In a classic example of segmentation strategy, Lush transformed soap into bath…

In a classic example of segmentation strategy, Lush transformed soap into bath “bombs”. In doing so, the company
Multiple Choice
?      streamlined its delivery process.
?      created a new class of micromarketing.
?      differentiated its product.
?      redefined mass customization.
?      defined consumers’ basic needs.
referent to  the book of marketing of mc graw hill