Tag: Paper Writing

Original Source Material Student Version Merck, in fact, epitomizes the ideological While some have identified Merck as a nature–the pragmatic idealism–of visionary company dedicated to a “core highly visionary companies. Our research values and a sense of purpose beyond showed that a fundamental element in just making money” (Collins & Porras, the “ticking clock” of a visionary 2002, p. 48), others point out corporate company is a core ideology–core misdeeds perpetrated by Merck (e.g., its values and a sense of purpose role in establishing a dubious medical beyond just making money–that journal that republished articles guides and inspires people throughout favorable to Merck products) as the organization and remains relatively contradictory evidence. fixed for long periods of time. References: Collins, J. C., & Porras, J. I. (2002). Built to last: Successful habits of visionary companies. New York, NY: Harper Paperbacks.
Which of the following is true for the Student Version above?
Word-for-Word plagiarism
Paraphrasing plagiarism
This is not plagiarism

À réécrire
Fill in the blanks Activity
Instructions
Réécrivez ces phrases utilisant des pronoms d’objet direct ou indirect.
1. Nous avons répondu au professeur.
2. J’ai perdu mon sac.
3. Vous avez regardé le film avec Aurélie?
4. Elle parle à ses parents et à moi.
5. Ils ont modifié les frontières après la guerre.

1. Which of the following is an example of a sales promotion activity?
a.         Use of billboards to popularize a brand
b.         A newspaper article about a new product
c.         Distribution of free samples of a new product
d.         Press release of a software product’s new version
e.         Launch of a new Facebook page
2. Which of the following is the final step in the five-step process of developing a product promotional plan?
a.         Setting the promotional objectives
b.         Setting the promotion budget
c.         Defining the audience to be targeted
d.         Designing the promotion mix
e.         Evaluating the results
3. The _____ method of budgeting for marcom spending sets the relative level of promotional spending equal to the brand’s market share, or larger if an attempt is being made to increase share.
a.         Objective-and-task
b.         Percentage of sales
c.         Competitive parity
d.         Return on sales
e.         Affordability
4. With which of the following marketing communications tools would press conferences and cause-related marketing be associated?
a.         Cooperative advertising
b.         Sales promotion
c.         Public relations
d.         Personal selling
e.         Direct marketing
5. The CEO of Alfresco Solutions is thinking of expanding the company into overseas markets. Which of the following would not be among marketing communications considerations for the company in overseas market?
a.         Availability of providers of marketing communications services
b.         Deciding on appropriate sponsorship programs
c.         Understanding the kinds of media used by consumers in different countries
d.         Determination of the available channels through which to sell the company’s products
e.         Budgeting for expenditure on advertising and sales promotions in different markets.
6. Which principal tool in the promotional mix is “any paid form of nonpersonal presentation and promotion of ideas, goods, and services by an identified sponsor”?
a.         Event sponsorship
b.         Personal selling
c.         Advertising
d.         Public relations
e.         Social media marketing
7. Which of the following organizational structure terms relates to the location of decision authority and control within an organization’s hierarchy?
a.         Specialization
b.         Centralization
c.         Formalization
d.         Control orientation
e.         Marketing management
8. Under which of the following marketing entry strategies does a company define the rules of the game for a product category or market?
a.         Pioneer strategy
b.         Follower strategy
c.         Flanker strategy
d.         Confrontational strategy
e.         Growing market strategy
9. Which advantage to a pioneer is associated with the idea that the pioneer can gain a production advantage in terms of volume which might help it to lower its per-unit production costs at a faster rate than followers?
a.         Distribution advantage
b.         Economies of scale
c.         First choice of market segments
d.         High switching costs
e.         Choice of withdrawal strategy
10. Which of the following advantages of a pioneer is best reflected in the idea that the pioneer’s actions set standards for quality, price, and post-sale service which subsequent entrants must either meet or beat?
a.         Economies of scale
b.         High switching costs
c.         Distribution advantage
d.         Defining the rules of the game
11. A pioneer firm is more capable than a follower in taking advantage of:
a.         Latest technology in the market.
b.         Early positioning mistakes.
c.         Early product mistakes.
d.         Choice of segments and positions.
12. Which of the following is the best example of a head-to-head positioning against competitive offerings or potential offerings?
a.         Developing a second brand or product line with more appealing features
b.         Providing more attention to internal quality control processes
c.         Using reminder advertising for existing products
d.         Investing more in smaller and slower-growing segments in an industry
13. Which of the following is a major objective of firms following a fortress strategy?
a.         Increasing customer base by focusing on creating new products
b.         Protecting against losses of customers by beating its competitors’ prices
c.         Protecting against losses of customers by developing a second entry
d.         Increasing satisfaction of customers by building on existing strengths
14. A market leader, who enjoys high market share in its industry, develops a new brand with a price that is more appealing to a specific segment of its current customers who are already purchasing one of its existing brands. This is an example of the _____ strategy.
a.         Market expansion
b.         Fortress
c.         Flanker
d.         Confrontation
e.         Contraction
15. A firm increases its ability to attract new customers by developing new product offerings aimed to capture a variety of user segments. It also improves its ability to retain current customers as market fragments. The firm is most likely pursuing the _____ strategy.
a.         Market expansion
b.         Fortress
c.         Confrontation
d.         Defensive
e.         Contraction
16. In the article
General Mills executing local ideas globally to ‘compete effectively’
, we are told: “An example cited by Mr. Harmening during the presentation was Oui yogurt. The company is going to launch a similar product in the United Kingdom in March under the Liberte brand.” Based on this information and discussion feedback, General Mills is tinkering with this element of marketing strategy.
a.         Product strategy
b.         Promotional strategy
c.         Distribution strategy
d.         All of the above
e.         a and b
17. Based on the
General Mills executing local ideas globally to ‘compete effectively’,
which of the following statements is not true?
a.         General Mills markets its Fiber One bars in India as Pillsbury Choco Cookie bars.
b.         A cornerstone of General Mills’ innovation strategy involves expanding local platforms
globally.
c.         The company is focused on reducing H?agen Dazs distribution in Australia.
d.         General Mills will be expanding distribution of its Fiber One brand in Canada.
e.         E-commerce currently makes up 2% of General Mills sales.
18. A company’s production department has many managers who are experts in different fields. The department has a packaging manager, assembly manager, quality manager, and an inspection manager. This division of management responsibilities is an example of:
a.         Formalization.
b.         Centralization.
c.         Specialization.
d.         Standardization.
e.         Over-centralization
19. According to the article
After ‘Unmitigated Disaster,’ Target Pulls Out of Canada
, Target’s entry into Canada was its first attempt at this.
a.         Franchise management
b.         Global branding
c.         International marketing management.
d.         International expansion
e.         Cross-border retailing
20. When it comes to non-traditional marketing media, which of the following is not a medium in which brand placements could occur?
a.         Billboards
b.         Movies
c.         Sitcoms and dramas on TV
d.         Reality shows on TV
e.         Songs
21. Which of the following is not one of the challenges being faced by beauty brands, based on information contained in the Aging Beauty Brands Want A Facelift case?
a.         Inefficient use of social media
b.         Problem with retail shelf space; some retailers are dropping these brands
c.         Image issue: ‘cheaper brands’; price points; audience
d.         Competition from smaller brands
e.         Decentralized organizational structure
22. You have to advise
Teams R Us Sporting Inc
. as it tries to develop a marketing communications plan. You will tell the company that the first stage in developing this plan is this.
a.         Determining how much money the company has to spend on marketing communications
b.        Deciding what tools and tactics to use
c.         Deciding on the promotional objectives
d.         Deciding whom the target audience is
e.         Deciding how the performance of the plan will be evaluated
23. A major marketer of soups and other food products decides that it wants to reposition the brand and have consumers perceive it as a brand that provides healthy and wholesome products. In what section of the brand’s marketing communications plan will this be discussed?
a.         Market planning
b.         Target market
c.         Marketing communications objectives
d.         Budgeting methods
e.         Evaluation criteria
24. Which of the following would not be regarded as one of the non-traditional methods that marketers are using to promote their products to consumers?
a.         Brand placements in movies, TV programs, and songs
b.         Video game advertising
c.         Consumer-created content
d.         Jerseys of soccer and basketball players
e.         All of the above are non-traditional methods that marketers are using to promote their
products to consumers.
25. A study conducted across a broad range of industries in the Profit Impact of Market Strategies (PIMS) database suggests that pioneers support their pioneering position with large entry scale, broad product line, high product quality, and ___.
a.         Growth strategies
b.         Marketing ambitions
c.         Social media use
d.         Moderate use of online distribution
e.         Heavy promotional expenditures

In his poem, “On the Religion of Nature” Philip Freneau says that NATURE teaches us right and wrong (virtue) from the time we are very young. What is his opinion of organized religion (see lines below)?

14. 2 Nosotros/as commands I Identificar Listen to each statement . Mark an* in the Si row if it is a command . Mark an* in the No row if it is not .
Modelo You bear : Abramos la tienda . You mark : an* next to Si . 1 . Busquemosla aqui . ( !) 2. Hacemos cola en la pescaderia. (!) 3 . No Ilenemos
el formulario . ( !) 4 . Paguemos la propina . ( !) 5 . No vamos a cruzar la calle . ( !) 6 . Se la damos con mucho gusto . (!)

Read Lola’s argument that people need college degrees. What is the best evaluation of the evidence Lola provides? It seems like every high school student is expected to go to college. Some teenagers resent the pressure this expectation puts on them. But we teens have to be realistic. A college degree is necessary in today’s world. Most employers today require job applicants to have a college degree. Many jobs require specific skills acquired through college courses geared to that profession. Of course, not every job requires the exact subject matter you learned at college. But employers are looking for people with perseverance, analytical skills, and the ability to communicate. Those are things you will learn during your years at college.

Cambia las oraciones del pretérito al pretérito perfecto.
Juan y yo vimos una estrella fugaz.
1) Yo hice la tarea en el laboratorio.
2) La científica le dijo la verdad a su colega.
3) El astronauta volvió de su viaje.
4) Ustedes encontraron la solución al problema.
5) Nosotros clonamos unas células.
6) Vendiste tu computadora portátil.
7) Comprobaron la teoría.
8)

Below are the DIFFERENT ASPECTS OF THE SELF. Looking at yourself, write at least 5 sentences/phrases to describe yourself. You may refer to the guide questions. Write it on the template given below:
Physical Self: Describe yourself. Try not to censor any thoughts which come to your mind. Include descriptions of your height, weight, facial appearance, and quality of skin, hair and descriptions of body areas such as your neck, chest, waist, legs.
Intellectual Self: Include here an assessment of how well you reason and solve problems, your capacity to learn and create, your general amount of knowledge, your specific areas of knowledge, wisdom you have acquired, and insights you have.
Emotional Self: Write as many words or phrases about typical feelings you have, feelings you seldom have, feelings you try to avoid, feelings you especially enjoy, feelings from your past and present, and feelings which are associated with each other.
Sensual Self: Write how you feel as a sensual person. What sense do you use most – sight, hearing, speaking, smelling, touching? How do you feel about the different ways you take in information – through the eyes, ears, mouth, nose, and skin? In what ways do you let information in and out of your body?
Interactional Self: Include descriptions of your strengths and weaknesses in intimate relationships and relationships to friends, family, classmates and strangers in social settings. Describe the strengths and weaknesses which your friends and family have noticed. Describe what kind of son or daughter, brother or sister you are.
Nutritional Self: How do you nourish yourself? What foods do you like and dislike? What do you like and dislike about these?
Contextual Self: Descriptors could be in the areas of maintenance of your living environment: reaction to light, temperature, space, weather, colors, sound and seasons and your impact on the environment.
Spiritual Self or Life Force: Write words or phrases which tell about how you feel in this area. This could include your feelings about yourself and organized religion, reactions about your spiritual connections to others, feelings about your spiritual development and history, and thought about your metaphysical self. Think about your inner peace and joy. Think about your spiritual regimen or routine.

JULIUS CAESAR: ACT 1, SCENE 3 Questions to Consider:
Why is Casca “breathless” and bewildered at the start of Act 1, Scene 3?
What does Casca say is the reason for the “sway of the earth” (hint: examine lines 11-13)?
What four “portentous things” does Casca tell Cicero about in lines 15-32?
What is Cicero’s reaction to Casca’s news?
When Cassius comes on scene, he brags to Casca about something. What does he brag about and why might he do this? What is Casca’s reaction to what he has said?
Cassius insists that heaven has sent all of these unnatural acts to warn the Romans of an evil condition that they should correct. What “condition” might he be referencing?
Based on lines 80-84, how does Cassius feel about most of the Romans living in the city?
What news does Casca tell Cassius (about Caesar)? How does Cassius react (what does he say he is going to do)?
What reason does Cassius give as why Caesar is so strong (hint: examine lines 103-111)?
In lines 111-114, Cassius questions if Casca is a “submissive slave” to Caesar. How does Casca respond (line 118-120)?
Cassius tells Casca that he has a bunch of “noble-minded Romans” waiting for him at the entrance to the theater that Pompey built. What must all these people have in common? Why is it significant that they are meeting at a place that Pompey built?
Cinna, another one of the conspirators, comes on scene to tell Cassius that the secret group is waiting for him. What instruction does Cassius give to Cinna (involving Brutus)?
Why does Cassius desire Brutus’s involvement in his plan to overthrow Caesar?

In your
Norton
text, please read pages 897-906 and complete the questions on page 906 1-4. Remember to follow MLA guidelines, use complete sentences and answer the question completely by providing textual evidence from the reading to support your answers (must have direct quote or paraphrase with page number in parentheses in at least two of your responses). One sentence answers are not enough to thoroughly answer these questions.
1. How does Kendell Hardison’s BEGINNING set the mood for the essay? What VIVID DETAILS establish that mood?
2. Hardison alternates between telling a story about a brush with dangerously low blood sugar and providing facts about diabetes. What does the medical information she provides about how the body uses sugar and the role of insulin in regulating blood sugar contribute to the essay? Why is this information necessary for understanding Hardison’s memoir? Hardison mentions that she has had many brushes with low blood sugar over the course of her life. Why do you think she chose to recount this particular incident? Why was this incident so SIGNIFICANT to her? What do you think she wants the reader to take away from her story?
3. Hardison’s essay deals with the CAUSES AND EFFECTS of low blood sugar. Is Hardison’s explanation of these causes and effects sufficient? Why or why not?
Hardison / The Show Must Go On 897 KENDELL HARDISON is majoring in English with a licensure in secondary English education at Freed Hardeman University. She plans to teach high school English when she graduates. She was in Professor Loren Warf’s writing class when she wrote this essay, which was nominated for the 2020 Norton Writer’s Prize. The stage buzzed with last-minute preparations, but the oversized closet that masqueraded as the school theater’s backstage area was momentarily quiet. The costume rack was already half-empty, and the owners of the shabby 1940s clothing that had once weighed it down were busy upstairs, caking on one last layer of stage makeup. My own costume, a matronly blouse, skirt, and shawl, was already on. I was backstage for another purpose. Between the clothing rack, the prop table, and the small mob of actors that would soon have to crowd into the claustrophobic space, there was little room remaining for any extra items. We all had strict instructions not to bring in anything that wasn’t absolutely necessary. That meant no electronic devices, no purses, and no backpacks. Except for mine. The bright pink butterfly bag looked utterly out of place amid the solemn costumes and was an unintentional piece of irony; in an hour’s time, we’d be performing I Never Saw Another Butterfly, and here was one hiding just out of sight. The bag was full of supplies: four clear juice boxes, a half-empty box of Raisinets, and my continuous glucose monitor. Food wasn’t supposed to be
Chapter 66 MEMOIRS Hardison / The Show Must Go On 898 backstage any more than personal belongings were, but I had gotten special permission. No one wanted the type I diabetic to be stuck backstage without medical supplies, which was why I was stashing my bag of loot on the wide sill of one of the backstage windows. With high blood sugar, there is a wide safety zone, so although I was going overboard, and I knew it. Two juice boxes were normally more than sufficient for eight hours, much less the three hours I would spend here. This was just a precaution, born of my need to make sure that the last play in my senior year of high school would go perfectly. Buzz, buzz, buzz. Apparently, it was a precaution I would be digging into sooner than I thought. The monitor buzzed again from my bag. My blood sugar had slipped below 80, the minimum healthy number. I would have to act to bring it back up. I had just eaten supper. It should have been rising, not dropping. But there was no time to worry about it. The doors would be opening for the audience in less than ten minutes, so I just shook a handful of the Raisinets into my hand before heading out to the stage to wait for the pre-play pep talk. According to the number on that screen, my blood sugar had dropped again. Everyone eats, and when they do, their bodies work hard to turn the carbohydrates in their food into usable energy, a process that depends heavily on the pancreas and one of the hormones it produces, called insulin, that breaks carbohydrates down into sugars. Healthy bodies usually have a blood sugar range of 80 to 120. In the body of a type I diabetic, however, the pancreas has failed, and no more insulin is being produced. Sugar levels in the blood, often colloquially shortened to “blood sugar,” rise steadily. At first, this results only in thirst and mild discomfort. If the process continues, however, it results in catatonia, organ failure, and death. Thankfully, these days insulin can be manufactured and injected into the bloodstream via shots. Unfortunately, our conscious brains aren’t as good as our subconscious at calculating what our bodies need. Underestimating how much insulin is needed leads to high blood sugar levels; overestimating it leads to low blood sugar levels. Low blood sugar quickly produces shakiness, irritability, fatigue, loss of emotional control, and decision made, I drank the juice box quickly and slipped my monitor back into my bag before beginning the careful process of weaving my way through the other actors. They scooched back from their places on the floor to make room as I headed toward the two massive steps that led up to the main stage. The voices of the onstage actors could be heard easily through the door. The moment my cue came, I was stepping from the gloom of the backstage into the bright heat of the spotlights.
My lines went off without a hitch, and my growing collection of empty juice boxes slid into the back of my mind. Unfortunately, my bag was officially out of treats. They came quickly back to the forefront when the lights went dark, and I slipped back through the door and into the sanctuary of the backstage. The other actors were all looking at my bag. A light was glowing through it, and I could hear the tell-tale buzz of an angry glucose monitor. My blood sugar had dipped further into the danger zone, and I only had one juice box left with which to treat it. Unfortunately, there was no way to get to it without first parading in front of the entire audience. Doing it would also take time, and I wasn’t sure there was enough of it to get my snacks and return before my next cue. If at all possible, I didn’t want to risk it. Fortunately, I wasn’t in this alone. It was time to appeal to authority. I once again wound my way toward the steps, but this time, I had no intention of going up them. Instead, I approached the stage manager, perched on her stool beside the top step. “I’ve got a problem,” I whispered, and I laid out the situation in a quick, hushed voice. She was just a student-a younger one than me, even-but she had a radio with her for emergencies; I had some thought that she could use it to tell the director, who could grab the food and devise some way to sneak it up to the front. Instead, the stage manager took it upon herself. “I’ve got it,” she promised. “I’ll make a run for it the next time the lights go down.” That could work. I retreated back to my bag and my glucose monitor. My blood sugar was holding steady, but steady at an unacceptable number. The lights went off. The stage manager shot out of the door.
In an emergency, however, anything is better than nothing. The lights came back on. She would have to wait for the scene to end before making her way back. I sank back onto the window ledge, trying to force back the panic. It was a short scene. I could wait. The other actors looked concerned, but I waved them off. It wouldn’t be long now. Darkness fell again. I stared at the door, desperately willing it to open. It did. The stage manager slipped back in. Empty handed. I was at her side in an instant. “What happened?” I demanded as softly as I could. “Could you not find it? It’s on the left side if you’re facing the door-” She just shook her head. “I couldn’t even get in,” she whispered. “Both of the doors to the office are locked.” Which meant-which meant I needed to- My head was spinning. At that point, I could barely stand up straight, let alone think reasonably. The other actors had not been entirely unaware of the little drama. The great sugar hunt immediately began. The cast turned out their tickets for stray pieces of chocolate, gum, and mints. None of it was ideal, but all of it had at least a few carbs’ worth of precious sugar, so I gulped down with hurried thanks. None of it tasted like much of anything. My tongue was beginning to feel strangely numb. And none of that mattered because it was time for me to go on stage. I swayed a little as I tried to mount the awkwardly large stairs, and hands shot up to provide me with an impromptu railing. I made it up in one piece and swung open the door.
At the bottom, a prize awaited in the arms of one my fellow cast members: a half-empty bottle of soda scavenged from an audience member during the scene change. I had no idea who had been drinking from that bottle before me. I could not have cared less. I emptied the bottle in seconds, down to the last drop. My voice shook when I spoke. Tears welled up in my eyes and threatened to fall. Neither reaction was intentional, but my blood sugar had dipped into the 30s, and there was no longer any hope of holding it back. If my monologue had been about anything other than my character’s dead daughter, it would have been a disaster. As it was, it was the most emotionally successful performance of the monologue that I ever put on. When the lights went blessedly dark and took their scorching heat with them, I stumbled backstage, where waiting arms once again helped me with the stairs. Eating is not about pleasure. It is not about eating. It is about watching that little number on your screen and not stopping until it’s wherever it needs to be, whatever that might take. That half-empty bottle of soda finally accomplished something none of the other snacks had. My blood sugar went up. What had gone wrong remained a mystery, but with my blood sugar back up, it didn’t matter. “Thank you,” I whispered to the other cast members. “Thank you, thank you, thank you.” All of their efforts had paid off at last. By the time we were all slipping back onstage for the full-cast final bow, my blood sugar was back in the range it was supposed to be in and, by all indications, holding steady. I was able to take my place at the end of the stage and wait with full confidence for my moment to step onward and recite my final lines. The play ended in tragedy: the protagonist was dead, and she was left alone. But the final lines were not about grief; each of us stepped forward in ghostly form to pride, hope, a hope the character took to heart as a reason to keep going.
Chapter 66 MEMOIRS 906 I had made it as well. My blood sugar had flirted with some dangerous lines, but thanks to the others, the backstage drama had been safely resolved while the play had gone on successfully from the beginning to the end when we stepped forward to take our bows