QUESTION 1 What did the early marketplace primarily focus on? product promotion price…

QUESTION 1
What did the early marketplace primarily focus on?
product
promotion
price
place
1 points
QUESTION 2
What is today’s marketplace focused more on?
business
customers
product
price
1 points
QUESTION 3
Advertising’s goal is to enhance _____.
brand image
profit
marketing
purchases
1 points
QUESTION 4
A company’s marketing executives should assess the _____ in terms of a general analysis of a business problem or opportunity the company is facing.
business situation
5Cs
STP
ARA
1 points
QUESTION 5
During the ____ phase of the purchase process, the customer identifies that something is lacking.
purchase
pre-purchase
post purchase
preliminary
1 points
QUESTION 6
During the purchase phase for a new computer, Larry creates a _____ that includes Apple’s Macbook Pro and Microsoft’s Windows 7, but does not include Linux systems.
mindset
purchase set
consideration set
list
1 points
QUESTION 7
A straight rebuy, like when the office needs more paper, is common for ____ customers.
C2C
C2B
B2C
B2B
1 points
QUESTION 8
The different types of purchases are different because ______.
of the product itself
of differences in the mind of the customer
of customer attitudes
the price varies
1 points
QUESTION 9
Customer involvement is ____ on a B2C specialty purchase.
very low
low
medium
high
1 points
QUESTION 10
A customer loyalty program for high-involvement products would take the form of ____.
brand communities
price discounts
buy one- get one free
social networks
1 points
QUESTION 11
_____ is subtle phenomenon that uses colors and fonts to affect how the message feels.
Sensory perception
Perceptual fluency
Subliminal messaging
Unconscious messaging
1 points
QUESTION 12
Sensory and perceptual impressions can become ____.
brand names
perceptual fluency
brand associations
catch slogans
1 points