Executive Solution Overview
This assignment will incorporate all the properly cited visuals from your previous papers and discussion forums related to your mentor company(fedEx) and country ( **Philippines** ) In your paper, **Executive Summary** – Summarize the rationale of your plan. – Remember that this is the marketing tea…
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This assignment will incorporate all the properly cited visuals from your previous papers and discussion forums related to your mentor company(fedEx) and country ( **Philippines** )
In your paper,
**Executive Summary**
– Summarize the rationale of your plan.
– Remember that this is the marketing team's sales pitch for the company entering the new country.
**Environmental Analysis**
– Analyze the environmental situation of your mentor company in the global arena.
– Base your analysis on economic, environmental, trade, social and cultural, political, legal, and regulatory factors.
**Under a General Strategy**
– Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
– Discuss your market entry strategy, including export selling and sourcing activities, if any.
– Explain the environmental/sustainability factors.
**Specific Plans and Strategies**
– Explain your competitive advantages strategies to compete against five industry forces.
– Formulate the 4Ps:
– product and brands
– Hint: Refer to your Week 4 Product Branding discussion forum.
– price
– place
– promotion with a special focus on digital media and integrated marketing communication (IMC)
– Include the SWOT for your company in a grid with color and include sustainability.
– Hint: Refer to your Week 5 Integrated Marketing Communications assignment.
– Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region. Corporate Social Responsibility (CSR)
– must be 7
– a year ago
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