(3 A social media marketing campaign is a coordinated social media marketing effort…

A social media marketing campaign is a coordinated social media marketing effort to communicate with a target audience to achieve
more engagements
brand awareness
a marketing or business goal
more link clicks
True or False: Social media marketing campaigns have a specific start date and end date.
True
False
The concept of AIDA as a model for marketing stands for
Attention, Interest, Desire, Action
Attention, Interest, Determination, Action
none of these options
Action, Intent, Desire, Attention
What is the first step in launching a social media marketing campaign?
Outline the campaign parameters
Determine a campaign budget and resources
Establish Goals
Identify the target audience
Choose a campaign idea, theme and type
Which of the following would NOT be considered under the campaign budget and resources?
Social media advertising
Employee headcount
Social media software
Social media tools
Social media content calendar
The campaign parameters include
how winners are selected
all of these options
contest submission instructions
hashtag use
contest guidelines