or loosely connected to the analysis. | The submission identifies few marketing opportunities or describes them inaccurately. The explanations of underlying factors are minimal or unclear, and evidence is weak or missing. | The submission fails to identify any key marketing opportunities Emma can consider or provide any analysis or an analysis that is entirely missing. |
    | **Conventions (10%)**<br>The submission follows conventions for standard written English, and sources are included if needed. | There are almost no errors in grammar, punctuation, spelling, and capitalization; all length and formatting requirements are met. | There are minor errors in grammar, punctuation, spelling, and capitalization that do not impede readability; the length and formatting requirements are nearly met. | There are frequent errors in grammar, punctuation, spelling, and capitalization that somewhat impede readability; the length and formatting requirements are nearly met. | There are consistent errors in grammar, punctuation, spelling, and capitalization that significantly impede readability; the length and formatting requirements are not met. | The submission does not meet the minimum threshold for points to be awarded. |

    **image2.jpeg**

    **image1.jpeg**

    **## IntrotoBusinessTouchstone4Template.docx**

    ## Touchstone 4: Case Study Review:

    ### “Paws,” a Mobile Pet Grooming Business

    Answer the following questions in three to six sentences per question. Use evidence and cite from the tutorials in this course. Remember to review the Touchstone page for response requirements, rubric components, and grading specifics.

    | |
    | — |
    | **Question 1:**<br>**How might the economy and supply and demand impact Emma’s business?** |
    | Response: |

    | |
    | — |
    | **Question 2:**<br>**What entrepreneurial risks did Emma take when choosing to start this business?** |
    | Response: |

    | |
    | — |
    | **Question 3:**<br>**What ethical responsibilities should Emma consider in terms of her customers and the animals she grooms?** |
    | Response: |

    | |
    | — |
    | **Question 4:**<br>**How will Emma’s management responsibilities change if she hires another person?** |
    | Response: |

    | |
    | — |
    | **Question 5:**<br>**What financial risk should Emma consider before purchasing a second van?** |
    | Response: |

    | |
    | — |
    | **Question 6:**<br>**What are Emma’s options in terms of secured and unsecured financing?**<br>**Which option would be the best, and why?** |
    | Response: |

    | |
    | — |
    | **Question 7:**<br>**When Emma is considering her finances to fund the business, what should she consider as options for short-term financing?** |
    | Response: |

    | |
    | — |
    | **Question 8:**<br>**Who is Emma’s target market, and how might she be able to reach them?** |
    | Response: |

    | |
    | — |
    | **Question 9:**<br>**How might Emma use positioning and branding strategies to market her business?** |
    | Response: |

    **## Touchstone4INTROBUSS.docx**

    **Touchstone 4: Case Study Review: “Paws,” a Mobile Pet Grooming Business**

    **Overview**

    What You Will Learn:
    In this Touchstone, you will apply everything you’ve learned about business, including economics, entrepreneurship, ethics, management, financial considerations, and marketing, to a realistic case study.

    Why It Matters:
    This assignment will help you apply concepts from class to a real-world situation similar to one you might face as an entrepreneur or business executive.

    What You Will Hand In:
    A two-page document in Word or PDF that answers the questions about the case study.

    Keys to Success:

    · Develop and submit original work.

    · Synthesize course content and apply it thoughtfully and appropriately to the case study.

    Helpful Links:

    ·
    [Academic Integrity Guidelines](https://app.sophia.org/tutorials/touchstones-academic-integrity-guidelines)

    ·
    [Ethical Standards and Appropriate use of AI](https://app.sophia.org/tutorials/ethical-standards-and-appropriate-use-of-ai)

    ·
    [APA Style: Citation Help](https://app.sophia.org/tutorials/citation-help)

    [Share your feedback on Touchstones](https://app.sophia.org/spcc/introduction-to-business-21-touchstone-4-1)

    **Instructions**

    **Step 1: Read the Scenario**

    ![](https://www.sweetstudy.com/questions/intro-to-business-20974933)

    Emma Martinez used to work in human resources for a large corporation. Last year, she decided to leave her job and start her own mobile pet grooming business, called Paws. Rather than renting a space and having a storefront, Emma decided to purchase a van and equip it for grooming. The large van has everything Emma needs, including a drying station, a grooming table, and all the necessary equipment. Emma offers haircuts, nail trimming, and bathing at prices less expensive than traditional dog grooming businesses, because she does not have the same overhead as she would with a traditional storefront.

    Her service utilizes a booking app, which allows customers to easily and quickly make appointments. She has a loyal customer base that frequently recommends her services.

    Emma is able to groom four pets a day, which averages $100 per appointment for the services.

    ![](https://www.sweetstudy.com/questions/intro-to-business-20974933)Her variable costs include:

    · Fuel

    · Grooming supplies

    · Van maintenance

    Her fixed costs include:

    · The van loan payment

    · Insurance

    · Her licensing fees

    She believes her business strengths include affordability and customer loyalty, while her weaknesses include increasing competition, high fuel prices, and—because she runs the business on her own—limited growth opportunities because she only has one van and must consider traffic and maintenance when scheduling appointments.

    EXAMPLE

    For every 2-hr appointment, Emma needs to book out 3 hr to plan for traffic and other potential challenges.

    This means Emma works very long hours—about 12 hr per day for the four daily appointments and travel times. Emma has attempted to take at least 1 day off a week, but in order to satisfy customers, she really needs to be available every day of the week.

    Given these challenges, Emma has considered purchasing a second van and hiring another groomer to expand her business. She feels this will generate more revenue, but she is concerned about managing another person and the challenges it will bring. Also, she finds that she will have plenty of revenue if she books at least four appointments per day, 6 days a week.

    Assume you are one of Emma’s friends who has just taken a business class and offered to help her with some of the difficulties she is facing. Answer these questions by addressing her problems with the business concepts you’ve learned about in this course. When addressing these problems, add what Emma might consider as marketing opportunities for the future.

    [Share your feedback on Touchstones](https://app.sophia.org/spcc/introduction-to-business-21-touchstone-4-1)

    **Step 2: Review Tutorials**

    It is a good idea to review all the course materials before beginning this Touchstone. Reviewing materials can help you be better prepared to answer the case study questions.

    Here are some suggested tutorials that will help guide your answers:

    ·
    [_How Businesses and Economics Work_](https://app.sophia.org/tutorials/how-business-and-economics-work)

    ·
    [_Small Business and the Entrepreneur_](https://app.sophia.org/tutorials/small-business-and-the-entrepreneur-5)

    ·
    [_Organizing_](https://app.sophia.org/tutorials/organizing)

    ·
    [_Obtaining Short-Term Financing_](https://app.sophia.org/tutorials/obtaining-short-term-financing)

    ·
    [_Long-Term Financing_](https://app.sophia.org/tutorials/long-term-financing-options)

    ·
    [_Case Study: Analyzing Accounting Statements_](https://app.sophia.org/tutorials/case-study-analyzing-accounting-statements)

    ·
    [_Marketing Segmentation_](https://app.sophia.org/tutorials/marketing-segmentation)

    **Step 3: Write the Touchstone**

    Answer the following questions in three to six sentences per question using the template provided.

    DOWNLOAD

    [Intro to Business Touchstone 4 Template.docx](https://app.sophia.org/download/attachment/63610-Intro%20to%20Business%20Touchstone%204%20Template.docx)

    Use evidence and cite from the tutorials in this course:

    1. How might the economy and supply and demand impact Emma’s business?

    2. What entrepreneurial risks did Emma take when choosing to start this business?

    3. What ethical responsibilities should Emma consider in terms of her customers and the animals she grooms?

    4. How will Emma’s management responsibilities change if she hires another person?

    5. What financial risk should Emma consider before purchasing a second van?

    6. What are Emma’s options in terms of secured and unsecured financing? Which option would be the best, and why?

    7. When Emma is considering her finances to fund the business, what should she consider as options for short-term financing?

    8. Who is Emma’s target market, and how might she be able to reach them?

    9. How might Emma use positioning and branding strategies to market her business?

    –

    You will also use information from Sophia tutorials to substantiate your work. Provide in-text citations for the tutorials. Here is how to format an in-text APA citation for a Sophia tutorial:

    (Sophia Learning, n.d.)

    Answering these questions will help you see the “big picture” of business and how different areas of business relate to each other. This is your chance to demonstrate your understanding of business, so have fun with it!

    **Step 4: Review and Submit Your Work**

    Review your work carefully and check the rubric to make sure you have met all the requirements. Submit the template in Microsoft Word or PDF.

    | | | | | | |
    | — | — | — | — | — | — |
    | | **Advanced (100%)** | **Proficient (85%)** | **Acceptable (65%)** | **Needs Improvement (35%)** | **Non-Performance (0%)** |
    | **Application of Business Concepts (30%)**<br>The submission describes the business environment by applying the foundational concepts described in the tutorials. | The submission accurately identifies and applies multiple relevant business concepts from the tutorials. Explanations are complete, logically structured, and connected to the case, showing application across more than one concept or framework. | The submission applies relevant business concepts from the tutorials with mostly accurate explanations. The application is clear but may focus on only one concept or lack depth in connections. | The submission mentions business concepts, but the application contains some inaccuracies or explanations are partially developed. Limited connections are made to the case. | The submission shows minimal use of business concepts; explanations are largely inaccurate or incomplete, with little application to the case. | The submission does not demonstrate the use of relevant business concepts or is entirely missing. |
    | **Problem Analysis (30%)**<br>The submission accurately identifies the key decisions related to marketing, human resources, and investment and supports the analysis with evidence from the tutorials. | The submission accurately identifies all major business decisions. Each decision is explained with clear underlying factors, and the analysis is fully supported with evidence from tutorials and case materials. | The submission accurately identifies most of the key business decisions. The explanations of underlying factors are mostly accurate and clear, with evidence provided from tutorials and case materials, though some areas may lack detail. | The submission identifies some business decisions but may omit important ones. The explanations of underlying factors are partially developed or incomplete. Evidence is present but may be limited or loosely connected to the analysis. | The submission identifies few business decisions or describes them inaccurately. The explanations of underlying factors are minimal or unclear, and evidence is loosely connected or missing. | The submission fails to identify any key decisions or provide any analysis or is entirely missing. |
    | **Opportunity Analysis (30%)**<br>The submission accurately identifies the marketing opportunities Emma can consider and supports the analysis with evidence from the tutorials. | The submission accurately identifies all major marketing opportunities Emma can consider. Each opportunity is clearly explained with underlying factors, and the analysis is fully supported with evidence from tutorials and case materials. | The submission accurately identifies most of the marketing opportunities Emma can consider. The explanations of underlying factors are mostly accurate and clear, with evidence provided from tutorials and case materials, though some areas may lack detail. | The submission identifies some marketing opportunities Emma can consider. The explanations of underlying factors are partially developed or incomplete. Evidence is present but may be limited or loosely connected to the analysis. | The submission identifies few marketing opportunities or describes them inaccurately. The explanations of underlying factors are minimal or unclear, and evidence is weak or missing. | The submission fails to identify any key marketing opportunities Emma can consider or provide any analysis or an analysis that is entirely missing. |
    | **Conventions (10%)**<br>The submission follows conventions for standard written English, and sources are included if needed. | There are almost no errors in grammar, punctuation, spelling, and capitalization; all length and formatting requirements are met. | There are minor errors in grammar, punctuation, spelling, and capitalization that do not impede readability; the length and formatting requirements are nearly met. | There are frequent errors in grammar, punctuation, spelling, and capitalization that somewhat impede readability; the length and formatting requirements are nearly met. | There are consistent errors in grammar, punctuation, spelling, and capitalization that significantly impede readability; the length and formatting requirements are not met. | The submission does not meet the minimum threshold for points to be awarded. |

    **image2.jpeg**

    **image1.jpeg**

    **## IntrotoBusinessTouchstone4Template.docx**

    ## Touchstone 4: Case Study Review:

    ### “Paws,” a Mobile Pet Grooming Business

    Answer the following questions in three to six sentences per question. Use evidence and cite from the tutorials in this course. Remember to review the Touchstone page for response requirements, rubric components, and grading specifics.

    | |
    | — |
    | **Question 1:**<br>**How might the economy and supply and demand impact Emma’s business?** |
    | Response: |

    | |
    | — |
    | **Question 2:**<br>**What entrepreneurial risks did Emma take when choosing to start this business?** |
    | Response: |

    | |
    | — |
    | **Question 3:**<br>**What ethical responsibilities should Emma consider in terms of her customers and the animals she grooms?** |
    | Response: |

    | |
    | — |
    | **Question 4:**<br>**How will Emma’s management responsibilities change if she hires another person?** |
    | Response: |

    | |
    | — |
    | **Question 5:**<br>**What financial risk should Emma consider before purchasing a second van?** |
    | Response: |

    | |
    | — |
    | **Question 6:**<br>**What are Emma’s options in terms of secured and unsecured financing?**<br>**Which option would be the best, and why?** |
    | Response: |

    | |
    | — |
    | **Question 7:**<br>**When Emma is considering her finances to fund the business, what should she consider as options for short-term financing?** |
    | Response: |

    | |
    | — |
    | **Question 8:**<br>**Who is Emma’s target market, and how might she be able to reach them?** |
    | Response: |

    | |
    | — |
    | **Question 9:**<br>**How might Emma use positioning and branding strategies to market her business?** |
    | Response: |

    **## Touchstone4INTROBUSS.docx**

    **Touchstone 4: Case Study Review: “Paws,” a Mobile Pet Grooming Business**

    **Overview**

    What You Will Learn:
    In this Touchstone, you will apply everything you’ve learned about business, including economics, entrepreneurship, ethics, management, financial considerations, and marketing, to a realistic case study.

    Why It Matters:
    This assignment will help you apply concepts from class to a real-world situation similar to one you might face as an entrepreneur or business executive.

    What You Will Hand In:
    A two-page document in Word or PDF that answers the questions about the case study.

    Keys to Success:

    · Develop and submit original work.

    · Synthesize course content and apply it thoughtfully and appropriately to the case study.

    Helpful Links:

    ·
    [Academic Integrity Guidelines](https://app.sophia.org/tutorials/touchstones-academic-integrity-guidelines)

    ·
    [Ethical Standards and Appropriate use of AI](https://app.sophia.org/tutorials/ethical-standards-and-appropriate-use-of-ai)

    ·
    [APA Style: Citation Help](https://app.sophia.org/tutorials/citation-help)

    [Share your feedback on Touchstones](https://app.sophia.org/spcc/introduction-to-business-21-touchstone-4-1)

    **Instructions**

    **Step 1: Read the Scenario**

    ![](https://www.sweetstudy.com/questions/intro-to-business-20974933)

    Emma Martinez used to work in human resources for a large corporation. Last year, she decided to leave her job and start her own mobile pet grooming business, called Paws. Rather than renting a space and having a storefront, Emma decided to purchase a van and equip it for grooming. The large van has everything Emma needs, including a drying station, a grooming table, and all the necessary equipment. Emma offers haircuts, nail trimming, and bathing at prices less expensive than traditional dog grooming businesses, because she does not have the same overhead as she would with a traditional storefront.

    Her service utilizes a booking app, which allows customers to easily and quickly make appointments. She has a loyal customer base that frequently recommends her services.

    Emma is able to groom four pets a day, which averages $100 per appointment for the services.

    ![](https://www.sweetstudy.com/questions/intro-to-business-20974933)Her variable costs include:

    · Fuel

    · Grooming supplies

    · Van maintenance

    Her fixed costs include:

    · The van loan payment

    · Insurance

    · Her licensing fees

    She believes her business strengths include affordability and customer loyalty, while her weaknesses include increasing competition, high fuel prices, and—because she runs the business on her own—limited growth opportunities because she only has one van and must consider traffic and maintenance when scheduling appointments.

    EXAMPLE

    For every 2-hr appointment, Emma needs to book out 3 hr to plan for traffic and other potential challenges.

    This means Emma works very long hours—about 12 hr per day for the four daily appointments and travel times. Emma has attempted to take at least 1 day off a week, but in order to satisfy customers, she really needs to be available every day of the week.

    Given these challenges, Emma has considered purchasing a second van and hiring another groomer to expand her business. She feels this will generate more revenue, but she is concerned about managing another person and the challenges it will bring. Also, she finds that she will have plenty of revenue if she books at least four appointments per day, 6 days a week.

    Assume you are one of Emma’s friends who has just taken a business class and offered to help her with some of the difficulties she is facing. Answer these questions by addressing her problems with the business concepts you’ve learned about in this course. When addressing these problems, add what Emma might consider as marketing opportunities for the future.

    [Share your feedback on Touchstones](https://app.sophia.org/spcc/introduction-to-business-21-touchstone-4-1)

    **Step 2: Review Tutorials**

    It is a good idea to review all the course materials before beginning this Touchstone. Reviewing materials can help you be better prepared to answer the case study questions.

    Here are some suggested tutorials that will help guide your answers:

    ·
    [_How Businesses and Economics Work_](https://app.sophia.org/tutorials/how-business-and-economics-work)

    ·
    [_Small Business and the Entrepreneur_](https://app.sophia.org/tutorials/small-business-and-the-entrepreneur-5)

    ·
    [_Organizing_](https://app.sophia.org/tutorials/organizing)

    ·
    [_Obtaining Short-Term Financing_](https://app.sophia.org/tutorials/obtaining-short-term-financing)

    ·
    [_Long-Term Financing_](https://app.sophia.org/tutorials/long-term-financing-options)

    ·
    [_Case Study: Analyzing Accounting Statements_](https://app.sophia.org/tutorials/case-study-analyzing-accounting-statements)

    ·
    [_Marketing Segmentation_](https://app.sophia.org/tutorials/marketing-segmentation)

    **Step 3: Write the Touchstone**

    Answer the following questions in three to six sentences per question using the template provided.

    DOWNLOAD

    [Intro to Business Touchstone 4 Template.docx](https://app.sophia.org/download/attachment/63610-Intro%20to%20Business%20Touchstone%204%20Template.docx)

    Use evidence and cite from the tutorials in this course:

    1. How might the economy and supply and demand impact Emma’s business?

    2. What entrepreneurial risks did Emma take when choosing to start this business?

    3. What ethical responsibilities should Emma consider in terms of her customers and the animals she grooms?

    4. How will Emma’s management responsibilities change if she hires another person?

    5. What financial risk should Emma consider before purchasing a second van?

    6. What are Emma’s options in terms of secured and unsecured financing? Which option would be the best, and why?

    7. When Emma is considering her finances to fund the business, what should she consider as options for short-term financing?

    8. Who is Emma’s target market, and how might she be able to reach them?

    9. How might Emma use positioning and branding strategies to market her business?

    –

    You will also use information from Sophia tutorials to substantiate your work. Provide in-text citations for the tutorials. Here is how to format an in-text APA citation for a Sophia tutorial:

    (Sophia Learning, n.d.)

    Answering these questions will help you see the “big picture” of business and how different areas of business relate to each other. This is your chance to demonstrate your understanding of business, so have fun with it!

    **Step 4: Review and Submit Your Work**

    Review your work carefully and check the rubric to make sure you have met all the requirements. Submit the template in Microsoft Word or PDF.

    | | | | | | |
    | — | — | — | — | — | — |
    | | **Advanced (100%)** | **Proficient (85%)** | **Acceptable (65%)** | **Needs Improvement (35%)** | **Non-Performance (0%)** |
    | **Application of Business Concepts (30%)**<br>The submission describes the business environment by applying the foundational concepts described in the tutorials. | The submission accurately identifies and applies multiple relevant business concepts from the tutorials. Explanations are complete, logically structured, and connected to the case, showing application across more than one concept or framework. | The submission applies relevant business concepts from the tutorials with mostly accurate explanations. The application is clear but may focus on only one concept or lack depth in connections. | The submission mentions business concepts, but the application contains some inaccuracies or explanations are partially developed. Limited connections are made to the case. | The submission shows minimal use of business concepts; explanations are largely inaccurate or incomplete, with little application to the case. | The submission does not demonstrate the use of relevant business concepts or is entirely missing. |
    | **Problem Analysis (30%)**<br>The submission accurately identifies the key decisions related to marketing, human resources, and investment and supports the analysis with evidence from the tutorials. | The submission accurately identifies all major business decisions. Each decision is explained with clear underlying factors, and the analysis is fully supported with evidence from tutorials and case materials. | The submission accurately identifies most of the key business decisions. The explanations of underlying factors are mostly accurate and clear, with evidence provided from tutorials and case materials, though some areas may lack detail. | The submission identifies some business decisions but may omit important ones. The explanations of underlying factors are partially developed or incomplete. Evidence is present but may be limited or loosely connected to the analysis. | The submission identifies few business decisions or describes them inaccurately. The explanations of underlying factors are minimal or unclear, and evidence is loosely connected or missing. | The submission fails to identify any key decisions or provide any analysis or is entirely missing. |
    | **Opportunity Analysis (30%)**<br>The submission accurately identifies the marketing opportunities Emma can consider and supports the analysis with evidence from the tutorials. | The submission accurately identifies all major marketing opportunities Emma can consider. Each opportunity is clearly explained with underlying factors, and the analysis is fully supported with evidence from tutorials and case materials. | The submission accurately identifies most of the marketing opportunities Emma can consider. The explanations of underlying factors are mostly accurate and clear, with evidence provided from tutorials and case materials, though some areas may lack detail. | The submission identifies some marketing opportunities Emma can consider. The explanations of underlying factors are partially developed or incomplete. Evidence is present but may be limited or loosely connected to the analysis. | The submission identifies few marketing opportunities or describes them inaccurately. The explanations of underlying factors are minimal or unclear, and evidence is weak or missing. | The submission fails to identify any key marketing opportunities Emma can consider or provide any analysis or an analysis that is entirely missing. |
    | **Conventions (10%)**<br>The submission follows conventions for standard written English, and sources are included if needed. | There are almost no errors in grammar, punctuation, spelling, and capitalization; all length and formatting requirements are met. | There are minor errors in grammar, punctuation, spelling, and capitalization that do not impede readability; the length and formatting requirements are nearly met. | There are frequent errors in grammar, punctuation, spelling, and capitalization that somewhat impede readability; the length and formatting requirements are nearly met. | There are consistent errors in grammar, punctuation, spelling, and capitalization that significantly impede readability; the length and formatting requirements are not met. | The submission does not meet the minimum threshold for points to be awarded. |

    **image2.jpeg**

    **image1.jpeg**

  • [Solved] Prof. Double

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    In the Global Health and National Borders: The Ethics of Foreign Aid in a Time of Financial Crisis report, four theories of justice are presented as they relate to global health. Briefly discuss each theory and assess its individual strengths and weaknesses. Submit the assignment as a 2 page- Micros…

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    Assignment Prompt & Instructions

    In the Global Health and National Borders: The Ethics of Foreign Aid in a Time of Financial Crisis report, four theories of justice are presented as they relate to global health. Briefly discuss each theory and assess its individual strengths and weaknesses.  Submit the assignment as a 2 page- Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. As you write the short paper , consider how diversity, equity, and inclusion can be included. Sources should be cited according to APA style. Be certain to read through the rubric to include all of the required elements.

    RUBRIC

    Includes all of the main elements and requirements and cites multiple examples to illustrate each element

    Provides in-depth analysis that demonstrates complete understanding of multiple concepts

    All of the course concepts are correctly applied

    Draws insightful conclusions that are thoroughly defended with evidence and examples

    Incorporates many scholarly resources effectively that reflect depth and breadth of research

    Exceeds expectations with an intentional use of language that promotes a thorough understanding

  • [Solved] Prof Double R

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    Based on the legislation passed by the government, is the United States health care system truly a free and market-based system? Support your conclusions. Submit the assignment as a 2 page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. As you write …

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    $6.99

    Immediate access to the full model answer, formatted citations, and rubric breakdown.

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    Assignment Prompt & Instructions

    Based on the legislation passed by the government, is the United States health care system truly a free and market-based system? Support your conclusions.  Submit the assignment as a 2 page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. As you write the short paper , consider how diversity, equity, and inclusion can be included. Sources should be cited according to APA style. Be certain to read through the rubric to include all of the required elements.

    RUBRIC

    Includes all of the main elements and requirements and cites multiple examples to illustrate each element.

    Provides in-depth analysis that demonstrates complete understanding of multiple concepts.

    All of the course concepts are correctly applied

    Draws insightful conclusions that are thoroughly defended with evidence and examples

    Incorporates many scholarly resources effectively that reflect depth and breadth of research

    Exceeds expectations with an intentional use of language that promotes a thorough understanding

  • [Solved] Prof Double R

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    DISCUSSION 1 NEED 2 PARAGRAPH You will choose one of the surveys and analyze the construction and validity of one of the survey items/questions and its associated answer options. Do not answer the survey questions; rather you will analyze one item/question on one of the surveys. For your initial pos…

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    Assignment Prompt & Instructions

    DISCUSSION 1 NEED 2 PARAGRAPH

    You will choose one of the surveys and analyze the construction and validity of one of the survey items/questions and its associated answer options. Do not answer the survey questions; rather you will analyze one item/question on one of the surveys.

    For your initial post, review the following two surveys covering social justice and career considerations:

    – [Survey: Social Justice in the United States](https://learn.snhu.edu/d2l/common/dialogs/quickLink/quickLink.d2l?ou=2267900&type=coursefile&fileId=course_documents%2fPSY+222+Survey_Social+Justice+in+the+United+States.docx)
    – [Survey: Careers](https://learn.snhu.edu/d2l/common/dialogs/quickLink/quickLink.d2l?ou=2267900&type=coursefile&fileId=course_documents%2fPSY+222+Survey_Careers.docx)

    Choose one of the surveys to analyze in the discussion. Include the title of the survey you select in the title of your post. Answer the following questions about the survey you chose. Note: Unlike for the other discussions in this course, you must start a thread or complete your initial post to read and reply to your peers' posts.

    – What one item/question you would change to improve the survey? Describe how the item/question is currently written and how it would be written if you changed it.
    – Explain why you would change this item/question based on what you have learned in the course about creating a good survey. Use key terminology and concepts from your reading to explain your rationale for the improvements. Cite and reference your sources.
    – Think about the one item/question you selected to revise. What is the scale of measurement for this item/question (categorical, ordinal, interval, ratio) as it was originally written? What do you notice about the item/question that leads you to believe it is categorical, ordinal, interval, or ratio? Use sources to support your reasoning.
    – Will your revision to the item/question change the level of measurement? Explain how the level of measurement would be the same or different with your revision. Use sources to support your reasoning.
    – How does appropriate survey construction relate to the programmatic theme of ethics?

    DISCUSSION 2 NEED 2 PARAGRAPH

    Given the fact that Medicare and Medicaid cover the elderly and the indigent and CHIP covers children, explain why is there such pushback to compulsory (universal) health coverage in the United States.

    – [\
    \
    PSY222Survey_SocialJusticeintheUnitedStates1.docx](https://www.sweetstudy.com/files/psy222survey-socialjusticeintheunitedstates1-docx "PSY222Survey_SocialJusticeintheUnitedStates1.docx")