Category: Corporate Finance & Strategic Management

  • [Solved] ON TIME BUSINESS MANAGEMENT A+ WORK, ON TIME, NO PLAGARIZING; ON TIME

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) Tutor Discussion WK6 **files (3)** – ## Mktg600Week6Discussion.docx – econ600EBSCO-FullText-05_31_2026.pdf – mkgt600Digital_communication_strategi.pdf **## Mktg600Week6Discussion.docx** Mktg600 Week 6 (NO …

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

    Tutor Discussion WK6

    **files (3)**

    – ## Mktg600Week6Discussion.docx

    – econ600EBSCO-FullText-05_31_2026.pdf
    – mkgt600Digital_communication_strategi.pdf

    **## Mktg600Week6Discussion.docx**

    Mktg600 Week 6 (NO MORE THAN 250 words)

    Marketers have many means of communicating with the public. With the rise of digital and mobile strategies, consumers can receive marketing solicitation around the clock.

    **Research**

    Research communication strategies carefully, considering the pros and cons of each method. Consider how value is communicated in marketing.

    **Discussion**

    · Considering the industry you work in or aspire to work in, what type of communication strategies are predominant?

    · Considering the many available mediums, is TV advertising still the most powerful, or has it faded in importance?

    · For your final marketing plan- which mediums will you focus on and why?

    Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review. (2023).
    _International Entrepreneurship and Management Journal, 19_(2), 691-708.
    [https://doi.org/10.1007/s11365-023-00843-8](https://doi.org/10.1007/s11365-023-00843-8)

    ECON600 Week 6 (NO MORE THAN 250 words)

    The long run phenomena of
    **economies of scale** describes as the reduction in long-run average cost and hence, in efficiency sourced to increase in firm's scale of operation.  Discuss whether long-term phenomena of economies of scale have any relevance to Walmart.

    References

    Kónya, M. (2020). Planned Economy and Economic Planning: What the People’s Republic of Walmart Got Wrong about the Nature of Economic Planning.
    _Quarterly Journal of Austrian Economics_,
    _23_(1), 67–83. https://doi-org.ezproxy1.apus.edu/10.35297/qjae.010053

    **econ600EBSCO-FullText-05_31_2026.pdf**

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    **mkgt600Digital_communication_strategi.pdf**

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    **mkgt600Digital_communication_strategi.pdf**

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    **## Mktg600Week6Discussion.docx**

    Mktg600 Week 6 (NO MORE THAN 250 words)

    Marketers have many means of communicating with the public. With the rise of digital and mobile strategies, consumers can receive marketing solicitation around the clock.

    **Research**

    Research communication strategies carefully, considering the pros and cons of each method. Consider how value is communicated in marketing.

    **Discussion**

    · Considering the industry you work in or aspire to work in, what type of communication strategies are predominant?

    · Considering the many available mediums, is TV advertising still the most powerful, or has it faded in importance?

    · For your final marketing plan- which mediums will you focus on and why?

    Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review. (2023).
    _International Entrepreneurship and Management Journal, 19_(2), 691-708.
    [https://doi.org/10.1007/s11365-023-00843-8](https://doi.org/10.1007/s11365-023-00843-8)

    ECON600 Week 6 (NO MORE THAN 250 words)

    The long run phenomena of
    **economies of scale** describes as the reduction in long-run average cost and hence, in efficiency sourced to increase in firm's scale of operation.  Discuss whether long-term phenomena of economies of scale have any relevance to Walmart.

    References

    Kónya, M. (2020). Planned Economy and Economic Planning: What the People’s Republic of Walmart Got Wrong about the Nature of Economic Planning.
    _Quarterly Journal of Austrian Economics_,
    _23_(1), 67–83. https://doi-org.ezproxy1.apus.edu/10.35297/qjae.010053

    **econ600EBSCO-FullText-05_31_2026.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/econ600ebsco-fulltext-05-31-2026-pdf)

    **mkgt600Digital_communication_strategi.pdf**

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    **## Mktg600Week6Discussion.docx**

    Mktg600 Week 6 (NO MORE THAN 250 words)

    Marketers have many means of communicating with the public. With the rise of digital and mobile strategies, consumers can receive marketing solicitation around the clock.

    **Research**

    Research communication strategies carefully, considering the pros and cons of each method. Consider how value is communicated in marketing.

    **Discussion**

    · Considering the industry you work in or aspire to work in, what type of communication strategies are predominant?

    · Considering the many available mediums, is TV advertising still the most powerful, or has it faded in importance?

    · For your final marketing plan- which mediums will you focus on and why?

    Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review. (2023).
    _International Entrepreneurship and Management Journal, 19_(2), 691-708.
    [https://doi.org/10.1007/s11365-023-00843-8](https://doi.org/10.1007/s11365-023-00843-8)

    ECON600 Week 6 (NO MORE THAN 250 words)

    The long run phenomena of
    **economies of scale** describes as the reduction in long-run average cost and hence, in efficiency sourced to increase in firm's scale of operation.  Discuss whether long-term phenomena of economies of scale have any relevance to Walmart.

    References

    Kónya, M. (2020). Planned Economy and Economic Planning: What the People’s Republic of Walmart Got Wrong about the Nature of Economic Planning.
    _Quarterly Journal of Austrian Economics_,
    _23_(1), 67–83. https://doi-org.ezproxy1.apus.edu/10.35297/qjae.010053

    **econ600EBSCO-FullText-05_31_2026.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/econ600ebsco-fulltext-05-31-2026-pdf)

    **mkgt600Digital_communication_strategi.pdf**

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  • [Solved] video

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    [>Accounting homework help](https://www.sweetstudy.com/fields/business-finance-accounting) i attached screenshots of the titles of the list of videos you can choose from, they are all on YouTube. **files (8)** – ## VideoSummaryTemplate.docx – ## VideoSummaryAttentionMemoryStructuresandProcessesAssig…

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    Assignment Prompt & Instructions

    [>Accounting homework help](https://www.sweetstudy.com/fields/business-finance-accounting)

    i attached screenshots of the titles of the list of videos you can choose from, they are all on YouTube.

    **files (8)**

    – ## VideoSummaryTemplate.docx

    – ## VideoSummaryAttentionMemoryStructuresandProcessesAssignmentInstructions.docx

    – Screenshot2026-06-015.51.47PM.png
    – Screenshot2026-06-015.52.08PM.png
    – Screenshot2026-06-015.53.31PM.png
    – Screenshot2026-06-015.54.04PM.png
    – Screenshot2026-06-015.55.04PM.png
    – Screenshot2026-06-015.55.40PM.png

    **## VideoSummaryTemplate.docx**

    PSYC 310

    **Video Summary Template**

    What is the name of the video you selected and what module was it from? Include the APA citation for that video.

    Video name and module:

    APA citation of selected video:

    Write a summary of the video, approximately 3-5 sentences and you must include in the summary how the video specifically relates to the course (an additional 3-5 sentences).

    Additionally, you must describe how the information gained from the video will help you to learn better in the future (3-5 sentences).

    Finally, apply your Biblical worldview to the information in the video. Briefly write about how you can use the information in the video to grow deeper in your faith (3-5 sentences).

    Page 2 of 2

    **## VideoSummaryAttentionMemoryStructuresandProcessesAssignmentInstructions.docx**

    PSYC 310

    **Video Summary: Attention, Memory Structures, and Processes Assignment Instructions**

    **Overview**

    The purpose of this
    **Video Summary: Attention, Memory Structures, and Processes Assignment** is to engage in further learning about Cognitive Psychology outside of the textbook used for this course. The assignment is divided into two sections: 1) a summary of the video and 2) a personal reflection and analysis of the video.

    **Instructions**

    To complete this
    **Video Summary: Attention, Memory Structures, and Processes Assignment**, please use the
    **Video Summary Template**. This assignment must be completed in Microsoft Word.

    · Select a video from
    **Module 1: Week 1 through Module 3: Week 3**, of this course (not the chapter introductions).

    · Write a summary of the video, approximately 3-5 sentences and you must include in the summary how the video specifically relates to the course (3-5 sentences).

    · Additionally, you must describe how the information gained from the video will help you to learn better in the future (3-5 sentences).

    ·
    Finally, apply your biblical worldview to the information in the video. Briefly write about how you can use the information in the video to grow deeper in your faith (3-5 sentences).

    Be sure to review the criteria on the
    **Video Summary Rubric** before beginning this
    **Video Summary Assignment.**

    Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

    **Screenshot2026-06-015.51.47PM.png**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/screenshot2026-06-015-51-47pm-png)

    **Screenshot2026-06-015.52.08PM.png**

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    **Screenshot2026-06-015.55.04PM.png**

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    **Screenshot2026-06-015.55.40PM.png**

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    **## VideoSummaryTemplate.docx**

    PSYC 310

    **Video Summary Template**

    What is the name of the video you selected and what module was it from? Include the APA citation for that video.

    Video name and module:

    APA citation of selected video:

    Write a summary of the video, approximately 3-5 sentences and you must include in the summary how the video specifically relates to the course (an additional 3-5 sentences).

    Additionally, you must describe how the information gained from the video will help you to learn better in the future (3-5 sentences).

    Finally, apply your Biblical worldview to the information in the video. Briefly write about how you can use the information in the video to grow deeper in your faith (3-5 sentences).

    Page 2 of 2

    **## VideoSummaryAttentionMemoryStructuresandProcessesAssignmentInstructions.docx**

    PSYC 310

    **Video Summary: Attention, Memory Structures, and Processes Assignment Instructions**

    **Overview**

    The purpose of this
    **Video Summary: Attention, Memory Structures, and Processes Assignment** is to engage in further learning about Cognitive Psychology outside of the textbook used for this course. The assignment is divided into two sections: 1) a summary of the video and 2) a personal reflection and analysis of the video.

    **Instructions**

    To complete this
    **Video Summary: Attention, Memory Structures, and Processes Assignment**, please use the
    **Video Summary Template**. This assignment must be completed in Microsoft Word.

    · Select a video from
    **Module 1: Week 1 through Module 3: Week 3**, of this course (not the chapter introductions).

    · Write a summary of the video, approximately 3-5 sentences and you must include in the summary how the video specifically relates to the course (3-5 sentences).

    · Additionally, you must describe how the information gained from the video will help you to learn better in the future (3-5 sentences).

    ·
    Finally, apply your biblical worldview to the information in the video. Briefly write about how you can use the information in the video to grow deeper in your faith (3-5 sentences).

    Be sure to review the criteria on the
    **Video Summary Rubric** before beginning this
    **Video Summary Assignment.**

    Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

    **Screenshot2026-06-015.51.47PM.png**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/screenshot2026-06-015-51-47pm-png)

    **Screenshot2026-06-015.52.08PM.png**

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    **Screenshot2026-06-015.53.31PM.png**

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    **Screenshot2026-06-015.54.04PM.png**

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    **Screenshot2026-06-015.55.04PM.png**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/screenshot2026-06-015-55-04pm-png)

    **Screenshot2026-06-015.55.40PM.png**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/screenshot2026-06-015-55-40pm-png)

    **## VideoSummaryTemplate.docx**

    PSYC 310

    **Video Summary Template**

    What is the name of the video you selected and what module was it from? Include the APA citation for that video.

    Video name and module:

    APA citation of selected video:

    Write a summary of the video, approximately 3-5 sentences and you must include in the summary how the video specifically relates to the course (an additional 3-5 sentences).

    Additionally, you must describe how the information gained from the video will help you to learn better in the future (3-5 sentences).

    Finally, apply your Biblical worldview to the information in the video. Briefly write about how you can use the information in the video to grow deeper in your faith (3-5 sentences).

    Page 2 of 2

    **## VideoSummaryAttentionMemoryStructuresandProcessesAssignmentInstructions.docx**

    PSYC 310

    **Video Summary: Attention, Memory Structures, and Processes Assignment Instructions**

    **Overview**

    The purpose of this
    **Video Summary: Attention, Memory Structures, and Processes Assignment** is to engage in further learning about Cognitive Psychology outside of the textbook used for this course. The assignment is divided into two sections: 1) a summary of the video and 2) a personal reflection and analysis of the video.

    **Instructions**

    To complete this
    **Video Summary: Attention, Memory Structures, and Processes Assignment**, please use the
    **Video Summary Template**. This assignment must be completed in Microsoft Word.

    · Select a video from
    **Module 1: Week 1 through Module 3: Week 3**, of this course (not the chapter introductions).

    · Write a summary of the video, approximately 3-5 sentences and you must include in the summary how the video specifically relates to the course (3-5 sentences).

    · Additionally, you must describe how the information gained from the video will help you to learn better in the future (3-5 sentences).

    ·
    Finally, apply your biblical worldview to the information in the video. Briefly write about how you can use the information in the video to grow deeper in your faith (3-5 sentences).

    Be sure to review the criteria on the
    **Video Summary Rubric** before beginning this
    **Video Summary Assignment.**

    Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

    **Screenshot2026-06-015.51.47PM.png**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/screenshot2026-06-015-51-47pm-png)

    **Screenshot2026-06-015.52.08PM.png**

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    **Screenshot2026-06-015.53.31PM.png**

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    **Screenshot2026-06-015.54.04PM.png**

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  • [Solved] Implementing Agile Methodology

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management) This assignment invites you to synthesize the insights gained throughout the course while exploring the practical applications of Agile methodology within an organization (i.e., beyond th…

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    Assignment Prompt & Instructions

    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management)

    This assignment invites you to synthesize the insights gained throughout the course while exploring the practical applications of Agile methodology within an organization (i.e., beyond the confines of IT).

    The assignment is in two distinct parts. Be sure to include both parts in your paper and separate each part with an appropriate heading.

    **Part 1**

    First, you will write a five- to six-page paper that does the following:

    1. Begins with a clear introduction to Agile methodology. Provide a brief explanation of what Agile entails and outline its essential principles.
    2. Describes the organization in which you will apply Agile methodology, detailing its current workflow or project management practices. Identify any specific challenges your organization faces that Agile methodologies could help address. (You can be creative here. The organization you describe does not have to be a real one.)
    3. Outlines specific steps and strategies you would recommend for implementing Agile practices in the organization. Consider various aspects, including team structures, roles, tools, and processes that could facilitate this transition.
    4. Discusses how Agile can be integrated into the organization’s daily operations. Provide concrete examples illustrating how you envision incorporating Agile practices within the organization’s existing workflow.
    5. Summarizes the benefits of adopting Agile methodology. Reflect on how Agile can transform the organizational culture of your chosen organization and enhance overall efficiency.
    1. Reflect on how you can initiate Agile transformations in an organization.
    2. Think of the challenges of the teams, management, and the business.
    3. Explain how biblical principles can help with the transformations (be specific, and support your thoughts with Scripture).
    4. Discuss whether Agile is the right answer for the different departments.

  • [Solved] Discussion: Progress Report – Module 3

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    Read: Hearing their Voices: Factors Doctoral Candidates Attribute to their Persistence https://ijds.org/Volume7/IJDSv7p199-219Spaulding334.pdf Watch: Foundations of Faith: Creation – Part 2 https://www.liberty.edu/foundations-of-faith/creation-part-two/ Watch: Writing: Common Grammar Mistakes https:…

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    Assignment Prompt & Instructions

    Read: Hearing their Voices: Factors Doctoral Candidates Attribute to their Persistence

    https://ijds.org/Volume7/IJDSv7p199-219Spaulding334.pdf

    Watch: Foundations of Faith: Creation – Part 2

    https://www.liberty.edu/foundations-of-faith/creation-part-two/

    Watch: Writing: Common Grammar Mistakes

    https://canvas.liberty.edu/courses/1041274/pages/watch-writing-common-grammar-mistakes?module_item_id=105074436

    Please include the following in your thread:

    – Proposed topic.
    – Description of your progress during the past week.
    – Description of any roadblocks you hit during the week and how you are working through them.
    – Description of what you plan to accomplish next week.

  • [Solved] Week Two Discussion Post

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) **files (2)** – ## WeekTWODiscussionPostInstructionsHM.docx – ## Module2ReadingsHM.docx **## WeekTWODiscussionPostInstructionsHM.docx** [**Discussion 2: Investigate Your Strategic Planning Knowledge**](https:/…

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

    **files (2)**

    – ## WeekTWODiscussionPostInstructionsHM.docx

    – ## Module2ReadingsHM.docx

    **## WeekTWODiscussionPostInstructionsHM.docx**

    [**Discussion 2: Investigate Your Strategic Planning Knowledge**](https://navigate.nu.edu/d2l/le/153923/discussions/topics/121647/View)

    **Instructions**

    Investigate your Strategic Planning knowledge so far by answering the following prompt below.

    · What's one Strategic Planning concept or topic you have learned in the first two modules that you can start using in your professional career now?

    Length: 2-3 paragraphs, at least one intext citation from 2020 to present.

    **## Module2ReadingsHM.docx**

    **Module 2: Marketing Strategies**

    **Marketing Strategies**

    Many marketing channels (methods) exist today, from paper advertising to radio and television and now to social media and the internet. As organizations evolve and grow, their marketing strategies may have to develop as well. With new technologies available, such as social media technology, an entirely new marketing strategy could be created for an organization. The marketing department must work very closely with all of the departments within the organization, from research and development (R&D) to production to sales, etc., so they can fully understand what it is they are trying to market.

    Marketing has changed and is facing a transformation, given changes in the business environment. Kumar (2018) discussed this transformation and how transformations in the consumer landscape and the marketing department are providing customers with greater access to information about products, but also businesses with more information about their customers and greater insight into their needs and buying behaviors.

    Recent scholarship underscores that transformations in the consumer environment and within marketing functions now grant customers far greater access to product information, while simultaneously furnishing firms with richer data about customer preferences, behavior, and needs. For instance, Uloma, Nwabekee, and Abdul-Azeez (2024) examine how digital marketing strategies, through analytics, CRM systems, and integrated data pipelines, enable companies to glean deeper insight into customer segments and personalize offerings accordingly. Wienclaw (2021) examined marketing strategies for companies that are based on “well-considered, empirically-based strategy for its unique situation” (para.1)

    In your MBA program , you examined Innovation and Marketing, where you learned about the “introduction to new ideas, products, and technologies to market.” You also explored market analysis, new product development, and marketing strategies for growth. In the simulation throughout this course, you have been examining those concepts and have been making marketing decisions for your products. You may have even introduced new products.

    **Research and Development (R&D)**

    In the CAPSIM simulation for this course, you have been making Research and Development (R&D) decisions in every round to upgrade your products or create new ones. In this module, you will review the R&D process.

    A basic definition of new product development is the organizational process by which companies and teams within companies identify, develop, and market new solutions to customers and consumers. (As business professionals, it is important for an organization to be able to assess their customers’ needs and tailor strategies and tactics accordingly. Research and development (R&D) is the division of an organization where this can happen. R&D involves innovation and creative and critical thinking, and today’s organizations must be innovative and constantly looking for ways to improve, or the competition will take over the market.

    Research and Development (R&D) can lead to incremental changes to products. Consider the additional functions and speed that are added to every new cell phone upgrade. R&D can also lead to new product development.

    Think about Apple moving from computers into smartphones. Apple’s transformation, from computers to smartphones, and more recently into wearables and services, has been underpinned by consistent and increasing investment in research and development. For example, Apple’s R&D outlays grew from over US$ 8 billion in 2015 to nearly US$ 19 billion by 2020, and in absolute terms the company now rivals or exceeds the R&D budgets of many hardware and consumer-technology peers. Nevertheless, as a share of revenue, Apple still invests less in R&D than some technology peers, reflecting its margin structure and business model orientation (MacroTrends, 2025).

    And for all of Apple’s success, consider how much Apple invests in R&D versus comparable companies in Satariano (2015).

    Finally, R&D can lead to disruptive changes within an industry. A disruptive change displaces a traditional product with a frequently unexpected new product. The invention of the automobile saw the decline of the buggy-whip industry. In the computer industry, hard drives displaced floppy drives. Now hard drives are being displaced by solid-state drives. Consider the impact of the introduction of digital cameras on the companies in the traditional camera and film industry, such as Kodak Eastman.

    In the CAPSIM simulation for this course, you have been making R&D decisions in every round to upgrade your products or create new ones. This week, you will take a look at the R&D process.

    **References**

    Macrotrends. (2025).
    _Apple research and development expenses 2006–2024_.
    [https://www.macrotrends.net/stocks/charts/AAPL/apple/research-development-expenses](https://www.macrotrends.net/stocks/charts/AAPL/apple/research-development-expenses)

    Uloma, S., Nwabekee, N., & Abdul-Azeez, O. Y. (2024). Digital transformation in marketing strategies: The role of data analytics and CRM tools.
    _International Journal of Frontline Research in Science and Technology, 3_(2), 55–72.
    [https://doi.org/10.56355/ijfrst.2024.3.2.0047](https://doi.org/10.56355/ijfrst.2024.3.2.0047)

    Wienclaw, R. A. (2021). Marketing strategy.
    _Salem Press Encyclopedia_.

    **How to Identify Your Target Market**

    **Imagine This**

    Braydon is a marketing manager for a company selling meal kit delivery services. He and his team meet to brainstorm messaging ideas for a new social media campaign. Click through the quotes below to review their top contenders. Which message should Braydon pick?

    **LEARNING ACTIVITY READINGS**

    **What Is a Target Market?**

    **A target market is a specific group of potential customers most likely to buy a company’s product or service. People in a target market share characteristics: age, sex, location, income level, interests, values, etc. Review an example of the target market for a meal kit delivery service below.**

    **Target Market for a Meal Kit Delivery Service**

    ·
    **Busy professionals**

    ·
    **Age range: 20s to 40s**

    ·
    **Earn a household income of $75k or more**

    ·
    **Live in urban areas**

    ·
    **Health-conscious, but lack the time to grocery shop or plan meals**

    **A target market describes a specific segment of the total market. It does not include**
    **_everyone_ within the market.**

    **Why Define a Target Market?**

    **Who is your solution for? Defining a target market helps companies channel resources to attract customers with the highest potential sales growth and brand loyalty. By contrast, marketing to**
    **_anyone and everyone_ risks wasting resources on people who have little interest or need for your product.**

    **How to Define Your Target Market**

    **Imagine that your company sells water bottles. How do you identify a target market for this product? Start by examining your product, customer profile, and industry or competition. Expand the rows below to learn more.**

    **Analyze Your Product or Service**

    **–**

    **First, map out your solution’s features and benefits. What are your product’s unique selling points? What problem does your service solve, or how does it deliver value to customers? From there, you can reverse engineer**
    **_who_ has the greatest need for your solution.**

    **_For example:_ Perhaps your water bottle contains a replaceable purifier cartridge, allowing users to turn any freshwater source into drinkable water free of pesticides, pathogens, and other toxins. The bottle also fits in the side pocket of most backpacking or hiking packs. Reviewing these benefits, you know this product benefits backpackers and hikers more than urbanites or gym members.**

    **Analyze Your Customers**

    **–**

    **Analyze your current customer base. Who disproportionately buys your products or services? What characteristics do these customers share? If you use sales or customer relationship management (CRM) software, check for reporting tools that identify key demographics about customers, such as their:**

    ·
    **Age**

    ·
    **Sex or gender identity**

    ·
    **Location**

    ·
    **Household income**

    ·
    **Occupation**

    ·
    **Education**

    **Also, consider conducting interviews, surveys, or focus groups with repeat customers to explore psychographic information such as their values, interests, and lifestyle.**

    **_For example:_ After looking at data from your sales software, you realize that most of your customers are in their 20s to 40s, and they predominantly live in the Western region of the United States.**

    **Analyze Your Industry and Competition**

    **–**

    **Finally, examine industry reports and data. Research your competition as well as buyer habits and market trends. Which gaps could your company fill? What is the potential size of different market segments? Consider these questions when expanding your market or developing new products.**

    **_For example:_ A competitive analysis may reveal that few water bottles on the market contain a water purification system. Perhaps industry journals also report rising demand for outdoor sporting activities among younger populations. These insights might direct you to target backpackers and hikers in their 20s to 40s.**

    **Identify your target market by combining experience with data. What is your experience selling so far? What trends can you identify in sales and market data?**

    **Characteristics to Consider**

    **As you research, look for defining characteristics that your customers share. Some common details that companies may use to describe their target market include, but are not limited to:**

    ·
    **bullet**

    **Location**

    ·
    **bullet**

    **Age range or family status**

    ·
    **bullet**

    **Sex or gender identity**

    ·
    **bullet**

    **Household income, education, or occupation**

    ·
    **bullet**

    **Values, interests, lifestyle, or buying motivations**

    **Summary**

    **A target market is your most profitable customer segment. To define your target market, examine your current products and customers. Who does your solution benefit most? Who disproportionately buys your products or services? What characteristics do these people share? You can also conduct a competitor or market analysis to identify gaps or opportunities. Remember: Your solution won’t appeal to everyone. Defining a target market helps you engage and convert more customers by reaching the right people with precise messaging.**

    **Continue to monitor your target market and track changes through ongoing research, such as customer surveys and sales data. Update your target market and marketing strategy as needed.**

    **## Module2ReadingsHM.docx**

    **Module 2: Marketing Strategies**

    **Marketing Strategies**

    Many marketing channels (methods) exist today, from paper advertising to radio and television and now to social media and the internet. As organizations evolve and grow, their marketing strategies may have to develop as well. With new technologies available, such as social media technology, an entirely new marketing strategy could be created for an organization. The marketing department must work very closely with all of the departments within the organization, from research and development (R&D) to production to sales, etc., so they can fully understand what it is they are trying to market.

    Marketing has changed and is facing a transformation, given changes in the business environment. Kumar (2018) discussed this transformation and how transformations in the consumer landscape and the marketing department are providing customers with greater access to information about products, but also businesses with more information about their customers and greater insight into their needs and buying behaviors.

    Recent scholarship underscores that transformations in the consumer environment and within marketing functions now grant customers far greater access to product information, while simultaneously furnishing firms with richer data about customer preferences, behavior, and needs. For instance, Uloma, Nwabekee, and Abdul-Azeez (2024) examine how digital marketing strategies, through analytics, CRM systems, and integrated data pipelines, enable companies to glean deeper insight into customer segments and personalize offerings accordingly. Wienclaw (2021) examined marketing strategies for companies that are based on “well-considered, empirically-based strategy for its unique situation” (para.1)

    In your MBA program , you examined Innovation and Marketing, where you learned about the “introduction to new ideas, products, and technologies to market.” You also explored market analysis, new product development, and marketing strategies for growth. In the simulation throughout this course, you have been examining those concepts and have been making marketing decisions for your products. You may have even introduced new products.

    **Research and Development (R&D)**

    In the CAPSIM simulation for this course, you have been making Research and Development (R&D) decisions in every round to upgrade your products or create new ones. In this module, you will review the R&D process.

    A basic definition of new product development is the organizational process by which companies and teams within companies identify, develop, and market new solutions to customers and consumers. (As business professionals, it is important for an organization to be able to assess their customers’ needs and tailor strategies and tactics accordingly. Research and development (R&D) is the division of an organization where this can happen. R&D involves innovation and creative and critical thinking, and today’s organizations must be innovative and constantly looking for ways to improve, or the competition will take over the market.

    Research and Development (R&D) can lead to incremental changes to products. Consider the additional functions and speed that are added to every new cell phone upgrade. R&D can also lead to new product development.

    Think about Apple moving from computers into smartphones. Apple’s transformation, from computers to smartphones, and more recently into wearables and services, has been underpinned by consistent and increasing investment in research and development. For example, Apple’s R&D outlays grew from over US$ 8 billion in 2015 to nearly US$ 19 billion by 2020, and in absolute terms the company now rivals or exceeds the R&D budgets of many hardware and consumer-technology peers. Nevertheless, as a share of revenue, Apple still invests less in R&D than some technology peers, reflecting its margin structure and business model orientation (MacroTrends, 2025).

    And for all of Apple’s success, consider how much Apple invests in R&D versus comparable companies in Satariano (2015).

    Finally, R&D can lead to disruptive changes within an industry. A disruptive change displaces a traditional product with a frequently unexpected new product. The invention of the automobile saw the decline of the buggy-whip industry. In the computer industry, hard drives displaced floppy drives. Now hard drives are being displaced by solid-state drives. Consider the impact of the introduction of digital cameras on the companies in the traditional camera and film industry, such as Kodak Eastman.

    In the CAPSIM simulation for this course, you have been making R&D decisions in every round to upgrade your products or create new ones. This week, you will take a look at the R&D process.

    **References**

    Macrotrends. (2025).
    _Apple research and development expenses 2006–2024_.
    [https://www.macrotrends.net/stocks/charts/AAPL/apple/research-development-expenses](https://www.macrotrends.net/stocks/charts/AAPL/apple/research-development-expenses)

    Uloma, S., Nwabekee, N., & Abdul-Azeez, O. Y. (2024). Digital transformation in marketing strategies: The role of data analytics and CRM tools.
    _International Journal of Frontline Research in Science and Technology, 3_(2), 55–72.
    [https://doi.org/10.56355/ijfrst.2024.3.2.0047](https://doi.org/10.56355/ijfrst.2024.3.2.0047)

    Wienclaw, R. A. (2021). Marketing strategy.
    _Salem Press Encyclopedia_.

    **How to Identify Your Target Market**

    **Imagine This**

    Braydon is a marketing manager for a company selling meal kit delivery services. He and his team meet to brainstorm messaging ideas for a new social media campaign. Click through the quotes below to review their top contenders. Which message should Braydon pick?

    **LEARNING ACTIVITY READINGS**

    **What Is a Target Market?**

    **A target market is a specific group of potential customers most likely to buy a company’s product or service. People in a target market share characteristics: age, sex, location, income level, interests, values, etc. Review an example of the target market for a meal kit delivery service below.**

    **Target Market for a Meal Kit Delivery Service**

    ·
    **Busy professionals**

    ·
    **Age range: 20s to 40s**

    ·
    **Earn a household income of $75k or more**

    ·
    **Live in urban areas**

    ·
    **Health-conscious, but lack the time to grocery shop or plan meals**

    **A target market describes a specific segment of the total market. It does not include**
    **_everyone_ within the market.**

    **Why Define a Target Market?**

    **Who is your solution for? Defining a target market helps companies channel resources to attract customers with the highest potential sales growth and brand loyalty. By contrast, marketing to**
    **_anyone and everyone_ risks wasting resources on people who have little interest or need for your product.**

    **How to Define Your Target Market**

    **Imagine that your company sells water bottles. How do you identify a target market for this product? Start by examining your product, customer profile, and industry or competition. Expand the rows below to learn more.**

    **Analyze Your Product or Service**

    **–**

    **First, map out your solution’s features and benefits. What are your product’s unique selling points? What problem does your service solve, or how does it deliver value to customers? From there, you can reverse engineer**
    **_who_ has the greatest need for your solution.**

    **_For example:_ Perhaps your water bottle contains a replaceable purifier cartridge, allowing users to turn any freshwater source into drinkable water free of pesticides, pathogens, and other toxins. The bottle also fits in the side pocket of most backpacking or hiking packs. Reviewing these benefits, you know this product benefits backpackers and hikers more than urbanites or gym members.**

    **Analyze Your Customers**

    **–**

    **Analyze your current customer base. Who disproportionately buys your products or services? What characteristics do these customers share? If you use sales or customer relationship management (CRM) software, check for reporting tools that identify key demographics about customers, such as their:**

    ·
    **Age**

    ·
    **Sex or gender identity**

    ·
    **Location**

    ·
    **Household income**

    ·
    **Occupation**

    ·
    **Education**

    **Also, consider conducting interviews, surveys, or focus groups with repeat customers to explore psychographic information such as their values, interests, and lifestyle.**

    **_For example:_ After looking at data from your sales software, you realize that most of your customers are in their 20s to 40s, and they predominantly live in the Western region of the United States.**

    **Analyze Your Industry and Competition**

    **–**

    **Finally, examine industry reports and data. Research your competition as well as buyer habits and market trends. Which gaps could your company fill? What is the potential size of different market segments? Consider these questions when expanding your market or developing new products.**

    **_For example:_ A competitive analysis may reveal that few water bottles on the market contain a water purification system. Perhaps industry journals also report rising demand for outdoor sporting activities among younger populations. These insights might direct you to target backpackers and hikers in their 20s to 40s.**

    **Identify your target market by combining experience with data. What is your experience selling so far? What trends can you identify in sales and market data?**

    **Characteristics to Consider**

    **As you research, look for defining characteristics that your customers share. Some common details that companies may use to describe their target market include, but are not limited to:**

    ·
    **bullet**

    **Location**

    ·
    **bullet**

    **Age range or family status**

    ·
    **bullet**

    **Sex or gender identity**

    ·
    **bullet**

    **Household income, education, or occupation**

    ·
    **bullet**

    **Values, interests, lifestyle, or buying motivations**

    **Summary**

    **A target market is your most profitable customer segment. To define your target market, examine your current products and customers. Who does your solution benefit most? Who disproportionately buys your products or services? What characteristics do these people share? You can also conduct a competitor or market analysis to identify gaps or opportunities. Remember: Your solution won’t appeal to everyone. Defining a target market helps you engage and convert more customers by reaching the right people with precise messaging.**

    **Continue to monitor your target market and track changes through ongoing research, such as customer surveys and sales data. Update your target market and marketing strategy as needed.**

    **## WeekTWODiscussionPostInstructionsHM.docx**

    [**Discussion 2: Investigate Your Strategic Planning Knowledge**](https://navigate.nu.edu/d2l/le/153923/discussions/topics/121647/View)

    **Instructions**

    Investigate your Strategic Planning knowledge so far by answering the following prompt below.

    · What's one Strategic Planning concept or topic you have learned in the first two modules that you can start using in your professional career now?

    Length: 2-3 paragraphs, at least one intext citation from 2020 to present.

    **## Module2ReadingsHM.docx**

    **Module 2: Marketing Strategies**

    **Marketing Strategies**

    Many marketing channels (methods) exist today, from paper advertising to radio and television and now to social media and the internet. As organizations evolve and grow, their marketing strategies may have to develop as well. With new technologies available, such as social media technology, an entirely new marketing strategy could be created for an organization. The marketing department must work very closely with all of the departments within the organization, from research and development (R&D) to production to sales, etc., so they can fully understand what it is they are trying to market.

    Marketing has changed and is facing a transformation, given changes in the business environment. Kumar (2018) discussed this transformation and how transformations in the consumer landscape and the marketing department are providing customers with greater access to information about products, but also businesses with more information about their customers and greater insight into their needs and buying behaviors.

    Recent scholarship underscores that transformations in the consumer environment and within marketing functions now grant customers far greater access to product information, while simultaneously furnishing firms with richer data about customer preferences, behavior, and needs. For instance, Uloma, Nwabekee, and Abdul-Azeez (2024) examine how digital marketing strategies, through analytics, CRM systems, and integrated data pipelines, enable companies to glean deeper insight into customer segments and personalize offerings accordingly. Wienclaw (2021) examined marketing strategies for companies that are based on “well-considered, empirically-based strategy for its unique situation” (para.1)

    In your MBA program , you examined Innovation and Marketing, where you learned about the “introduction to new ideas, products, and technologies to market.” You also explored market analysis, new product development, and marketing strategies for growth. In the simulation throughout this course, you have been examining those concepts and have been making marketing decisions for your products. You may have even introduced new products.

    **Research and Development (R&D)**

    In the CAPSIM simulation for this course, you have been making Research and Development (R&D) decisions in every round to upgrade your products or create new ones. In this module, you will review the R&D process.

    A basic definition of new product development is the organizational process by which companies and teams within companies identify, develop, and market new solutions to customers and consumers. (As business professionals, it is important for an organization to be able to assess their customers’ needs and tailor strategies and tactics accordingly. Research and development (R&D) is the division of an organization where this can happen. R&D involves innovation and creative and critical thinking, and today’s organizations must be innovative and constantly looking for ways to improve, or the competition will take over the market.

    Research and Development (R&D) can lead to incremental changes to products. Consider the additional functions and speed that are added to every new cell phone upgrade. R&D can also lead to new product development.

    Think about Apple moving from computers into smartphones. Apple’s transformation, from computers to smartphones, and more recently into wearables and services, has been underpinned by consistent and increasing investment in research and development. For example, Apple’s R&D outlays grew from over US$ 8 billion in 2015 to nearly US$ 19 billion by 2020, and in absolute terms the company now rivals or exceeds the R&D budgets of many hardware and consumer-technology peers. Nevertheless, as a share of revenue, Apple still invests less in R&D than some technology peers, reflecting its margin structure and business model orientation (MacroTrends, 2025).

    And for all of Apple’s success, consider how much Apple invests in R&D versus comparable companies in Satariano (2015).

    Finally, R&D can lead to disruptive changes within an industry. A disruptive change displaces a traditional product with a frequently unexpected new product. The invention of the automobile saw the decline of the buggy-whip industry. In the computer industry, hard drives displaced floppy drives. Now hard drives are being displaced by solid-state drives. Consider the impact of the introduction of digital cameras on the companies in the traditional camera and film industry, such as Kodak Eastman.

    In the CAPSIM simulation for this course, you have been making R&D decisions in every round to upgrade your products or create new ones. This week, you will take a look at the R&D process.

    **References**

    Macrotrends. (2025).
    _Apple research and development expenses 2006–2024_.
    [https://www.macrotrends.net/stocks/charts/AAPL/apple/research-development-expenses](https://www.macrotrends.net/stocks/charts/AAPL/apple/research-development-expenses)

    Uloma, S., Nwabekee, N., & Abdul-Azeez, O. Y. (2024). Digital transformation in marketing strategies: The role of data analytics and CRM tools.
    _International Journal of Frontline Research in Science and Technology, 3_(2), 55–72.
    [https://doi.org/10.56355/ijfrst.2024.3.2.0047](https://doi.org/10.56355/ijfrst.2024.3.2.0047)

    Wienclaw, R. A. (2021). Marketing strategy.
    _Salem Press Encyclopedia_.

    **How to Identify Your Target Market**

    **Imagine This**

    Braydon is a marketing manager for a company selling meal kit delivery services. He and his team meet to brainstorm messaging ideas for a new social media campaign. Click through the quotes below to review their top contenders. Which message should Braydon pick?

    **LEARNING ACTIVITY READINGS**

    **What Is a Target Market?**

    **A target market is a specific group of potential customers most likely to buy a company’s product or service. People in a target market share characteristics: age, sex, location, income level, interests, values, etc. Review an example of the target market for a meal kit delivery service below.**

    **Target Market for a Meal Kit Delivery Service**

    ·
    **Busy professionals**

    ·
    **Age range: 20s to 40s**

    ·
    **Earn a household income of $75k or more**

    ·
    **Live in urban areas**

    ·
    **Health-conscious, but lack the time to grocery shop or plan meals**

    **A target market describes a specific segment of the total market. It does not include**
    **_everyone_ within the market.**

    **Why Define a Target Market?**

    **Who is your solution for? Defining a target market helps companies channel resources to attract customers with the highest potential sales growth and brand loyalty. By contrast, marketing to**
    **_anyone and everyone_ risks wasting resources on people who have little interest or need for your product.**

    **How to Define Your Target Market**

    **Imagine that your company sells water bottles. How do you identify a target market for this product? Start by examining your product, customer profile, and industry or competition. Expand the rows below to learn more.**

    **Analyze Your Product or Service**

    **–**

    **First, map out your solution’s features and benefits. What are your product’s unique selling points? What problem does your service solve, or how does it deliver value to customers? From there, you can reverse engineer**
    **_who_ has the greatest need for your solution.**

    **_For example:_ Perhaps your water bottle contains a replaceable purifier cartridge, allowing users to turn any freshwater source into drinkable water free of pesticides, pathogens, and other toxins. The bottle also fits in the side pocket of most backpacking or hiking packs. Reviewing these benefits, you know this product benefits backpackers and hikers more than urbanites or gym members.**

    **Analyze Your Customers**

    **–**

    **Analyze your current customer base. Who disproportionately buys your products or services? What characteristics do these customers share? If you use sales or customer relationship management (CRM) software, check for reporting tools that identify key demographics about customers, such as their:**

    ·
    **Age**

    ·
    **Sex or gender identity**

    ·
    **Location**

    ·
    **Household income**

    ·
    **Occupation**

    ·
    **Education**

    **Also, consider conducting interviews, surveys, or focus groups with repeat customers to explore psychographic information such as their values, interests, and lifestyle.**

    **_For example:_ After looking at data from your sales software, you realize that most of your customers are in their 20s to 40s, and they predominantly live in the Western region of the United States.**

    **Analyze Your Industry and Competition**

    **–**

    **Finally, examine industry reports and data. Research your competition as well as buyer habits and market trends. Which gaps could your company fill? What is the potential size of different market segments? Consider these questions when expanding your market or developing new products.**

    **_For example:_ A competitive analysis may reveal that few water bottles on the market contain a water purification system. Perhaps industry journals also report rising demand for outdoor sporting activities among younger populations. These insights might direct you to target backpackers and hikers in their 20s to 40s.**

    **Identify your target market by combining experience with data. What is your experience selling so far? What trends can you identify in sales and market data?**

    **Characteristics to Consider**

    **As you research, look for defining characteristics that your customers share. Some common details that companies may use to describe their target market include, but are not limited to:**

    ·
    **bullet**

    **Location**

    ·
    **bullet**

    **Age range or family status**

    ·
    **bullet**

    **Sex or gender identity**

    ·
    **bullet**

    **Household income, education, or occupation**

    ·
    **bullet**

    **Values, interests, lifestyle, or buying motivations**

    **Summary**

    **A target market is your most profitable customer segment. To define your target market, examine your current products and customers. Who does your solution benefit most? Who disproportionately buys your products or services? What characteristics do these people share? You can also conduct a competitor or market analysis to identify gaps or opportunities. Remember: Your solution won’t appeal to everyone. Defining a target market helps you engage and convert more customers by reaching the right people with precise messaging.**

    **Continue to monitor your target market and track changes through ongoing research, such as customer surveys and sales data. Update your target market and marketing strategy as needed.**

    **## WeekTWODiscussionPostInstructionsHM.docx**

    [**Discussion 2: Investigate Your Strategic Planning Knowledge**](https://navigate.nu.edu/d2l/le/153923/discussions/topics/121647/View)

    **Instructions**

    Investigate your Strategic Planning knowledge so far by answering the following prompt below.

    · What's one Strategic Planning concept or topic you have learned in the first two modules that you can start using in your professional career now?

    Length: 2-3 paragraphs, at least one intext citation from 2020 to present.

    **## Module2ReadingsHM.docx**

    **Module 2: Marketing Strategies**

    **Marketing Strategies**

    Many marketing channels (methods) exist today, from paper advertising to radio and television and now to social media and the internet. As organizations evolve and grow, their marketing strategies may have to develop as well. With new technologies available, such as social media technology, an entirely new marketing strategy could be created for an organization. The marketing department must work very closely with all of the departments within the organization, from research and development (R&D) to production to sales, etc., so they can fully understand what it is they are trying to market.

    Marketing has changed and is facing a transformation, given changes in the business environment. Kumar (2018) discussed this transformation and how transformations in the consumer landscape and the marketing department are providing customers with greater access to information about products, but also businesses with more information about their customers and greater insight into their needs and buying behaviors.

    Recent scholarship underscores that transformations in the consumer environment and within marketing functions now grant customers far greater access to product information, while simultaneously furnishing firms with richer data about customer preferences, behavior, and needs. For instance, Uloma, Nwabekee, and Abdul-Azeez (2024) examine how digital marketing strategies, through analytics, CRM systems, and integrated data pipelines, enable companies to glean deeper insight into customer segments and personalize offerings accordingly. Wienclaw (2021) examined marketing strategies for companies that are based on “well-considered, empirically-based strategy for its unique situation” (para.1)

    In your MBA program , you examined Innovation and Marketing, where you learned about the “introduction to new ideas, products, and technologies to market.” You also explored market analysis, new product development, and marketing strategies for growth. In the simulation throughout this course, you have been examining those concepts and have been making marketing decisions for your products. You may have even introduced new products.

    **Research and Development (R&D)**

    In the CAPSIM simulation for this course, you have been making Research and Development (R&D) decisions in every round to upgrade your products or create new ones. In this module, you will review the R&D process.

    A basic definition of new product development is the organizational process by which companies and teams within companies identify, develop, and market new solutions to customers and consumers. (As business professionals, it is important for an organization to be able to assess their customers’ needs and tailor strategies and tactics accordingly. Research and development (R&D) is the division of an organization where this can happen. R&D involves innovation and creative and critical thinking, and today’s organizations must be innovative and constantly looking for ways to improve, or the competition will take over the market.

    Research and Development (R&D) can lead to incremental changes to products. Consider the additional functions and speed that are added to every new cell phone upgrade. R&D can also lead to new product development.

    Think about Apple moving from computers into smartphones. Apple’s transformation, from computers to smartphones, and more recently into wearables and services, has been underpinned by consistent and increasing investment in research and development. For example, Apple’s R&D outlays grew from over US$ 8 billion in 2015 to nearly US$ 19 billion by 2020, and in absolute terms the company now rivals or exceeds the R&D budgets of many hardware and consumer-technology peers. Nevertheless, as a share of revenue, Apple still invests less in R&D than some technology peers, reflecting its margin structure and business model orientation (MacroTrends, 2025).

    And for all of Apple’s success, consider how much Apple invests in R&D versus comparable companies in Satariano (2015).

    Finally, R&D can lead to disruptive changes within an industry. A disruptive change displaces a traditional product with a frequently unexpected new product. The invention of the automobile saw the decline of the buggy-whip industry. In the computer industry, hard drives displaced floppy drives. Now hard drives are being displaced by solid-state drives. Consider the impact of the introduction of digital cameras on the companies in the traditional camera and film industry, such as Kodak Eastman.

    In the CAPSIM simulation for this course, you have been making R&D decisions in every round to upgrade your products or create new ones. This week, you will take a look at the R&D process.

    **References**

    Macrotrends. (2025).
    _Apple research and development expenses 2006–2024_.
    [https://www.macrotrends.net/stocks/charts/AAPL/apple/research-development-expenses](https://www.macrotrends.net/stocks/charts/AAPL/apple/research-development-expenses)

    Uloma, S., Nwabekee, N., & Abdul-Azeez, O. Y. (2024). Digital transformation in marketing strategies: The role of data analytics and CRM tools.
    _International Journal of Frontline Research in Science and Technology, 3_(2), 55–72.
    [https://doi.org/10.56355/ijfrst.2024.3.2.0047](https://doi.org/10.56355/ijfrst.2024.3.2.0047)

    Wienclaw, R. A. (2021). Marketing strategy.
    _Salem Press Encyclopedia_.

    **How to Identify Your Target Market**

    **Imagine This**

    Braydon is a marketing manager for a company selling meal kit delivery services. He and his team meet to brainstorm messaging ideas for a new social media campaign. Click through the quotes below to review their top contenders. Which message should Braydon pick?

    **LEARNING ACTIVITY READINGS**

    **What Is a Target Market?**

    **A target market is a specific group of potential customers most likely to buy a company’s product or service. People in a target market share characteristics: age, sex, location, income level, interests, values, etc. Review an example of the target market for a meal kit delivery service below.**

    **Target Market for a Meal Kit Delivery Service**

    ·
    **Busy professionals**

    ·
    **Age range: 20s to 40s**

    ·
    **Earn a household income of $75k or more**

    ·
    **Live in urban areas**

    ·
    **Health-conscious, but lack the time to grocery shop or plan meals**

    **A target market describes a specific segment of the total market. It does not include**
    **_everyone_ within the market.**

    **Why Define a Target Market?**

    **Who is your solution for? Defining a target market helps companies channel resources to attract customers with the highest potential sales growth and brand loyalty. By contrast, marketing to**
    **_anyone and everyone_ risks wasting resources on people who have little interest or need for your product.**

    **How to Define Your Target Market**

    **Imagine that your company sells water bottles. How do you identify a target market for this product? Start by examining your product, customer profile, and industry or competition. Expand the rows below to learn more.**

    **Analyze Your Product or Service**

    **–**

    **First, map out your solution’s features and benefits. What are your product’s unique selling points? What problem does your service solve, or how does it deliver value to customers? From there, you can reverse engineer**
    **_who_ has the greatest need for your solution.**

    **_For example:_ Perhaps your water bottle contains a replaceable purifier cartridge, allowing users to turn any freshwater source into drinkable water free of pesticides, pathogens, and other toxins. The bottle also fits in the side pocket of most backpacking or hiking packs. Reviewing these benefits, you know this product benefits backpackers and hikers more than urbanites or gym members.**

    **Analyze Your Customers**

    **–**

    **Analyze your current customer base. Who disproportionately buys your products or services? What characteristics do these customers share? If you use sales or customer relationship management (CRM) software, check for reporting tools that identify key demographics about customers, such as their:**

    ·
    **Age**

    ·
    **Sex or gender identity**

    ·
    **Location**

    ·
    **Household income**

    ·
    **Occupation**

    ·
    **Education**

    **Also, consider conducting interviews, surveys, or focus groups with repeat customers to explore psychographic information such as their values, interests, and lifestyle.**

    **_For example:_ After looking at data from your sales software, you realize that most of your customers are in their 20s to 40s, and they predominantly live in the Western region of the United States.**

    **Analyze Your Industry and Competition**

    **–**

    **Finally, examine industry reports and data. Research your competition as well as buyer habits and market trends. Which gaps could your company fill? What is the potential size of different market segments? Consider these questions when expanding your market or developing new products.**

    **_For example:_ A competitive analysis may reveal that few water bottles on the market contain a water purification system. Perhaps industry journals also report rising demand for outdoor sporting activities among younger populations. These insights might direct you to target backpackers and hikers in their 20s to 40s.**

    **Identify your target market by combining experience with data. What is your experience selling so far? What trends can you identify in sales and market data?**

    **Characteristics to Consider**

    **As you research, look for defining characteristics that your customers share. Some common details that companies may use to describe their target market include, but are not limited to:**

    ·
    **bullet**

    **Location**

    ·
    **bullet**

    **Age range or family status**

    ·
    **bullet**

    **Sex or gender identity**

    ·
    **bullet**

    **Household income, education, or occupation**

    ·
    **bullet**

    **Values, interests, lifestyle, or buying motivations**

    **Summary**

    **A target market is your most profitable customer segment. To define your target market, examine your current products and customers. Who does your solution benefit most? Who disproportionately buys your products or services? What characteristics do these people share? You can also conduct a competitor or market analysis to identify gaps or opportunities. Remember: Your solution won’t appeal to everyone. Defining a target market helps you engage and convert more customers by reaching the right people with precise messaging.**

    **Continue to monitor your target market and track changes through ongoing research, such as customer surveys and sales data. Update your target market and marketing strategy as needed.**

  • [Solved] Traditional vs. Agile Management Presentation

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    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management) For this assignment, imagine that you have been hired as a consultant for a company that is considering a change from a traditional approach to management to an Agile approach. The compan…

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    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management)

    For this assignment, imagine that you have been hired as a consultant for a company that is considering a change from a traditional approach to management to an Agile approach. The company’s leadership has obviously heard of Agile but is not entirely sure what the transition to this new approach would entail. The first thing you are planning to do with them is give a presentation in which you compare the two approaches. And rather than try to show them what the shift to Agile would look like for their entire company, you have decided to focus on what it would look like in one specific area of their organization as a specific example.

    As preparation for this presentation, you need to create a seven- to ten-slide (no more than ten) PowerPoint comparing the traditional and Agile approaches to managing a group. Your presentation should do the following:

    – Focus on one area in their organization (e.g., HR, marketing, sales, operations, etc.) where Agile principles can be applied.
    – Describe the method you would recommend using and how it would improve the changes of the area.
    – Use at least one slide to describe the challenges of changing to Agile methods.

    Your PowerPoint presentation must be at least seven (7) slides long and not more than ten (10) slides. It should be supported with at least two (2) academic or industry sources in addition to the course text and include appropriate graphics to enhance the presentation. Your presentation should include a title slide and a references slide. The title slide and references slide are not included in the seven- to ten-slide requirement.

    For this assignment, you are only creating a PowerPoint presentation file. You do not need to record yourself delivering the presentation.

    Scroll down to the bottom of the page and click on Add a file, then click Submit to upload your assignment by the posted due date. Review the rubric for specific grading criteria.

  • [Solved] strategies of learning

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    [>Accounting homework help](https://www.sweetstudy.com/fields/business-finance-accounting) **files (2)** – ## DiscussionAssignmentInstructions2.docx – Screenshot2026-06-015.39.04PM.png **## DiscussionAssignmentInstructions2.docx** PSYC 310 **Discussion Assignment Instructions** You will complete 3 d…

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    [>Accounting homework help](https://www.sweetstudy.com/fields/business-finance-accounting)

    **files (2)**

    – ## DiscussionAssignmentInstructions2.docx

    – Screenshot2026-06-015.39.04PM.png

    **## DiscussionAssignmentInstructions2.docx**

    PSYC 310

    **Discussion Assignment Instructions**

    You will complete 3 discussions in this course. For each discussion, you will post 1 thread of at least 500 words by 11:59 p.m. (ET) on Thursday of the assigned Module: Week. You must then post 2 replies of at least 250 words by 11:59 p.m. (ET) on Monday of the assigned Module: Week except for Module 8: Week 8, which is due on Friday. For each thread, you must support your assertions with at least 2 scholarly citations in current APA format. Each reply must incorporate at least 1 scholarly citation in current APA format. Any sources cited must have been published within the last five years. Acceptable sources include the textbook, the Bible, Scholarly Articles, etc.

    **Screenshot2026-06-015.39.04PM.png**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/screenshot2026-06-015-39-04pm-png)

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    **## DiscussionAssignmentInstructions2.docx**

    PSYC 310

    **Discussion Assignment Instructions**

    You will complete 3 discussions in this course. For each discussion, you will post 1 thread of at least 500 words by 11:59 p.m. (ET) on Thursday of the assigned Module: Week. You must then post 2 replies of at least 250 words by 11:59 p.m. (ET) on Monday of the assigned Module: Week except for Module 8: Week 8, which is due on Friday. For each thread, you must support your assertions with at least 2 scholarly citations in current APA format. Each reply must incorporate at least 1 scholarly citation in current APA format. Any sources cited must have been published within the last five years. Acceptable sources include the textbook, the Bible, Scholarly Articles, etc.

    **Screenshot2026-06-015.39.04PM.png**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/screenshot2026-06-015-39-04pm-png)

    **## DiscussionAssignmentInstructions2.docx**

    PSYC 310

    **Discussion Assignment Instructions**

    You will complete 3 discussions in this course. For each discussion, you will post 1 thread of at least 500 words by 11:59 p.m. (ET) on Thursday of the assigned Module: Week. You must then post 2 replies of at least 250 words by 11:59 p.m. (ET) on Monday of the assigned Module: Week except for Module 8: Week 8, which is due on Friday. For each thread, you must support your assertions with at least 2 scholarly citations in current APA format. Each reply must incorporate at least 1 scholarly citation in current APA format. Any sources cited must have been published within the last five years. Acceptable sources include the textbook, the Bible, Scholarly Articles, etc.

    **Screenshot2026-06-015.39.04PM.png**

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  • [Solved] Section 5 Dis.

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    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management) Scroll down to Start a New Thread to respond to the discussion prompt. After posting your initial response, please comment on your classmates' responses. Respond by making constructive re…

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    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management)

    Scroll down to Start a New Thread to respond to the discussion prompt. After posting your initial response, please comment on your classmates' responses. Respond by making constructive responses or by raising other questions that will promote further discussion and learning by all of us.

    Participation Requirements

    You will be graded not only for the quality of your posting but also for the level of your participation in this discussion. Your initial post is due by Wednesday at 11:59 P.M. (MT) of the week in which the discussion is assigned. A minimum of two (2) additional response posts are due by Sunday at 11:59 P.M. (MT). Participation is required on at least three days throughout the session. Participation includes your initial post and two additional response posts. These are minimum requirements. Be sure to follow any additional guidelines posted by the instructor.

    Review the rubric available for specific grading criteria.

    Discussion Prompt:

    The biggest challenge of any Agile transformation is the change in those who lead the organization. It is difficult to work in a certain way and change to a new way of thinking and acting. It is these difficulties that you need to understand to assist in any Agile transformation.

    Think about how Paul’s thinking changed in Damascus (see Acts 9) and how it was handled by all the people he knew. He was a Jew who persecuted Christians with fervor and watched the death of those who believed. After he became a Christian, he had the same intensity to help Jews see the Christ who came to save them from their sins. During that time, he also began a ministry to Gentiles that literally took over the world. We are all part of that change.

    With those things in mind, respond to three (3) of the following questions in your initial post. (Note: Everyone must answer both of the required questions plus one (1) of the optional questions.)

    Required Questions:

    Answer both of the following questions:

    What are the major differences in the traditional business models and Agile?

    Why would leadership have issues with any change in the traditional way and Agile?

    Optional Questions:

    Answer one (1) of these three questions:

    What are some of the challenges of Business or Enterprise Agility?

    What can you do to help a transformation to Agile using any of the methods discussed?

    Is it necessary to use one method, or can you use several to accomplish the larger organizational goals?

    Before choosing which of the three optional questions to respond to, please look to see which questions have already been responded to by another student. If one or more of the three optional questions has not yet been answered, please choose one of those questions.

  • [Solved] Assigment .Apa seven . All instructions attached.

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    [>Marketing homework help](https://www.sweetstudy.com/fields/business-finance-marketing) **files (5)** – ## HCM340FinalProjectTemplate2.docx – ## MilestoneOne.docx – ## HCM340MilestoneTwoTemplate3.docx – ## HCM340ModuleTwoAnnotatedBibliographyTemplate31.docx – HCM340FinalProjectGuidelinesandRubric.d…

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    [>Marketing homework help](https://www.sweetstudy.com/fields/business-finance-marketing)

    **files (5)**

    – ## HCM340FinalProjectTemplate2.docx

    – ## MilestoneOne.docx

    – ## HCM340MilestoneTwoTemplate3.docx

    – ## HCM340ModuleTwoAnnotatedBibliographyTemplate31.docx

    – HCM340FinalProjectGuidelinesandRubric.docx

    **## HCM340FinalProjectTemplate2.docx**

    [Note: To complete this template, replace the bracketed text with your own content. This is a working document that will be used throughout the term. Remember, this paper is to be written in your own words, do not copy and paste information from the internet.
    **Remove this note and all others in the template before you submit your assignment**.]

    ## **HCM 340 Final Project**

    [Your First and Last Name]

    [Course Number and Name]

    [Your Instructor’s Name]

    [Date Assignment Is Due]

    ## **Introduction**

    [This section should consist of Milestone One and incorporate any feedback from your Milestone One submission. Be sure to place your Milestone One references in the reference section. Replace this text with your content here.]

    **Initiative**

    [This section should consist of Milestone Two and incorporate any feedback from your Milestone Two submission. Be sure to merge your Milestone Two references with the Milestone One references. Replace this text with your content here.]

    **Regulation**

    [First, explain a current regulation regarding the existing initiative that has been identified and the context in which it was developed. Why is this regulation important? Be sure to use the relevant references you cited in the Annotated Bibliography you submitted in Module One. Each paragraph should include at least one citation. Be sure to cite your references in APA format.

    Next, describe the regulatory level that the existing initiative is being addressed at. Consider the potential for multiple levels of regulation. Be sure to use the relevant references you cited in the Annotated Bibliography you submitted in Module One. Each paragraph should include at least one citation. Be sure to cite your references in APA format. Replace this text with your content here.]

    **Conclusion**

    [In the conclusion, you should explain the effectiveness of the existing initiative and associated regulations in addressing this gap in the delivery of healthcare to the target population. Discuss the following questions: a) Does the initiative align with initiatives in place to support other gaps? b) Are there conflicting interests to be aware of? Be sure to use the relevant references you cited in the Annotated Bibliography you submitted in Module One. Each paragraph should include at least one citation. Be sure to cite your references in APA format. Replace this text with your content here.]

    ## **References**

    [Be sure to add all the references you used in the Final Project that you identified in the Annotated Bibliography submitted in Module One, and any additional resources you used to complete Milestone One and Milestone Two. Add any new resources you used for the Regulation and Conclusion sections you added for the Final Project. Place all references in alphabetical order. This means you will likely need to reorder references when you include all the references from Milestone One and Milestone Two. Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well. Replace this text with your content here.]

    **## MilestoneOne.docx**

    2

    **HCM 340 Milestone One**

    Danitza Fernandez-Andes

    Southern New Hampshire University

    Health Care Delivery System

    Dr.Dalona Griffin

    May 24, 2026
    **HCM 340 Milestone One**

    **Introduction**

    This paper examines a gap in quality related to care coordination for individuals with chronic illnesses. It will describe the specific gap and the affected population, briefly outline the history of the issue, explain the impact of socioeconomic background, describe how the gap affects healthcare delivery, and predict potential implications if the gap is not addressed. Care coordination fragmentation remains a persistent quality issue in U.S. healthcare, particularly for adults managing multiple chronic conditions.

    **Gap**

    A major gap in the delivery of healthcare exists in the fragmentation of care coordination for individuals with chronic illnesses. This gap primarily affects adults with multiple chronic conditions (MCC), such as diabetes, heart disease, and arthritis (Joo, 2023). Fragmented care occurs when patients receive services from multiple providers with poor communication and a lack of integrated care planning, resulting in disjointed treatment. This leads to poorer patient outcomes compared to well-coordinated care. Adults with chronic illnesses are particularly vulnerable because their conditions require ongoing management across specialties, yet the healthcare system often fails to provide seamless coordination (Joo, 2023).

    **History**

    The gap in care coordination for people with chronic illnesses is a longstanding structural issue rather than a recent development. The U.S. healthcare system was originally designed to address acute, short-term conditions. Over decades of policy reforms, this misalignment has persisted despite various attempts at improvement (Bierman et al., 2021). The Agency for Healthcare Research and Quality (AHRQ) has recognized these ongoing failures in caring for individuals with multiple chronic conditions, highlighting that the problem has deep roots in the historical structure of care delivery (Bierman et al., 2021).

    **Socioeconomic Background**

    Socioeconomic background significantly impacts access to coordinated care for individuals with chronic illnesses. Low-income and safety-net populations face additional barriers such as low health literacy, transportation difficulties, language barriers, and limited access to specialists. These challenges make care coordination even more difficult and worsen health outcomes (Nguyen et al., 2021). Lower socioeconomic status often means reliance on under-resourced safety-net systems, where structural inequities compound the effects of fragmented care. Individuals with higher socioeconomic resources are better able to navigate the system or access supplementary support (Nguyen et al., 2021).

    **Affected**

    The gap in care coordination negatively affects the healthcare delivered to individuals with chronic illnesses. Fragmentation is associated with higher rates of emergency department visits, avoidable hospitalizations, uncontrolled symptoms, medication errors, increased diagnostic testing, and diminished patient functioning (Joo, 2023; McMenamin et al., 2023). Without effective coordination, patients experience duplicated efforts, gaps in communication among providers, and suboptimal management of their conditions. Models that emphasize team-based and nurse practitioner-led coordinated care have shown better outcomes, underscoring the current deficiencies in standard delivery (McMenamin et al., 2023).

    **Implications**

    If this gap in care coordination is not addressed, several serious implications are likely. Patients will continue to face fragmented, duplicated, and burdensome healthcare experiences, leading to preventable adverse events, increased caregiver fatigue, and escalating healthcare costs (Watson et al., 2024). Broader effects may include higher overall system strain, reduced quality of life for those with chronic illnesses, and continued inefficiencies. Without systemic changes toward person-centered and coordinated care planning, these issues will persist and potentially worsen as the population with multiple chronic conditions grows (Watson et al., 2024).

    **References**

    Bierman, A. S., Wang, J., O’Malley, P. G., & Moss, D. K. (2021). Transforming care for people with multiple chronic conditions: Agency for Healthcare Research and Quality’s research agenda.
    _Health Services Research, 56_(1), 973–979.
    [https://doi.org/10.1111/1475-6773.13863](https://doi.org/10.1111/1475-6773.13863)

    Joo, J. Y. (2023). Fragmented care and chronic illness patient outcomes: A systematic review.
    _Nursing Open, 10_(6), 3460–3473.
    [https://doi.org/10.1002/nop2.1607](https://doi.org/10.1002/nop2.1607)

    McMenamin, A., Turi, E., Schlak, A. E., & Poghosyan, L. (2023). A systematic review of outcomes related to nurse practitioner-delivered primary care for multiple chronic conditions.
    _Medical Care Research and Review, 80_(6), 563–581.
    [https://doi.org/10.1177/10775587231186720](https://doi.org/10.1177/10775587231186720)

    Nguyen, K. H., Fields, J. D., Cemballi, A. G., Desai, R., Gopalan, A., Cruz, T., Shah, A., Akom, A., Brown, W., Sarkar, U., & Lyles, C. R. (2021). The role of community-based organizations in improving chronic care for safety-net populations.
    _The Journal of the American Board of Family Medicine, 34_(4), 698–708.
    [https://doi.org/10.3122/jabfm.2021.04.200591](https://doi.org/10.3122/jabfm.2021.04.200591)

    Watson, B. N., Estenson, L., Eden, A. R., Gerstein, M. T., Carney, M. T., Dotson, V. M., Milnes, T., & Bierman, A. S. (2024). Person-centered care planning for people living with or at risk for multiple chronic conditions.
    _JAMA Network Open, 7_(10), Article e2439851.
    [https://doi.org/10.1001/jamanetworkopen.2024.39851](https://doi.org/10.1001/jamanetworkopen.2024.39851)

    a.

    **## HCM340MilestoneTwoTemplate3.docx**

    ## **HCM 340 Milestone Two**

    ## Danitza Fernandez-Andes

    ## Southern New Hampshire University

    ## Health Care Delivery System

    ## Dr. Dalona Griffin

    ## May 24, 2026

    ## **Existing Initiative**

    This paper analyzes the Centers for Disease Control and Prevention’s (CDC) 6|18 Initiative as the selected healthcare initiative to address the gap in care coordination for individuals with multiple chronic conditions (MCC). The 6|18 Initiative promotes evidence-based interventions for high-burden conditions common in MCC patients, such as diabetes and high blood pressure. This analysis will cover how the initiative addresses the gap, its specific goals, development circumstances, required resources, and why it requires further improvement.

    **Address Gap**

    The 6|18 Initiative was developed to tackle fragmentation in care coordination by fostering stronger collaboration between public health agencies, payers, and providers. For adults with MCC, fragmented care often results in poor communication among specialists, duplicated services, and gaps in ongoing management. The initiative addresses this by encouraging integrated approaches, such as team-based care, improved data sharing, and community-clinical linkages for conditions like type 2 diabetes and hypertension. These efforts help reduce disjointed treatment and support more seamless care planning, aligning with findings that coordinated models improve outcomes for MCC patients (Joo, 2023; McMenamin et al., 2023).

    ## **Goals**

    ## The specific goals of the 6|18 Initiative focus on improving health outcomes and controlling costs through the rapid adoption of 18 evidence-based interventions targeting six high-burden conditions. Key priorities include increasing coverage and utilization of preventive services, enhancing partnerships across sectors, and promoting interventions that support better chronic disease management. For care coordination gaps, it aims to strengthen team-based approaches and linkages between clinical providers and community resources, ultimately reducing emergency visits and hospitalizations while advancing more patient-centered, integrated care for those with MCC (Centers for Disease Control and Prevention, n.d.).

    ## **Development**

    The 6|18 Initiative was launched around 2016 in response to the transforming U.S. healthcare landscape, including the expansion of insurance coverage and a shift toward value-based care. Factors considered during development included the high prevalence and costs of chronic conditions, the need for stronger public health-healthcare collaboration, and evidence from sources like the Community Guide and U.S. Preventive Services Task Force. CDC selected conditions and interventions based on their potential for short-term impact on health and costs, addressing longstanding structural issues in care delivery for MCC populations (Bierman et al., 2021; Centers for Disease Control and Prevention, n.d.). This initiative emerged amid growing recognition that traditional acute-care models were insufficient for the rising number of adults with multiple chronic illnesses. By focusing on cross-sector partnerships, it sought to bridge gaps between siloed providers and support more coordinated systems.

    **Resources**

    Implementing the 6|18 Initiative relies on a combination of CDC programmatic support, state and local public health funding, and partnerships with payers like Medicaid. While CDC does not provide direct implementation grants specifically for this initiative, it leverages existing cooperative agreements and technical assistance. Additional support has come from foundations such as the Robert Wood Johnson Foundation, which funded resource centers for technical assistance to states. Resources also include staff expertise in evidence synthesis, evaluation tools, and collaboration frameworks to help states integrate interventions into existing budgets and delivery systems.

    **Improvement**

    Although the 6|18 Initiative has made progress in promoting evidence-based practices, it is not fully meeting its intended purpose due to challenges in widespread adoption and sustainability. Barriers such as varying state capacities, payment policy limitations, and difficulties in scaling partnerships have slowed full integration into routine care coordination for MCC patients. As a result, fragmented care persists in many settings, leading to continued inefficiencies and suboptimal outcomes (Watson et al., 2024). Improvement is needed through expanded technical support, better alignment with value-based payment models, and stronger data systems to track long-term impacts on care coordination.

    ## **References**

    Bierman, A. S., Wang, J., O’Malley, P. G., & Moss, D. K. (2021). Transforming care for people with multiple chronic conditions: Agency for Healthcare Research and Quality’s research agenda.
    _Health Services Research, 56_(1), 973–979.
    [https://doi.org/10.1111/1475-6773.13863](https://doi.org/10.1111/1475-6773.13863)

    Centers for Disease Control and Prevention. (n.d.).
    _CDC’s 6|18 Initiative: Accelerating evidence into action_.
    [https://www.cdc.gov/sixeighteen/](https://www.cdc.gov/sixeighteen/)

    Joo, J. Y. (2023). Fragmented care and chronic illness patient outcomes: A systematic review.
    _Nursing Open, 10_(6), 3460–3473.
    [https://doi.org/10.1002/nop2.1607](https://doi.org/10.1002/nop2.1607)

    McMenamin, A., Turi, E., Schlak, A. E., & Poghosyan, L. (2023). A systematic review of outcomes related to nurse practitioner-delivered primary care for multiple chronic conditions.
    _Medical Care Research and Review, 80_(6), 563–581.
    [https://doi.org/10.1177/10775587231186720](https://doi.org/10.1177/10775587231186720)

    Watson, B. N., Estenson, L., Eden, A. R., Gerstein, M. T., Carney, M. T., Dotson, V. M., Milnes, T., & Bierman, A. S. (2024). Person-centered care planning for people living with or at risk for multiple chronic conditions.
    _JAMA Network Open, 7_(10), Article e2439851.
    [https://doi.org/10.1001/jamanetworkopen.2024.39851](https://doi.org/10.1001/jamanetworkopen.2024.39851)

    **## HCM340ModuleTwoAnnotatedBibliographyTemplate31.docx**

    ## HCM 340 Annotated Bibliography

    Danitza Fernandez-Andes

    Southern New Hampshire University

    Health Care Delivery System

    Dr.Dalona Griffin

    May 19, 2026

    Annotated Bibliography

    **Option One:** A gap in quality related to care coordination for individuals with chronic illnesses

    **I: Describe a specific gap in the delivery of healthcare. Include the specific population affected by the gap**.

    I. Fragmented care and chronic illness patient outcomes: A systematic review.

    a. Joo, J. Y. (2023). Fragmented Care and Chronic Illness Patient outcomes: A systematic Review.
    _Nursing Open_,
    _10_(6), 3460–3473. https://doi.org/10.1002/nop2.1607

    b. This systematic review investigated 10 U.S. studies to understand the association between fragmented care and patient outcomes among adults with chronic disease. The review identified strong links between the fragmentation of care and higher rates of emergency department visits, more diagnostic testing, and higher healthcare costs. Overall, the researchers discovered that fragmented care is a measurable and chronic quality-of-care concern, especially for those with diabetes, heart disease and arthritis.

    c. This source is relevant as it clearly states that care coordination fragmentation is a gap in the delivery of health care and that adults with chronic illnesses are the target population. The systematic review design adds to the credibility of the findings, and offers a wide range of evidence-based documentation of the negative effects of poor coordination on chronically ill patients in multiple care settings in the United States.

    **II. Briefly describe the history of this gap in access to healthcare. Has this been an issue historically, or is it a modern issue?**

    I. Transforming care for people with multiple chronic conditions: Agency for Healthcare Research and Quality's research agenda.

    a. Bierman, A. S., Wang, J., O’Malley, P. G., & Moss, D. K. (2021). Transforming care for people with multiple chronic conditions: Agency for Healthcare Research and Quality’s research agenda.
    _Health Services Research_,
    _56_(1), 973–979. https://doi.org/10.1111/1475-6773.13863.

    b. The article presents a formal research agenda from the federal government to tackle care failures among individuals with multiple chronic conditions (MCC). As the authors record, the healthcare system was built to address acute, one-time conditions and has consistently failed to be aligned with patients' needs when they require and benefit from continual, coordinated care. They attribute this misalignment to the decades of policy reform, where gaps have remained in spite of various interventions.

    c. This source is relevant as it provides evidence that the issue of care coordination failures for chronically ill patients is an entrenched and longstanding structural issue, not new or emerging. The article presents a federally sponsored research agenda, which serves as authoritative historical background and is very relevant to understanding the history of the problem, because it indicates that the U.S. health system has long recognized this problem, though it has not been fully solved.

    **III. Explain the impact that the socioeconomic background of the population has on their access to healthcare.**

    I. Illuminating the Role of Community-Based Organizations to Improve Chronic Care for Safety-Net Populations.

    a. Nguyen, K. H., Fields, J. D., Cemballi, A. G., Desai, R., Gopalan, A., Cruz, T., Shah, A., Akom, A., Brown, W., Sarkar, U., & Lyles, C. R. (2021). The Role of Community-Based Organizations in Improving Chronic Care for Safety-Net Populations.
    _The Journal of the American Board of Family Medicine_,
    _34_(4), 698–708. https://doi.org/10.3122/jabfm.2021.04.200591.

    b. This article examines the role of a health care system in working with community-based organizations to manage the chronic disease burden among low-income, safety-net populations. The authors apply qualitative data gathered from the San Francisco Health Network and describe the ways in which individuals with lower SES face multiple layers of problems in coordinating chronic care, e.g., low health literacy, transportation difficulties, language barriers, and specialist access. The study highlights the ways that structural inequities have a way of making care coordination outcomes worse for these populations.

    c. This is relevant to the topic as it documents and describes the barriers to access and coordination of care that exist and are related to socio-economic factors. It provides evidence that poor management of chronic diseases is experienced by low-income populations in safety net systems, and that there is a direct link between low income and poor experiences in the management of chronic diseases.?

    **IV: Describe how the healthcare delivered to the population is affected by the gap in access.**

    I. A Systematic Review of Outcomes Related to Nurse Practitioner-Delivered Primary Care for Multiple Chronic Conditions.

    a. McMenamin, A., Turi, E., Schlak, A. E., & Poghosyan, L. (2023). A systematic review of outcomes related to nurse practitioner-delivered primary care for multiple chronic conditions.
    _Medical Care Research and Review_,
    _80_(6), 563–581. https://doi.org/10.1177/10775587231186720.

    b. This systematic review reviews the impact of different primary care delivery models on health outcomes for people with multiple chronic conditions. The authors conclude that care fragmentation, which involves limited communication among providers as well as a lack of coordinated care planning, is always associated with avoidable hospitalizations, uncontrolled symptoms, medication mistakes and diminished patient functioning. The review notes that team-based, coordinated primary care, including nurse practitioner models of care, is linked to improved outcomes with integration ongoing.

    c. It is very relevant to the topic because it shows clearly, in clinical terms, the impact that a lack of coordinated care has on the quality of care that is provided for patients with chronic conditions. These documented findings, including: higher hospitalization rates and suboptimal symptom control, shed light on the day-to-day realities of poor care co-ordination for patients with chronically ill patients.

    **V: Predict any potential implications if this gap in a is not addressed.**

    I. Person-Centered Care Planning for People Living With or at Risk for Multiple Chronic Conditions

    a. Watson, B. N., Estenson, L., Eden, A. R., Gerstein, M. T., Carney, M. T., Dotson, V. M., Milnes, T., & Bierman, A. S. (2024). Person-Centered Care Planning for People Living With or at Risk for Multiple Chronic Conditions.
    _JAMA Network Open_,
    _7_(10), e2439851–e2439851. https://doi.org/10.1001/jamanetworkopen.2024.39851.

    b. This qualitative study relies on insights from the stakeholders gathered through a 2022 AHRQ Request for Information on person-centered care planning for multiple chronic conditions. The authors describe nine of the key themes and also concur that, in the absence of structural change in health care coordination, each patient will continue to experience fragmented, duplicated, and burdensome health care. The study highlights the increasing risks of preventable adverse events, caregiver fatigue, and escalating costs in the health care system if care planning is not person-centered and coordinated.

    c. This source is directly relevant to the topic, predicting the consequences should care coordination gaps continue. The article presents a stakeholder-driven prediction of the issues the health care system and the chronically ill population will face if coordination issues are not addressed in a systematic fashion, making it a useful resource for the prediction of future implications.

    **HCM340FinalProjectGuidelinesandRubric.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/hcm340finalprojectguidelinesandrubric-docx)

    **HCM340FinalProjectGuidelinesandRubric.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/hcm340finalprojectguidelinesandrubric-docx)

    **## HCM340FinalProjectTemplate2.docx**

    [Note: To complete this template, replace the bracketed text with your own content. This is a working document that will be used throughout the term. Remember, this paper is to be written in your own words, do not copy and paste information from the internet.
    **Remove this note and all others in the template before you submit your assignment**.]

    ## **HCM 340 Final Project**

    [Your First and Last Name]

    [Course Number and Name]

    [Your Instructor’s Name]

    [Date Assignment Is Due]

    ## **Introduction**

    [This section should consist of Milestone One and incorporate any feedback from your Milestone One submission. Be sure to place your Milestone One references in the reference section. Replace this text with your content here.]

    **Initiative**

    [This section should consist of Milestone Two and incorporate any feedback from your Milestone Two submission. Be sure to merge your Milestone Two references with the Milestone One references. Replace this text with your content here.]

    **Regulation**

    [First, explain a current regulation regarding the existing initiative that has been identified and the context in which it was developed. Why is this regulation important? Be sure to use the relevant references you cited in the Annotated Bibliography you submitted in Module One. Each paragraph should include at least one citation. Be sure to cite your references in APA format.

    Next, describe the regulatory level that the existing initiative is being addressed at. Consider the potential for multiple levels of regulation. Be sure to use the relevant references you cited in the Annotated Bibliography you submitted in Module One. Each paragraph should include at least one citation. Be sure to cite your references in APA format. Replace this text with your content here.]

    **Conclusion**

    [In the conclusion, you should explain the effectiveness of the existing initiative and associated regulations in addressing this gap in the delivery of healthcare to the target population. Discuss the following questions: a) Does the initiative align with initiatives in place to support other gaps? b) Are there conflicting interests to be aware of? Be sure to use the relevant references you cited in the Annotated Bibliography you submitted in Module One. Each paragraph should include at least one citation. Be sure to cite your references in APA format. Replace this text with your content here.]

    ## **References**

    [Be sure to add all the references you used in the Final Project that you identified in the Annotated Bibliography submitted in Module One, and any additional resources you used to complete Milestone One and Milestone Two. Add any new resources you used for the Regulation and Conclusion sections you added for the Final Project. Place all references in alphabetical order. This means you will likely need to reorder references when you include all the references from Milestone One and Milestone Two. Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well. Replace this text with your content here.]

    **## MilestoneOne.docx**

    2

    **HCM 340 Milestone One**

    Danitza Fernandez-Andes

    Southern New Hampshire University

    Health Care Delivery System

    Dr.Dalona Griffin

    May 24, 2026
    **HCM 340 Milestone One**

    **Introduction**

    This paper examines a gap in quality related to care coordination for individuals with chronic illnesses. It will describe the specific gap and the affected population, briefly outline the history of the issue, explain the impact of socioeconomic background, describe how the gap affects healthcare delivery, and predict potential implications if the gap is not addressed. Care coordination fragmentation remains a persistent quality issue in U.S. healthcare, particularly for adults managing multiple chronic conditions.

    **Gap**

    A major gap in the delivery of healthcare exists in the fragmentation of care coordination for individuals with chronic illnesses. This gap primarily affects adults with multiple chronic conditions (MCC), such as diabetes, heart disease, and arthritis (Joo, 2023). Fragmented care occurs when patients receive services from multiple providers with poor communication and a lack of integrated care planning, resulting in disjointed treatment. This leads to poorer patient outcomes compared to well-coordinated care. Adults with chronic illnesses are particularly vulnerable because their conditions require ongoing management across specialties, yet the healthcare system often fails to provide seamless coordination (Joo, 2023).

    **History**

    The gap in care coordination for people with chronic illnesses is a longstanding structural issue rather than a recent development. The U.S. healthcare system was originally designed to address acute, short-term conditions. Over decades of policy reforms, this misalignment has persisted despite various attempts at improvement (Bierman et al., 2021). The Agency for Healthcare Research and Quality (AHRQ) has recognized these ongoing failures in caring for individuals with multiple chronic conditions, highlighting that the problem has deep roots in the historical structure of care delivery (Bierman et al., 2021).

    **Socioeconomic Background**

    Socioeconomic background significantly impacts access to coordinated care for individuals with chronic illnesses. Low-income and safety-net populations face additional barriers such as low health literacy, transportation difficulties, language barriers, and limited access to specialists. These challenges make care coordination even more difficult and worsen health outcomes (Nguyen et al., 2021). Lower socioeconomic status often means reliance on under-resourced safety-net systems, where structural inequities compound the effects of fragmented care. Individuals with higher socioeconomic resources are better able to navigate the system or access supplementary support (Nguyen et al., 2021).

    **Affected**

    The gap in care coordination negatively affects the healthcare delivered to individuals with chronic illnesses. Fragmentation is associated with higher rates of emergency department visits, avoidable hospitalizations, uncontrolled symptoms, medication errors, increased diagnostic testing, and diminished patient functioning (Joo, 2023; McMenamin et al., 2023). Without effective coordination, patients experience duplicated efforts, gaps in communication among providers, and suboptimal management of their conditions. Models that emphasize team-based and nurse practitioner-led coordinated care have shown better outcomes, underscoring the current deficiencies in standard delivery (McMenamin et al., 2023).

    **Implications**

    If this gap in care coordination is not addressed, several serious implications are likely. Patients will continue to face fragmented, duplicated, and burdensome healthcare experiences, leading to preventable adverse events, increased caregiver fatigue, and escalating healthcare costs (Watson et al., 2024). Broader effects may include higher overall system strain, reduced quality of life for those with chronic illnesses, and continued inefficiencies. Without systemic changes toward person-centered and coordinated care planning, these issues will persist and potentially worsen as the population with multiple chronic conditions grows (Watson et al., 2024).

    **References**

    Bierman, A. S., Wang, J., O’Malley, P. G., & Moss, D. K. (2021). Transforming care for people with multiple chronic conditions: Agency for Healthcare Research and Quality’s research agenda.
    _Health Services Research, 56_(1), 973–979.
    [https://doi.org/10.1111/1475-6773.13863](https://doi.org/10.1111/1475-6773.13863)

    Joo, J. Y. (2023). Fragmented care and chronic illness patient outcomes: A systematic review.
    _Nursing Open, 10_(6), 3460–3473.
    [https://doi.org/10.1002/nop2.1607](https://doi.org/10.1002/nop2.1607)

    McMenamin, A., Turi, E., Schlak, A. E., & Poghosyan, L. (2023). A systematic review of outcomes related to nurse practitioner-delivered primary care for multiple chronic conditions.
    _Medical Care Research and Review, 80_(6), 563–581.
    [https://doi.org/10.1177/10775587231186720](https://doi.org/10.1177/10775587231186720)

    Nguyen, K. H., Fields, J. D., Cemballi, A. G., Desai, R., Gopalan, A., Cruz, T., Shah, A., Akom, A., Brown, W., Sarkar, U., & Lyles, C. R. (2021). The role of community-based organizations in improving chronic care for safety-net populations.
    _The Journal of the American Board of Family Medicine, 34_(4), 698–708.
    [https://doi.org/10.3122/jabfm.2021.04.200591](https://doi.org/10.3122/jabfm.2021.04.200591)

    Watson, B. N., Estenson, L., Eden, A. R., Gerstein, M. T., Carney, M. T., Dotson, V. M., Milnes, T., & Bierman, A. S. (2024). Person-centered care planning for people living with or at risk for multiple chronic conditions.
    _JAMA Network Open, 7_(10), Article e2439851.
    [https://doi.org/10.1001/jamanetworkopen.2024.39851](https://doi.org/10.1001/jamanetworkopen.2024.39851)

    a.

    **## HCM340MilestoneTwoTemplate3.docx**

    ## **HCM 340 Milestone Two**

    ## Danitza Fernandez-Andes

    ## Southern New Hampshire University

    ## Health Care Delivery System

    ## Dr. Dalona Griffin

    ## May 24, 2026

    ## **Existing Initiative**

    This paper analyzes the Centers for Disease Control and Prevention’s (CDC) 6|18 Initiative as the selected healthcare initiative to address the gap in care coordination for individuals with multiple chronic conditions (MCC). The 6|18 Initiative promotes evidence-based interventions for high-burden conditions common in MCC patients, such as diabetes and high blood pressure. This analysis will cover how the initiative addresses the gap, its specific goals, development circumstances, required resources, and why it requires further improvement.

    **Address Gap**

    The 6|18 Initiative was developed to tackle fragmentation in care coordination by fostering stronger collaboration between public health agencies, payers, and providers. For adults with MCC, fragmented care often results in poor communication among specialists, duplicated services, and gaps in ongoing management. The initiative addresses this by encouraging integrated approaches, such as team-based care, improved data sharing, and community-clinical linkages for conditions like type 2 diabetes and hypertension. These efforts help reduce disjointed treatment and support more seamless care planning, aligning with findings that coordinated models improve outcomes for MCC patients (Joo, 2023; McMenamin et al., 2023).

    ## **Goals**

    ## The specific goals of the 6|18 Initiative focus on improving health outcomes and controlling costs through the rapid adoption of 18 evidence-based interventions targeting six high-burden conditions. Key priorities include increasing coverage and utilization of preventive services, enhancing partnerships across sectors, and promoting interventions that support better chronic disease management. For care coordination gaps, it aims to strengthen team-based approaches and linkages between clinical providers and community resources, ultimately reducing emergency visits and hospitalizations while advancing more patient-centered, integrated care for those with MCC (Centers for Disease Control and Prevention, n.d.).

    ## **Development**

    The 6|18 Initiative was launched around 2016 in response to the transforming U.S. healthcare landscape, including the expansion of insurance coverage and a shift toward value-based care. Factors considered during development included the high prevalence and costs of chronic conditions, the need for stronger public health-healthcare collaboration, and evidence from sources like the Community Guide and U.S. Preventive Services Task Force. CDC selected conditions and interventions based on their potential for short-term impact on health and costs, addressing longstanding structural issues in care delivery for MCC populations (Bierman et al., 2021; Centers for Disease Control and Prevention, n.d.). This initiative emerged amid growing recognition that traditional acute-care models were insufficient for the rising number of adults with multiple chronic illnesses. By focusing on cross-sector partnerships, it sought to bridge gaps between siloed providers and support more coordinated systems.

    **Resources**

    Implementing the 6|18 Initiative relies on a combination of CDC programmatic support, state and local public health funding, and partnerships with payers like Medicaid. While CDC does not provide direct implementation grants specifically for this initiative, it leverages existing cooperative agreements and technical assistance. Additional support has come from foundations such as the Robert Wood Johnson Foundation, which funded resource centers for technical assistance to states. Resources also include staff expertise in evidence synthesis, evaluation tools, and collaboration frameworks to help states integrate interventions into existing budgets and delivery systems.

    **Improvement**

    Although the 6|18 Initiative has made progress in promoting evidence-based practices, it is not fully meeting its intended purpose due to challenges in widespread adoption and sustainability. Barriers such as varying state capacities, payment policy limitations, and difficulties in scaling partnerships have slowed full integration into routine care coordination for MCC patients. As a result, fragmented care persists in many settings, leading to continued inefficiencies and suboptimal outcomes (Watson et al., 2024). Improvement is needed through expanded technical support, better alignment with value-based payment models, and stronger data systems to track long-term impacts on care coordination.

    ## **References**

    Bierman, A. S., Wang, J., O’Malley, P. G., & Moss, D. K. (2021). Transforming care for people with multiple chronic conditions: Agency for Healthcare Research and Quality’s research agenda.
    _Health Services Research, 56_(1), 973–979.
    [https://doi.org/10.1111/1475-6773.13863](https://doi.org/10.1111/1475-6773.13863)

    Centers for Disease Control and Prevention. (n.d.).
    _CDC’s 6|18 Initiative: Accelerating evidence into action_.
    [https://www.cdc.gov/sixeighteen/](https://www.cdc.gov/sixeighteen/)

    Joo, J. Y. (2023). Fragmented care and chronic illness patient outcomes: A systematic review.
    _Nursing Open, 10_(6), 3460–3473.
    [https://doi.org/10.1002/nop2.1607](https://doi.org/10.1002/nop2.1607)

    McMenamin, A., Turi, E., Schlak, A. E., & Poghosyan, L. (2023). A systematic review of outcomes related to nurse practitioner-delivered primary care for multiple chronic conditions.
    _Medical Care Research and Review, 80_(6), 563–581.
    [https://doi.org/10.1177/10775587231186720](https://doi.org/10.1177/10775587231186720)

    Watson, B. N., Estenson, L., Eden, A. R., Gerstein, M. T., Carney, M. T., Dotson, V. M., Milnes, T., & Bierman, A. S. (2024). Person-centered care planning for people living with or at risk for multiple chronic conditions.
    _JAMA Network Open, 7_(10), Article e2439851.
    [https://doi.org/10.1001/jamanetworkopen.2024.39851](https://doi.org/10.1001/jamanetworkopen.2024.39851)

    **## HCM340ModuleTwoAnnotatedBibliographyTemplate31.docx**

    ## HCM 340 Annotated Bibliography

    Danitza Fernandez-Andes

    Southern New Hampshire University

    Health Care Delivery System

    Dr.Dalona Griffin

    May 19, 2026

    Annotated Bibliography

    **Option One:** A gap in quality related to care coordination for individuals with chronic illnesses

    **I: Describe a specific gap in the delivery of healthcare. Include the specific population affected by the gap**.

    I. Fragmented care and chronic illness patient outcomes: A systematic review.

    a. Joo, J. Y. (2023). Fragmented Care and Chronic Illness Patient outcomes: A systematic Review.
    _Nursing Open_,
    _10_(6), 3460–3473. https://doi.org/10.1002/nop2.1607

    b. This systematic review investigated 10 U.S. studies to understand the association between fragmented care and patient outcomes among adults with chronic disease. The review identified strong links between the fragmentation of care and higher rates of emergency department visits, more diagnostic testing, and higher healthcare costs. Overall, the researchers discovered that fragmented care is a measurable and chronic quality-of-care concern, especially for those with diabetes, heart disease and arthritis.

    c. This source is relevant as it clearly states that care coordination fragmentation is a gap in the delivery of health care and that adults with chronic illnesses are the target population. The systematic review design adds to the credibility of the findings, and offers a wide range of evidence-based documentation of the negative effects of poor coordination on chronically ill patients in multiple care settings in the United States.

    **II. Briefly describe the history of this gap in access to healthcare. Has this been an issue historically, or is it a modern issue?**

    I. Transforming care for people with multiple chronic conditions: Agency for Healthcare Research and Quality's research agenda.

    a. Bierman, A. S., Wang, J., O’Malley, P. G., & Moss, D. K. (2021). Transforming care for people with multiple chronic conditions: Agency for Healthcare Research and Quality’s research agenda.
    _Health Services Research_,
    _56_(1), 973–979. https://doi.org/10.1111/1475-6773.13863.

    b. The article presents a formal research agenda from the federal government to tackle care failures among individuals with multiple chronic conditions (MCC). As the authors record, the healthcare system was built to address acute, one-time conditions and has consistently failed to be aligned with patients' needs when they require and benefit from continual, coordinated care. They attribute this misalignment to the decades of policy reform, where gaps have remained in spite of various interventions.

    c. This source is relevant as it provides evidence that the issue of care coordination failures for chronically ill patients is an entrenched and longstanding structural issue, not new or emerging. The article presents a federally sponsored research agenda, which serves as authoritative historical background and is very relevant to understanding the history of the problem, because it indicates that the U.S. health system has long recognized this problem, though it has not been fully solved.

    **III. Explain the impact that the socioeconomic background of the population has on their access to healthcare.**

    I. Illuminating the Role of Community-Based Organizations to Improve Chronic Care for Safety-Net Populations.

    a. Nguyen, K. H., Fields, J. D., Cemballi, A. G., Desai, R., Gopalan, A., Cruz, T., Shah, A., Akom, A., Brown, W., Sarkar, U., & Lyles, C. R. (2021). The Role of Community-Based Organizations in Improving Chronic Care for Safety-Net Populations.
    _The Journal of the American Board of Family Medicine_,
    _34_(4), 698–708. https://doi.org/10.3122/jabfm.2021.04.200591.

    b. This article examines the role of a health care system in working with community-based organizations to manage the chronic disease burden among low-income, safety-net populations. The authors apply qualitative data gathered from the San Francisco Health Network and describe the ways in which individuals with lower SES face multiple layers of problems in coordinating chronic care, e.g., low health literacy, transportation difficulties, language barriers, and specialist access. The study highlights the ways that structural inequities have a way of making care coordination outcomes worse for these populations.

    c. This is relevant to the topic as it documents and describes the barriers to access and coordination of care that exist and are related to socio-economic factors. It provides evidence that poor management of chronic diseases is experienced by low-income populations in safety net systems, and that there is a direct link between low income and poor experiences in the management of chronic diseases.?

    **IV: Describe how the healthcare delivered to the population is affected by the gap in access.**

    I. A Systematic Review of Outcomes Related to Nurse Practitioner-Delivered Primary Care for Multiple Chronic Conditions.

    a. McMenamin, A., Turi, E., Schlak, A. E., & Poghosyan, L. (2023). A systematic review of outcomes related to nurse practitioner-delivered primary care for multiple chronic conditions.
    _Medical Care Research and Review_,
    _80_(6), 563–581. https://doi.org/10.1177/10775587231186720.

    b. This systematic review reviews the impact of different primary care delivery models on health outcomes for people with multiple chronic conditions. The authors conclude that care fragmentation, which involves limited communication among providers as well as a lack of coordinated care planning, is always associated with avoidable hospitalizations, uncontrolled symptoms, medication mistakes and diminished patient functioning. The review notes that team-based, coordinated primary care, including nurse practitioner models of care, is linked to improved outcomes with integration ongoing.

    c. It is very relevant to the topic because it shows clearly, in clinical terms, the impact that a lack of coordinated care has on the quality of care that is provided for patients with chronic conditions. These documented findings, including: higher hospitalization rates and suboptimal symptom control, shed light on the day-to-day realities of poor care co-ordination for patients with chronically ill patients.

    **V: Predict any potential implications if this gap in a is not addressed.**

    I. Person-Centered Care Planning for People Living With or at Risk for Multiple Chronic Conditions

    a. Watson, B. N., Estenson, L., Eden, A. R., Gerstein, M. T., Carney, M. T., Dotson, V. M., Milnes, T., & Bierman, A. S. (2024). Person-Centered Care Planning for People Living With or at Risk for Multiple Chronic Conditions.
    _JAMA Network Open_,
    _7_(10), e2439851–e2439851. https://doi.org/10.1001/jamanetworkopen.2024.39851.

    b. This qualitative study relies on insights from the stakeholders gathered through a 2022 AHRQ Request for Information on person-centered care planning for multiple chronic conditions. The authors describe nine of the key themes and also concur that, in the absence of structural change in health care coordination, each patient will continue to experience fragmented, duplicated, and burdensome health care. The study highlights the increasing risks of preventable adverse events, caregiver fatigue, and escalating costs in the health care system if care planning is not person-centered and coordinated.

    c. This source is directly relevant to the topic, predicting the consequences should care coordination gaps continue. The article presents a stakeholder-driven prediction of the issues the health care system and the chronically ill population will face if coordination issues are not addressed in a systematic fashion, making it a useful resource for the prediction of future implications.

    **HCM340FinalProjectGuidelinesandRubric.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/hcm340finalprojectguidelinesandrubric-docx)

    **## HCM340FinalProjectTemplate2.docx**

    [Note: To complete this template, replace the bracketed text with your own content. This is a working document that will be used throughout the term. Remember, this paper is to be written in your own words, do not copy and paste information from the internet.
    **Remove this note and all others in the template before you submit your assignment**.]

    ## **HCM 340 Final Project**

    [Your First and Last Name]

    [Course Number and Name]

    [Your Instructor’s Name]

    [Date Assignment Is Due]

    ## **Introduction**

    [This section should consist of Milestone One and incorporate any feedback from your Milestone One submission. Be sure to place your Milestone One references in the reference section. Replace this text with your content here.]

    **Initiative**

    [This section should consist of Milestone Two and incorporate any feedback from your Milestone Two submission. Be sure to merge your Milestone Two references with the Milestone One references. Replace this text with your content here.]

    **Regulation**

    [First, explain a current regulation regarding the existing initiative that has been identified and the context in which it was developed. Why is this regulation important? Be sure to use the relevant references you cited in the Annotated Bibliography you submitted in Module One. Each paragraph should include at least one citation. Be sure to cite your references in APA format.

    Next, describe the regulatory level that the existing initiative is being addressed at. Consider the potential for multiple levels of regulation. Be sure to use the relevant references you cited in the Annotated Bibliography you submitted in Module One. Each paragraph should include at least one citation. Be sure to cite your references in APA format. Replace this text with your content here.]

    **Conclusion**

    [In the conclusion, you should explain the effectiveness of the existing initiative and associated regulations in addressing this gap in the delivery of healthcare to the target population. Discuss the following questions: a) Does the initiative align with initiatives in place to support other gaps? b) Are there conflicting interests to be aware of? Be sure to use the relevant references you cited in the Annotated Bibliography you submitted in Module One. Each paragraph should include at least one citation. Be sure to cite your references in APA format. Replace this text with your content here.]

    ## **References**

    [Be sure to add all the references you used in the Final Project that you identified in the Annotated Bibliography submitted in Module One, and any additional resources you used to complete Milestone One and Milestone Two. Add any new resources you used for the Regulation and Conclusion sections you added for the Final Project. Place all references in alphabetical order. This means you will likely need to reorder references when you include all the references from Milestone One and Milestone Two. Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well. Replace this text with your content here.]

    **## MilestoneOne.docx**

    2

    **HCM 340 Milestone One**

    Danitza Fernandez-Andes

    Southern New Hampshire University

    Health Care Delivery System

    Dr.Dalona Griffin

    May 24, 2026
    **HCM 340 Milestone One**

    **Introduction**

    This paper examines a gap in quality related to care coordination for individuals with chronic illnesses. It will describe the specific gap and the affected population, briefly outline the history of the issue, explain the impact of socioeconomic background, describe how the gap affects healthcare delivery, and predict potential implications if the gap is not addressed. Care coordination fragmentation remains a persistent quality issue in U.S. healthcare, particularly for adults managing multiple chronic conditions.

    **Gap**

    A major gap in the delivery of healthcare exists in the fragmentation of care coordination for individuals with chronic illnesses. This gap primarily affects adults with multiple chronic conditions (MCC), such as diabetes, heart disease, and arthritis (Joo, 2023). Fragmented care occurs when patients receive services from multiple providers with poor communication and a lack of integrated care planning, resulting in disjointed treatment. This leads to poorer patient outcomes compared to well-coordinated care. Adults with chronic illnesses are particularly vulnerable because their conditions require ongoing management across specialties, yet the healthcare system often fails to provide seamless coordination (Joo, 2023).

    **History**

    The gap in care coordination for people with chronic illnesses is a longstanding structural issue rather than a recent development. The U.S. healthcare system was originally designed to address acute, short-term conditions. Over decades of policy reforms, this misalignment has persisted despite various attempts at improvement (Bierman et al., 2021). The Agency for Healthcare Research and Quality (AHRQ) has recognized these ongoing failures in caring for individuals with multiple chronic conditions, highlighting that the problem has deep roots in the historical structure of care delivery (Bierman et al., 2021).

    **Socioeconomic Background**

    Socioeconomic background significantly impacts access to coordinated care for individuals with chronic illnesses. Low-income and safety-net populations face additional barriers such as low health literacy, transportation difficulties, language barriers, and limited access to specialists. These challenges make care coordination even more difficult and worsen health outcomes (Nguyen et al., 2021). Lower socioeconomic status often means reliance on under-resourced safety-net systems, where structural inequities compound the effects of fragmented care. Individuals with higher socioeconomic resources are better able to navigate the system or access supplementary support (Nguyen et al., 2021).

    **Affected**

    The gap in care coordination negatively affects the healthcare delivered to individuals with chronic illnesses. Fragmentation is associated with higher rates of emergency department visits, avoidable hospitalizations, uncontrolled symptoms, medication errors, increased diagnostic testing, and diminished patient functioning (Joo, 2023; McMenamin et al., 2023). Without effective coordination, patients experience duplicated efforts, gaps in communication among providers, and suboptimal management of their conditions. Models that emphasize team-based and nurse practitioner-led coordinated care have shown better outcomes, underscoring the current deficiencies in standard delivery (McMenamin et al., 2023).

    **Implications**

    If this gap in care coordination is not addressed, several serious implications are likely. Patients will continue to face fragmented, duplicated, and burdensome healthcare experiences, leading to preventable adverse events, increased caregiver fatigue, and escalating healthcare costs (Watson et al., 2024). Broader effects may include higher overall system strain, reduced quality of life for those with chronic illnesses, and continued inefficiencies. Without systemic changes toward person-centered and coordinated care planning, these issues will persist and potentially worsen as the population with multiple chronic conditions grows (Watson et al., 2024).

    **References**

    Bierman, A. S., Wang, J., O’Malley, P. G., & Moss, D. K. (2021). Transforming care for people with multiple chronic conditions: Agency for Healthcare Research and Quality’s research agenda.
    _Health Services Research, 56_(1), 973–979.
    [https://doi.org/10.1111/1475-6773.13863](https://doi.org/10.1111/1475-6773.13863)

    Joo, J. Y. (2023). Fragmented care and chronic illness patient outcomes: A systematic review.
    _Nursing Open, 10_(6), 3460–3473.
    [https://doi.org/10.1002/nop2.1607](https://doi.org/10.1002/nop2.1607)

    McMenamin, A., Turi, E., Schlak, A. E., & Poghosyan, L. (2023). A systematic review of outcomes related to nurse practitioner-delivered primary care for multiple chronic conditions.
    _Medical Care Research and Review, 80_(6), 563–581.
    [https://doi.org/10.1177/10775587231186720](https://doi.org/10.1177/10775587231186720)

    Nguyen, K. H., Fields, J. D., Cemballi, A. G., Desai, R., Gopalan, A., Cruz, T., Shah, A., Akom, A., Brown, W., Sarkar, U., & Lyles, C. R. (2021). The role of community-based organizations in improving chronic care for safety-net populations.
    _The Journal of the American Board of Family Medicine, 34_(4), 698–708.
    [https://doi.org/10.3122/jabfm.2021.04.200591](https://doi.org/10.3122/jabfm.2021.04.200591)

    Watson, B. N., Estenson, L., Eden, A. R., Gerstein, M. T., Carney, M. T., Dotson, V. M., Milnes, T., & Bierman, A. S. (2024). Person-centered care planning for people living with or at risk for multiple chronic conditions.
    _JAMA Network Open, 7_(10), Article e2439851.
    [https://doi.org/10.1001/jamanetworkopen.2024.39851](https://doi.org/10.1001/jamanetworkopen.2024.39851)

    a.

    **## HCM340MilestoneTwoTemplate3.docx**

    ## **HCM 340 Milestone Two**

    ## Danitza Fernandez-Andes

    ## Southern New Hampshire University

    ## Health Care Delivery System

    ## Dr. Dalona Griffin

    ## May 24, 2026

    ## **Existing Initiative**

    This paper analyzes the Centers for Disease Control and Prevention’s (CDC) 6|18 Initiative as the selected healthcare initiative to address the gap in care coordination for individuals with multiple chronic conditions (MCC). The 6|18 Initiative promotes evidence-based interventions for high-burden conditions common in MCC patients, such as diabetes and high blood pressure. This analysis will cover how the initiative addresses the gap, its specific goals, development circumstances, required resources, and why it requires further improvement.

    **Address Gap**

    The 6|18 Initiative was developed to tackle fragmentation in care coordination by fostering stronger collaboration between public health agencies, payers, and providers. For adults with MCC, fragmented care often results in poor communication among specialists, duplicated services, and gaps in ongoing management. The initiative addresses this by encouraging integrated approaches, such as team-based care, improved data sharing, and community-clinical linkages for conditions like type 2 diabetes and hypertension. These efforts help reduce disjointed treatment and support more seamless care planning, aligning with findings that coordinated models improve outcomes for MCC patients (Joo, 2023; McMenamin et al., 2023).

    ## **Goals**

    ## The specific goals of the 6|18 Initiative focus on improving health outcomes and controlling costs through the rapid adoption of 18 evidence-based interventions targeting six high-burden conditions. Key priorities include increasing coverage and utilization of preventive services, enhancing partnerships across sectors, and promoting interventions that support better chronic disease management. For care coordination gaps, it aims to strengthen team-based approaches and linkages between clinical providers and community resources, ultimately reducing emergency visits and hospitalizations while advancing more patient-centered, integrated care for those with MCC (Centers for Disease Control and Prevention, n.d.).

    ## **Development**

    The 6|18 Initiative was launched around 2016 in response to the transforming U.S. healthcare landscape, including the expansion of insurance coverage and a shift toward value-based care. Factors considered during development included the high prevalence and costs of chronic conditions, the need for stronger public health-healthcare collaboration, and evidence from sources like the Community Guide and U.S. Preventive Services Task Force. CDC selected conditions and interventions based on their potential for short-term impact on health and costs, addressing longstanding structural issues in care delivery for MCC populations (Bierman et al., 2021; Centers for Disease Control and Prevention, n.d.). This initiative emerged amid growing recognition that traditional acute-care models were insufficient for the rising number of adults with multiple chronic illnesses. By focusing on cross-sector partnerships, it sought to bridge gaps between siloed providers and support more coordinated systems.

    **Resources**

    Implementing the 6|18 Initiative relies on a combination of CDC programmatic support, state and local public health funding, and partnerships with payers like Medicaid. While CDC does not provide direct implementation grants specifically for this initiative, it leverages existing cooperative agreements and technical assistance. Additional support has come from foundations such as the Robert Wood Johnson Foundation, which funded resource centers for technical assistance to states. Resources also include staff expertise in evidence synthesis, evaluation tools, and collaboration frameworks to help states integrate interventions into existing budgets and delivery systems.

    **Improvement**

    Although the 6|18 Initiative has made progress in promoting evidence-based practices, it is not fully meeting its intended purpose due to challenges in widespread adoption and sustainability. Barriers such as varying state capacities, payment policy limitations, and difficulties in scaling partnerships have slowed full integration into routine care coordination for MCC patients. As a result, fragmented care persists in many settings, leading to continued inefficiencies and suboptimal outcomes (Watson et al., 2024). Improvement is needed through expanded technical support, better alignment with value-based payment models, and stronger data systems to track long-term impacts on care coordination.

    ## **References**

    Bierman, A. S., Wang, J., O’Malley, P. G., & Moss, D. K. (2021). Transforming care for people with multiple chronic conditions: Agency for Healthcare Research and Quality’s research agenda.
    _Health Services Research, 56_(1), 973–979.
    [https://doi.org/10.1111/1475-6773.13863](https://doi.org/10.1111/1475-6773.13863)

    Centers for Disease Control and Prevention. (n.d.).
    _CDC’s 6|18 Initiative: Accelerating evidence into action_.
    [https://www.cdc.gov/sixeighteen/](https://www.cdc.gov/sixeighteen/)

    Joo, J. Y. (2023). Fragmented care and chronic illness patient outcomes: A systematic review.
    _Nursing Open, 10_(6), 3460–3473.
    [https://doi.org/10.1002/nop2.1607](https://doi.org/10.1002/nop2.1607)

    McMenamin, A., Turi, E., Schlak, A. E., & Poghosyan, L. (2023). A systematic review of outcomes related to nurse practitioner-delivered primary care for multiple chronic conditions.
    _Medical Care Research and Review, 80_(6), 563–581.
    [https://doi.org/10.1177/10775587231186720](https://doi.org/10.1177/10775587231186720)

    Watson, B. N., Estenson, L., Eden, A. R., Gerstein, M. T., Carney, M. T., Dotson, V. M., Milnes, T., & Bierman, A. S. (2024). Person-centered care planning for people living with or at risk for multiple chronic conditions.
    _JAMA Network Open, 7_(10), Article e2439851.
    [https://doi.org/10.1001/jamanetworkopen.2024.39851](https://doi.org/10.1001/jamanetworkopen.2024.39851)

    **## HCM340ModuleTwoAnnotatedBibliographyTemplate31.docx**

    ## HCM 340 Annotated Bibliography

    Danitza Fernandez-Andes

    Southern New Hampshire University

    Health Care Delivery System

    Dr.Dalona Griffin

    May 19, 2026

    Annotated Bibliography

    **Option One:** A gap in quality related to care coordination for individuals with chronic illnesses

    **I: Describe a specific gap in the delivery of healthcare. Include the specific population affected by the gap**.

    I. Fragmented care and chronic illness patient outcomes: A systematic review.

    a. Joo, J. Y. (2023). Fragmented Care and Chronic Illness Patient outcomes: A systematic Review.
    _Nursing Open_,
    _10_(6), 3460–3473. https://doi.org/10.1002/nop2.1607

    b. This systematic review investigated 10 U.S. studies to understand the association between fragmented care and patient outcomes among adults with chronic disease. The review identified strong links between the fragmentation of care and higher rates of emergency department visits, more diagnostic testing, and higher healthcare costs. Overall, the researchers discovered that fragmented care is a measurable and chronic quality-of-care concern, especially for those with diabetes, heart disease and arthritis.

    c. This source is relevant as it clearly states that care coordination fragmentation is a gap in the delivery of health care and that adults with chronic illnesses are the target population. The systematic review design adds to the credibility of the findings, and offers a wide range of evidence-based documentation of the negative effects of poor coordination on chronically ill patients in multiple care settings in the United States.

    **II. Briefly describe the history of this gap in access to healthcare. Has this been an issue historically, or is it a modern issue?**

    I. Transforming care for people with multiple chronic conditions: Agency for Healthcare Research and Quality's research agenda.

    a. Bierman, A. S., Wang, J., O’Malley, P. G., & Moss, D. K. (2021). Transforming care for people with multiple chronic conditions: Agency for Healthcare Research and Quality’s research agenda.
    _Health Services Research_,
    _56_(1), 973–979. https://doi.org/10.1111/1475-6773.13863.

    b. The article presents a formal research agenda from the federal government to tackle care failures among individuals with multiple chronic conditions (MCC). As the authors record, the healthcare system was built to address acute, one-time conditions and has consistently failed to be aligned with patients' needs when they require and benefit from continual, coordinated care. They attribute this misalignment to the decades of policy reform, where gaps have remained in spite of various interventions.

    c. This source is relevant as it provides evidence that the issue of care coordination failures for chronically ill patients is an entrenched and longstanding structural issue, not new or emerging. The article presents a federally sponsored research agenda, which serves as authoritative historical background and is very relevant to understanding the history of the problem, because it indicates that the U.S. health system has long recognized this problem, though it has not been fully solved.

    **III. Explain the impact that the socioeconomic background of the population has on their access to healthcare.**

    I. Illuminating the Role of Community-Based Organizations to Improve Chronic Care for Safety-Net Populations.

    a. Nguyen, K. H., Fields, J. D., Cemballi, A. G., Desai, R., Gopalan, A., Cruz, T., Shah, A., Akom, A., Brown, W., Sarkar, U., & Lyles, C. R. (2021). The Role of Community-Based Organizations in Improving Chronic Care for Safety-Net Populations.
    _The Journal of the American Board of Family Medicine_,
    _34_(4), 698–708. https://doi.org/10.3122/jabfm.2021.04.200591.

    b. This article examines the role of a health care system in working with community-based organizations to manage the chronic disease burden among low-income, safety-net populations. The authors apply qualitative data gathered from the San Francisco Health Network and describe the ways in which individuals with lower SES face multiple layers of problems in coordinating chronic care, e.g., low health literacy, transportation difficulties, language barriers, and specialist access. The study highlights the ways that structural inequities have a way of making care coordination outcomes worse for these populations.

    c. This is relevant to the topic as it documents and describes the barriers to access and coordination of care that exist and are related to socio-economic factors. It provides evidence that poor management of chronic diseases is experienced by low-income populations in safety net systems, and that there is a direct link between low income and poor experiences in the management of chronic diseases.?

    **IV: Describe how the healthcare delivered to the population is affected by the gap in access.**

    I. A Systematic Review of Outcomes Related to Nurse Practitioner-Delivered Primary Care for Multiple Chronic Conditions.

    a. McMenamin, A., Turi, E., Schlak, A. E., & Poghosyan, L. (2023). A systematic review of outcomes related to nurse practitioner-delivered primary care for multiple chronic conditions.
    _Medical Care Research and Review_,
    _80_(6), 563–581. https://doi.org/10.1177/10775587231186720.

    b. This systematic review reviews the impact of different primary care delivery models on health outcomes for people with multiple chronic conditions. The authors conclude that care fragmentation, which involves limited communication among providers as well as a lack of coordinated care planning, is always associated with avoidable hospitalizations, uncontrolled symptoms, medication mistakes and diminished patient functioning. The review notes that team-based, coordinated primary care, including nurse practitioner models of care, is linked to improved outcomes with integration ongoing.

    c. It is very relevant to the topic because it shows clearly, in clinical terms, the impact that a lack of coordinated care has on the quality of care that is provided for patients with chronic conditions. These documented findings, including: higher hospitalization rates and suboptimal symptom control, shed light on the day-to-day realities of poor care co-ordination for patients with chronically ill patients.

    **V: Predict any potential implications if this gap in a is not addressed.**

    I. Person-Centered Care Planning for People Living With or at Risk for Multiple Chronic Conditions

    a. Watson, B. N., Estenson, L., Eden, A. R., Gerstein, M. T., Carney, M. T., Dotson, V. M., Milnes, T., & Bierman, A. S. (2024). Person-Centered Care Planning for People Living With or at Risk for Multiple Chronic Conditions.
    _JAMA Network Open_,
    _7_(10), e2439851–e2439851. https://doi.org/10.1001/jamanetworkopen.2024.39851.

    b. This qualitative study relies on insights from the stakeholders gathered through a 2022 AHRQ Request for Information on person-centered care planning for multiple chronic conditions. The authors describe nine of the key themes and also concur that, in the absence of structural change in health care coordination, each patient will continue to experience fragmented, duplicated, and burdensome health care. The study highlights the increasing risks of preventable adverse events, caregiver fatigue, and escalating costs in the health care system if care planning is not person-centered and coordinated.

    c. This source is directly relevant to the topic, predicting the consequences should care coordination gaps continue. The article presents a stakeholder-driven prediction of the issues the health care system and the chronically ill population will face if coordination issues are not addressed in a systematic fashion, making it a useful resource for the prediction of future implications.

    **HCM340FinalProjectGuidelinesandRubric.docx**

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  • [Solved] Which of the following is a topic of macroeconomics?

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    [>Economics homework help](https://www.sweetstudy.com/fields/business-finance-economics) Which of the following is a topic of macroeconomics? A) why nations have different rates of growth B) what causes inflation and what can be done about it C) why unemployment periodically reaches very high levels…

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    [>Economics homework help](https://www.sweetstudy.com/fields/business-finance-economics)

    Which of the following is a topic of macroeconomics?

    A) why nations have different rates of growth

    B) what causes inflation and what can be done about it

    C) why unemployment periodically reaches very high levels

    D) all of the above

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