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    – a year ago **files (4)** – ## StudentWorkAnalysis_Math-11.pdf – ## StudentWorkAnalysis_ELA-11.pdf – ## annotated-MSMath-StudentAchievementChart.docx1.pdf – ## Module12Task3FinalAssignmentAnalyticSummary.docx **## StudentWorkAnalysis_Math-11.pdf** July 2017 Student Work Analysis Lesson: Use this…

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    – a year ago

    **files (4)**

    – ## StudentWorkAnalysis_Math-11.pdf

    – ## StudentWorkAnalysis_ELA-11.pdf

    – ## annotated-MSMath-StudentAchievementChart.docx1.pdf

    – ## Module12Task3FinalAssignmentAnalyticSummary.docx

    **## StudentWorkAnalysis_Math-11.pdf**

    July 2017

    Student Work Analysis
    Lesson:

    Use this document to record information/evidence from the sample student work. Evidence
    should consider the Core Actions. Evidence recorded will be integrated into the Feedback
    Summary worksheet. Before analyzing student work, be sure to have first completed the
    student assignment.

    General notes and observations about the task:

    1. Which standard(s) and/or cluster(s) are targeted in this assignment? Are they grade-level
    standards?

    2. What is the mathematical purpose of the assignment?

    3. What aspect(s) of Rigor (conceptual understanding, procedural skill and fluency, and
    application) does the assignment address? Explain.

    Analyze the Student Work

    July 2017

    Analyzing Individual Student Samples:

    Student
    Work

    Sample

    What does the student’s work
    demonstrate about his/her

    understanding of the expectations of
    the assignment?

    What does the student’s work demonstrate
    about his/her proficiency with the

    requirements of the targeted standard?

    Student
    A

    Student
    B

    Student
    C

    July 2017

    Student
    D

    Student
    E

    Student
    F

    July 2017

    After looking at student work:

    1. How did the directions and/or prompts for the assignment allow students to demonstrate
    the requirements of the targeted standard(s)?

    2. How did the mathematical content of the assignment allow students to demonstrate the
    requirements of the targeted standard(s)?

    3. What patterns do you notice in the student work?

    ● What did students do consistently well?
    ● Were there any common errors?

    **## StudentWorkAnalysis_ELA-11.pdf**

    July 2017

    Student Work Analysis

    Lesson: _________________________________________

    Use this document to record information/evidence from the sample student work. Evidence should
    consider the Core Actions. Evidence recorded will be integrated into the Feedback Summary
    worksheet. Before analyzing student work, be sure to have first completed the student
    assignment.

    General notes and observations about the task:

    1. Does the task attend to any of the following? Note all that apply.

    ● The structure, concepts, ideas, events or details of the text?
    ● The words, phrases, and sentences within the text?
    ● Understanding the central ideas and development of the text?

    2. How does the task require students to use evidence from text(s) to demonstrate
    understanding and to support ideas about the text?

    3. Do the directions, prompts, and/or scoring guidelines for the task adequately provide or
    indicate opportunities for students to demonstrate the requirements of the targeted
    standard(s) for the task?

    Analyzing individual student samples (worksheet on back):

    1. What does the student’s work demonstrate about his/her understanding of the task?

    2. What does the student’s work demonstrate about the depth of his/her understanding of the
    text and topic?

    3. What does the student’s work demonstrate about his/her proficiency with the requirements of
    the targeted standards?

    (See worksheet on back)

    After looking at student work:

    1. On what aspects of the task have students generally performed well?

    2. Are there common errors made across the collection of student work?

    Analyze the Student Work

    July 2017

    Student Work Analysis Worksheet

    Student
    Work

    Sample

    What does the student’s
    work demonstrate about

    the depth of his/her
    understanding of the text

    and topic?

    What does the student’s
    work demonstrate about
    his/her understanding of

    the task?

    What does the student’s
    work demonstrate about

    his/her proficiency with the
    requirements of the targeted

    standard?

    Student
    A

    Student
    B

    Student
    C

    Student
    D

    Student
    E

    Note: For a collection of more than five samples of student work, print this page multiple times.

    **## annotated-MSMath-StudentAchievementChart.docx1.pdf**

    Student Achievement Chart (SAC)

    Standard(s):
    Content: 7.RP.3 – Use proportional relationships to solve multistep ratio and percent problems.
    Examples: simple interest, tax, markups, and markdowns, gratuities and commissions, fees,
    percent increase and decrease, and percent error.

    Literacy (6-12): Craft & Structure – Interpret words and phrases as they are used in a text,
    including determining technical, connotative, and figurative meanings, and analyze how
    specific word choices shape meaning or tone.

    Objective/LT for Pre-assessment:
    Leaming Target: I can calculate and interpret percent error, with an accuracy of 3 out of 4 times.
    Objectives: Students will be able to …

    calculate the actual value when given the percent error by organizing the given information
    appropriately with an accuracy of 3 ( out of 4) or better.
    calculate the percent error when given the actual value by organizing the given information
    appropriately with an accuracy of 3 ( out of 4) or better.
    draw conclusions about the percent error, actual value, and accepted value in the context of the
    situation by analyzing various real-world applications with an accuracy of 3 ( out of 4) or
    better.

    Objective/LT for Post-assessment:
    Leaming Target: I can calculate the discount, sales price, and original price of items, and compare the two
    to determine the difference, at least 3 out of 5 times.
    Objectives: Students will be able to …

    interpret word problems by organizing key information in word problems; at least 2-3 key
    pieces of information for setting up the proportions.
    calculate the sale price; (1) Relating clue words in the word problems, (2) Recalling the
    Percentage Formula, (3) Setting up the proportion appropriately [substituing in the given
    values], ( 4) Solving for the variable in the proportion; Mastery is an accuracy of 3 ( out of 4) or
    better.
    calculate the original price; (1) Relating clue words in the word problems, (2) Recalling the
    Percentage Formula, (3) Setting up the proportion appropriately [substituing in the given
    values], ( 4) Solving for the variable in the proportion; Mastery is an accuracy of 3 ( out of 4) or
    better.
    calculate the discount;(!) Relating clue words in the word problems [Discount is subtraction],
    (2) Recall the Percentage Formula, (3) Setting up the proportion appropriately [substituing in
    the given values], (4) Solving for the variable in the proportion, (5) Subtracting the discount

    from the original; Mastery is an accuracy of 4 ( out of 5) or better.

    Description of Student Work in Each
    A Mastery Levels Mastery Category

    ssessment

    Data Outcomes:

    **## Module12Task3FinalAssignmentAnalyticSummary.docx**

    **Analytic Summary Assignment:**

    **1.** Analyze the student work produced from your formative assessment using the Student Achievement Partners (green sheet) Student Work Analysis sheet for either
    [ELA](https://touro.instructure.com/courses/137899/files/11191991?wrap=1) [Download ELA](https://touro.instructure.com/courses/137899/files/11191991/download?download_frd=1) or
    [Math](https://touro.instructure.com/courses/137899/files/11190194?wrap=1) [Download Math](https://touro.instructure.com/courses/137899/files/11190194/download?download_frd=1).

    2.  After you have analyzed the student work samples, post the score/results from the students performance to the
    [post-assessment of the Student Achievement Chart  (SAC),.](https://touro.instructure.com/courses/137899/files/11190845?wrap=1) [Download post-assessment of the Student Achievement Chart  (SAC),.](https://touro.instructure.com/courses/137899/files/11190845/download?download_frd=1)  and complete the reflection questions at the bottom of the SAC.

    · Include the Student Achievement Partners Student Work Analysis
    [(elementary sample)](https://touro.instructure.com/courses/137899/files/11191995?wrap=1) [Download (elementary sample)](https://touro.instructure.com/courses/137899/files/11191995/download?download_frd=1) [(secondary sample)](https://touro.instructure.com/courses/137899/files/11191172?wrap=1) [Download (secondary sample)](https://touro.instructure.com/courses/137899/files/11191172/download?download_frd=1) and the SAC with a
    **final copy of your Formative Assessment** in your final submission with the Analytic Summary **- All due in Module 12.**

    **Then, using this analysis, submit** an Analytic Summary of the effectiveness of your formative assessment:

    **Submit an Analytic Summary following this 4 question outline:**

    What evidence of progression toward ongoing content mastery or near mastery does your assessment provide (be sure to cite your work using the readings from the course)?

    1. How do the results of your assessment offer a clear picture of the student’s progress toward mastery of the Learning Targets? What do they know/understand? What would you need to reteach? Give 3 examples.

    2. What did you learn about creating formative assessments from this project? Cite at least 3 important insights.

    3. Provide 3 specific examples of the actual changes you would make by showing the original question and next to it the revised question based upon the outcome of the student work, and justify with the research why those changes would be appropriate.

    4.
    **Submission of the Analytic Summary Assignment Must Include All Project Components:**

    1) Analytical Summary (inc: completed Student Achievement Partners Student Work Analysis sheets with student work samples)

    2) Formative Assessment (inc: preassessment, SAC, instructional materials, rubrics).

    _SEE RUBRIC IN MODULE 12 AND USE IT AS A WRITER'S CHECKLIST!_

    **Note:** When discussing your instructional methods, data collection strategies back-up your instructional moves up with research. Use the sources from this course and outside sources. Know why you are doing what you are doing and why it works.

    **For example:**

    · Bill was level 2 during the preassessment because he scored 6/10 problems. During the lesson we reviewed our regrouping strategies and a 10-frame. During the assessment Bill's ability to regroup improved and he scored 9/10 problems correct. When asked about what strategy he chose, Bill said "well, I really like bears so I used the Teddy bear counters and it worked."

    ·

    ·
    _Eventually when you complete the Touro Culminating Achievements Portfolio (TCAP) – you will need to be able to provide appropriate evidence from your work and demonstrate how you mastered the standards by providing evidence as modeled above._

    Rubric

    **Final Assignment-Analytic Summary – 12-20-24**

    | | | |
    | — | — | — |
    | Final Assignment-Analytic Summary – 12-20-24 |
    | **Criteria** | **Ratings** | **Pts** |
    | This criterion is linked to a Learning OutcomeCriterion #1<br>How do the results of your revised test offer a clear picture of the test-takers’ mastery of the Learning Targets?<br>What do they know and understand?<br>What would you need to reteach?<br>Give 3 examples | **4 pts**<br>**Level 4**<br>Response demonstrates clear and measurable data/evidence of how your assessments (pre-formative-summative) construction and results show and support the student’s mastery of Learning Targets AND need for further instruction. 3 specific examples are included, and instructional decision-making and next steps are supported by research from the course readings and other sources.<br>**2.55 pts**<br>**Level 3**<br>Response demonstrates some measurable data/evidence of how your assessments (pre-formative-summative) construction and results show and support the student’s mastery of Learning Targets AND/OR need for further instruction. 2 specific examples are included, AND/OR instructional decision-making AND/OR next steps are supported by research from the course readings and other sources.<br>**2.25 pts**<br>**Level 2**<br>Response demonstrates insufficient measurable data/evidence of how your assessments (pre-formative-summative) construction and results show and support the student’s mastery of Learning Targets AND/OR need for further instruction. 1 specific examples are included, OR instructional decision-making AND/OR next steps are NOT supported by research from the course readings and other sources.<br>**1.51 pts**<br>**Level 1**<br>Missing 3 or more criteria as described in Level 1. | 4 pts |
    | This criterion is linked to a Learning OutcomeCriterion #2<br>What did you learn about creating formative assessments from this project? Cite at least 3 important insights. | **3 pts**<br>**Level 4**<br>Response provides 3 or more data-based and research-based pieces of evidence of their personal understanding/growth about assessment and provides clear and thorough explanations of 3 or more important insights.<br>**2.55 pts**<br>**Level 3**<br>Response provides 2 data-based and research-based pieces of evidence of their personal understanding/growth about assessment and provides clear and thorough explanations of 2 important insights.<br>**2.25 pts**<br>**Level 2**<br>Response gives insufficient evidence of learning or explanations of >2 important insights are not clear. Response does NOT provide >2 data-based and research-based pieces of evidence of their personal understanding/growth about assessment and does NOT provide clear and thorough explanations of >2 or more important insights.<br>**1.5 pts**<br>**Level 1**<br>Missing 3 or more criteria as described in Level 1. | 3 pts |
    | This criterion is linked to a Learning OutcomeCriterion #3- Analytic Summary Assignment: Entire project components, timeliness, mechanics.<br>Must Include All:<br>1) Analytical Summary (inc: completed Student Achievement Partners Student Work Analysis sheets with student work samples)<br>2) Formative Assessment (inc: preassessment, SAC, instructional materials, rubrics)<br>Timeliness of all work submitted. | **3 pts**<br>**Level 4**<br>On time and contains Both 1 & 2 and ALL descriptor components.<br>**2.63 pts**<br>**Level 3**<br>24 hours late contains Both 1 & 2 and/or missing one descriptor components<br>**2.25 pts**<br>**Level 2**<br>48hrs late contains Both 1 & 2 and/or missing 2 descriptor components<br>**1.5 pts**<br>**Level 1**<br>More than 48 hours late and/or missing 1 or 2 and/or 3 or more descriptor components | 3 pts |
    | This criterion is linked to a Learning OutcomeCriterion #4<br>Provide 3 specific examples of the actual changes you would make by showing the original question and next to it the revised question based upon the outcome of the student work, and justify with the research why those changes would be appropriate. | **4 pts**<br>**Level 4**<br>Response provides 3 or more examples of the actual changes you would make by showing the original question and next the revised question based upon the outcome of the student work and justify with research why those changes would be appropriate.<br>**3.4 pts**<br>**Level 3**<br>Response provides 2 examples of the actual changes you would make by showing the original question and next the revised question based upon the outcome of the student work and/or justify with research why those changes would be appropriate.<br>**3 pts**<br>**Level 2**<br>Response provides 1 examples of the actual changes you would make by showing the original question and next the revised question based upon the outcome of the student work and/or justify with research why those changes would be appropriate.<br>**2 pts**<br>**Level 1**<br>Missing 2 or more criteria as described in Level 2. | 4 pts |
    | This criterion is linked to a Learning OutcomeCriterion 5: APA, Grammar and Spelling | **2 pts**<br>**Level 4**<br>0-2 errors in spelling and/or grammar and APA citations were always used when needed<br>**1.76 pts**<br>**Level 3**<br>3-4 errors in spelling and/or grammar or APA citations were used to back up most points<br>**1.5 pts**<br>**Level 2**<br>5-6 errors in spelling and/or grammar citations were used but were not in APA format<br>**1 pts**<br>**Level 1**<br>6+ errors citations or were not used | 2 pts |

    Total Points: 16

    **## Module12Task3FinalAssignmentAnalyticSummary.docx**

    **Analytic Summary Assignment:**

    **1.** Analyze the student work produced from your formative assessment using the Student Achievement Partners (green sheet) Student Work Analysis sheet for either
    [ELA](https://touro.instructure.com/courses/137899/files/11191991?wrap=1) [Download ELA](https://touro.instructure.com/courses/137899/files/11191991/download?download_frd=1) or
    [Math](https://touro.instructure.com/courses/137899/files/11190194?wrap=1) [Download Math](https://touro.instructure.com/courses/137899/files/11190194/download?download_frd=1).

    2.  After you have analyzed the student work samples, post the score/results from the students performance to the
    [post-assessment of the Student Achievement Chart  (SAC),.](https://touro.instructure.com/courses/137899/files/11190845?wrap=1) [Download post-assessment of the Student Achievement Chart  (SAC),.](https://touro.instructure.com/courses/137899/files/11190845/download?download_frd=1)  and complete the reflection questions at the bottom of the SAC.

    · Include the Student Achievement Partners Student Work Analysis
    [(elementary sample)](https://touro.instructure.com/courses/137899/files/11191995?wrap=1) [Download (elementary sample)](https://touro.instructure.com/courses/137899/files/11191995/download?download_frd=1) [(secondary sample)](https://touro.instructure.com/courses/137899/files/11191172?wrap=1) [Download (secondary sample)](https://touro.instructure.com/courses/137899/files/11191172/download?download_frd=1) and the SAC with a
    **final copy of your Formative Assessment** in your final submission with the Analytic Summary **- All due in Module 12.**

    **Then, using this analysis, submit** an Analytic Summary of the effectiveness of your formative assessment:

    **Submit an Analytic Summary following this 4 question outline:**

    What evidence of progression toward ongoing content mastery or near mastery does your assessment provide (be sure to cite your work using the readings from the course)?

    1. How do the results of your assessment offer a clear picture of the student’s progress toward mastery of the Learning Targets? What do they know/understand? What would you need to reteach? Give 3 examples.

    2. What did you learn about creating formative assessments from this project? Cite at least 3 important insights.

    3. Provide 3 specific examples of the actual changes you would make by showing the original question and next to it the revised question based upon the outcome of the student work, and justify with the research why those changes would be appropriate.

    4.
    **Submission of the Analytic Summary Assignment Must Include All Project Components:**

    1) Analytical Summary (inc: completed Student Achievement Partners Student Work Analysis sheets with student work samples)

    2) Formative Assessment (inc: preassessment, SAC, instructional materials, rubrics).

    _SEE RUBRIC IN MODULE 12 AND USE IT AS A WRITER'S CHECKLIST!_

    **Note:** When discussing your instructional methods, data collection strategies back-up your instructional moves up with research. Use the sources from this course and outside sources. Know why you are doing what you are doing and why it works.

    **For example:**

    · Bill was level 2 during the preassessment because he scored 6/10 problems. During the lesson we reviewed our regrouping strategies and a 10-frame. During the assessment Bill's ability to regroup improved and he scored 9/10 problems correct. When asked about what strategy he chose, Bill said "well, I really like bears so I used the Teddy bear counters and it worked."

    ·

    ·
    _Eventually when you complete the Touro Culminating Achievements Portfolio (TCAP) – you will need to be able to provide appropriate evidence from your work and demonstrate how you mastered the standards by providing evidence as modeled above._

    Rubric

    **Final Assignment-Analytic Summary – 12-20-24**

    | | | |
    | — | — | — |
    | Final Assignment-Analytic Summary – 12-20-24 |
    | **Criteria** | **Ratings** | **Pts** |
    | This criterion is linked to a Learning OutcomeCriterion #1<br>How do the results of your revised test offer a clear picture of the test-takers’ mastery of the Learning Targets?<br>What do they know and understand?<br>What would you need to reteach?<br>Give 3 examples | **4 pts**<br>**Level 4**<br>Response demonstrates clear and measurable data/evidence of how your assessments (pre-formative-summative) construction and results show and support the student’s mastery of Learning Targets AND need for further instruction. 3 specific examples are included, and instructional decision-making and next steps are supported by research from the course readings and other sources.<br>**2.55 pts**<br>**Level 3**<br>Response demonstrates some measurable data/evidence of how your assessments (pre-formative-summative) construction and results show and support the student’s mastery of Learning Targets AND/OR need for further instruction. 2 specific examples are included, AND/OR instructional decision-making AND/OR next steps are supported by research from the course readings and other sources.<br>**2.25 pts**<br>**Level 2**<br>Response demonstrates insufficient measurable data/evidence of how your assessments (pre-formative-summative) construction and results show and support the student’s mastery of Learning Targets AND/OR need for further instruction. 1 specific examples are included, OR instructional decision-making AND/OR next steps are NOT supported by research from the course readings and other sources.<br>**1.51 pts**<br>**Level 1**<br>Missing 3 or more criteria as described in Level 1. | 4 pts |
    | This criterion is linked to a Learning OutcomeCriterion #2<br>What did you learn about creating formative assessments from this project? Cite at least 3 important insights. | **3 pts**<br>**Level 4**<br>Response provides 3 or more data-based and research-based pieces of evidence of their personal understanding/growth about assessment and provides clear and thorough explanations of 3 or more important insights.<br>**2.55 pts**<br>**Level 3**<br>Response provides 2 data-based and research-based pieces of evidence of their personal understanding/growth about assessment and provides clear and thorough explanations of 2 important insights.<br>**2.25 pts**<br>**Level 2**<br>Response gives insufficient evidence of learning or explanations of >2 important insights are not clear. Response does NOT provide >2 data-based and research-based pieces of evidence of their personal understanding/growth about assessment and does NOT provide clear and thorough explanations of >2 or more important insights.<br>**1.5 pts**<br>**Level 1**<br>Missing 3 or more criteria as described in Level 1. | 3 pts |
    | This criterion is linked to a Learning OutcomeCriterion #3- Analytic Summary Assignment: Entire project components, timeliness, mechanics.<br>Must Include All:<br>1) Analytical Summary (inc: completed Student Achievement Partners Student Work Analysis sheets with student work samples)<br>2) Formative Assessment (inc: preassessment, SAC, instructional materials, rubrics)<br>Timeliness of all work submitted. | **3 pts**<br>**Level 4**<br>On time and contains Both 1 & 2 and ALL descriptor components.<br>**2.63 pts**<br>**Level 3**<br>24 hours late contains Both 1 & 2 and/or missing one descriptor components<br>**2.25 pts**<br>**Level 2**<br>48hrs late contains Both 1 & 2 and/or missing 2 descriptor components<br>**1.5 pts**<br>**Level 1**<br>More than 48 hours late and/or missing 1 or 2 and/or 3 or more descriptor components | 3 pts |
    | This criterion is linked to a Learning OutcomeCriterion #4<br>Provide 3 specific examples of the actual changes you would make by showing the original question and next to it the revised question based upon the outcome of the student work, and justify with the research why those changes would be appropriate. | **4 pts**<br>**Level 4**<br>Response provides 3 or more examples of the actual changes you would make by showing the original question and next the revised question based upon the outcome of the student work and justify with research why those changes would be appropriate.<br>**3.4 pts**<br>**Level 3**<br>Response provides 2 examples of the actual changes you would make by showing the original question and next the revised question based upon the outcome of the student work and/or justify with research why those changes would be appropriate.<br>**3 pts**<br>**Level 2**<br>Response provides 1 examples of the actual changes you would make by showing the original question and next the revised question based upon the outcome of the student work and/or justify with research why those changes would be appropriate.<br>**2 pts**<br>**Level 1**<br>Missing 2 or more criteria as described in Level 2. | 4 pts |
    | This criterion is linked to a Learning OutcomeCriterion 5: APA, Grammar and Spelling | **2 pts**<br>**Level 4**<br>0-2 errors in spelling and/or grammar and APA citations were always used when needed<br>**1.76 pts**<br>**Level 3**<br>3-4 errors in spelling and/or grammar or APA citations were used to back up most points<br>**1.5 pts**<br>**Level 2**<br>5-6 errors in spelling and/or grammar citations were used but were not in APA format<br>**1 pts**<br>**Level 1**<br>6+ errors citations or were not used | 2 pts |

    Total Points: 16

    **## StudentWorkAnalysis_Math-11.pdf**

    July 2017

    Student Work Analysis
    Lesson:

    Use this document to record information/evidence from the sample student work. Evidence
    should consider the Core Actions. Evidence recorded will be integrated into the Feedback
    Summary worksheet. Before analyzing student work, be sure to have first completed the
    student assignment.

    General notes and observations about the task:

    1. Which standard(s) and/or cluster(s) are targeted in this assignment? Are they grade-level
    standards?

    2. What is the mathematical purpose of the assignment?

    3. What aspect(s) of Rigor (conceptual understanding, procedural skill and fluency, and
    application) does the assignment address? Explain.

    Analyze the Student Work

    July 2017

    Analyzing Individual Student Samples:

    Student
    Work

    Sample

    What does the student’s work
    demonstrate about his/her

    understanding of the expectations of
    the assignment?

    What does the student’s work demonstrate
    about his/her proficiency with the

    requirements of the targeted standard?

    Student
    A

    Student
    B

    Student
    C

    July 2017

    Student
    D

    Student
    E

    Student
    F

    July 2017

    After looking at student work:

    1. How did the directions and/or prompts for the assignment allow students to demonstrate
    the requirements of the targeted standard(s)?

    2. How did the mathematical content of the assignment allow students to demonstrate the
    requirements of the targeted standard(s)?

    3. What patterns do you notice in the student work?

    ● What did students do consistently well?
    ● Were there any common errors?

    **## StudentWorkAnalysis_ELA-11.pdf**

    July 2017

    Student Work Analysis

    Lesson: _________________________________________

    Use this document to record information/evidence from the sample student work. Evidence should
    consider the Core Actions. Evidence recorded will be integrated into the Feedback Summary
    worksheet. Before analyzing student work, be sure to have first completed the student
    assignment.

    General notes and observations about the task:

    1. Does the task attend to any of the following? Note all that apply.

    ● The structure, concepts, ideas, events or details of the text?
    ● The words, phrases, and sentences within the text?
    ● Understanding the central ideas and development of the text?

    2. How does the task require students to use evidence from text(s) to demonstrate
    understanding and to support ideas about the text?

    3. Do the directions, prompts, and/or scoring guidelines for the task adequately provide or
    indicate opportunities for students to demonstrate the requirements of the targeted
    standard(s) for the task?

    Analyzing individual student samples (worksheet on back):

    1. What does the student’s work demonstrate about his/her understanding of the task?

    2. What does the student’s work demonstrate about the depth of his/her understanding of the
    text and topic?

    3. What does the student’s work demonstrate about his/her proficiency with the requirements of
    the targeted standards?

    (See worksheet on back)

    After looking at student work:

    1. On what aspects of the task have students generally performed well?

    2. Are there common errors made across the collection of student work?

    Analyze the Student Work

    July 2017

    Student Work Analysis Worksheet

    Student
    Work

    Sample

    What does the student’s
    work demonstrate about

    the depth of his/her
    understanding of the text

    and topic?

    What does the student’s
    work demonstrate about
    his/her understanding of

    the task?

    What does the student’s
    work demonstrate about

    his/her proficiency with the
    requirements of the targeted

    standard?

    Student
    A

    Student
    B

    Student
    C

    Student
    D

    Student
    E

    Note: For a collection of more than five samples of student work, print this page multiple times.

    **## annotated-MSMath-StudentAchievementChart.docx1.pdf**

    Student Achievement Chart (SAC)

    Standard(s):
    Content: 7.RP.3 – Use proportional relationships to solve multistep ratio and percent problems.
    Examples: simple interest, tax, markups, and markdowns, gratuities and commissions, fees,
    percent increase and decrease, and percent error.

    Literacy (6-12): Craft & Structure – Interpret words and phrases as they are used in a text,
    including determining technical, connotative, and figurative meanings, and analyze how
    specific word choices shape meaning or tone.

    Objective/LT for Pre-assessment:
    Leaming Target: I can calculate and interpret percent error, with an accuracy of 3 out of 4 times.
    Objectives: Students will be able to …

    calculate the actual value when given the percent error by organizing the given information
    appropriately with an accuracy of 3 ( out of 4) or better.
    calculate the percent error when given the actual value by organizing the given information
    appropriately with an accuracy of 3 ( out of 4) or better.
    draw conclusions about the percent error, actual value, and accepted value in the context of the
    situation by analyzing various real-world applications with an accuracy of 3 ( out of 4) or
    better.

    Objective/LT for Post-assessment:
    Leaming Target: I can calculate the discount, sales price, and original price of items, and compare the two
    to determine the difference, at least 3 out of 5 times.
    Objectives: Students will be able to …

    interpret word problems by organizing key information in word problems; at least 2-3 key
    pieces of information for setting up the proportions.
    calculate the sale price; (1) Relating clue words in the word problems, (2) Recalling the
    Percentage Formula, (3) Setting up the proportion appropriately [substituing in the given
    values], ( 4) Solving for the variable in the proportion; Mastery is an accuracy of 3 ( out of 4) or
    better.
    calculate the original price; (1) Relating clue words in the word problems, (2) Recalling the
    Percentage Formula, (3) Setting up the proportion appropriately [substituing in the given
    values], ( 4) Solving for the variable in the proportion; Mastery is an accuracy of 3 ( out of 4) or
    better.
    calculate the discount;(!) Relating clue words in the word problems [Discount is subtraction],
    (2) Recall the Percentage Formula, (3) Setting up the proportion appropriately [substituing in
    the given values], (4) Solving for the variable in the proportion, (5) Subtracting the discount

    from the original; Mastery is an accuracy of 4 ( out of 5) or better.

    Description of Student Work in Each
    A Mastery Levels Mastery Category

    ssessment

    Data Outcomes:

    **## Module12Task3FinalAssignmentAnalyticSummary.docx**

    **Analytic Summary Assignment:**

    **1.** Analyze the student work produced from your formative assessment using the Student Achievement Partners (green sheet) Student Work Analysis sheet for either
    [ELA](https://touro.instructure.com/courses/137899/files/11191991?wrap=1) [Download ELA](https://touro.instructure.com/courses/137899/files/11191991/download?download_frd=1) or
    [Math](https://touro.instructure.com/courses/137899/files/11190194?wrap=1) [Download Math](https://touro.instructure.com/courses/137899/files/11190194/download?download_frd=1).

    2.  After you have analyzed the student work samples, post the score/results from the students performance to the
    [post-assessment of the Student Achievement Chart  (SAC),.](https://touro.instructure.com/courses/137899/files/11190845?wrap=1) [Download post-assessment of the Student Achievement Chart  (SAC),.](https://touro.instructure.com/courses/137899/files/11190845/download?download_frd=1)  and complete the reflection questions at the bottom of the SAC.

    · Include the Student Achievement Partners Student Work Analysis
    [(elementary sample)](https://touro.instructure.com/courses/137899/files/11191995?wrap=1) [Download (elementary sample)](https://touro.instructure.com/courses/137899/files/11191995/download?download_frd=1) [(secondary sample)](https://touro.instructure.com/courses/137899/files/11191172?wrap=1) [Download (secondary sample)](https://touro.instructure.com/courses/137899/files/11191172/download?download_frd=1) and the SAC with a
    **final copy of your Formative Assessment** in your final submission with the Analytic Summary **- All due in Module 12.**

    **Then, using this analysis, submit** an Analytic Summary of the effectiveness of your formative assessment:

    **Submit an Analytic Summary following this 4 question outline:**

    What evidence of progression toward ongoing content mastery or near mastery does your assessment provide (be sure to cite your work using the readings from the course)?

    1. How do the results of your assessment offer a clear picture of the student’s progress toward mastery of the Learning Targets? What do they know/understand? What would you need to reteach? Give 3 examples.

    2. What did you learn about creating formative assessments from this project? Cite at least 3 important insights.

    3. Provide 3 specific examples of the actual changes you would make by showing the original question and next to it the revised question based upon the outcome of the student work, and justify with the research why those changes would be appropriate.

    4.
    **Submission of the Analytic Summary Assignment Must Include All Project Components:**

    1) Analytical Summary (inc: completed Student Achievement Partners Student Work Analysis sheets with student work samples)

    2) Formative Assessment (inc: preassessment, SAC, instructional materials, rubrics).

    _SEE RUBRIC IN MODULE 12 AND USE IT AS A WRITER'S CHECKLIST!_

    **Note:** When discussing your instructional methods, data collection strategies back-up your instructional moves up with research. Use the sources from this course and outside sources. Know why you are doing what you are doing and why it works.

    **For example:**

    · Bill was level 2 during the preassessment because he scored 6/10 problems. During the lesson we reviewed our regrouping strategies and a 10-frame. During the assessment Bill's ability to regroup improved and he scored 9/10 problems correct. When asked about what strategy he chose, Bill said "well, I really like bears so I used the Teddy bear counters and it worked."

    ·

    ·
    _Eventually when you complete the Touro Culminating Achievements Portfolio (TCAP) – you will need to be able to provide appropriate evidence from your work and demonstrate how you mastered the standards by providing evidence as modeled above._

    Rubric

    **Final Assignment-Analytic Summary – 12-20-24**

    | | | |
    | — | — | — |
    | Final Assignment-Analytic Summary – 12-20-24 |
    | **Criteria** | **Ratings** | **Pts** |
    | This criterion is linked to a Learning OutcomeCriterion #1<br>How do the results of your revised test offer a clear picture of the test-takers’ mastery of the Learning Targets?<br>What do they know and understand?<br>What would you need to reteach?<br>Give 3 examples | **4 pts**<br>**Level 4**<br>Response demonstrates clear and measurable data/evidence of how your assessments (pre-formative-summative) construction and results show and support the student’s mastery of Learning Targets AND need for further instruction. 3 specific examples are included, and instructional decision-making and next steps are supported by research from the course readings and other sources.<br>**2.55 pts**<br>**Level 3**<br>Response demonstrates some measurable data/evidence of how your assessments (pre-formative-summative) construction and results show and support the student’s mastery of Learning Targets AND/OR need for further instruction. 2 specific examples are included, AND/OR instructional decision-making AND/OR next steps are supported by research from the course readings and other sources.<br>**2.25 pts**<br>**Level 2**<br>Response demonstrates insufficient measurable data/evidence of how your assessments (pre-formative-summative) construction and results show and support the student’s mastery of Learning Targets AND/OR need for further instruction. 1 specific examples are included, OR instructional decision-making AND/OR next steps are NOT supported by research from the course readings and other sources.<br>**1.51 pts**<br>**Level 1**<br>Missing 3 or more criteria as described in Level 1. | 4 pts |
    | This criterion is linked to a Learning OutcomeCriterion #2<br>What did you learn about creating formative assessments from this project? Cite at least 3 important insights. | **3 pts**<br>**Level 4**<br>Response provides 3 or more data-based and research-based pieces of evidence of their personal understanding/growth about assessment and provides clear and thorough explanations of 3 or more important insights.<br>**2.55 pts**<br>**Level 3**<br>Response provides 2 data-based and research-based pieces of evidence of their personal understanding/growth about assessment and provides clear and thorough explanations of 2 important insights.<br>**2.25 pts**<br>**Level 2**<br>Response gives insufficient evidence of learning or explanations of >2 important insights are not clear. Response does NOT provide >2 data-based and research-based pieces of evidence of their personal understanding/growth about assessment and does NOT provide clear and thorough explanations of >2 or more important insights.<br>**1.5 pts**<br>**Level 1**<br>Missing 3 or more criteria as described in Level 1. | 3 pts |
    | This criterion is linked to a Learning OutcomeCriterion #3- Analytic Summary Assignment: Entire project components, timeliness, mechanics.<br>Must Include All:<br>1) Analytical Summary (inc: completed Student Achievement Partners Student Work Analysis sheets with student work samples)<br>2) Formative Assessment (inc: preassessment, SAC, instructional materials, rubrics)<br>Timeliness of all work submitted. | **3 pts**<br>**Level 4**<br>On time and contains Both 1 & 2 and ALL descriptor components.<br>**2.63 pts**<br>**Level 3**<br>24 hours late contains Both 1 & 2 and/or missing one descriptor components<br>**2.25 pts**<br>**Level 2**<br>48hrs late contains Both 1 & 2 and/or missing 2 descriptor components<br>**1.5 pts**<br>**Level 1**<br>More than 48 hours late and/or missing 1 or 2 and/or 3 or more descriptor components | 3 pts |
    | This criterion is linked to a Learning OutcomeCriterion #4<br>Provide 3 specific examples of the actual changes you would make by showing the original question and next to it the revised question based upon the outcome of the student work, and justify with the research why those changes would be appropriate. | **4 pts**<br>**Level 4**<br>Response provides 3 or more examples of the actual changes you would make by showing the original question and next the revised question based upon the outcome of the student work and justify with research why those changes would be appropriate.<br>**3.4 pts**<br>**Level 3**<br>Response provides 2 examples of the actual changes you would make by showing the original question and next the revised question based upon the outcome of the student work and/or justify with research why those changes would be appropriate.<br>**3 pts**<br>**Level 2**<br>Response provides 1 examples of the actual changes you would make by showing the original question and next the revised question based upon the outcome of the student work and/or justify with research why those changes would be appropriate.<br>**2 pts**<br>**Level 1**<br>Missing 2 or more criteria as described in Level 2. | 4 pts |
    | This criterion is linked to a Learning OutcomeCriterion 5: APA, Grammar and Spelling | **2 pts**<br>**Level 4**<br>0-2 errors in spelling and/or grammar and APA citations were always used when needed<br>**1.76 pts**<br>**Level 3**<br>3-4 errors in spelling and/or grammar or APA citations were used to back up most points<br>**1.5 pts**<br>**Level 2**<br>5-6 errors in spelling and/or grammar citations were used but were not in APA format<br>**1 pts**<br>**Level 1**<br>6+ errors citations or were not used | 2 pts |

    Total Points: 16

    **## StudentWorkAnalysis_Math-11.pdf**

    July 2017

    Student Work Analysis
    Lesson:

    Use this document to record information/evidence from the sample student work. Evidence
    should consider the Core Actions. Evidence recorded will be integrated into the Feedback
    Summary worksheet. Before analyzing student work, be sure to have first completed the
    student assignment.

    General notes and observations about the task:

    1. Which standard(s) and/or cluster(s) are targeted in this assignment? Are they grade-level
    standards?

    2. What is the mathematical purpose of the assignment?

    3. What aspect(s) of Rigor (conceptual understanding, procedural skill and fluency, and
    application) does the assignment address? Explain.

    Analyze the Student Work

    July 2017

    Analyzing Individual Student Samples:

    Student
    Work

    Sample

    What does the student’s work
    demonstrate about his/her

    understanding of the expectations of
    the assignment?

    What does the student’s work demonstrate
    about his/her proficiency with the

    requirements of the targeted standard?

    Student
    A

    Student
    B

    Student
    C

    July 2017

    Student
    D

    Student
    E

    Student
    F

    July 2017

    After looking at student work:

    1. How did the directions and/or prompts for the assignment allow students to demonstrate
    the requirements of the targeted standard(s)?

    2. How did the mathematical content of the assignment allow students to demonstrate the
    requirements of the targeted standard(s)?

    3. What patterns do you notice in the student work?

    ● What did students do consistently well?
    ● Were there any common errors?

    **## StudentWorkAnalysis_ELA-11.pdf**

    July 2017

    Student Work Analysis

    Lesson: _________________________________________

    Use this document to record information/evidence from the sample student work. Evidence should
    consider the Core Actions. Evidence recorded will be integrated into the Feedback Summary
    worksheet. Before analyzing student work, be sure to have first completed the student
    assignment.

    General notes and observations about the task:

    1. Does the task attend to any of the following? Note all that apply.

    ● The structure, concepts, ideas, events or details of the text?
    ● The words, phrases, and sentences within the text?
    ● Understanding the central ideas and development of the text?

    2. How does the task require students to use evidence from text(s) to demonstrate
    understanding and to support ideas about the text?

    3. Do the directions, prompts, and/or scoring guidelines for the task adequately provide or
    indicate opportunities for students to demonstrate the requirements of the targeted
    standard(s) for the task?

    Analyzing individual student samples (worksheet on back):

    1. What does the student’s work demonstrate about his/her understanding of the task?

    2. What does the student’s work demonstrate about the depth of his/her understanding of the
    text and topic?

    3. What does the student’s work demonstrate about his/her proficiency with the requirements of
    the targeted standards?

    (See worksheet on back)

    After looking at student work:

    1. On what aspects of the task have students generally performed well?

    2. Are there common errors made across the collection of student work?

    Analyze the Student Work

    July 2017

    Student Work Analysis Worksheet

    Student
    Work

    Sample

    What does the student’s
    work demonstrate about

    the depth of his/her
    understanding of the text

    and topic?

    What does the student’s
    work demonstrate about
    his/her understanding of

    the task?

    What does the student’s
    work demonstrate about

    his/her proficiency with the
    requirements of the targeted

    standard?

    Student
    A

    Student
    B

    Student
    C

    Student
    D

    Student
    E

    Note: For a collection of more than five samples of student work, print this page multiple times.

    **## annotated-MSMath-StudentAchievementChart.docx1.pdf**

    Student Achievement Chart (SAC)

    Standard(s):
    Content: 7.RP.3 – Use proportional relationships to solve multistep ratio and percent problems.
    Examples: simple interest, tax, markups, and markdowns, gratuities and commissions, fees,
    percent increase and decrease, and percent error.

    Literacy (6-12): Craft & Structure – Interpret words and phrases as they are used in a text,
    including determining technical, connotative, and figurative meanings, and analyze how
    specific word choices shape meaning or tone.

    Objective/LT for Pre-assessment:
    Leaming Target: I can calculate and interpret percent error, with an accuracy of 3 out of 4 times.
    Objectives: Students will be able to …

    calculate the actual value when given the percent error by organizing the given information
    appropriately with an accuracy of 3 ( out of 4) or better.
    calculate the percent error when given the actual value by organizing the given information
    appropriately with an accuracy of 3 ( out of 4) or better.
    draw conclusions about the percent error, actual value, and accepted value in the context of the
    situation by analyzing various real-world applications with an accuracy of 3 ( out of 4) or
    better.

    Objective/LT for Post-assessment:
    Leaming Target: I can calculate the discount, sales price, and original price of items, and compare the two
    to determine the difference, at least 3 out of 5 times.
    Objectives: Students will be able to …

    interpret word problems by organizing key information in word problems; at least 2-3 key
    pieces of information for setting up the proportions.
    calculate the sale price; (1) Relating clue words in the word problems, (2) Recalling the
    Percentage Formula, (3) Setting up the proportion appropriately [substituing in the given
    values], ( 4) Solving for the variable in the proportion; Mastery is an accuracy of 3 ( out of 4) or
    better.
    calculate the original price; (1) Relating clue words in the word problems, (2) Recalling the
    Percentage Formula, (3) Setting up the proportion appropriately [substituing in the given
    values], ( 4) Solving for the variable in the proportion; Mastery is an accuracy of 3 ( out of 4) or
    better.
    calculate the discount;(!) Relating clue words in the word problems [Discount is subtraction],
    (2) Recall the Percentage Formula, (3) Setting up the proportion appropriately [substituing in
    the given values], (4) Solving for the variable in the proportion, (5) Subtracting the discount

    from the original; Mastery is an accuracy of 4 ( out of 5) or better.

    Description of Student Work in Each
    A Mastery Levels Mastery Category

    ssessment

    Data Outcomes:

    **## Module12Task3FinalAssignmentAnalyticSummary.docx**

    **Analytic Summary Assignment:**

    **1.** Analyze the student work produced from your formative assessment using the Student Achievement Partners (green sheet) Student Work Analysis sheet for either
    [ELA](https://touro.instructure.com/courses/137899/files/11191991?wrap=1) [Download ELA](https://touro.instructure.com/courses/137899/files/11191991/download?download_frd=1) or
    [Math](https://touro.instructure.com/courses/137899/files/11190194?wrap=1) [Download Math](https://touro.instructure.com/courses/137899/files/11190194/download?download_frd=1).

    2.  After you have analyzed the student work samples, post the score/results from the students performance to the
    [post-assessment of the Student Achievement Chart  (SAC),.](https://touro.instructure.com/courses/137899/files/11190845?wrap=1) [Download post-assessment of the Student Achievement Chart  (SAC),.](https://touro.instructure.com/courses/137899/files/11190845/download?download_frd=1)  and complete the reflection questions at the bottom of the SAC.

    · Include the Student Achievement Partners Student Work Analysis
    [(elementary sample)](https://touro.instructure.com/courses/137899/files/11191995?wrap=1) [Download (elementary sample)](https://touro.instructure.com/courses/137899/files/11191995/download?download_frd=1) [(secondary sample)](https://touro.instructure.com/courses/137899/files/11191172?wrap=1) [Download (secondary sample)](https://touro.instructure.com/courses/137899/files/11191172/download?download_frd=1) and the SAC with a
    **final copy of your Formative Assessment** in your final submission with the Analytic Summary **- All due in Module 12.**

    **Then, using this analysis, submit** an Analytic Summary of the effectiveness of your formative assessment:

    **Submit an Analytic Summary following this 4 question outline:**

    What evidence of progression toward ongoing content mastery or near mastery does your assessment provide (be sure to cite your work using the readings from the course)?

    1. How do the results of your assessment offer a clear picture of the student’s progress toward mastery of the Learning Targets? What do they know/understand? What would you need to reteach? Give 3 examples.

    2. What did you learn about creating formative assessments from this project? Cite at least 3 important insights.

    3. Provide 3 specific examples of the actual changes you would make by showing the original question and next to it the revised question based upon the outcome of the student work, and justify with the research why those changes would be appropriate.

    4.
    **Submission of the Analytic Summary Assignment Must Include All Project Components:**

    1) Analytical Summary (inc: completed Student Achievement Partners Student Work Analysis sheets with student work samples)

    2) Formative Assessment (inc: preassessment, SAC, instructional materials, rubrics).

    _SEE RUBRIC IN MODULE 12 AND USE IT AS A WRITER'S CHECKLIST!_

    **Note:** When discussing your instructional methods, data collection strategies back-up your instructional moves up with research. Use the sources from this course and outside sources. Know why you are doing what you are doing and why it works.

    **For example:**

    · Bill was level 2 during the preassessment because he scored 6/10 problems. During the lesson we reviewed our regrouping strategies and a 10-frame. During the assessment Bill's ability to regroup improved and he scored 9/10 problems correct. When asked about what strategy he chose, Bill said "well, I really like bears so I used the Teddy bear counters and it worked."

    ·

    ·
    _Eventually when you complete the Touro Culminating Achievements Portfolio (TCAP) – you will need to be able to provide appropriate evidence from your work and demonstrate how you mastered the standards by providing evidence as modeled above._

    Rubric

    **Final Assignment-Analytic Summary – 12-20-24**

    | | | |
    | — | — | — |
    | Final Assignment-Analytic Summary – 12-20-24 |
    | **Criteria** | **Ratings** | **Pts** |
    | This criterion is linked to a Learning OutcomeCriterion #1<br>How do the results of your revised test offer a clear picture of the test-takers’ mastery of the Learning Targets?<br>What do they know and understand?<br>What would you need to reteach?<br>Give 3 examples | **4 pts**<br>**Level 4**<br>Response demonstrates clear and measurable data/evidence of how your assessments (pre-formative-summative) construction and results show and support the student’s mastery of Learning Targets AND need for further instruction. 3 specific examples are included, and instructional decision-making and next steps are supported by research from the course readings and other sources.<br>**2.55 pts**<br>**Level 3**<br>Response demonstrates some measurable data/evidence of how your assessments (pre-formative-summative) construction and results show and support the student’s mastery of Learning Targets AND/OR need for further instruction. 2 specific examples are included, AND/OR instructional decision-making AND/OR next steps are supported by research from the course readings and other sources.<br>**2.25 pts**<br>**Level 2**<br>Response demonstrates insufficient measurable data/evidence of how your assessments (pre-formative-summative) construction and results show and support the student’s mastery of Learning Targets AND/OR need for further instruction. 1 specific examples are included, OR instructional decision-making AND/OR next steps are NOT supported by research from the course readings and other sources.<br>**1.51 pts**<br>**Level 1**<br>Missing 3 or more criteria as described in Level 1. | 4 pts |
    | This criterion is linked to a Learning OutcomeCriterion #2<br>What did you learn about creating formative assessments from this project? Cite at least 3 important insights. | **3 pts**<br>**Level 4**<br>Response provides 3 or more data-based and research-based pieces of evidence of their personal understanding/growth about assessment and provides clear and thorough explanations of 3 or more important insights.<br>**2.55 pts**<br>**Level 3**<br>Response provides 2 data-based and research-based pieces of evidence of their personal understanding/growth about assessment and provides clear and thorough explanations of 2 important insights.<br>**2.25 pts**<br>**Level 2**<br>Response gives insufficient evidence of learning or explanations of >2 important insights are not clear. Response does NOT provide >2 data-based and research-based pieces of evidence of their personal understanding/growth about assessment and does NOT provide clear and thorough explanations of >2 or more important insights.<br>**1.5 pts**<br>**Level 1**<br>Missing 3 or more criteria as described in Level 1. | 3 pts |
    | This criterion is linked to a Learning OutcomeCriterion #3- Analytic Summary Assignment: Entire project components, timeliness, mechanics.<br>Must Include All:<br>1) Analytical Summary (inc: completed Student Achievement Partners Student Work Analysis sheets with student work samples)<br>2) Formative Assessment (inc: preassessment, SAC, instructional materials, rubrics)<br>Timeliness of all work submitted. | **3 pts**<br>**Level 4**<br>On time and contains Both 1 & 2 and ALL descriptor components.<br>**2.63 pts**<br>**Level 3**<br>24 hours late contains Both 1 & 2 and/or missing one descriptor components<br>**2.25 pts**<br>**Level 2**<br>48hrs late contains Both 1 & 2 and/or missing 2 descriptor components<br>**1.5 pts**<br>**Level 1**<br>More than 48 hours late and/or missing 1 or 2 and/or 3 or more descriptor components | 3 pts |
    | This criterion is linked to a Learning OutcomeCriterion #4<br>Provide 3 specific examples of the actual changes you would make by showing the original question and next to it the revised question based upon the outcome of the student work, and justify with the research why those changes would be appropriate. | **4 pts**<br>**Level 4**<br>Response provides 3 or more examples of the actual changes you would make by showing the original question and next the revised question based upon the outcome of the student work and justify with research why those changes would be appropriate.<br>**3.4 pts**<br>**Level 3**<br>Response provides 2 examples of the actual changes you would make by showing the original question and next the revised question based upon the outcome of the student work and/or justify with research why those changes would be appropriate.<br>**3 pts**<br>**Level 2**<br>Response provides 1 examples of the actual changes you would make by showing the original question and next the revised question based upon the outcome of the student work and/or justify with research why those changes would be appropriate.<br>**2 pts**<br>**Level 1**<br>Missing 2 or more criteria as described in Level 2. | 4 pts |
    | This criterion is linked to a Learning OutcomeCriterion 5: APA, Grammar and Spelling | **2 pts**<br>**Level 4**<br>0-2 errors in spelling and/or grammar and APA citations were always used when needed<br>**1.76 pts**<br>**Level 3**<br>3-4 errors in spelling and/or grammar or APA citations were used to back up most points<br>**1.5 pts**<br>**Level 2**<br>5-6 errors in spelling and/or grammar citations were used but were not in APA format<br>**1 pts**<br>**Level 1**<br>6+ errors citations or were not used | 2 pts |

    Total Points: 16

  • [Solved] Diversity Statement

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    2 PAGES NO CITATIONS AND QUOTATIONS PLEASE. see attachment below – a year ago **files (1)** – ## DiversityStatement.pdf **## DiversityStatement.pdf** Diversity Statement Supporting the development of a diverse student body is central to the University of M mission. This mission is enacted by the inc…

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    Assignment Prompt & Instructions

    2 PAGES NO CITATIONS AND QUOTATIONS PLEASE.

    see attachment below

    – a year ago

    **files (1)**

    – ## DiversityStatement.pdf

    **## DiversityStatement.pdf**

    Diversity Statement

    Supporting the development of a diverse student body is central to the University of M mission. This
    mission is enacted by the inclusion of academically excellent students with diverse backgrounds,
    experiences, and/or a commitment to diversity, equity and inclusion. Please write a statement that
    identifies the distinctive characteristics and/or life experiences, such as successfully overcoming
    obstacles or hardships, that you would bring to your graduate program and how that could
    contribute to the education and enhanced perspective of fellow students at the University of M

    ● Diversity statement: If you wish to be considered for the Provost’s

    Professional Diversity Fellowship, please write a diversity statement on

    how your background, experiences, and achievements will contribute to

    the University's goal of promoting excellence through diversity.

    2 PAGES NO CITATIONS AND QUOTATIONS PLEASE. This is for graduate

    school admission. No copying off the internet. Write as if this were you

    applying and natural from your heart.

    A little about me – I am from west Africa Liberia and I have been living in the

    USA over 10+ years. I went to high school and college in the US and English

    is 2nd language. I grew up speaking both English which has a liberian accent

    to it and my dialect/language Mano.

    **## DiversityStatement.pdf**

    Diversity Statement

    Supporting the development of a diverse student body is central to the University of M mission. This
    mission is enacted by the inclusion of academically excellent students with diverse backgrounds,
    experiences, and/or a commitment to diversity, equity and inclusion. Please write a statement that
    identifies the distinctive characteristics and/or life experiences, such as successfully overcoming
    obstacles or hardships, that you would bring to your graduate program and how that could
    contribute to the education and enhanced perspective of fellow students at the University of M

    ● Diversity statement: If you wish to be considered for the Provost’s

    Professional Diversity Fellowship, please write a diversity statement on

    how your background, experiences, and achievements will contribute to

    the University's goal of promoting excellence through diversity.

    2 PAGES NO CITATIONS AND QUOTATIONS PLEASE. This is for graduate

    school admission. No copying off the internet. Write as if this were you

    applying and natural from your heart.

    A little about me – I am from west Africa Liberia and I have been living in the

    USA over 10+ years. I went to high school and college in the US and English

    is 2nd language. I grew up speaking both English which has a liberian accent

    to it and my dialect/language Mano.

  • [Solved] Discussion 2 AM

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    – a year ago **files (1)** – ## Discussion3.docx **## Discussion3.docx** Discussion 3 Define the terms validity and reliability and discuss how they can affect the accuracy of test results and students' overall performance. **## Discussion3.docx** Discussion 3 Define the terms validity and reliabili…

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    – a year ago

    **files (1)**

    – ## Discussion3.docx

    **## Discussion3.docx**

    Discussion 3

    Define the terms validity and reliability and discuss how they can affect the accuracy of test results and students' overall performance.

    **## Discussion3.docx**

    Discussion 3

    Define the terms validity and reliability and discuss how they can affect the accuracy of test results and students' overall performance.

  • [Solved] End Week- Project Risk

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) . Provide an example of the upside of risk and explain the concept. 2. Explain how Enterprise Risk Management varies from traditional risk management? 3. What are five examples of internal and external drive…

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

    . Provide an example of the upside of risk and explain the concept.

    2. Explain how Enterprise Risk Management varies from traditional risk management?

    3. What are five examples of internal and external drivers of an organization’s risk culture?

    4. Provide an example company, give a description of the organization and its work area. Define what a SWOT is.  Perform a SWOT for your example company and rationalize each of the company characteristics you choose.

    5. Explain what a KPI is.  How might we use KPI's in doing a risk analysis for an organization.  Choose five KPI's for the Amazon organization and explain why you have made your choices.

    6. Explain the Delphi Techniques.  How might it be used in coming to consensus on risk identification related to an IT driven project?

    7.  A popular hotel has continued to lose business in its room service food sales over the last five years.  Using the Six Sigma DMAIC process explain what you would do in each step of the process to improve the sales – provide relevant, practical details. What statistics would you apply and why?

    8.  Explain the Plan, Do, Check, Act concept – provide a practical example.  How might it be applied in improving project quality?

    9. Explain the concept of Continuous Improvement – provide an example. How might it be combined with a Lean approach.

    10. Explain the primary inputs and outputs in the Project Management Institute Quality Knowledge Area.8.  Explain the Plan, Do, Check, Act concept – provide a practical example.  How might it be applied in improving project quality?

    11. Explain the concept of Continuous Improvement – provide an example. How might it be combined with a Lean approach.

    12. Explain the primary inputs and outputs in the Project Management Institute Quality Knowledge Area.

    **Requirements:**

    Your response will be considered complete, if it addresses each of the components outlined above.

    – Use of proper APA formatting and citations – If supporting evidence from outside resources is used those must be properly cited. A minimum of 7 sources (excluding the course textbook) from scholarly articles or business periodicals is required.
    – Include your best critical thinking and analysis to arrive at your justification.

    Text

    **Title: Managing Project Risks**

    ISBN: 9781119489733

    Authors: Peter J. Edwards, Paulo Vaz Serra, Michael Edwards

    Publisher: John Wiley & Sons

    Publication Date: 2019-08-13

    – a year ago

  • [Solved] question assigment

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    – a year ago **files (1)** – ## Module12UploadFinalBaselineSurvey.docx **## Module12UploadFinalBaselineSurvey.docx** **Module 12 Upload Final Baseline Survey** 1. Explain your current understanding of effective assessment practices including the difference between summative and formative assessment…

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    – a year ago

    **files (1)**

    – ## Module12UploadFinalBaselineSurvey.docx

    **## Module12UploadFinalBaselineSurvey.docx**

    **Module 12 Upload Final Baseline Survey**

    1. Explain your current understanding of effective assessment practices including the difference between summative and formative assessment and including the concepts of reliability, validity, and fairness.

    2. Write about your belief in the worth of large-scale standardized tests and distinguish between norm-referenced and criterion-referenced varieties. How would you compare them with performance assessments (PBA or PBL) and formal observations?

    4. Explain your understanding of appropriate and inappropriate test preparation and on your understanding of the practice of "teaching to the test," as well as ways to make it engaging and reduce test anxiety.

    5. In a few sentences, give your understanding of the Response to Intervention progress-monitoring process and how it informs student tier placement.

    6. Describe your beliefs in fair grading practices, including giving extra credit, allowing do-overs, assigning zeros for cheating or work not handed in, and the concept of giving exemplars, drafts, feedback, and student-friendly rubrics.

    **Resources from this book:** **The  required materials are :**
    **Paperback**
    **Classroom Assessment for Student Learning: Doing It Right – Using It Well**
    **ISBN-13: 9780135185575 (2019 update) 3rd Edition**

    Be sure to
    **support your comments with evidence from the text** (APA format for citations and references only) and/or my presentations.

    [Use this template](https://touro.instructure.com/courses/137899/files/11190720?wrap=1) [Download Use this template](https://touro.instructure.com/courses/137899/files/11190720/download?download_frd=1)

    Rubric

    **Final Baseline Survey Grading Rubric**

    | | | |
    | — | — | — |
    | Final Baseline Survey Grading Rubric |
    | **Criteria** | **Ratings** | **Pts** |
    | This criterion is linked to a Learning OutcomeThoroughness and Quality | **3 pts**<br>**Advanced**<br>All of the question are supported with evidence from the readings or class presentations.<br>**2.7 pts**<br>**Proficient**<br>At least half of the questions are supported with evidence from the readings or class presentations.<br>**2.4 pts**<br>**Novice**<br>Less than half of the questions are answered and supported with evidence from the readings or class presentations. | 3 pts |
    | This criterion is linked to a Learning OutcomeTimeliness | **1 pts**<br>**Advanced**<br>The assignment is posted before the module ends.<br>**0.8 pts**<br>**Proficient**<br>Assignment is posted before the end of the following session.<br>**0.7 pts**<br>**Novice**<br>The assignment is posted after the semester ends. | 1 pts |

    Total Points: 4

    [Previous](https://touro.instructure.com/courses/137899/modules/items/4624348)

    [Next](https://touro.instructure.com/courses/137899/modules/items/4624368)

    **## Module12UploadFinalBaselineSurvey.docx**

    **Module 12 Upload Final Baseline Survey**

    1. Explain your current understanding of effective assessment practices including the difference between summative and formative assessment and including the concepts of reliability, validity, and fairness.

    2. Write about your belief in the worth of large-scale standardized tests and distinguish between norm-referenced and criterion-referenced varieties. How would you compare them with performance assessments (PBA or PBL) and formal observations?

    4. Explain your understanding of appropriate and inappropriate test preparation and on your understanding of the practice of "teaching to the test," as well as ways to make it engaging and reduce test anxiety.

    5. In a few sentences, give your understanding of the Response to Intervention progress-monitoring process and how it informs student tier placement.

    6. Describe your beliefs in fair grading practices, including giving extra credit, allowing do-overs, assigning zeros for cheating or work not handed in, and the concept of giving exemplars, drafts, feedback, and student-friendly rubrics.

    **Resources from this book:** **The  required materials are :**
    **Paperback**
    **Classroom Assessment for Student Learning: Doing It Right – Using It Well**
    **ISBN-13: 9780135185575 (2019 update) 3rd Edition**

    Be sure to
    **support your comments with evidence from the text** (APA format for citations and references only) and/or my presentations.

    [Use this template](https://touro.instructure.com/courses/137899/files/11190720?wrap=1) [Download Use this template](https://touro.instructure.com/courses/137899/files/11190720/download?download_frd=1)

    Rubric

    **Final Baseline Survey Grading Rubric**

    | | | |
    | — | — | — |
    | Final Baseline Survey Grading Rubric |
    | **Criteria** | **Ratings** | **Pts** |
    | This criterion is linked to a Learning OutcomeThoroughness and Quality | **3 pts**<br>**Advanced**<br>All of the question are supported with evidence from the readings or class presentations.<br>**2.7 pts**<br>**Proficient**<br>At least half of the questions are supported with evidence from the readings or class presentations.<br>**2.4 pts**<br>**Novice**<br>Less than half of the questions are answered and supported with evidence from the readings or class presentations. | 3 pts |
    | This criterion is linked to a Learning OutcomeTimeliness | **1 pts**<br>**Advanced**<br>The assignment is posted before the module ends.<br>**0.8 pts**<br>**Proficient**<br>Assignment is posted before the end of the following session.<br>**0.7 pts**<br>**Novice**<br>The assignment is posted after the semester ends. | 1 pts |

    Total Points: 4

    [Previous](https://touro.instructure.com/courses/137899/modules/items/4624348)

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  • [Solved] human resources

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    This assignment explores how to transition from the job analysis to the creation of a job description. It highlights critical steps involved in accurately defining a job's roles, responsibilities, and requirements. The _job analysis_ serves as the foundation for developing a complete job description…

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    Assignment Prompt & Instructions

    This assignment explores how to transition from the job analysis to the creation of a job description. It highlights critical steps involved in accurately defining a job's roles, responsibilities, and requirements. The _job analysis_ serves as the foundation for developing a complete job description. Having a complete job description is crucial for both employers and employees.

    The _job description_ outlines key elements such as required skills, qualifications, and performance expectations. It provides clarity and alignment between organizational needs and employee roles. It serves to align the job with the organization's goals and provides clear direction for the potential candidate. An effective job description drives recruitment, performance management, and organizational success.

    Read the following analysis: [Lawn Care Technician](https://yardlifemaster.com/what-is-a-lawn-care-technician/).

    Then address the following in 2 pages:

    – Create a job description by filling in each section of the table in the assignment template.
    – What salary and benefits would you offer to attract employees for this position?
    – How does a job description help with the recruiting of potential employees?

    Download the [U2IP template](https://resources.careered.com/LCMSFileSharePreview/Resources/MSWordDocument/HRMT220_U2_IP_NEWTemplate.docx) to help complete this assignment.

    – a year ago

  • [Solved] week 2 discussion 1

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    #### **The Only Thing Constant is Change** Family structures across America, and even the world, are changing: “For a variety of reasons, the portion of the population in other types of family structures such as blended families, dual-custody divorced families, grandparents raising grandchildren, te…

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    Assignment Prompt & Instructions

    #### **The Only Thing Constant is Change**

    Family structures across America, and even the world, are changing: “For a variety of reasons, the portion of the population in other types of family structures such as blended families, dual-custody divorced families, grandparents raising grandchildren, teen parents, and single-parent families has dramatically increased over the past several decades” (Wardle & Fitzpatrick, 2013, section 2.1, Introduction). It is important that we are aware of these changes and the influence they have on the learning environment so that we are able to support each of the families we work with.

    To prepare for this discussion,

    – Please refer to the Week 2 Guidance for further tips and examples that will support your success with this discussion.
    – Read Chapter 2: Today’s Family Structures in _Children & Families: Understanding Behavior & Dynamics_.
    – Read the article [The American Family TodayLinks to an external site.](http://www.pewsocialtrends.org/2015/12/17/1-the-american-family-today/).
    – Read the article [Teaching Strategies: Models of InclusionLinks to an external site.](https://web.archive.org/web/20180107002431/http://www.teachhub.com/teaching-strategies-models-inclusion).

    In your initial post,

    – Summarize at least two major trends in how family structures are changing.
    – Explain how these trends will impact your work as you support children and their families when working with children in inclusive settings.
    – Choose one of the family structures shared in the reading (single parent, step-families, etc.) and describe at least two specific strategies you will use to support children who live in these family structures.

    – a year ago

  • [Solved] Response

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    Full assignment prompt and step-by-step guidance are included in the downloadable solution file.

  • [Solved] Managing

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    [>Accounting homework help](https://www.sweetstudy.com/fields/business-finance-accounting) fact sheet – a year ago

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    [>Accounting homework help](https://www.sweetstudy.com/fields/business-finance-accounting)

    fact sheet

    – a year ago

  • [Solved] MKT_VIII

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) – a year ago **files (2)** – ## AdvancedMarketingMKT5301UnitVIIIJournal.docx – ## UnitVIIIStudyGuide.pdf **## AdvancedMarketingMKT5301UnitVIIIJournal.docx** 2 Advanced Marketing MKT 5301 **Unit VIII Journal** …

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

    – a year ago

    **files (2)**

    – ## AdvancedMarketingMKT5301UnitVIIIJournal.docx

    – ## UnitVIIIStudyGuide.pdf

    **## AdvancedMarketingMKT5301UnitVIIIJournal.docx**

    2

    Advanced Marketing MKT 5301

    **Unit VIII Journal**

    This journal measures your mastery of ULOs 1.2, 4.4, 5.1, and 7.2.

    Imagine you are in charge of marketing a bubble gum that gives sequential flavors of a 4-course meal but runs the risk of turning the consumer into a giant blueberry. Address each of the following points in relation to this product:

    · Explain potential ethical issues that could be involved in marketing this product to consumers.

    · Summarize product strategies that could be used by the organization.

    · Summarize pricing strategies that could be used by the organization.

    · Summarize traditional and digital marketing promotional methods that could be used by the organization.

    Be sure to begin with an introduction and end with a conclusion.

    Your response must be at least two pages in length, not counting the reference page. If sources are used, follow APA Style when creating citations and references for this assignment.

    **## UnitVIIIStudyGuide.pdf**

    MKT 5301, Advanced Marketing 1

    Course Learning Outcomes for Unit VIII

    Upon completion of this unit, students should be able to:

    1. Explore the ethical management of marketing implementation.
    1.2 Explain the ethical practices followed by an organization.

    4. Compare the development of innovative new products on competitive product strategies.

    4.4 Summarize product strategies used by an organization.

    5. Examine pricing strategies for effective marketing scenarios.
    5.1 Summarize pricing strategies used by an organization.

    7. Explain the key aspects in managing marketing promotions through traditional and digital

    methods.
    7.2 Summarize traditional and digital marketing promotional methods used by a company.

    Required Unit Resources

    Chapter 11: Managing Pricing and Sales Promotions

    Unit Lesson

    Price is defined as the amount of money that is exchanged for something of value, which is defined by the
    customer. This value proposition directly aligns with the amount of money that a consumer is willing to pay for
    the prescribed product and/or service. Prices are adjusted based upon discounts, which could include
    seasonal discounts, quantity discounts, cash discounts, or sales discounts. Another factor that could change
    the price are allowances, which include trade-ins and damaged goods allowances. Prices can be set based
    on a one-price policy, which suggests that prices are the same for everyone. These tend to be low-cost,
    frequently purchased, and convenience goods. Alternatively, prices can be set based on a flexible price
    policy, which allows for prices to be set differently for different customers. These prices tend to be set by
    salespeople who are working directly with the customer. A good salesperson understands his or her customer
    enough to know how high of a price the customer will bear and will adjust the price accordingly to secure the
    business. This model is used at car dealerships within the business-to-consumer (B2C) model as well as in
    most purchasing situations in the business-to-business (B2B) sector.

    UNIT VIII STUDY GUIDE
    Pricing Strategies

    MKT 5301, Advanced Marketing 2

    UNIT x STUDY GUIDE
    Title

    The Unit VIII Pricing Policies Presentation reviews
    the terminology and purpose behind each type of
    pricing policy. A transcript and alternate format for
    the presentation are below.

    • Alternate format for Unit VIII Pricing Policies
    Presentation

    In looking at each of these pricing objectives, it is easy to understand that the cost-driven objectives place a
    greater value on achieving certain financial goals with less consideration for the consumer’s needs and value
    proposition. These strategies are considered very favorable to stockholders as they realize a greater return.
    Conversely, the status quo, competition and demand orientation, justify the pricing level based on customer
    needs but fail to provide the stockholders any assurance of reaching the financial goals.

    Value in use is another consumer pricing consideration. What this involves is consideration of how much the
    customer will save over the duration of a period of time if he or she purchases the item. An example of this
    might be a cell phone service company claiming savings over a period of months if the customer switches to
    them. Another might be a solar panel company attempting to justify the high cost of the panels with a cost
    analysis of the consumer’s monthly energy savings. This leads up to the point at which the consumer will
    cover the costs of their investment with the solar panels. Theoretically, from that point on, the consumer is
    enjoying a monthly energy savings.

    A concept used quite heavily in the business-to-business (B2B) world is that of bid pricing. This pricing model
    suggests that a company will bid on a project with the projected pricing to complete the project. The idea is to
    be awarded the project thereby bringing additional business to the company. Initially, one might think that the
    lowest bid will be the winner. While this may be the case in the majority of situations, it is not the only
    determinant in securing the bid. Reputation of the company, delivery terms, quality of product or service,
    financial terms, and a host of other criteria are included in the bidding process. When negotiating a bid,
    consideration must be given to all criteria that would be considered of value to the potential customer.

    Marketing is everywhere! Now that you have traveled through this marketing management course, do you
    believe this statement to be true? While we are sometimes annoyed about marketing and advertising, think of
    a world with absolutely no marketing (traditional or digital). How would you find out about products or
    services? How would you learn about new products or service offerings? How would you be educated about
    new prices or new locations to purchase products? How would you be exposed to customer reviews? What
    about essential information that is currently included on company websites? Without marketing, consumers
    would rely 100% on the opinion of others. While this may be appropriate in some cases, it might not be a
    favorable situation in all cases. Within the scope of this course, understanding that marketing consists of both
    digital and traditional marketing is important. While digital marketing has taken a solid place in the
    effectiveness of marketing, remember that traditional marketing methods still has significant value to all target
    markets.

    Thinking of marketing as a necessity for society, marketers need to manage the marketing organization
    toward overall sustainability. Kotler et al. (2022) suggest that marketers must plan, implement, and control the
    marketing activities to maintain the overall brand. Planning in the largest sense suggests that actions are not
    spontaneous but, instead, are calculated and predetermined with a vision on the objectives of the
    organization. This sets an overall direction of the marketing efforts, allowing for specific tactics to be
    determined. Implementation applies all the plans and strategies toward actual execution, and control brings in
    some level of measurement in order to determine the overall effectiveness.

    (Altmann, 2016)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-144543029_1](https://online.columbiasouthern.edu/bbcswebdav/xid-144543029_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1](https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1)

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    [https://online.columbiasouthern.edu/bbcswebdav/xid-121760503_1](https://online.columbiasouthern.edu/bbcswebdav/xid-121760503_1)

    MKT 5301, Advanced Marketing 3

    UNIT x STUDY GUIDE
    Title

    To state that marketing has changed over the course of the last 15 years is an understatement of significant
    magnitude. Technology created efficiencies in all aspects of marketing; the internet has become a primary
    form of communication, and information can be obtained in record time. Kotler et al. (2022) discuss other
    shifts in marketing, including how outsourcing and supplier partnerships create additional marketing
    opportunities. Another significant change is the overall organization of the marketing departments. Additional
    focus has been placed on the product or brand management organization, which supports the traditional
    functional organizational setup. These brand managers become champions of the product or service by
    taking on the overall responsibility of the assigned product. This includes both short-term and long-term
    strategy development as well as the fiduciary components of the annual marketing plan and sales forecasts.
    Product or brand managers basically eat, drink, and breathe their assigned product category and work with all
    functional areas within the organization to ensure that their product is represented, funded, and taken care of
    in order to meet the continuously changing needs of the customer. The use of digital marketing has provided
    for a more succinct delivery of product or service information to a precise target market.

    While socially responsible marketing practices have been in existence for years, the importance of corporate
    social responsibility (CSR) has never been greater. In definition, CSR is the behavior on the part of the
    company that reflects ethical and socially responsible behavior. It is thought that this type of behavior not only
    benefits the employees, customers, community, and environment but also the stakeholders (Kotler et al.,
    2022). The idea behind this is that, if given the chance, customers will buy more often from companies that
    demonstrate good CSR practices. Companies are coming up with innovative programs such as Toms’ One
    for One program where Toms pledges to provide a pair of shoes to children in need for every shoe purchased
    (Toms, n.d.). This business model has been trending as other companies incentivize and motivate customers
    to buy their products over their competitors’ products while also providing a program of social good.

    Moving away from the CSR programs, at the opposite end of the spectrum is controversial marketing and
    advertising practices. These practices include discussions around whether advertising directly to children is
    ethical. Should we allow companies motivated toward the desires of stockholders to potentially influence
    these young minds into purchasing their products or services? But, then, why should these companies be
    unfairly targeted with additional restrictions? Another area of controversy is the advertising of tobacco or legal
    marijuana. Since tobacco and legal marijuana represent unhealthy ventures that could lead to addictions,
    should advertisers be allowed to advertise these products? One has to remember that these are legal
    products. Should consumers not be given the opportunity to make their own choices? The use of sex in
    advertising is yet another area of controversy. At what point does this become distasteful, and how do we
    protect young children from viewing and interpreting these advertisements? The advertising of unhealthy food
    products brings another controversial topic to the forefront. With obesity rising at alarming rates, should we
    allow advertisers of these products to continue to advertise?

    Finally, the use of shock or scare advertising to influence consumers’ actions comes into question. At what
    point is it unethical or unhealthy for individuals to be shocked into acting in a certain way? An example of this
    might be the People for Ethical Treatment of Animals (PETA) attempting to advocate for a reduction in animal
    cruelty with the use of visuals showing abused animals. The video CDC: Tips From Former Smokers – Terrie:
    "Terrie, What Are You Doing?" demonstrates one of the anti-smoking campaigns focused on convincing
    people to stop smoking (transcript for CDC: Tips From Former Smokers – Terrie: "Terrie, What Are You
    Doing?" video). these types of commercials be restricted, or is this type of technique necessary to curb the
    abuse of tobacco? While one side of the controversy suggests that there should be legislation prohibiting
    these advertising attempts, the other side suggests that all companies have the freedom of speech and the
    right to present the benefits of their products/services to consumers. Who has the ultimate responsibility
    here? Is it the company, government, legislative bodies, or consumers (parents) themselves?

    Social responsibility in advertising is becoming more relevant in today’s world. We, as consumers, prefer to
    buy from companies that represent socially responsible behavior. To be considered as socially responsible,
    the advertising must be truthful. The presentation of factual information that is not deceptive is crucial. The
    second requirement is that the advertisement should not promote anything that is damaging to society.
    Obviously, both of these requirements can be misconstrued and is up to interpretation in many situations. The
    ultimate goal is for companies to ensure their actions have a positive impact on all of the company’s
    stakeholders, which include employees, the community, consumers, and shareholders. Marketers then
    communicate these actions to the public through social marketing campaigns.

    [https://www.youtube.com/watch?v=dQIbIpjWEmc](https://www.youtube.com/watch?v=dQIbIpjWEmc)

    [https://www.youtube.com/watch?v=dQIbIpjWEmc](https://www.youtube.com/watch?v=dQIbIpjWEmc)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1](https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1](https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1)

    MKT 5301, Advanced Marketing 4

    UNIT x STUDY GUIDE
    Title

    Understanding ethical behavior in the marketing area is complicated as many facets are not necessarily
    black-and-white in nature.

    A related topic is CSR, which involves companies that implement initiatives that benefit society as a whole.
    This concept reaches beyond just the marketing area to the entire company. These efforts can involve simple
    donations of funds or manpower to implementing green operations within the company. This concept is self-
    regulated and viewed positively by consumers, employees, stockholders, and all stakeholders. Consumers
    again prefer to work with companies that are promoting a healthier world, and employees are more engaged
    and supportive of the company they work for if they are employing these CSR practices. An additional perk of
    these programs is the building of teamwork, collaboration, and morale among employees. One such example
    of this is when a company shuts down operations for a day to employ the entire staff to build playgrounds for
    a neighboring community that is struggling or to visit a local food pantry and pack food for the hungry. The
    feeling of working together as a team on these socially good programs translates to a better working
    atmosphere when employees return to work the next day.

    As marketers compile their marketing plans and strategies as well as their marketing budgets, control or
    measurement needs to be conducted in order to ensure that the firm’s marketing dollars are most efficiently
    being used. Four types of control include the annual plan control, profitability control, efficiency control, and
    the strategic control. The annual plan review determines whether the overall planned results are being
    achieved, whereas the profitability control looks at whether the company is achieving a profit. The efficiency
    control evaluates the specifics of the marketing dollars spent, indicating whether these dollars were actually
    spent in the best way. Finally, the strategic control reviews whether the products, target markets, and
    channels used are actually the most efficient.

    Marketing managers use a variety of different measurement devices within each of these overarching
    categories. Comparative and longitudinal analysis provides marketers and the executive team with a solid
    basis of measurement and control. This might be conducted through the marketing audit, which provides a
    holistic look at all aspects associated with the marketing strategy for the company. Electronic measurement
    methods are also used, including an analysis of a variety of digital communication methods such as SEO,
    PPC, email marketing, and social media to name a few. At the end of the day, these measurement processes
    provide marketers with important information allowing for strategic changes in order to adapt to the changing
    needs of consumers and, specifically, the target market. Accountability is the key component in this holistic
    approach to measurement and control.

    References

    Altmann, G. (2016). Arrows, growth hacking, marketing, strategy, startup [Illustration]. Pixabay.

    https://pixabay.com/illustrations/arrows-growth-hacking-marketing-1229845/

    Centers for Disease Control and Prevention (Producer). (2013, March 13). CDC: Tips from former smokers –

    Terrie H.: “Terrie, what are you doing? [Video]. YouTube.
    https://www.youtube.com/watch?app=desktop&v=dQIbIpjWEmc

    Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.

    https://bookshelf.vitalsource.com/#/books/9780135887035

    Toms. (n.d.). We’re in business to improve lives. https://www.toms.com/one-for-one-en/

    – Course Learning Outcomes for Unit VIII
    – Required Unit Resources
    – Unit Lesson
    – References

    **## UnitVIIIStudyGuide.pdf**

    MKT 5301, Advanced Marketing 1

    Course Learning Outcomes for Unit VIII

    Upon completion of this unit, students should be able to:

    1. Explore the ethical management of marketing implementation.
    1.2 Explain the ethical practices followed by an organization.

    4. Compare the development of innovative new products on competitive product strategies.

    4.4 Summarize product strategies used by an organization.

    5. Examine pricing strategies for effective marketing scenarios.
    5.1 Summarize pricing strategies used by an organization.

    7. Explain the key aspects in managing marketing promotions through traditional and digital

    methods.
    7.2 Summarize traditional and digital marketing promotional methods used by a company.

    Required Unit Resources

    Chapter 11: Managing Pricing and Sales Promotions

    Unit Lesson

    Price is defined as the amount of money that is exchanged for something of value, which is defined by the
    customer. This value proposition directly aligns with the amount of money that a consumer is willing to pay for
    the prescribed product and/or service. Prices are adjusted based upon discounts, which could include
    seasonal discounts, quantity discounts, cash discounts, or sales discounts. Another factor that could change
    the price are allowances, which include trade-ins and damaged goods allowances. Prices can be set based
    on a one-price policy, which suggests that prices are the same for everyone. These tend to be low-cost,
    frequently purchased, and convenience goods. Alternatively, prices can be set based on a flexible price
    policy, which allows for prices to be set differently for different customers. These prices tend to be set by
    salespeople who are working directly with the customer. A good salesperson understands his or her customer
    enough to know how high of a price the customer will bear and will adjust the price accordingly to secure the
    business. This model is used at car dealerships within the business-to-consumer (B2C) model as well as in
    most purchasing situations in the business-to-business (B2B) sector.

    UNIT VIII STUDY GUIDE
    Pricing Strategies

    MKT 5301, Advanced Marketing 2

    UNIT x STUDY GUIDE
    Title

    The Unit VIII Pricing Policies Presentation reviews
    the terminology and purpose behind each type of
    pricing policy. A transcript and alternate format for
    the presentation are below.

    • Alternate format for Unit VIII Pricing Policies
    Presentation

    In looking at each of these pricing objectives, it is easy to understand that the cost-driven objectives place a
    greater value on achieving certain financial goals with less consideration for the consumer’s needs and value
    proposition. These strategies are considered very favorable to stockholders as they realize a greater return.
    Conversely, the status quo, competition and demand orientation, justify the pricing level based on customer
    needs but fail to provide the stockholders any assurance of reaching the financial goals.

    Value in use is another consumer pricing consideration. What this involves is consideration of how much the
    customer will save over the duration of a period of time if he or she purchases the item. An example of this
    might be a cell phone service company claiming savings over a period of months if the customer switches to
    them. Another might be a solar panel company attempting to justify the high cost of the panels with a cost
    analysis of the consumer’s monthly energy savings. This leads up to the point at which the consumer will
    cover the costs of their investment with the solar panels. Theoretically, from that point on, the consumer is
    enjoying a monthly energy savings.

    A concept used quite heavily in the business-to-business (B2B) world is that of bid pricing. This pricing model
    suggests that a company will bid on a project with the projected pricing to complete the project. The idea is to
    be awarded the project thereby bringing additional business to the company. Initially, one might think that the
    lowest bid will be the winner. While this may be the case in the majority of situations, it is not the only
    determinant in securing the bid. Reputation of the company, delivery terms, quality of product or service,
    financial terms, and a host of other criteria are included in the bidding process. When negotiating a bid,
    consideration must be given to all criteria that would be considered of value to the potential customer.

    Marketing is everywhere! Now that you have traveled through this marketing management course, do you
    believe this statement to be true? While we are sometimes annoyed about marketing and advertising, think of
    a world with absolutely no marketing (traditional or digital). How would you find out about products or
    services? How would you learn about new products or service offerings? How would you be educated about
    new prices or new locations to purchase products? How would you be exposed to customer reviews? What
    about essential information that is currently included on company websites? Without marketing, consumers
    would rely 100% on the opinion of others. While this may be appropriate in some cases, it might not be a
    favorable situation in all cases. Within the scope of this course, understanding that marketing consists of both
    digital and traditional marketing is important. While digital marketing has taken a solid place in the
    effectiveness of marketing, remember that traditional marketing methods still has significant value to all target
    markets.

    Thinking of marketing as a necessity for society, marketers need to manage the marketing organization
    toward overall sustainability. Kotler et al. (2022) suggest that marketers must plan, implement, and control the
    marketing activities to maintain the overall brand. Planning in the largest sense suggests that actions are not
    spontaneous but, instead, are calculated and predetermined with a vision on the objectives of the
    organization. This sets an overall direction of the marketing efforts, allowing for specific tactics to be
    determined. Implementation applies all the plans and strategies toward actual execution, and control brings in
    some level of measurement in order to determine the overall effectiveness.

    (Altmann, 2016)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-144543029_1](https://online.columbiasouthern.edu/bbcswebdav/xid-144543029_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1](https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1](https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-121760503_1](https://online.columbiasouthern.edu/bbcswebdav/xid-121760503_1)

    MKT 5301, Advanced Marketing 3

    UNIT x STUDY GUIDE
    Title

    To state that marketing has changed over the course of the last 15 years is an understatement of significant
    magnitude. Technology created efficiencies in all aspects of marketing; the internet has become a primary
    form of communication, and information can be obtained in record time. Kotler et al. (2022) discuss other
    shifts in marketing, including how outsourcing and supplier partnerships create additional marketing
    opportunities. Another significant change is the overall organization of the marketing departments. Additional
    focus has been placed on the product or brand management organization, which supports the traditional
    functional organizational setup. These brand managers become champions of the product or service by
    taking on the overall responsibility of the assigned product. This includes both short-term and long-term
    strategy development as well as the fiduciary components of the annual marketing plan and sales forecasts.
    Product or brand managers basically eat, drink, and breathe their assigned product category and work with all
    functional areas within the organization to ensure that their product is represented, funded, and taken care of
    in order to meet the continuously changing needs of the customer. The use of digital marketing has provided
    for a more succinct delivery of product or service information to a precise target market.

    While socially responsible marketing practices have been in existence for years, the importance of corporate
    social responsibility (CSR) has never been greater. In definition, CSR is the behavior on the part of the
    company that reflects ethical and socially responsible behavior. It is thought that this type of behavior not only
    benefits the employees, customers, community, and environment but also the stakeholders (Kotler et al.,
    2022). The idea behind this is that, if given the chance, customers will buy more often from companies that
    demonstrate good CSR practices. Companies are coming up with innovative programs such as Toms’ One
    for One program where Toms pledges to provide a pair of shoes to children in need for every shoe purchased
    (Toms, n.d.). This business model has been trending as other companies incentivize and motivate customers
    to buy their products over their competitors’ products while also providing a program of social good.

    Moving away from the CSR programs, at the opposite end of the spectrum is controversial marketing and
    advertising practices. These practices include discussions around whether advertising directly to children is
    ethical. Should we allow companies motivated toward the desires of stockholders to potentially influence
    these young minds into purchasing their products or services? But, then, why should these companies be
    unfairly targeted with additional restrictions? Another area of controversy is the advertising of tobacco or legal
    marijuana. Since tobacco and legal marijuana represent unhealthy ventures that could lead to addictions,
    should advertisers be allowed to advertise these products? One has to remember that these are legal
    products. Should consumers not be given the opportunity to make their own choices? The use of sex in
    advertising is yet another area of controversy. At what point does this become distasteful, and how do we
    protect young children from viewing and interpreting these advertisements? The advertising of unhealthy food
    products brings another controversial topic to the forefront. With obesity rising at alarming rates, should we
    allow advertisers of these products to continue to advertise?

    Finally, the use of shock or scare advertising to influence consumers’ actions comes into question. At what
    point is it unethical or unhealthy for individuals to be shocked into acting in a certain way? An example of this
    might be the People for Ethical Treatment of Animals (PETA) attempting to advocate for a reduction in animal
    cruelty with the use of visuals showing abused animals. The video CDC: Tips From Former Smokers – Terrie:
    "Terrie, What Are You Doing?" demonstrates one of the anti-smoking campaigns focused on convincing
    people to stop smoking (transcript for CDC: Tips From Former Smokers – Terrie: "Terrie, What Are You
    Doing?" video). these types of commercials be restricted, or is this type of technique necessary to curb the
    abuse of tobacco? While one side of the controversy suggests that there should be legislation prohibiting
    these advertising attempts, the other side suggests that all companies have the freedom of speech and the
    right to present the benefits of their products/services to consumers. Who has the ultimate responsibility
    here? Is it the company, government, legislative bodies, or consumers (parents) themselves?

    Social responsibility in advertising is becoming more relevant in today’s world. We, as consumers, prefer to
    buy from companies that represent socially responsible behavior. To be considered as socially responsible,
    the advertising must be truthful. The presentation of factual information that is not deceptive is crucial. The
    second requirement is that the advertisement should not promote anything that is damaging to society.
    Obviously, both of these requirements can be misconstrued and is up to interpretation in many situations. The
    ultimate goal is for companies to ensure their actions have a positive impact on all of the company’s
    stakeholders, which include employees, the community, consumers, and shareholders. Marketers then
    communicate these actions to the public through social marketing campaigns.

    [https://www.youtube.com/watch?v=dQIbIpjWEmc](https://www.youtube.com/watch?v=dQIbIpjWEmc)

    [https://www.youtube.com/watch?v=dQIbIpjWEmc](https://www.youtube.com/watch?v=dQIbIpjWEmc)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1](https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1](https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1)

    MKT 5301, Advanced Marketing 4

    UNIT x STUDY GUIDE
    Title

    Understanding ethical behavior in the marketing area is complicated as many facets are not necessarily
    black-and-white in nature.

    A related topic is CSR, which involves companies that implement initiatives that benefit society as a whole.
    This concept reaches beyond just the marketing area to the entire company. These efforts can involve simple
    donations of funds or manpower to implementing green operations within the company. This concept is self-
    regulated and viewed positively by consumers, employees, stockholders, and all stakeholders. Consumers
    again prefer to work with companies that are promoting a healthier world, and employees are more engaged
    and supportive of the company they work for if they are employing these CSR practices. An additional perk of
    these programs is the building of teamwork, collaboration, and morale among employees. One such example
    of this is when a company shuts down operations for a day to employ the entire staff to build playgrounds for
    a neighboring community that is struggling or to visit a local food pantry and pack food for the hungry. The
    feeling of working together as a team on these socially good programs translates to a better working
    atmosphere when employees return to work the next day.

    As marketers compile their marketing plans and strategies as well as their marketing budgets, control or
    measurement needs to be conducted in order to ensure that the firm’s marketing dollars are most efficiently
    being used. Four types of control include the annual plan control, profitability control, efficiency control, and
    the strategic control. The annual plan review determines whether the overall planned results are being
    achieved, whereas the profitability control looks at whether the company is achieving a profit. The efficiency
    control evaluates the specifics of the marketing dollars spent, indicating whether these dollars were actually
    spent in the best way. Finally, the strategic control reviews whether the products, target markets, and
    channels used are actually the most efficient.

    Marketing managers use a variety of different measurement devices within each of these overarching
    categories. Comparative and longitudinal analysis provides marketers and the executive team with a solid
    basis of measurement and control. This might be conducted through the marketing audit, which provides a
    holistic look at all aspects associated with the marketing strategy for the company. Electronic measurement
    methods are also used, including an analysis of a variety of digital communication methods such as SEO,
    PPC, email marketing, and social media to name a few. At the end of the day, these measurement processes
    provide marketers with important information allowing for strategic changes in order to adapt to the changing
    needs of consumers and, specifically, the target market. Accountability is the key component in this holistic
    approach to measurement and control.

    References

    Altmann, G. (2016). Arrows, growth hacking, marketing, strategy, startup [Illustration]. Pixabay.

    https://pixabay.com/illustrations/arrows-growth-hacking-marketing-1229845/

    Centers for Disease Control and Prevention (Producer). (2013, March 13). CDC: Tips from former smokers –

    Terrie H.: “Terrie, what are you doing? [Video]. YouTube.
    https://www.youtube.com/watch?app=desktop&v=dQIbIpjWEmc

    Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.

    https://bookshelf.vitalsource.com/#/books/9780135887035

    Toms. (n.d.). We’re in business to improve lives. https://www.toms.com/one-for-one-en/

    – Course Learning Outcomes for Unit VIII
    – Required Unit Resources
    – Unit Lesson
    – References

    **## AdvancedMarketingMKT5301UnitVIIIJournal.docx**

    2

    Advanced Marketing MKT 5301

    **Unit VIII Journal**

    This journal measures your mastery of ULOs 1.2, 4.4, 5.1, and 7.2.

    Imagine you are in charge of marketing a bubble gum that gives sequential flavors of a 4-course meal but runs the risk of turning the consumer into a giant blueberry. Address each of the following points in relation to this product:

    · Explain potential ethical issues that could be involved in marketing this product to consumers.

    · Summarize product strategies that could be used by the organization.

    · Summarize pricing strategies that could be used by the organization.

    · Summarize traditional and digital marketing promotional methods that could be used by the organization.

    Be sure to begin with an introduction and end with a conclusion.

    Your response must be at least two pages in length, not counting the reference page. If sources are used, follow APA Style when creating citations and references for this assignment.

    **## UnitVIIIStudyGuide.pdf**

    MKT 5301, Advanced Marketing 1

    Course Learning Outcomes for Unit VIII

    Upon completion of this unit, students should be able to:

    1. Explore the ethical management of marketing implementation.
    1.2 Explain the ethical practices followed by an organization.

    4. Compare the development of innovative new products on competitive product strategies.

    4.4 Summarize product strategies used by an organization.

    5. Examine pricing strategies for effective marketing scenarios.
    5.1 Summarize pricing strategies used by an organization.

    7. Explain the key aspects in managing marketing promotions through traditional and digital

    methods.
    7.2 Summarize traditional and digital marketing promotional methods used by a company.

    Required Unit Resources

    Chapter 11: Managing Pricing and Sales Promotions

    Unit Lesson

    Price is defined as the amount of money that is exchanged for something of value, which is defined by the
    customer. This value proposition directly aligns with the amount of money that a consumer is willing to pay for
    the prescribed product and/or service. Prices are adjusted based upon discounts, which could include
    seasonal discounts, quantity discounts, cash discounts, or sales discounts. Another factor that could change
    the price are allowances, which include trade-ins and damaged goods allowances. Prices can be set based
    on a one-price policy, which suggests that prices are the same for everyone. These tend to be low-cost,
    frequently purchased, and convenience goods. Alternatively, prices can be set based on a flexible price
    policy, which allows for prices to be set differently for different customers. These prices tend to be set by
    salespeople who are working directly with the customer. A good salesperson understands his or her customer
    enough to know how high of a price the customer will bear and will adjust the price accordingly to secure the
    business. This model is used at car dealerships within the business-to-consumer (B2C) model as well as in
    most purchasing situations in the business-to-business (B2B) sector.

    UNIT VIII STUDY GUIDE
    Pricing Strategies

    MKT 5301, Advanced Marketing 2

    UNIT x STUDY GUIDE
    Title

    The Unit VIII Pricing Policies Presentation reviews
    the terminology and purpose behind each type of
    pricing policy. A transcript and alternate format for
    the presentation are below.

    • Alternate format for Unit VIII Pricing Policies
    Presentation

    In looking at each of these pricing objectives, it is easy to understand that the cost-driven objectives place a
    greater value on achieving certain financial goals with less consideration for the consumer’s needs and value
    proposition. These strategies are considered very favorable to stockholders as they realize a greater return.
    Conversely, the status quo, competition and demand orientation, justify the pricing level based on customer
    needs but fail to provide the stockholders any assurance of reaching the financial goals.

    Value in use is another consumer pricing consideration. What this involves is consideration of how much the
    customer will save over the duration of a period of time if he or she purchases the item. An example of this
    might be a cell phone service company claiming savings over a period of months if the customer switches to
    them. Another might be a solar panel company attempting to justify the high cost of the panels with a cost
    analysis of the consumer’s monthly energy savings. This leads up to the point at which the consumer will
    cover the costs of their investment with the solar panels. Theoretically, from that point on, the consumer is
    enjoying a monthly energy savings.

    A concept used quite heavily in the business-to-business (B2B) world is that of bid pricing. This pricing model
    suggests that a company will bid on a project with the projected pricing to complete the project. The idea is to
    be awarded the project thereby bringing additional business to the company. Initially, one might think that the
    lowest bid will be the winner. While this may be the case in the majority of situations, it is not the only
    determinant in securing the bid. Reputation of the company, delivery terms, quality of product or service,
    financial terms, and a host of other criteria are included in the bidding process. When negotiating a bid,
    consideration must be given to all criteria that would be considered of value to the potential customer.

    Marketing is everywhere! Now that you have traveled through this marketing management course, do you
    believe this statement to be true? While we are sometimes annoyed about marketing and advertising, think of
    a world with absolutely no marketing (traditional or digital). How would you find out about products or
    services? How would you learn about new products or service offerings? How would you be educated about
    new prices or new locations to purchase products? How would you be exposed to customer reviews? What
    about essential information that is currently included on company websites? Without marketing, consumers
    would rely 100% on the opinion of others. While this may be appropriate in some cases, it might not be a
    favorable situation in all cases. Within the scope of this course, understanding that marketing consists of both
    digital and traditional marketing is important. While digital marketing has taken a solid place in the
    effectiveness of marketing, remember that traditional marketing methods still has significant value to all target
    markets.

    Thinking of marketing as a necessity for society, marketers need to manage the marketing organization
    toward overall sustainability. Kotler et al. (2022) suggest that marketers must plan, implement, and control the
    marketing activities to maintain the overall brand. Planning in the largest sense suggests that actions are not
    spontaneous but, instead, are calculated and predetermined with a vision on the objectives of the
    organization. This sets an overall direction of the marketing efforts, allowing for specific tactics to be
    determined. Implementation applies all the plans and strategies toward actual execution, and control brings in
    some level of measurement in order to determine the overall effectiveness.

    (Altmann, 2016)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-144543029_1](https://online.columbiasouthern.edu/bbcswebdav/xid-144543029_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1](https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1](https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-121760503_1](https://online.columbiasouthern.edu/bbcswebdav/xid-121760503_1)

    MKT 5301, Advanced Marketing 3

    UNIT x STUDY GUIDE
    Title

    To state that marketing has changed over the course of the last 15 years is an understatement of significant
    magnitude. Technology created efficiencies in all aspects of marketing; the internet has become a primary
    form of communication, and information can be obtained in record time. Kotler et al. (2022) discuss other
    shifts in marketing, including how outsourcing and supplier partnerships create additional marketing
    opportunities. Another significant change is the overall organization of the marketing departments. Additional
    focus has been placed on the product or brand management organization, which supports the traditional
    functional organizational setup. These brand managers become champions of the product or service by
    taking on the overall responsibility of the assigned product. This includes both short-term and long-term
    strategy development as well as the fiduciary components of the annual marketing plan and sales forecasts.
    Product or brand managers basically eat, drink, and breathe their assigned product category and work with all
    functional areas within the organization to ensure that their product is represented, funded, and taken care of
    in order to meet the continuously changing needs of the customer. The use of digital marketing has provided
    for a more succinct delivery of product or service information to a precise target market.

    While socially responsible marketing practices have been in existence for years, the importance of corporate
    social responsibility (CSR) has never been greater. In definition, CSR is the behavior on the part of the
    company that reflects ethical and socially responsible behavior. It is thought that this type of behavior not only
    benefits the employees, customers, community, and environment but also the stakeholders (Kotler et al.,
    2022). The idea behind this is that, if given the chance, customers will buy more often from companies that
    demonstrate good CSR practices. Companies are coming up with innovative programs such as Toms’ One
    for One program where Toms pledges to provide a pair of shoes to children in need for every shoe purchased
    (Toms, n.d.). This business model has been trending as other companies incentivize and motivate customers
    to buy their products over their competitors’ products while also providing a program of social good.

    Moving away from the CSR programs, at the opposite end of the spectrum is controversial marketing and
    advertising practices. These practices include discussions around whether advertising directly to children is
    ethical. Should we allow companies motivated toward the desires of stockholders to potentially influence
    these young minds into purchasing their products or services? But, then, why should these companies be
    unfairly targeted with additional restrictions? Another area of controversy is the advertising of tobacco or legal
    marijuana. Since tobacco and legal marijuana represent unhealthy ventures that could lead to addictions,
    should advertisers be allowed to advertise these products? One has to remember that these are legal
    products. Should consumers not be given the opportunity to make their own choices? The use of sex in
    advertising is yet another area of controversy. At what point does this become distasteful, and how do we
    protect young children from viewing and interpreting these advertisements? The advertising of unhealthy food
    products brings another controversial topic to the forefront. With obesity rising at alarming rates, should we
    allow advertisers of these products to continue to advertise?

    Finally, the use of shock or scare advertising to influence consumers’ actions comes into question. At what
    point is it unethical or unhealthy for individuals to be shocked into acting in a certain way? An example of this
    might be the People for Ethical Treatment of Animals (PETA) attempting to advocate for a reduction in animal
    cruelty with the use of visuals showing abused animals. The video CDC: Tips From Former Smokers – Terrie:
    "Terrie, What Are You Doing?" demonstrates one of the anti-smoking campaigns focused on convincing
    people to stop smoking (transcript for CDC: Tips From Former Smokers – Terrie: "Terrie, What Are You
    Doing?" video). these types of commercials be restricted, or is this type of technique necessary to curb the
    abuse of tobacco? While one side of the controversy suggests that there should be legislation prohibiting
    these advertising attempts, the other side suggests that all companies have the freedom of speech and the
    right to present the benefits of their products/services to consumers. Who has the ultimate responsibility
    here? Is it the company, government, legislative bodies, or consumers (parents) themselves?

    Social responsibility in advertising is becoming more relevant in today’s world. We, as consumers, prefer to
    buy from companies that represent socially responsible behavior. To be considered as socially responsible,
    the advertising must be truthful. The presentation of factual information that is not deceptive is crucial. The
    second requirement is that the advertisement should not promote anything that is damaging to society.
    Obviously, both of these requirements can be misconstrued and is up to interpretation in many situations. The
    ultimate goal is for companies to ensure their actions have a positive impact on all of the company’s
    stakeholders, which include employees, the community, consumers, and shareholders. Marketers then
    communicate these actions to the public through social marketing campaigns.

    [https://www.youtube.com/watch?v=dQIbIpjWEmc](https://www.youtube.com/watch?v=dQIbIpjWEmc)

    [https://www.youtube.com/watch?v=dQIbIpjWEmc](https://www.youtube.com/watch?v=dQIbIpjWEmc)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1](https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1](https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1)

    MKT 5301, Advanced Marketing 4

    UNIT x STUDY GUIDE
    Title

    Understanding ethical behavior in the marketing area is complicated as many facets are not necessarily
    black-and-white in nature.

    A related topic is CSR, which involves companies that implement initiatives that benefit society as a whole.
    This concept reaches beyond just the marketing area to the entire company. These efforts can involve simple
    donations of funds or manpower to implementing green operations within the company. This concept is self-
    regulated and viewed positively by consumers, employees, stockholders, and all stakeholders. Consumers
    again prefer to work with companies that are promoting a healthier world, and employees are more engaged
    and supportive of the company they work for if they are employing these CSR practices. An additional perk of
    these programs is the building of teamwork, collaboration, and morale among employees. One such example
    of this is when a company shuts down operations for a day to employ the entire staff to build playgrounds for
    a neighboring community that is struggling or to visit a local food pantry and pack food for the hungry. The
    feeling of working together as a team on these socially good programs translates to a better working
    atmosphere when employees return to work the next day.

    As marketers compile their marketing plans and strategies as well as their marketing budgets, control or
    measurement needs to be conducted in order to ensure that the firm’s marketing dollars are most efficiently
    being used. Four types of control include the annual plan control, profitability control, efficiency control, and
    the strategic control. The annual plan review determines whether the overall planned results are being
    achieved, whereas the profitability control looks at whether the company is achieving a profit. The efficiency
    control evaluates the specifics of the marketing dollars spent, indicating whether these dollars were actually
    spent in the best way. Finally, the strategic control reviews whether the products, target markets, and
    channels used are actually the most efficient.

    Marketing managers use a variety of different measurement devices within each of these overarching
    categories. Comparative and longitudinal analysis provides marketers and the executive team with a solid
    basis of measurement and control. This might be conducted through the marketing audit, which provides a
    holistic look at all aspects associated with the marketing strategy for the company. Electronic measurement
    methods are also used, including an analysis of a variety of digital communication methods such as SEO,
    PPC, email marketing, and social media to name a few. At the end of the day, these measurement processes
    provide marketers with important information allowing for strategic changes in order to adapt to the changing
    needs of consumers and, specifically, the target market. Accountability is the key component in this holistic
    approach to measurement and control.

    References

    Altmann, G. (2016). Arrows, growth hacking, marketing, strategy, startup [Illustration]. Pixabay.

    https://pixabay.com/illustrations/arrows-growth-hacking-marketing-1229845/

    Centers for Disease Control and Prevention (Producer). (2013, March 13). CDC: Tips from former smokers –

    Terrie H.: “Terrie, what are you doing? [Video]. YouTube.
    https://www.youtube.com/watch?app=desktop&v=dQIbIpjWEmc

    Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.

    https://bookshelf.vitalsource.com/#/books/9780135887035

    Toms. (n.d.). We’re in business to improve lives. https://www.toms.com/one-for-one-en/

    – Course Learning Outcomes for Unit VIII
    – Required Unit Resources
    – Unit Lesson
    – References

    **## AdvancedMarketingMKT5301UnitVIIIJournal.docx**

    2

    Advanced Marketing MKT 5301

    **Unit VIII Journal**

    This journal measures your mastery of ULOs 1.2, 4.4, 5.1, and 7.2.

    Imagine you are in charge of marketing a bubble gum that gives sequential flavors of a 4-course meal but runs the risk of turning the consumer into a giant blueberry. Address each of the following points in relation to this product:

    · Explain potential ethical issues that could be involved in marketing this product to consumers.

    · Summarize product strategies that could be used by the organization.

    · Summarize pricing strategies that could be used by the organization.

    · Summarize traditional and digital marketing promotional methods that could be used by the organization.

    Be sure to begin with an introduction and end with a conclusion.

    Your response must be at least two pages in length, not counting the reference page. If sources are used, follow APA Style when creating citations and references for this assignment.

    **## UnitVIIIStudyGuide.pdf**

    MKT 5301, Advanced Marketing 1

    Course Learning Outcomes for Unit VIII

    Upon completion of this unit, students should be able to:

    1. Explore the ethical management of marketing implementation.
    1.2 Explain the ethical practices followed by an organization.

    4. Compare the development of innovative new products on competitive product strategies.

    4.4 Summarize product strategies used by an organization.

    5. Examine pricing strategies for effective marketing scenarios.
    5.1 Summarize pricing strategies used by an organization.

    7. Explain the key aspects in managing marketing promotions through traditional and digital

    methods.
    7.2 Summarize traditional and digital marketing promotional methods used by a company.

    Required Unit Resources

    Chapter 11: Managing Pricing and Sales Promotions

    Unit Lesson

    Price is defined as the amount of money that is exchanged for something of value, which is defined by the
    customer. This value proposition directly aligns with the amount of money that a consumer is willing to pay for
    the prescribed product and/or service. Prices are adjusted based upon discounts, which could include
    seasonal discounts, quantity discounts, cash discounts, or sales discounts. Another factor that could change
    the price are allowances, which include trade-ins and damaged goods allowances. Prices can be set based
    on a one-price policy, which suggests that prices are the same for everyone. These tend to be low-cost,
    frequently purchased, and convenience goods. Alternatively, prices can be set based on a flexible price
    policy, which allows for prices to be set differently for different customers. These prices tend to be set by
    salespeople who are working directly with the customer. A good salesperson understands his or her customer
    enough to know how high of a price the customer will bear and will adjust the price accordingly to secure the
    business. This model is used at car dealerships within the business-to-consumer (B2C) model as well as in
    most purchasing situations in the business-to-business (B2B) sector.

    UNIT VIII STUDY GUIDE
    Pricing Strategies

    MKT 5301, Advanced Marketing 2

    UNIT x STUDY GUIDE
    Title

    The Unit VIII Pricing Policies Presentation reviews
    the terminology and purpose behind each type of
    pricing policy. A transcript and alternate format for
    the presentation are below.

    • Alternate format for Unit VIII Pricing Policies
    Presentation

    In looking at each of these pricing objectives, it is easy to understand that the cost-driven objectives place a
    greater value on achieving certain financial goals with less consideration for the consumer’s needs and value
    proposition. These strategies are considered very favorable to stockholders as they realize a greater return.
    Conversely, the status quo, competition and demand orientation, justify the pricing level based on customer
    needs but fail to provide the stockholders any assurance of reaching the financial goals.

    Value in use is another consumer pricing consideration. What this involves is consideration of how much the
    customer will save over the duration of a period of time if he or she purchases the item. An example of this
    might be a cell phone service company claiming savings over a period of months if the customer switches to
    them. Another might be a solar panel company attempting to justify the high cost of the panels with a cost
    analysis of the consumer’s monthly energy savings. This leads up to the point at which the consumer will
    cover the costs of their investment with the solar panels. Theoretically, from that point on, the consumer is
    enjoying a monthly energy savings.

    A concept used quite heavily in the business-to-business (B2B) world is that of bid pricing. This pricing model
    suggests that a company will bid on a project with the projected pricing to complete the project. The idea is to
    be awarded the project thereby bringing additional business to the company. Initially, one might think that the
    lowest bid will be the winner. While this may be the case in the majority of situations, it is not the only
    determinant in securing the bid. Reputation of the company, delivery terms, quality of product or service,
    financial terms, and a host of other criteria are included in the bidding process. When negotiating a bid,
    consideration must be given to all criteria that would be considered of value to the potential customer.

    Marketing is everywhere! Now that you have traveled through this marketing management course, do you
    believe this statement to be true? While we are sometimes annoyed about marketing and advertising, think of
    a world with absolutely no marketing (traditional or digital). How would you find out about products or
    services? How would you learn about new products or service offerings? How would you be educated about
    new prices or new locations to purchase products? How would you be exposed to customer reviews? What
    about essential information that is currently included on company websites? Without marketing, consumers
    would rely 100% on the opinion of others. While this may be appropriate in some cases, it might not be a
    favorable situation in all cases. Within the scope of this course, understanding that marketing consists of both
    digital and traditional marketing is important. While digital marketing has taken a solid place in the
    effectiveness of marketing, remember that traditional marketing methods still has significant value to all target
    markets.

    Thinking of marketing as a necessity for society, marketers need to manage the marketing organization
    toward overall sustainability. Kotler et al. (2022) suggest that marketers must plan, implement, and control the
    marketing activities to maintain the overall brand. Planning in the largest sense suggests that actions are not
    spontaneous but, instead, are calculated and predetermined with a vision on the objectives of the
    organization. This sets an overall direction of the marketing efforts, allowing for specific tactics to be
    determined. Implementation applies all the plans and strategies toward actual execution, and control brings in
    some level of measurement in order to determine the overall effectiveness.

    (Altmann, 2016)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-144543029_1](https://online.columbiasouthern.edu/bbcswebdav/xid-144543029_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1](https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1](https://online.columbiasouthern.edu/bbcswebdav/xid-147016931_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-121760503_1](https://online.columbiasouthern.edu/bbcswebdav/xid-121760503_1)

    MKT 5301, Advanced Marketing 3

    UNIT x STUDY GUIDE
    Title

    To state that marketing has changed over the course of the last 15 years is an understatement of significant
    magnitude. Technology created efficiencies in all aspects of marketing; the internet has become a primary
    form of communication, and information can be obtained in record time. Kotler et al. (2022) discuss other
    shifts in marketing, including how outsourcing and supplier partnerships create additional marketing
    opportunities. Another significant change is the overall organization of the marketing departments. Additional
    focus has been placed on the product or brand management organization, which supports the traditional
    functional organizational setup. These brand managers become champions of the product or service by
    taking on the overall responsibility of the assigned product. This includes both short-term and long-term
    strategy development as well as the fiduciary components of the annual marketing plan and sales forecasts.
    Product or brand managers basically eat, drink, and breathe their assigned product category and work with all
    functional areas within the organization to ensure that their product is represented, funded, and taken care of
    in order to meet the continuously changing needs of the customer. The use of digital marketing has provided
    for a more succinct delivery of product or service information to a precise target market.

    While socially responsible marketing practices have been in existence for years, the importance of corporate
    social responsibility (CSR) has never been greater. In definition, CSR is the behavior on the part of the
    company that reflects ethical and socially responsible behavior. It is thought that this type of behavior not only
    benefits the employees, customers, community, and environment but also the stakeholders (Kotler et al.,
    2022). The idea behind this is that, if given the chance, customers will buy more often from companies that
    demonstrate good CSR practices. Companies are coming up with innovative programs such as Toms’ One
    for One program where Toms pledges to provide a pair of shoes to children in need for every shoe purchased
    (Toms, n.d.). This business model has been trending as other companies incentivize and motivate customers
    to buy their products over their competitors’ products while also providing a program of social good.

    Moving away from the CSR programs, at the opposite end of the spectrum is controversial marketing and
    advertising practices. These practices include discussions around whether advertising directly to children is
    ethical. Should we allow companies motivated toward the desires of stockholders to potentially influence
    these young minds into purchasing their products or services? But, then, why should these companies be
    unfairly targeted with additional restrictions? Another area of controversy is the advertising of tobacco or legal
    marijuana. Since tobacco and legal marijuana represent unhealthy ventures that could lead to addictions,
    should advertisers be allowed to advertise these products? One has to remember that these are legal
    products. Should consumers not be given the opportunity to make their own choices? The use of sex in
    advertising is yet another area of controversy. At what point does this become distasteful, and how do we
    protect young children from viewing and interpreting these advertisements? The advertising of unhealthy food
    products brings another controversial topic to the forefront. With obesity rising at alarming rates, should we
    allow advertisers of these products to continue to advertise?

    Finally, the use of shock or scare advertising to influence consumers’ actions comes into question. At what
    point is it unethical or unhealthy for individuals to be shocked into acting in a certain way? An example of this
    might be the People for Ethical Treatment of Animals (PETA) attempting to advocate for a reduction in animal
    cruelty with the use of visuals showing abused animals. The video CDC: Tips From Former Smokers – Terrie:
    "Terrie, What Are You Doing?" demonstrates one of the anti-smoking campaigns focused on convincing
    people to stop smoking (transcript for CDC: Tips From Former Smokers – Terrie: "Terrie, What Are You
    Doing?" video). these types of commercials be restricted, or is this type of technique necessary to curb the
    abuse of tobacco? While one side of the controversy suggests that there should be legislation prohibiting
    these advertising attempts, the other side suggests that all companies have the freedom of speech and the
    right to present the benefits of their products/services to consumers. Who has the ultimate responsibility
    here? Is it the company, government, legislative bodies, or consumers (parents) themselves?

    Social responsibility in advertising is becoming more relevant in today’s world. We, as consumers, prefer to
    buy from companies that represent socially responsible behavior. To be considered as socially responsible,
    the advertising must be truthful. The presentation of factual information that is not deceptive is crucial. The
    second requirement is that the advertisement should not promote anything that is damaging to society.
    Obviously, both of these requirements can be misconstrued and is up to interpretation in many situations. The
    ultimate goal is for companies to ensure their actions have a positive impact on all of the company’s
    stakeholders, which include employees, the community, consumers, and shareholders. Marketers then
    communicate these actions to the public through social marketing campaigns.

    [https://www.youtube.com/watch?v=dQIbIpjWEmc](https://www.youtube.com/watch?v=dQIbIpjWEmc)

    [https://www.youtube.com/watch?v=dQIbIpjWEmc](https://www.youtube.com/watch?v=dQIbIpjWEmc)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1](https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1)

    [https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1](https://online.columbiasouthern.edu/bbcswebdav/xid-144543046_1)

    MKT 5301, Advanced Marketing 4

    UNIT x STUDY GUIDE
    Title

    Understanding ethical behavior in the marketing area is complicated as many facets are not necessarily
    black-and-white in nature.

    A related topic is CSR, which involves companies that implement initiatives that benefit society as a whole.
    This concept reaches beyond just the marketing area to the entire company. These efforts can involve simple
    donations of funds or manpower to implementing green operations within the company. This concept is self-
    regulated and viewed positively by consumers, employees, stockholders, and all stakeholders. Consumers
    again prefer to work with companies that are promoting a healthier world, and employees are more engaged
    and supportive of the company they work for if they are employing these CSR practices. An additional perk of
    these programs is the building of teamwork, collaboration, and morale among employees. One such example
    of this is when a company shuts down operations for a day to employ the entire staff to build playgrounds for
    a neighboring community that is struggling or to visit a local food pantry and pack food for the hungry. The
    feeling of working together as a team on these socially good programs translates to a better working
    atmosphere when employees return to work the next day.

    As marketers compile their marketing plans and strategies as well as their marketing budgets, control or
    measurement needs to be conducted in order to ensure that the firm’s marketing dollars are most efficiently
    being used. Four types of control include the annual plan control, profitability control, efficiency control, and
    the strategic control. The annual plan review determines whether the overall planned results are being
    achieved, whereas the profitability control looks at whether the company is achieving a profit. The efficiency
    control evaluates the specifics of the marketing dollars spent, indicating whether these dollars were actually
    spent in the best way. Finally, the strategic control reviews whether the products, target markets, and
    channels used are actually the most efficient.

    Marketing managers use a variety of different measurement devices within each of these overarching
    categories. Comparative and longitudinal analysis provides marketers and the executive team with a solid
    basis of measurement and control. This might be conducted through the marketing audit, which provides a
    holistic look at all aspects associated with the marketing strategy for the company. Electronic measurement
    methods are also used, including an analysis of a variety of digital communication methods such as SEO,
    PPC, email marketing, and social media to name a few. At the end of the day, these measurement processes
    provide marketers with important information allowing for strategic changes in order to adapt to the changing
    needs of consumers and, specifically, the target market. Accountability is the key component in this holistic
    approach to measurement and control.

    References

    Altmann, G. (2016). Arrows, growth hacking, marketing, strategy, startup [Illustration]. Pixabay.

    https://pixabay.com/illustrations/arrows-growth-hacking-marketing-1229845/

    Centers for Disease Control and Prevention (Producer). (2013, March 13). CDC: Tips from former smokers –

    Terrie H.: “Terrie, what are you doing? [Video]. YouTube.
    https://www.youtube.com/watch?app=desktop&v=dQIbIpjWEmc

    Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.

    https://bookshelf.vitalsource.com/#/books/9780135887035

    Toms. (n.d.). We’re in business to improve lives. https://www.toms.com/one-for-one-en/

    – Course Learning Outcomes for Unit VIII
    – Required Unit Resources
    – Unit Lesson
    – References