Category: Writing

Being thus arrived in a good harbor, and brought safe to land, they fell upon their knees andblessed the God of Heaven who had brought them over the vast and furious ocean, anddelivered them from all the perils and miseries thereof, again to set their feet on the firm andstable earth, their proper element. And no marvel if they were thus joyful, seeing wise Senecawas so affected with sailing a few miles on the coast of his own Italy, as he affirmed, that he hadrather remain twenty years on his way by land than pass by sea to any place in a short time, sotedious and dreadful was the same unto him.
.5. Above, Bradford makes an allusion to Seneca, a highly-regarded philosophe. InferBradford’s purpose in alluding to Seneca. You may consult outside sources if needed.

Which item fits appropriately in the blank? Branch of Check Branch of Government Government Executive Judicial A. Confirms judges B. Overrides vetoes C. Declares laws unconstitutional D. Appoints judges

Original Source Material Student Version Merck, in fact, epitomizes the ideological While some have identified Merck as a nature–the pragmatic idealism–of visionary company dedicated to a “core highly visionary companies. Our research values and a sense of purpose beyond showed that a fundamental element in just making money” (Collins & Porras, the “ticking clock” of a visionary 2002, p. 48), others point out corporate company is a core ideology–core misdeeds perpetrated by Merck (e.g., its values and a sense of purpose role in establishing a dubious medical beyond just making money–that journal that republished articles guides and inspires people throughout favorable to Merck products) as the organization and remains relatively contradictory evidence. fixed for long periods of time. References: Collins, J. C., & Porras, J. I. (2002). Built to last: Successful habits of visionary companies. New York, NY: Harper Paperbacks.
Which of the following is true for the Student Version above?
Word-for-Word plagiarism
Paraphrasing plagiarism
This is not plagiarism

In his poem, “On the Religion of Nature” Philip Freneau says that NATURE teaches us right and wrong (virtue) from the time we are very young. What is his opinion of organized religion (see lines below)?

À réécrire
Fill in the blanks Activity
Instructions
Réécrivez ces phrases utilisant des pronoms d’objet direct ou indirect.
1. Nous avons répondu au professeur.
2. J’ai perdu mon sac.
3. Vous avez regardé le film avec Aurélie?
4. Elle parle à ses parents et à moi.
5. Ils ont modifié les frontières après la guerre.

Read Lola’s argument that people need college degrees. What is the best evaluation of the evidence Lola provides? It seems like every high school student is expected to go to college. Some teenagers resent the pressure this expectation puts on them. But we teens have to be realistic. A college degree is necessary in today’s world. Most employers today require job applicants to have a college degree. Many jobs require specific skills acquired through college courses geared to that profession. Of course, not every job requires the exact subject matter you learned at college. But employers are looking for people with perseverance, analytical skills, and the ability to communicate. Those are things you will learn during your years at college.

1. Which of the following is an example of a sales promotion activity?
a.         Use of billboards to popularize a brand
b.         A newspaper article about a new product
c.         Distribution of free samples of a new product
d.         Press release of a software product’s new version
e.         Launch of a new Facebook page
2. Which of the following is the final step in the five-step process of developing a product promotional plan?
a.         Setting the promotional objectives
b.         Setting the promotion budget
c.         Defining the audience to be targeted
d.         Designing the promotion mix
e.         Evaluating the results
3. The _____ method of budgeting for marcom spending sets the relative level of promotional spending equal to the brand’s market share, or larger if an attempt is being made to increase share.
a.         Objective-and-task
b.         Percentage of sales
c.         Competitive parity
d.         Return on sales
e.         Affordability
4. With which of the following marketing communications tools would press conferences and cause-related marketing be associated?
a.         Cooperative advertising
b.         Sales promotion
c.         Public relations
d.         Personal selling
e.         Direct marketing
5. The CEO of Alfresco Solutions is thinking of expanding the company into overseas markets. Which of the following would not be among marketing communications considerations for the company in overseas market?
a.         Availability of providers of marketing communications services
b.         Deciding on appropriate sponsorship programs
c.         Understanding the kinds of media used by consumers in different countries
d.         Determination of the available channels through which to sell the company’s products
e.         Budgeting for expenditure on advertising and sales promotions in different markets.
6. Which principal tool in the promotional mix is “any paid form of nonpersonal presentation and promotion of ideas, goods, and services by an identified sponsor”?
a.         Event sponsorship
b.         Personal selling
c.         Advertising
d.         Public relations
e.         Social media marketing
7. Which of the following organizational structure terms relates to the location of decision authority and control within an organization’s hierarchy?
a.         Specialization
b.         Centralization
c.         Formalization
d.         Control orientation
e.         Marketing management
8. Under which of the following marketing entry strategies does a company define the rules of the game for a product category or market?
a.         Pioneer strategy
b.         Follower strategy
c.         Flanker strategy
d.         Confrontational strategy
e.         Growing market strategy
9. Which advantage to a pioneer is associated with the idea that the pioneer can gain a production advantage in terms of volume which might help it to lower its per-unit production costs at a faster rate than followers?
a.         Distribution advantage
b.         Economies of scale
c.         First choice of market segments
d.         High switching costs
e.         Choice of withdrawal strategy
10. Which of the following advantages of a pioneer is best reflected in the idea that the pioneer’s actions set standards for quality, price, and post-sale service which subsequent entrants must either meet or beat?
a.         Economies of scale
b.         High switching costs
c.         Distribution advantage
d.         Defining the rules of the game
11. A pioneer firm is more capable than a follower in taking advantage of:
a.         Latest technology in the market.
b.         Early positioning mistakes.
c.         Early product mistakes.
d.         Choice of segments and positions.
12. Which of the following is the best example of a head-to-head positioning against competitive offerings or potential offerings?
a.         Developing a second brand or product line with more appealing features
b.         Providing more attention to internal quality control processes
c.         Using reminder advertising for existing products
d.         Investing more in smaller and slower-growing segments in an industry
13. Which of the following is a major objective of firms following a fortress strategy?
a.         Increasing customer base by focusing on creating new products
b.         Protecting against losses of customers by beating its competitors’ prices
c.         Protecting against losses of customers by developing a second entry
d.         Increasing satisfaction of customers by building on existing strengths
14. A market leader, who enjoys high market share in its industry, develops a new brand with a price that is more appealing to a specific segment of its current customers who are already purchasing one of its existing brands. This is an example of the _____ strategy.
a.         Market expansion
b.         Fortress
c.         Flanker
d.         Confrontation
e.         Contraction
15. A firm increases its ability to attract new customers by developing new product offerings aimed to capture a variety of user segments. It also improves its ability to retain current customers as market fragments. The firm is most likely pursuing the _____ strategy.
a.         Market expansion
b.         Fortress
c.         Confrontation
d.         Defensive
e.         Contraction
16. In the article
General Mills executing local ideas globally to ‘compete effectively’
, we are told: “An example cited by Mr. Harmening during the presentation was Oui yogurt. The company is going to launch a similar product in the United Kingdom in March under the Liberte brand.” Based on this information and discussion feedback, General Mills is tinkering with this element of marketing strategy.
a.         Product strategy
b.         Promotional strategy
c.         Distribution strategy
d.         All of the above
e.         a and b
17. Based on the
General Mills executing local ideas globally to ‘compete effectively’,
which of the following statements is not true?
a.         General Mills markets its Fiber One bars in India as Pillsbury Choco Cookie bars.
b.         A cornerstone of General Mills’ innovation strategy involves expanding local platforms
globally.
c.         The company is focused on reducing H?agen Dazs distribution in Australia.
d.         General Mills will be expanding distribution of its Fiber One brand in Canada.
e.         E-commerce currently makes up 2% of General Mills sales.
18. A company’s production department has many managers who are experts in different fields. The department has a packaging manager, assembly manager, quality manager, and an inspection manager. This division of management responsibilities is an example of:
a.         Formalization.
b.         Centralization.
c.         Specialization.
d.         Standardization.
e.         Over-centralization
19. According to the article
After ‘Unmitigated Disaster,’ Target Pulls Out of Canada
, Target’s entry into Canada was its first attempt at this.
a.         Franchise management
b.         Global branding
c.         International marketing management.
d.         International expansion
e.         Cross-border retailing
20. When it comes to non-traditional marketing media, which of the following is not a medium in which brand placements could occur?
a.         Billboards
b.         Movies
c.         Sitcoms and dramas on TV
d.         Reality shows on TV
e.         Songs
21. Which of the following is not one of the challenges being faced by beauty brands, based on information contained in the Aging Beauty Brands Want A Facelift case?
a.         Inefficient use of social media
b.         Problem with retail shelf space; some retailers are dropping these brands
c.         Image issue: ‘cheaper brands’; price points; audience
d.         Competition from smaller brands
e.         Decentralized organizational structure
22. You have to advise
Teams R Us Sporting Inc
. as it tries to develop a marketing communications plan. You will tell the company that the first stage in developing this plan is this.
a.         Determining how much money the company has to spend on marketing communications
b.        Deciding what tools and tactics to use
c.         Deciding on the promotional objectives
d.         Deciding whom the target audience is
e.         Deciding how the performance of the plan will be evaluated
23. A major marketer of soups and other food products decides that it wants to reposition the brand and have consumers perceive it as a brand that provides healthy and wholesome products. In what section of the brand’s marketing communications plan will this be discussed?
a.         Market planning
b.         Target market
c.         Marketing communications objectives
d.         Budgeting methods
e.         Evaluation criteria
24. Which of the following would not be regarded as one of the non-traditional methods that marketers are using to promote their products to consumers?
a.         Brand placements in movies, TV programs, and songs
b.         Video game advertising
c.         Consumer-created content
d.         Jerseys of soccer and basketball players
e.         All of the above are non-traditional methods that marketers are using to promote their
products to consumers.
25. A study conducted across a broad range of industries in the Profit Impact of Market Strategies (PIMS) database suggests that pioneers support their pioneering position with large entry scale, broad product line, high product quality, and ___.
a.         Growth strategies
b.         Marketing ambitions
c.         Social media use
d.         Moderate use of online distribution
e.         Heavy promotional expenditures

Below are the DIFFERENT ASPECTS OF THE SELF. Looking at yourself, write at least 5 sentences/phrases to describe yourself. You may refer to the guide questions. Write it on the template given below:
Physical Self: Describe yourself. Try not to censor any thoughts which come to your mind. Include descriptions of your height, weight, facial appearance, and quality of skin, hair and descriptions of body areas such as your neck, chest, waist, legs.
Intellectual Self: Include here an assessment of how well you reason and solve problems, your capacity to learn and create, your general amount of knowledge, your specific areas of knowledge, wisdom you have acquired, and insights you have.
Emotional Self: Write as many words or phrases about typical feelings you have, feelings you seldom have, feelings you try to avoid, feelings you especially enjoy, feelings from your past and present, and feelings which are associated with each other.
Sensual Self: Write how you feel as a sensual person. What sense do you use most – sight, hearing, speaking, smelling, touching? How do you feel about the different ways you take in information – through the eyes, ears, mouth, nose, and skin? In what ways do you let information in and out of your body?
Interactional Self: Include descriptions of your strengths and weaknesses in intimate relationships and relationships to friends, family, classmates and strangers in social settings. Describe the strengths and weaknesses which your friends and family have noticed. Describe what kind of son or daughter, brother or sister you are.
Nutritional Self: How do you nourish yourself? What foods do you like and dislike? What do you like and dislike about these?
Contextual Self: Descriptors could be in the areas of maintenance of your living environment: reaction to light, temperature, space, weather, colors, sound and seasons and your impact on the environment.
Spiritual Self or Life Force: Write words or phrases which tell about how you feel in this area. This could include your feelings about yourself and organized religion, reactions about your spiritual connections to others, feelings about your spiritual development and history, and thought about your metaphysical self. Think about your inner peace and joy. Think about your spiritual regimen or routine.

14. 2 Nosotros/as commands I Identificar Listen to each statement . Mark an* in the Si row if it is a command . Mark an* in the No row if it is not .
Modelo You bear : Abramos la tienda . You mark : an* next to Si . 1 . Busquemosla aqui . ( !) 2. Hacemos cola en la pescaderia. (!) 3 . No Ilenemos
el formulario . ( !) 4 . Paguemos la propina . ( !) 5 . No vamos a cruzar la calle . ( !) 6 . Se la damos con mucho gusto . (!)