[Solved] Psychology Discussion/Assignment/Project

Assignment Prompt & Instructions

Please go through this No AI Or Chatgpts

**files (4)**

– ## Topic_Week4_Discussion13.pdf

– ## Week4_AtaGlance_InfluenceandPersuasion-Summer2026.pdf

– ## Week4_Assignment11.pdf

– Week4_AssignmentMore.pdf

**## Topic_Week4_Discussion13.pdf**





For this Discussion, you will again examine the components of product advertising and marketing
by choosing a G- or PG-rated commercial, video advertisement, or infomercial that you view on
television or the Internet. You will analyze your commercial/ad/infomercial for elements that
impact your cognitive and emotional connection to it.

To prepare:

Review the Week 4 Learning Resources, paying particular attention in Chapter 13 to the
information from the section on Framing (read to the end of the Chapter).
Select your focus: commercial, ad, or infomercial. Note the URL, if available.
View the commercial/ad/infomercial as many times as needed to sufficiently analyze your
cognitive and emotional involvement with it.
Consider how the framing of the commercial/ad/infomercial informs your emotional/cognitive
involvement with the material.
Think about the elements of language used in your ad such as speed, power, and intensity.
Which element stood out for you and why?
Evaluate the commercial/ad/ infomercial according to the principles and practices of
advertising ethics.

Post responses to the following:

Describe the commercial/ad/infomercial. Provide a link, if available.
Summarize your analysis of your cognitive and emotional connection to the
commercial/ad/infomercial. In your summary, be sure to explain how the framing and elements
of language informed your involvement, including which language element was most salient for
you and why.
Explain your conclusions about the ethics of the strategies used in the
commercial/ad/infomercial.

Note: Be sure to support the responses within your initial Discussion post (and in your

RESOURCES

Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.

WEEKLY RESOURCES

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BY DAY 3

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**## Week4_AtaGlance_InfluenceandPersuasion-Summer2026.pdf**

WEEK 4: AT A GLANCE
SOURCE FACTORS AND THE STRUCTURE OF PERSUASIVE

MESSAGES

INTRODUCTION

Thus far in the course, you have focused a good deal on how you engage with your social worlds
when you are persuaded. This week, you will continue with an emphasis on two different sources
of persuasive messages. One is a very common source: advertising on television and the
Internet. Recall last week’s learning about routes used to process information. When you view
ads while watching a television program or surfing the Internet, are you more likely to process
with the central or peripheral route? You will have a chance to think about this question further as
part of your Discussion this week.

If you watch any amount of television or spend any time online, it is hard to avoid advertising.
However, the second source of persuasion you will address is more optional for many people.
You will consider a U.S. presidential debate and, through your study this week, be guided in
awareness of an array of factors that influence which candidate holds more persuasive power for
you.

Keep in mind that what you will explore this week has many applications. The insights you gain
from analyzing persuasive messages can be beneficial beyond helping you make consumer and

DISCUSSION

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ASSIGNMENT

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TEST

($CANVA

RESOURCES

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WEEK IN REVIEW

(https://w

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civic decisions.

LEARNING OBJECTIVES
Students will:

Evaluate the impact of framing on involvement
Evaluate the influence of language elements on involvement
Evaluate ethical implications of language strategies
Evaluate the effect of charisma, attractiveness, and authority on perception of credibility
Evaluate the influence of personal bias on perception of credibility
Demonstrate understanding of source factors and structure of persuasive messages

**## Week4_Assignment11.pdf**

Due Jun 21 by 10:59pm
Points 100
Submitting a text entry box or a file upload
Attempts 0
Allowed Attempts 2

Start Assignment

 Back to Week at a Glance
(https://waldenu.instructure.com/courses/224961/modules/items/9673927

CHARACTERISTICS AND INFLUENCE
Try to imagine what it must have been like to elect a national leader before the days of television or even
radio. Consider Abraham Lincoln, who ranks among the greatest U.S. presidents. Although he is famous
for many of his speeches, relatively few people in the 1860s would ever have heard him speak. Most
would not know what his voice sounded like and what impression his words made as he spoke. Many
would have seen his image but not know what he was like in person and the impact of his physical
presence. Despite how we honor Lincoln today, he was not nearly as popular when he was president.
There were plenty of critics who did not see him as competent. Consider one factor—Lincoln’s
appearance. If you knew little else about him, how would his photo influence your view of him?

Contrast that experience to what we know today. All forms of media cover the U.S. presidential elections.
You get constant opportunities to evaluate firsthand a presidential or vice-presidential candidate's
characteristic as a communicator and qualities as a leader. As you examined through the reading in the
text, you may be influenced by a candidate's social attractiveness, authority, and credibility. Consider
how the core characteristics of expertise, trustworthiness, and goodwill apply not only to political
candidates, but to other people in our lives and inform how we pay attention to them and how they
influence our thinking and actions.

For this Assignment, you will explore the characteristics of a communicator and how source factors in
persuasion influence your views of a speaker and the person’s words and ideas. You will analyze a
national presidential or vice presidential debate for your response to the two candidates, with emphasis
on your judgment of their credibility.

RESOURCES

Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.

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To prepare:

Select one of the following U.S. presidential or vice presidential debates as the focus of your
assignment:
John F. Kennedy and Richard M. Nixon: September 26, 1960
George H. W. Bush and Geraldine Ferraro: October 11, 1984
Barack Obama and John McCain: September 26, 2008
Access the media link related to your chosen presidential or vice-presidential debate in the Learning
Resources to view the debate. (You are not required to watch the entire debate.) Access the
associated transcript for reference in citing examples from the debate.
Review the Week 4 reading in the text, paying particular attention to the relevant information in
Chapter 12 related to the components of credibility, such as the core characteristics, role of context
and types of bias.

Submit a 3- to 5-page paper that addresses the following:

Provide examples of each of the core characteristics (trustworthiness, expertise, and goodwill) for
each debater from the debate. That is, if you are watching the Kennedy/Nixon debate, you would
give examples of where Kennedy and Nixon each demonstrated trustworthiness, expertise, and
goodwill.
Evaluate the role of context (culture, or politics, or economics) in the debate. For example, how did
the economic downturn during the Obama/McCain debate possibly play a role in how viewers
thought about each candidate?
Describe the debaters' biases.
Explain the impact of the debaters' social attractiveness on your analysis.
Based on your analysis of the core characteristics (trustworthiness, expertise, goodwill), rate each
participant on a scale of 1-5; 1 for not credible and 5 for highly credible. Support your rating with
information from the Week 4 Learning Resources and the specific debate.
Share your biases for or against each candidate and explain how your biases informed your rating of
each person.

Note: Support the responses within your Assignment with evidence from the assigned
Learning Resources, including in-text citations. Provide a reference list for resources you

WEEKLY RESOURCES

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BY DAY 7

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PSYC_3007_Week4_Assignment_Rubric

used for this Assignment.

Before submitting your final assignment, you can check your draft for authenticity. To check
your draft, access the Turnitin Drafts from the Start Here area.

1. To submit your completed assignment, save your Assignment as
WK4Assgn_LastName_Firstinitial

2. Then, click on Start Assignment near the top of the page.
3. Next, click on Upload File and select Submit Assignment for review.

SUBMISSION INFORMATION

Criteria Ratings Pts

Provide
examples of
each of the
core
characteristics
for each
debater (15
points)

15 pts

Explain the
role of context
in the debate
(15 points)

15 pts

15 pts
A

Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

12 pts
B

Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

10.5 pts
C

Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

9 pts
D

Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F

Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

15 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

12 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

10.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

9 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

Criteria Ratings Pts

Describe the
debaters’
biases (10
points)

10 pts

Explain the
impact of the
debaters’
social
attractiveness
on your
analysis (10
points)

10 pts

10 pts
A

Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

8.5 pts
B

Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

7.5 pts
C

Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

6 pts
D

Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F

Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

10 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

8.5 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

7.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

6 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

Criteria Ratings Pts

Rate each
participant on
a scale of 1–5
(15 points)

15 pts

Share your
biases for or
against each
candidate and
explain how
your biases
informed your
rating of each
person (15
points) 15 pts

15 pts
A

Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

12 pts
B

Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

10.5 pts
C

Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

9 pts
D

Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F

Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

15 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

12 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

10.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

9 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

Criteria Ratings Pts

Quality of
Writing (15
points)

15 pts

Information
documentation
(5 points)

5 pts

Total Points: 100

15 pts
A

Writing is clear
and organized
with few or no
errors in
mechanics,
usage,
grammar, or
spelling
(MUGS).
There is a
preponderance
of original
writing (i.e.,
use of own
words and
proper
paraphrasing).

12 pts
B

Writing is
mostly clear
and organized
with few
MUGS errors.
Writing is
original (i.e.,
use of own
words and
proper
paraphrasing).

10.5 pts
C

Writing is
somewhat
clear and
organized with
some MUGS
errors. Most
writing is
original (i.e.,
use of own
words and
proper
paraphrasing).

9 pts
D

Writing is
somewhat
unclear and
disorganized
and/or
contains
many MUGS
errors. There
is an overuse
of direct
quotations
and/or
ineffective
paraphrasing.

0 pts
F

Writing is
unclear and/or
disorganized
and/or
contains
many MUGS
errors. There
is an
underuse of
original writing
and an
overuse of
directly
quoted
content.

5 pts
A
Information
from the
Learning
Resources is
properly
documented
with citation(s)
and
reference(s) in
correct APA
style.

3.5 pts
B
Information
from the
Learning
Resources is
partially
documented
with citation(s)
and/or
reference(s),
and / or does
not follow
correct APA
style.

0 pts
C
Information
from the
Learning
Resources is
not cited or
referenced in
any way.

0 pts
D

0 pts
F

**Week4_AssignmentMore.pdf**

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**Week4_AssignmentMore.pdf**

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**## Topic_Week4_Discussion13.pdf**





For this Discussion, you will again examine the components of product advertising and marketing
by choosing a G- or PG-rated commercial, video advertisement, or infomercial that you view on
television or the Internet. You will analyze your commercial/ad/infomercial for elements that
impact your cognitive and emotional connection to it.

To prepare:

Review the Week 4 Learning Resources, paying particular attention in Chapter 13 to the
information from the section on Framing (read to the end of the Chapter).
Select your focus: commercial, ad, or infomercial. Note the URL, if available.
View the commercial/ad/infomercial as many times as needed to sufficiently analyze your
cognitive and emotional involvement with it.
Consider how the framing of the commercial/ad/infomercial informs your emotional/cognitive
involvement with the material.
Think about the elements of language used in your ad such as speed, power, and intensity.
Which element stood out for you and why?
Evaluate the commercial/ad/ infomercial according to the principles and practices of
advertising ethics.

Post responses to the following:

Describe the commercial/ad/infomercial. Provide a link, if available.
Summarize your analysis of your cognitive and emotional connection to the
commercial/ad/infomercial. In your summary, be sure to explain how the framing and elements
of language informed your involvement, including which language element was most salient for
you and why.
Explain your conclusions about the ethics of the strategies used in the
commercial/ad/infomercial.

Note: Be sure to support the responses within your initial Discussion post (and in your

RESOURCES

Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.

WEEKLY RESOURCES

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BY DAY 3

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**## Week4_AtaGlance_InfluenceandPersuasion-Summer2026.pdf**

WEEK 4: AT A GLANCE
SOURCE FACTORS AND THE STRUCTURE OF PERSUASIVE

MESSAGES

INTRODUCTION

Thus far in the course, you have focused a good deal on how you engage with your social worlds
when you are persuaded. This week, you will continue with an emphasis on two different sources
of persuasive messages. One is a very common source: advertising on television and the
Internet. Recall last week’s learning about routes used to process information. When you view
ads while watching a television program or surfing the Internet, are you more likely to process
with the central or peripheral route? You will have a chance to think about this question further as
part of your Discussion this week.

If you watch any amount of television or spend any time online, it is hard to avoid advertising.
However, the second source of persuasion you will address is more optional for many people.
You will consider a U.S. presidential debate and, through your study this week, be guided in
awareness of an array of factors that influence which candidate holds more persuasive power for
you.

Keep in mind that what you will explore this week has many applications. The insights you gain
from analyzing persuasive messages can be beneficial beyond helping you make consumer and

DISCUSSION

(https://w

ASSIGNMENT

(https://w

TEST

($CANVA

RESOURCES

(https://w

WEEK IN REVIEW

(https://w

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civic decisions.

LEARNING OBJECTIVES
Students will:

Evaluate the impact of framing on involvement
Evaluate the influence of language elements on involvement
Evaluate ethical implications of language strategies
Evaluate the effect of charisma, attractiveness, and authority on perception of credibility
Evaluate the influence of personal bias on perception of credibility
Demonstrate understanding of source factors and structure of persuasive messages

**## Week4_Assignment11.pdf**

Due Jun 21 by 10:59pm
Points 100
Submitting a text entry box or a file upload
Attempts 0
Allowed Attempts 2

Start Assignment

 Back to Week at a Glance
(https://waldenu.instructure.com/courses/224961/modules/items/9673927

CHARACTERISTICS AND INFLUENCE
Try to imagine what it must have been like to elect a national leader before the days of television or even
radio. Consider Abraham Lincoln, who ranks among the greatest U.S. presidents. Although he is famous
for many of his speeches, relatively few people in the 1860s would ever have heard him speak. Most
would not know what his voice sounded like and what impression his words made as he spoke. Many
would have seen his image but not know what he was like in person and the impact of his physical
presence. Despite how we honor Lincoln today, he was not nearly as popular when he was president.
There were plenty of critics who did not see him as competent. Consider one factor—Lincoln’s
appearance. If you knew little else about him, how would his photo influence your view of him?

Contrast that experience to what we know today. All forms of media cover the U.S. presidential elections.
You get constant opportunities to evaluate firsthand a presidential or vice-presidential candidate's
characteristic as a communicator and qualities as a leader. As you examined through the reading in the
text, you may be influenced by a candidate's social attractiveness, authority, and credibility. Consider
how the core characteristics of expertise, trustworthiness, and goodwill apply not only to political
candidates, but to other people in our lives and inform how we pay attention to them and how they
influence our thinking and actions.

For this Assignment, you will explore the characteristics of a communicator and how source factors in
persuasion influence your views of a speaker and the person’s words and ideas. You will analyze a
national presidential or vice presidential debate for your response to the two candidates, with emphasis
on your judgment of their credibility.

RESOURCES

Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.

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To prepare:

Select one of the following U.S. presidential or vice presidential debates as the focus of your
assignment:
John F. Kennedy and Richard M. Nixon: September 26, 1960
George H. W. Bush and Geraldine Ferraro: October 11, 1984
Barack Obama and John McCain: September 26, 2008
Access the media link related to your chosen presidential or vice-presidential debate in the Learning
Resources to view the debate. (You are not required to watch the entire debate.) Access the
associated transcript for reference in citing examples from the debate.
Review the Week 4 reading in the text, paying particular attention to the relevant information in
Chapter 12 related to the components of credibility, such as the core characteristics, role of context
and types of bias.

Submit a 3- to 5-page paper that addresses the following:

Provide examples of each of the core characteristics (trustworthiness, expertise, and goodwill) for
each debater from the debate. That is, if you are watching the Kennedy/Nixon debate, you would
give examples of where Kennedy and Nixon each demonstrated trustworthiness, expertise, and
goodwill.
Evaluate the role of context (culture, or politics, or economics) in the debate. For example, how did
the economic downturn during the Obama/McCain debate possibly play a role in how viewers
thought about each candidate?
Describe the debaters' biases.
Explain the impact of the debaters' social attractiveness on your analysis.
Based on your analysis of the core characteristics (trustworthiness, expertise, goodwill), rate each
participant on a scale of 1-5; 1 for not credible and 5 for highly credible. Support your rating with
information from the Week 4 Learning Resources and the specific debate.
Share your biases for or against each candidate and explain how your biases informed your rating of
each person.

Note: Support the responses within your Assignment with evidence from the assigned
Learning Resources, including in-text citations. Provide a reference list for resources you

WEEKLY RESOURCES

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BY DAY 7

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PSYC_3007_Week4_Assignment_Rubric

used for this Assignment.

Before submitting your final assignment, you can check your draft for authenticity. To check
your draft, access the Turnitin Drafts from the Start Here area.

1. To submit your completed assignment, save your Assignment as
WK4Assgn_LastName_Firstinitial

2. Then, click on Start Assignment near the top of the page.
3. Next, click on Upload File and select Submit Assignment for review.

SUBMISSION INFORMATION

Criteria Ratings Pts

Provide
examples of
each of the
core
characteristics
for each
debater (15
points)

15 pts

Explain the
role of context
in the debate
(15 points)

15 pts

15 pts
A

Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

12 pts
B

Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

10.5 pts
C

Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

9 pts
D

Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F

Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

15 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

12 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

10.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

9 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

Criteria Ratings Pts

Describe the
debaters’
biases (10
points)

10 pts

Explain the
impact of the
debaters’
social
attractiveness
on your
analysis (10
points)

10 pts

10 pts
A

Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

8.5 pts
B

Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

7.5 pts
C

Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

6 pts
D

Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F

Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

10 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

8.5 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

7.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

6 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

Criteria Ratings Pts

Rate each
participant on
a scale of 1–5
(15 points)

15 pts

Share your
biases for or
against each
candidate and
explain how
your biases
informed your
rating of each
person (15
points) 15 pts

15 pts
A

Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

12 pts
B

Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

10.5 pts
C

Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

9 pts
D

Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F

Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

15 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

12 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

10.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

9 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

Criteria Ratings Pts

Quality of
Writing (15
points)

15 pts

Information
documentation
(5 points)

5 pts

Total Points: 100

15 pts
A

Writing is clear
and organized
with few or no
errors in
mechanics,
usage,
grammar, or
spelling
(MUGS).
There is a
preponderance
of original
writing (i.e.,
use of own
words and
proper
paraphrasing).

12 pts
B

Writing is
mostly clear
and organized
with few
MUGS errors.
Writing is
original (i.e.,
use of own
words and
proper
paraphrasing).

10.5 pts
C

Writing is
somewhat
clear and
organized with
some MUGS
errors. Most
writing is
original (i.e.,
use of own
words and
proper
paraphrasing).

9 pts
D

Writing is
somewhat
unclear and
disorganized
and/or
contains
many MUGS
errors. There
is an overuse
of direct
quotations
and/or
ineffective
paraphrasing.

0 pts
F

Writing is
unclear and/or
disorganized
and/or
contains
many MUGS
errors. There
is an
underuse of
original writing
and an
overuse of
directly
quoted
content.

5 pts
A
Information
from the
Learning
Resources is
properly
documented
with citation(s)
and
reference(s) in
correct APA
style.

3.5 pts
B
Information
from the
Learning
Resources is
partially
documented
with citation(s)
and/or
reference(s),
and / or does
not follow
correct APA
style.

0 pts
C
Information
from the
Learning
Resources is
not cited or
referenced in
any way.

0 pts
D

0 pts
F

**Week4_AssignmentMore.pdf**

This file is too large to display. [View in new window](https://www.sweetstudy.com/files/week4-assignmentmore-pdf)

**## Topic_Week4_Discussion13.pdf**





For this Discussion, you will again examine the components of product advertising and marketing
by choosing a G- or PG-rated commercial, video advertisement, or infomercial that you view on
television or the Internet. You will analyze your commercial/ad/infomercial for elements that
impact your cognitive and emotional connection to it.

To prepare:

Review the Week 4 Learning Resources, paying particular attention in Chapter 13 to the
information from the section on Framing (read to the end of the Chapter).
Select your focus: commercial, ad, or infomercial. Note the URL, if available.
View the commercial/ad/infomercial as many times as needed to sufficiently analyze your
cognitive and emotional involvement with it.
Consider how the framing of the commercial/ad/infomercial informs your emotional/cognitive
involvement with the material.
Think about the elements of language used in your ad such as speed, power, and intensity.
Which element stood out for you and why?
Evaluate the commercial/ad/ infomercial according to the principles and practices of
advertising ethics.

Post responses to the following:

Describe the commercial/ad/infomercial. Provide a link, if available.
Summarize your analysis of your cognitive and emotional connection to the
commercial/ad/infomercial. In your summary, be sure to explain how the framing and elements
of language informed your involvement, including which language element was most salient for
you and why.
Explain your conclusions about the ethics of the strategies used in the
commercial/ad/infomercial.

Note: Be sure to support the responses within your initial Discussion post (and in your

RESOURCES

Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.

WEEKLY RESOURCES

(https://waldenu.instructure.com/courses/224961/modules/items/9673946)

BY DAY 3

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**## Week4_AtaGlance_InfluenceandPersuasion-Summer2026.pdf**

WEEK 4: AT A GLANCE
SOURCE FACTORS AND THE STRUCTURE OF PERSUASIVE

MESSAGES

INTRODUCTION

Thus far in the course, you have focused a good deal on how you engage with your social worlds
when you are persuaded. This week, you will continue with an emphasis on two different sources
of persuasive messages. One is a very common source: advertising on television and the
Internet. Recall last week’s learning about routes used to process information. When you view
ads while watching a television program or surfing the Internet, are you more likely to process
with the central or peripheral route? You will have a chance to think about this question further as
part of your Discussion this week.

If you watch any amount of television or spend any time online, it is hard to avoid advertising.
However, the second source of persuasion you will address is more optional for many people.
You will consider a U.S. presidential debate and, through your study this week, be guided in
awareness of an array of factors that influence which candidate holds more persuasive power for
you.

Keep in mind that what you will explore this week has many applications. The insights you gain
from analyzing persuasive messages can be beneficial beyond helping you make consumer and

DISCUSSION

(https://w

ASSIGNMENT

(https://w

TEST

($CANVA

RESOURCES

(https://w

WEEK IN REVIEW

(https://w

(https://cdn-
media.waldenu.edu/2dett4d/Walden/Canvas/Getty/
1920×938/GettyLicense_483605009.jpg)

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civic decisions.

LEARNING OBJECTIVES
Students will:

Evaluate the impact of framing on involvement
Evaluate the influence of language elements on involvement
Evaluate ethical implications of language strategies
Evaluate the effect of charisma, attractiveness, and authority on perception of credibility
Evaluate the influence of personal bias on perception of credibility
Demonstrate understanding of source factors and structure of persuasive messages

**## Week4_Assignment11.pdf**

Due Jun 21 by 10:59pm
Points 100
Submitting a text entry box or a file upload
Attempts 0
Allowed Attempts 2

Start Assignment

 Back to Week at a Glance
(https://waldenu.instructure.com/courses/224961/modules/items/9673927

CHARACTERISTICS AND INFLUENCE
Try to imagine what it must have been like to elect a national leader before the days of television or even
radio. Consider Abraham Lincoln, who ranks among the greatest U.S. presidents. Although he is famous
for many of his speeches, relatively few people in the 1860s would ever have heard him speak. Most
would not know what his voice sounded like and what impression his words made as he spoke. Many
would have seen his image but not know what he was like in person and the impact of his physical
presence. Despite how we honor Lincoln today, he was not nearly as popular when he was president.
There were plenty of critics who did not see him as competent. Consider one factor—Lincoln’s
appearance. If you knew little else about him, how would his photo influence your view of him?

Contrast that experience to what we know today. All forms of media cover the U.S. presidential elections.
You get constant opportunities to evaluate firsthand a presidential or vice-presidential candidate's
characteristic as a communicator and qualities as a leader. As you examined through the reading in the
text, you may be influenced by a candidate's social attractiveness, authority, and credibility. Consider
how the core characteristics of expertise, trustworthiness, and goodwill apply not only to political
candidates, but to other people in our lives and inform how we pay attention to them and how they
influence our thinking and actions.

For this Assignment, you will explore the characteristics of a communicator and how source factors in
persuasion influence your views of a speaker and the person’s words and ideas. You will analyze a
national presidential or vice presidential debate for your response to the two candidates, with emphasis
on your judgment of their credibility.

RESOURCES

Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.

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To prepare:

Select one of the following U.S. presidential or vice presidential debates as the focus of your
assignment:
John F. Kennedy and Richard M. Nixon: September 26, 1960
George H. W. Bush and Geraldine Ferraro: October 11, 1984
Barack Obama and John McCain: September 26, 2008
Access the media link related to your chosen presidential or vice-presidential debate in the Learning
Resources to view the debate. (You are not required to watch the entire debate.) Access the
associated transcript for reference in citing examples from the debate.
Review the Week 4 reading in the text, paying particular attention to the relevant information in
Chapter 12 related to the components of credibility, such as the core characteristics, role of context
and types of bias.

Submit a 3- to 5-page paper that addresses the following:

Provide examples of each of the core characteristics (trustworthiness, expertise, and goodwill) for
each debater from the debate. That is, if you are watching the Kennedy/Nixon debate, you would
give examples of where Kennedy and Nixon each demonstrated trustworthiness, expertise, and
goodwill.
Evaluate the role of context (culture, or politics, or economics) in the debate. For example, how did
the economic downturn during the Obama/McCain debate possibly play a role in how viewers
thought about each candidate?
Describe the debaters' biases.
Explain the impact of the debaters' social attractiveness on your analysis.
Based on your analysis of the core characteristics (trustworthiness, expertise, goodwill), rate each
participant on a scale of 1-5; 1 for not credible and 5 for highly credible. Support your rating with
information from the Week 4 Learning Resources and the specific debate.
Share your biases for or against each candidate and explain how your biases informed your rating of
each person.

Note: Support the responses within your Assignment with evidence from the assigned
Learning Resources, including in-text citations. Provide a reference list for resources you

WEEKLY RESOURCES

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BY DAY 7

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PSYC_3007_Week4_Assignment_Rubric

used for this Assignment.

Before submitting your final assignment, you can check your draft for authenticity. To check
your draft, access the Turnitin Drafts from the Start Here area.

1. To submit your completed assignment, save your Assignment as
WK4Assgn_LastName_Firstinitial

2. Then, click on Start Assignment near the top of the page.
3. Next, click on Upload File and select Submit Assignment for review.

SUBMISSION INFORMATION

Criteria Ratings Pts

Provide
examples of
each of the
core
characteristics
for each
debater (15
points)

15 pts

Explain the
role of context
in the debate
(15 points)

15 pts

15 pts
A

Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

12 pts
B

Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

10.5 pts
C

Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

9 pts
D

Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F

Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

15 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

12 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

10.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

9 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

Criteria Ratings Pts

Describe the
debaters’
biases (10
points)

10 pts

Explain the
impact of the
debaters’
social
attractiveness
on your
analysis (10
points)

10 pts

10 pts
A

Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

8.5 pts
B

Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

7.5 pts
C

Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

6 pts
D

Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F

Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

10 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

8.5 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

7.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

6 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

Criteria Ratings Pts

Rate each
participant on
a scale of 1–5
(15 points)

15 pts

Share your
biases for or
against each
candidate and
explain how
your biases
informed your
rating of each
person (15
points) 15 pts

15 pts
A

Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

12 pts
B

Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

10.5 pts
C

Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

9 pts
D

Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F

Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

15 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

12 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.

10.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.

9 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.

0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.

Criteria Ratings Pts

Quality of
Writing (15
points)

15 pts

Information
documentation
(5 points)

5 pts

Total Points: 100

15 pts
A

Writing is clear
and organized
with few or no
errors in
mechanics,
usage,
grammar, or
spelling
(MUGS).
There is a
preponderance
of original
writing (i.e.,
use of own
words and
proper
paraphrasing).

12 pts
B

Writing is
mostly clear
and organized
with few
MUGS errors.
Writing is
original (i.e.,
use of own
words and
proper
paraphrasing).

10.5 pts
C

Writing is
somewhat
clear and
organized with
some MUGS
errors. Most
writing is
original (i.e.,
use of own
words and
proper
paraphrasing).

9 pts
D

Writing is
somewhat
unclear and
disorganized
and/or
contains
many MUGS
errors. There
is an overuse
of direct
quotations
and/or
ineffective
paraphrasing.

0 pts
F

Writing is
unclear and/or
disorganized
and/or
contains
many MUGS
errors. There
is an
underuse of
original writing
and an
overuse of
directly
quoted
content.

5 pts
A
Information
from the
Learning
Resources is
properly
documented
with citation(s)
and
reference(s) in
correct APA
style.

3.5 pts
B
Information
from the
Learning
Resources is
partially
documented
with citation(s)
and/or
reference(s),
and / or does
not follow
correct APA
style.

0 pts
C
Information
from the
Learning
Resources is
not cited or
referenced in
any way.

0 pts
D

0 pts
F

**Week4_AssignmentMore.pdf**

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