[Solved] Social Media Marketing

Assignment Prompt & Instructions

[>Marketing homework help](https://www.sweetstudy.com/fields/business-finance-marketing)

Writers, consultants, and industry professionals frequently jump at the chance to publicly share wildly successful social media campaigns. On the other hand, they also enjoy telling cautionary tales about social media branding disasters. For this assessment, you will:

**Examine** 1 successful and 1 unsuccessful social media marketing campaign to understand how social media marketing impacts consumer behavior, loyalty, and the brand’s overall marketing performance.

**Research** online news stories, marketing consulting group case studies, digital advertising magazine articles, and other marketing business sites that discuss trends in advertising and social media.

**Locate** a recent news or industry article about 1 successful social media campaign and 1 unsuccessful social media campaign.

**Write** a 350- to 525-word report detailing the following:

– **Summarize** each campaign.
– **Identify** the target audience for each campaign.
– **Analyze** how each campaign positively or negatively impacted consumer behavior.
– **Evaluate** how each campaign performed, in terms of promoting brand awareness and customer loyalty or how it discouraged it.
– **Summarize** how each of these social media campaigns did or did not align with the brand’s other marketing activities.

**Format** your assignment consistent with APA guidelines.

**Submit** your assignment.

**Resources**

– [Center for Writing Excellence](https://multimedia.phoenix.edu/cms/cwe/)
– [Reference and Citation Generator](https://multimedia.phoenix.edu/cms/citation)
– [Grammar Assistance](https://multimedia.phoenix.edu/cms/202010168/)