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Tag: Business & Finance

  • [Solved] Choose your stance

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    Clearly state your overall stance on the current state of key macroeconomic indicators in the U.S. economy

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    Clearly state your overall stance on the current state of key macroeconomic indicators in the U.S. economy

  • [Solved] Brand Project

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    ## Competencies In this project, you will demonstrate your mastery of the following competencies: – Manage elements of a sustainable global brand – Propose a method to market – Design a marketing strategy ## Scenario You are the regional marketing director of a theme park in the southeastern United …

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    ## Competencies
    In this project, you will demonstrate your mastery of the following competencies:
    – Manage elements of a sustainable global brand
    – Propose a method to market
    – Design a marketing strategy
    ## Scenario
    You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response to a recent safety and injury incident at one of the parks that resulted in serious injuries to employees and customers. This theme park was closed immediately following the incident to ensure safety measures for customers and employees and to deploy the needed safety measures.
    Now, as the theme park is all set to reopen, the chief marketing officer (CMO) has called you to take a lead in planning the marketing strategy to support the reopening of the park. Your responsibility is to design a phased strategy for reopening all parks, with critical objectives such as maximum safety, crisis communication, customer satisfaction, and profit potential. You must coordinate marketing strategy with corporate strategy, as failed or successful planning will impact brand success and recognition.
    You have determined the scope of work and have outlined the high-level plan. As a first step, you decided to perform the brand analysis and identification of critical elements to successfully market the reopening of the park. Based on the outcomes, you developed a customizable marketing plan that can be used by other theme parks under the same umbrella.
    Next, you need to create a presentation (toolkit) to share your analysis and recommendations for the proposed marketing support of the park. But, as you are working to complete the final bit of the toolkit, your social media monitoring partner shares a report of the theme park’s social media image and performance. The report shows a significant spike in negative public feedback. The report states there is a perception of an uncaring, careless brand forcing a reopening for profit. Your presentation should also include strategies for how you will address the emerging negative perception on social media about the theme park. You will present this presentation to your CMO and other regional marketing directors of the park.
    ## Directions
    **Part One: Strategic Brand Implication and Management**
    Submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park.
    **Brand Analysis and Implications** —In this part of the project, you will present the brand implications of reopening the park. Your presentation should include the following critical factors:
    1. Determine the essential factors that can impact **brand equity** when reopening the park (Slides 1-3)
    1. Define brand equity and describe its importance to the organization (Slide 1).
    2. Provide positive implications (Slide 2):
    – Safety concerns addressed and communicated
    – Community and local government support for reopening
    – Employee support for reopening
    3. Provide negative implications (Slide 3):
    – Social media negative reactions
    – Employee negative concerns
    – Operational concerns for safety
    2. Describe the **strategic communication plan** that should occur before and after the park reopens. Your responses should address the following (Slides 4–8):
    1. Identify three key stakeholder groups from this list and describe each stakeholder’s interest in the organization:
    1. Employees
    2. Customers
    3. Government agencies
    4. Communities
    5. Vendors
    2. Describe their communication needs.
    3. Identify the best mode for communicating with them based on their needs, including how you will take feedback from stakeholders.
    4. Describe the impact that reopening the park could have on each identified stakeholder (low, medium, or high). Why?
    **Functional Departmental Roles and Responsibilities** —In this part of the project, you will identify the functional department and describe their roles and responsibilities in making the reopening of the park a success. Your presentation should include the following critical factors (Slides 9-12):
    1. Identify three **functional departments**, including marketing, which play a significant role in the reopening process. Describe the **roles and responsibilities** of these functional departments in the safe and successful process of reopening the park (Slides 9-10)
    – Consider which departments will be most engaged in the reopening process.
    2. Select at least three **legal and ethical considerations** outlined in the [memo from legal team](https://learn.snhu.edu/content/enforced/2012198-MBA-645-10330.202587-1/Course%20Documents/MBA%20645%20Memo%20From%20Legal%20Team.pdf?isCourseFile=true&ou=2012198). Explain why each of these considerations is important to factor in when reopening the park (Slides 11–12).
    **Part Two: Customizable Marketing Plan**
    Based on the information provided to you, share a completed marketing plan for the reopening of this individual park.
    Your presentation should include the following critical sections:
    1. Determine two **methods to be used for consumer research** in developing the marketing plan. Provide rationales (Slide 1).
    2. Keeping the target audience in mind, determine three traditional marketing methods you will use in developing the marketing plan and provide rationales. Your response should address the following (Slides 2–4):
    1. How will the identified methods help in the acquisition of the new customers?
    2. How will the identified methods help in the retention of the existing customers?
    3. What are the advantages and disadvantages of the identified methods?
    3. Keeping the target audience in mind, determine three **digital marketing methods** you will use in developing the marketing plan and provide rationales. Your response should address the following (Slides 5–7):
    1. How will the identified methods help in the acquisition of new customers?
    2. How will the identified methods help in the retention of the existing customers?
    3. What are the advantages and disadvantages of the identified methods?
    4. Explain how the **traditional and digital marketing methods you have selected will work together to optimize the brand.** Your response should address the following (Slide 8):
    1. Which method do you think could be most impactful in addressing your target audiences?
    2. Which method do you think could be most effective in branding?
    3. Can both digital and traditional marketing support the brand and growth of the business?
    5. Explain the **crisis management strategies** to be implemented prior to reopening. Your response should address the following (Slide 9):
    1. How can we focus on customer expectations to improve brand damage from the incident?
    2. How can we support our employees’ needs in reopening the park?
    3. What possible crises could arise relevant to the incident and reopening?
    6. Determine **one legal and one ethical issue** that could arise and negatively impact the organization’s brand image upon reopening and provide proactive steps that could be taken now to prevent them (Slide 10).
    **Part Three: Measuring Your Strategic Marketing Plan’s Success**
    Submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park.
    **Monitoring Your Marketing Strategy—** In this part of the project, you will explain how you will monitor the performance of the digital and traditional marketing methods that you selected. Your presentation should include the following critical factors:
    1. Identify three **SMART marketing objectives** and describe how they align with three of your suggested methods (one for each) (Slide 1).
    2. Identify one **key performance indicator (KPI)** that can be used for each of the marketing objectives (Slide 2).
    3. Describe the methods that could be used to **monitor the performance** of the three marketing objectives. Provide a rationale (Slides 3–4).
    4. Using plan-do-check-act (PDCA) methodology, provide a **continuous improvement process** for preserving brand identity and reputation. (Slides 5–6)
    5. Describe **two marketing strategies to address negative public feedback** on social media (Slides 7–8).
    – Consider the role of public relations.
    – Consider the role of crisis management.
    ## What to Submit
    To complete this project, you must submit the following:
    1. **Strategic Brand Implication and Management**
    Submit a narrated PowerPoint presentation with 10-12 slides.
    2. **Customizable Marketing Plan**
    Submit a narrated PowerPoint presentation with 10-12 slides.
    3. **Measuring Your Strategic Marketing Plan’s Success**
    Submit a narrated PowerPoint presentation with 8–10 slides.
    Consult the [Shapiro Library APA Style Guide](https://snhu.ink/ShapiroAPAGuide) and [FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations](https://libanswers.snhu.edu/faq/51891) for more information.
    **Note:** Precise and extensive speaker notes should be used addressing all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your speaker notes.

  • [Solved] Ethics

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    – ## Eith.docx **## Eith.docx** **Ethics Problem** **Morality and Religion** give detailed information on this subjective matter Assignment: – To successfully complete the assignment, you MUST answer the questions asked from your chosen ethics problem. **Papers shorter than 4 pages will be marked do…

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    – ## Eith.docx

    **## Eith.docx**

    **Ethics Problem**

    **Morality and Religion** give detailed information on this subjective matter

    Assignment: – To successfully complete the assignment, you MUST answer the questions asked from your chosen ethics problem.

    **Papers shorter than 4 pages will be marked down**.

    · You must demonstrate understanding of the ethical models and materials based on the topic we have covered.

    · Outside sources are highly recommended (but not mandatory)

    · you must offer your own position on the question and scenario in the ethical question.

    Papers are to be 4-5.

    · Set page margins to 1 inch on all sides.

    · Double-space all text, including headings.

    · Indent the first line of every paragraph 0.5 inches.

    · Use an accessible font (e.g., Times New Roman 12pt., Arial 11pt., or Georgia 11pt.).

    · Include APA citations in text.

    · Include an APA formatted Cover Page.

    · Include APA Works Cited/Reference page.

    · Number pages (APA Formatting).

    **## Eith.docx**

    **Ethics Problem**

    **Morality and Religion** give detailed information on this subjective matter

    Assignment: – To successfully complete the assignment, you MUST answer the questions asked from your chosen ethics problem.

    **Papers shorter than 4 pages will be marked down**.

    · You must demonstrate understanding of the ethical models and materials based on the topic we have covered.

    · Outside sources are highly recommended (but not mandatory)

    · you must offer your own position on the question and scenario in the ethical question.

    Papers are to be 4-5.

    · Set page margins to 1 inch on all sides.

    · Double-space all text, including headings.

    · Indent the first line of every paragraph 0.5 inches.

    · Use an accessible font (e.g., Times New Roman 12pt., Arial 11pt., or Georgia 11pt.).

    · Include APA citations in text.

    · Include an APA formatted Cover Page.

    · Include APA Works Cited/Reference page.

    · Number pages (APA Formatting).

  • [Solved] Communication Plan

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    ## Overview Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, customers, investors, and lenders. Different stakeholders have different interests, attitude…

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    ## Overview
    Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, customers, investors, and lenders. Different stakeholders have different interests, attitudes, and priorities. Effective communication ensures that they receive relevant information and develop a positive attitude to your organization in the scenario.
    As the regional marketing director of a theme park, you are in the process of designing a phased marketing strategy for reopening all parks after a safety incident. You have already helped other marketing directors understand the importance of having a good marketing mix to inspire customer loyalty; now help them with a stakeholder communication plan. Develop a communication plan that will ensure stakeholders understand the steps the organization is taking to benefit them.
    Three aspects to consider for effective stakeholder communication are the interest of stakeholders in the organization, the impact of the reopening decision on stakeholders, and the relevance of information going to stakeholders.
    ## Prompt
    Complete the communication plan for the stakeholders of the organization in the course scenario. Refer to the [Exemplar Communication Grid](https://learn.snhu.edu/content/enforced/2012198-MBA-645-10330.202587-1/Course%20Documents/MBA%20645%20Exemplar%20Communication%20Grid.pdf?ou=2012198) for an example of how the template can be used.
    Specifically, you must address the following rubric criteria:
    1. Identify the **three key stakeholders (a minimum of one internal and two external groups)** in the reopening of the park and describe each stakeholder’s interest in the organization.
    – Internal Stakeholders
    – Employees
    – Departments
    – Management
    – External Stakeholders
    – Customers
    – Suppliers
    – Lenders
    – Communities
    – Use the [Communication Grid Template](https://learn.snhu.edu/content/enforced/2012198-MBA-645-10330.202587-1/Course%20Documents/MBA%20645%20Communication%20Grid%20Template.docx?isCourseFile=true&ou=2012198) to complete this step.
    2. Identify and analyze the information about each stakeholder group and their need for communication. Use the Communication Grid Template to complete this step. Consider the following points:
    – Assessment of the **impact on stakeholder** (low, medium, or high) and explain why.
    – **Information needs and communication methods** of the stakeholder
    3. Identify two **crisis communication methods** for communicating with stakeholders.
    – What forms of communication can be used to quickly communicate with internal stakeholder groups?
    – What forms of communication can be used to communicate with external stakeholder groups?
    ## What to Submit
    Submit a 1- page Word document, which includes your responses and the completed Communication Grid Template, using double spacing, 12-point Times New Roman font, and one-inch margins. Your completed Communication Grid Template should be included within your paper, following the Introduction. Consult the [Shapiro Library APA Style Guide](https://snhu.ink/ShapiroAPAGuide) for more information on style.

  • [Solved] Presentation

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    ## Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associatio…

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    ## Overview
    Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of key departments with marketing is a key element in the brand management and optimization process.
    As the regional marketing director leading a phased marketing strategy to reopen parks after a safety incident, you must ensure key functional departments in the organization coordinate for a smooth reopening of the parks. There is a need for clear, concise, and frequent communication for helping departments understand their responsibilities and their interdependencies with other departments. As a part of your initial analysis about the brand implications, create a presentation to help the departmental heads understand the alignment needs and the roles and responsibilities of the cross-functional departments.
    ## Prompt
    In this assignment, you will identify the responsibilities of three functional departments of the organization in the course scenario: sales, operations, and marketing. You will also share the need for alignment between these functional departments to ensure the smooth reopening of the park and to improve brand equity.
    Specifically, you must address the following rubric criteria:
    1. Describe the **need for an alignment** among the sales, operations, and marketing departments to ensure the successful reopening of the park. Consider the following key elements (1-2 slides):
    – Interdepartmental communication
    – Knowledge and feedback sharing
    2. Identify and describe the **role** of these cross-functional departments and how they can **contribute to improve brand equity**. Consider following points for your description (3 slides):
    – **Sales**
    – If the sales department's primary role is to create individual and group sales for the company, what strategy can they undertake to grow sales considering the current situation? Ground your response in research and rich detail, using citations and resources.
    – **Operations**
    – If the operations department’s primary role is the safety of the guests and employees, what strategy can they undertake to ensure a safe and fun experience for both guests and employees? Ground your response in research and rich detail, using citations and resources.
    – **Marketing**
    – If the marketing department’s primary role is to attract, retain, and grow revenues from the park’s target audience, what strategy can they undertake considering the current situation? Ground your response in research and rich detail, using citations and resources.
    ## What to Submit
    Submit a narrated PowerPoint presentation that is 5 slides in length. Consult the [Shapiro Library APA Style Guide](https://snhu.ink/ShapiroAPAGuide) and [FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations](https://libanswers.snhu.edu/faq/51891) for more information.
    **Note**: In addition to the text on the slides, remember to include precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your speaker notes.

  • [Solved] Deliverable 3 – Understanding Data Collection and Performance Improvement

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    **Scenario**: Oakridge Hospital is preparing for redesignation of its Magnet Status, which represents diverse populations in primary, secondary and tertiary settings. As the clinical analyst for the hospital, it is your responsibility to ensure that all of the collected and submitted data meets crit…

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    **Scenario**:
    Oakridge Hospital is preparing for redesignation of its Magnet Status, which represents diverse populations in primary, secondary and tertiary settings. As the clinical analyst for the hospital, it is your responsibility to ensure that all of the collected and submitted data meets criteria to maintain the covenant status. The Board of Directors asked The Chief Nursing Officer (CNO) to give an update on the hospital’s Magnet status and redesignation efforts.
    #### **Student Success Criteria**
    View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the _Details & Information_ pane.
    #### **Instructions**
    You have been asked by the hospital’s Chief Nursing Officer to create a PowerPoint presentation (using speaker notes for each slide ) on Magnet designation, quality measures and patient outcomes to be presented to the Board of Directors. This presentation should include:
    1. **Background on Magnet Recognition Program®. Write an overview of the program.
    2. **Summary of the Magnet status model components and diverse data elements that can be used in the hospital’s Quality Improvement initiatives that will be measured for redesignation.
    3. **Explain the use of hospital, state and national data comparison requirements in Magnet redesignation and quality improvement.
    4. **Three goals that align to Magnet status with an explanation of how these goals can positively impact the hospital’s patient outcomes.

  • [Solved] Deliverable 4 – Quality Improvement: The Foundation, Processes and Tools

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    #### **Scenario** You have recently been hired as a lead consultant for the University Medical Center. You have been working with the quality team and the Chief Quality Officer (CQO) on a long-term plan to improve patient satisfaction. The most recent survey results showed a 5% decline in overall pa…

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    #### **Scenario**
    You have recently been hired as a lead consultant for the University Medical Center. You have been working with the quality team and the Chief Quality Officer (CQO) on a long-term plan to improve patient satisfaction. The most recent survey results showed a 5% decline in overall patient satisfaction. Based on a review of the survey data, slow response time to call buttons ranked highest in terms of the source of dissatisfaction among patients. The team has decided to prioritize the management of call button response time to improve the patient satisfaction rates. In addition to improving patient satisfaction, decreasing the call button response time can support operational efficiency goals and can ultimately have a positive impact on the bottom line of the medical center. The long-term plan will be reflected in best practices, which will be implemented. Your project has almost come to completion and now it is time to summarize your improvement plan to the CEO.
    #### **Instructions**
    Write an executive summary to the CQO regarding best practices to improve patient satisfaction survey results. Your summary should include:
    – One model of quality improvement as it relates to decreasing call button response time.
    – An explanation of how the model will lead to an increase in patient survey response rates.
    – Several strategies to engage both patients and healthcare staff in the quality improvement initiative as this new model is implemented. The strategies should include ways to increase patient satisfaction.

  • [Solved] MGMT 410

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    SEE ATTCHMENT – ## WEEK8.docx **## WEEK8.docx** **250-300 WORDS ANWERING THE FOLLOWING QUESTION** 1. As a leader, how would you solve this scenario? You walk down the hallway of your organization and pass through the break room. Two of your female employees are yelling loudly at each other. **## WE…

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    SEE ATTCHMENT

    – ## WEEK8.docx

    **## WEEK8.docx**

    **250-300 WORDS ANWERING THE FOLLOWING QUESTION**

    1. As a leader, how would you solve this scenario? You walk down the hallway of your organization and pass through the break room. Two of your female employees are yelling loudly at each other.

    **## WEEK8.docx**

    **250-300 WORDS ANWERING THE FOLLOWING QUESTION**

    1. As a leader, how would you solve this scenario? You walk down the hallway of your organization and pass through the break room. Two of your female employees are yelling loudly at each other.

  • [Solved] MGMT 314

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    SEE ATTCHMENT – ## WEEK8.docx **## WEEK8.docx** **250-300 WORDS ANSWERING THE FOLLOWING QUESTION** After reading Chapter #7 in the Schwartz text, which ONE of the dilemmas did you find most intriguing in Chapter #7? Why? What would be your response to the question at the end of the dilemma that you …

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    SEE ATTCHMENT

    – ## WEEK8.docx

    **## WEEK8.docx**

    **250-300 WORDS ANSWERING THE FOLLOWING QUESTION**

    After reading Chapter #7 in the Schwartz text, which ONE of the dilemmas did you find most intriguing in Chapter #7? Why? What would be your response to the question at the end of the dilemma that you chose? How did our learning content about ethical leadership in this class help you with your approach and response to the dilemma that you chose in chapter #7?

    **BELOW IS THE LINK TO CHAPTER 7 IN THE SCHWARTZ TEXT**

    [ProQuest Ebook Central – Reader](https://ebookcentral.proquest.com/lib/apus/reader.action?docID=4812597&c=RVBVQg&ppg=256)

    **## WEEK8.docx**

    **250-300 WORDS ANSWERING THE FOLLOWING QUESTION**

    After reading Chapter #7 in the Schwartz text, which ONE of the dilemmas did you find most intriguing in Chapter #7? Why? What would be your response to the question at the end of the dilemma that you chose? How did our learning content about ethical leadership in this class help you with your approach and response to the dilemma that you chose in chapter #7?

    **BELOW IS THE LINK TO CHAPTER 7 IN THE SCHWARTZ TEXT**

    [ProQuest Ebook Central – Reader](https://ebookcentral.proquest.com/lib/apus/reader.action?docID=4812597&c=RVBVQg&ppg=256)

  • [Solved] Business Finance – Management Week 2 Assignment Account for Management Decision Making

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    **Account for Management Decision Making** **Week 2 Assignment** **Using Accounting Information for Decision Making- Performance Report and the Balanced Scoreboard** For this Assignment, you will continue in your role of a consultant to provide information about using accounting information for deci…

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    **Account for Management Decision Making**
    **Week 2 Assignment**
    **Using Accounting Information for Decision Making- Performance Report and the Balanced Scoreboard**
    For this Assignment, you will continue in your role of a consultant to provide information about using accounting information for decision making to a fictional organization so it can better prepare for the future. Last week, you submitted the first of two reports on financial information and budgeting. This week, you will submit the second report, which will focus on performance reports and balanced scorecards.
    In addition to the requirements that follow, be sure to incorporate into your report references to appropriate academic sources, such as those found in this week’s Learning Resources or those in the Walden Library.
    **To prepare for this Assignment:**
    – Download Week 2 Part 1 Assignment Template.
    – Download Week 2 Part 2 Assignment Template.
    – Your instructor will provide part of the data to      complete the calculations for this week’s Assignment. To access that      information, refer to [Doc      Sharing](https://waldenu.instructure.com/courses/184427/modules/items/7761484 "Doc Sharing").
    **Submit** your completed business report and accompanying Excel file. Your report should be 3–5 pages in length (excluding title page and references) and should address the following:
    **Analyze the Performance Report- Preparing a Flexible Budget**
    For the first part of your report, you will examine a performance report based on the static budget about which the owners are very concerned. They feel that the unfavorable variances that are reflected in the report indicate an area that needs to be addressed, but they are looking to you for a better understanding and concurrence. To access this performance report, refer to the data that your Instructor provided in [Doc Sharing](https://waldenu.instructure.com/courses/184427/modules/items/7761484 "Doc Sharing") for this week’s Assignment.
    To complete this part, address the following:
    – Using the Week 2 Part 2 Assignment Template and      the data provided by your Instructor in the [Doc      Sharing](https://waldenu.instructure.com/courses/184427/modules/items/7761484 "Doc Sharing") area, prepare a performance report that includes a      flexible budget.
    – **Note:** In addition to submitting your work in Excel, you will insert your       performance report into your main document.
    – In your report, analyze why the original report      was incorrect and explain the conclusion you reached based on the      performance report.
    – Then identify at least three questions regarding      the performance report and include a rationale for why you asked each      question.
    **The Balanced Scoreboard**
    One of the owners read recently that the balanced scorecard is a strategic-based performance management system and is wondering if it would be beneficial to implement a balanced scorecard approach. For the second part of your report, you will provide an analysis of how using the balanced scorecard can benefit the company. To complete this part, address the following:
    – Explain how the balanced scorecard communicates      strategy and provide examples.
    – Examine the four quadrants on the balanced      scorecard, how they are related, and what their impact is on financial      performance.
    \
    Week2LearningResources-AcctforMgmtDecisionMaking.docx](https://www.sweetstudy.com/files/week2learningresources-acctformgmtdecisionmaking-docx-10383977 "Week2LearningResources-AcctforMgmtDecisionMaking.docx")
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    WAL_MBAX_6050_Week02_Part1_assignmentTemplate1.docx](https://www.sweetstudy.com/files/wal-mbax-6050-week02-part1-assignmenttemplate1-docx "WAL_MBAX_6050_Week02_Part1_assignmentTemplate1.docx")
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