Assignment Prompt & Instructions
Intervention Communication Plan
## **Context**
You've designed your intervention plan; now it is time to plan your implementation.
Implementing interventions or projects is a key function of Master's-prepared public health practitioners. Additionally, communicating the plan to the relevant stakeholders and community members is a critical component of the success of any intervention or project.
## **Assignment Instructions**
For this assignment, imagine presenting the implementation plan of your intervention to internal stakeholders.
Use Kaltura to record yourself giving your presentation. If you need help, you may wish to review [Using KalturaLinks to an external site.](https://lat.strategiced.com/redirect?linkid=3461).
The presentation that you create for this assignment should serve three main purposes:
– To educate the leadership group regarding the population health issue, current gaps and barriers, while persuasively communicating the need for the intervention and the effectiveness of the implementation and communication strategies
– To present communication strategies that will help build buy-in with internal stakeholders and strategies to raise awareness and understanding of the intervention in the target population.
– To communicate how external stakeholders will benefit and provide appropriate communication strategies to engage external stakeholders.
The presentation itself should be in the form of a PowerPoint presentation, 15 to 20 slides in length, not including references. In general, about half your presentation should focus on providing the audience with an overview of the most relevant information regarding socioeconomic determinants, gaps in care and resources, as well as your intervention plan and its potential implementation.
The other half should focus on the communication strategies for the two audiences of your intervention—internal stakeholders and the target population. When thinking about communication strategies, think of the ways to leverage technology and social media. This could include approaches such as a blog, a Facebook page, an X [Twitter] hashtag, or a YouTube channel. Think about what ways each audience prefers to communicate and has access to when researching and proposing your communication strategies.
In your presentation, show a one-page info sheet (flyer) designed to communicate or recruit participants to take part in the intervention or program you are proposing. Remember, this one-pager should use appropriate literacy strategies for your audience and include the necessary information for participants to engage with internal stakeholders. Keep in mind this flyer could be used as a stand-alone info sheet or potentially in a social media campaign. You will also need to submit the one-page flyer as a PDF when uploading your presentation.
One potential approach to outlining your PowerPoint is as follows. However, you should construct your assignment submission in a way that makes sense to you and could be potentially useful in your personal or professional pursuits.
**Possible presentation outline:**
– Title Page.
– Problem and Plan Overview.
– Current state of a health need or problem within the target population.
– Why should this be addressed? Providing information regarding how addressing this issue will improve health outcomes for the population is an important persuasive strategy.
– Socioeconomic and behavioral determinants impacting the problem and population.
– Current resources (or lack thereof) and gaps/barriers related to improving health.
– Discussion of the intervention and implementation plans.
– Who will be implementing the intervention?
– Where will the intervention take place?
– What will the intervention activities include?
– What theory is grounding the intervention?
– Communication Strategies.
– Proposal of communication strategies for creating buy-in and engagement for internal audience who will be part of the implementation. Providing scholarly and professional support for your proposed strategies is an important persuasive strategy.
– Proposal of communication strategies for building awareness and understanding of the intervention within the target population. Providing scholarly and professional support for your proposed strategies is an important persuasive strategy.
– Intervention Outcomes.
– Outline how the initial implementation will be measured. How will you define a successful implementation?
– Identify program outcomes. These should demonstrate the success of the program.
– Conclusions.
– Reference List.
Please note, there should be two files submitted:
– A PPT or PPTX file of your presentation. You cannot upload slides from google slides or any other cloud-based service.
– The link to your recorded Kaltura presentation. (This can be placed on the last slide of the presentation or in the dialogue box when submitting).
– A PDF of the one-page flyer for the external stakeholders (participants).
**Note:** You need to submit your PowerPoint and PDF one-pager at the same time. So, make sure you have completed both before submitting your assignment.
Make sure to address the following scoring guide criteria in your presentation:
– Summarize a public health need of a chosen population and the relevant socioeconomic and behavioral determinants.
– Summarize the current gaps and barriers regarding improving health and resources for the chosen population.
– Summarize an evidence-based intervention plan to improve the outcomes related to a population health need of a chosen population.
– Propose communication strategies to build buy-in and engagement of internal audiences who will implement the population health intervention.
– Propose communication strategies that apply awareness of cultural values and practices to the design or implementation of the program via cultural adaptation/ tailoring of the intervention, community involvement in planning, etc.
– Utilize literacy strategies to create an informational advertisement to engage the target population.
– Communicate clearly and logically, with correct use of spelling, grammar, punctuation, and mechanics.
## **Submission Requirements**
– **Total length of PowerPoint:**15–20 slides, not including references.
– Record yourself giving your presentation with Kaltura. Include the link on the last slide of the presentation or in the dialogue box when submitting.
– **Flyer:** One-page info sheet (flyer) designed to communicate or recruit participants.
– **Written communication:** Written communication is free of errors that detract from the overall message.
– **Number of references:** Minimum of ten scholarly or professional references from appropriate sources.
– **APA formatting:** Citations and references should follow APA formatting guidelines. See [Evidence and APALinks to an external site.](https://lat.strategiced.com/redirect?linkid=1540).
## **Competencies Measured**
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and rubric criteria:
– Competency 1: Explain the social and behavioral factors that impact the health of individuals and populations.
– Summarize a population health need of a chosen population.
– Competency 2: Utilize theories and models from the social and behavioral disciplines.
– Utilize literacy strategies to create an informational advertisement to engage the target population.
– Competency 3: Assess population needs, assets, and capacities that affect communities’ health.
– Summarize the current gaps and barriers regarding improving health and resources for the chosen population.
– Competency 4: Design an evidence-based, population-based intervention.
– Summarize an evidence-based intervention plan to improve the outcomes related to a population health need of a chosen population.
– Competency 5: Select communication strategies for different audiences and sectors.
– Propose communication strategies to build buy-in and engagement of internal stakeholders who will implement the population health intervention.
– Propose communication strategies that align with the targeted population's needs, demographics, and interests and will serve to build awareness and understanding of the intervention program.
– Competency 6: Communicate audience-appropriate public health content in a logically structured and concise manner, writing clearly with correct use of grammar, punctuation, spelling, and APA style.
– Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
## **Competencies Measured**
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and rubric criteria:
– Competency 1: Explain the social and behavioral factors that impact the health of individuals and populations.
– Summarize a population health need of a chosen population.
– Competency 2: Utilize theories and models from the social and behavioral disciplines.
– Utilize literacy strategies to create an informational advertisement to engage the target population.
– Competency 3: Assess population needs, assets, and capacities that affect communities’ health.
– Summarize the current gaps and barriers regarding improving health and resources for the chosen population.
– Competency 4: Design an evidence-based, population-based intervention.
– Summarize an evidence-based intervention plan to improve the outcomes related to a population health need of a chosen population.
– Competency 5: Select communication strategies for different audiences and sectors.
– Propose communication strategies to build buy-in and engagement of internal and external stakeholders who will implement the population health intervention.
– Propose communication strategies that align with the targeted population's needs, demographics, and interests and will serve to build awareness and understanding of the intervention program.
– Competency 6: Communicate audience-appropriate public health content in a logically structured and concise manner, writing clearly with correct use of grammar, punctuation, spelling, and APA style.
– Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.