[Solved] Prof Double R

Assignment Prompt & Instructions

Discussion 1
– Share your initial thoughts on what _brand_ means to you. How do brands impact your spending decisions?
– Choose one of your favorite brands from an industry such as e-commerce, automobiles, shopping, restaurants, technology, etc., to answer these questions.
– When making a purchasing decision, is the brand important to you? What about the brand resonates with you?
– Determine whether your favorite brand has a stated "brand promise." If so, what is it? If not, identify one from another company of your choice. Remember the brand promise is usually different than a tagline or slogan.
– Do you have an emotional connection with the brand? If so, can you describe it briefly? Consider factors such as trust, respect, and other strong feelings.
– When considering a purchase, do you look first for your favorite brand? This may be considered top-of-mind awareness or the first brand to come to mind. Provide an example of a brand that is on top of your mind.
Discussion 2
Explain the role of the **four Ps of marketing** in creating and sustaining a brand. Your response should address the following:
– How does **product** (theme park services) **from the four Ps of marketing** reassure existing customers and invite new ones? Explain.
– How can **price** (entrance ticket, services, and food and beverage costs) **from the four Ps of marketing** be used to generate new customers and motivate existing ones? Explain.
– How can **place** (location and ambiance of the parks) **from the four Ps of marketing** restore and enhance the confidence of customers in the brand? Explain.
– How can **promotion** (events, outreach programs) **from the four Ps of marketing** create additional traffic and more engagement? Explain.
Submit this assignment in an alternate format, such as a 1page Word document or a 1- to 2-slide PowerPoint presentation.